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Turkish Coffee

Fail

The top 5 brands take 98% of clicks, so Turkish Coffee is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£87K/yr71K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
75%top-5 click share · 6 brands · 15 sellers

Flapen Score

Turkish Coffee against its category

The dotted line is the Grocery average. Past it, Turkish Coffee is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turkish Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turkish Coffee 71K times last year and spent an estimated £87K. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
8.7%
Market size, estimated
£87Ka year
Peak month
November1.5× the quietest month
Top search term
turkish coffee65K searches a year

02 · Price

A sale here is worth £14.24.

Listings sell for £14.24 on average, from £5.51 to £36.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £14.24 that is £1K to £4K a year per listing.

Average price
£14.24under the $15 to $100 sweet spot
Price range
£5.51–£36.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #308 within Coffee. It carries 1,141 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
87%
Out of stock, average day
6.2%
Average rank
#308in Coffee
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,141per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Turkish Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

15

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • KURUKAHVECI MEHMET EFENDI89%
  • Mahmood4%
  • Najjar2%
  • OZERLAT2%
  • Elite Coffee2%
  • ELITE2%
  • Open — no brand owns it (0%)

Demand

Turkish Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Turkish Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall36%+1.25

It has a very mild taste

no specific taste

terrible taste

Smell18%−0.17

did not smell or taste anything like Turkish coffee

had some added unpleasant smell to it

Value For Money14%+0.13

Expensive

Over priced

Stale/Rotten/Spoiled9%−0.07

Old batch

defo not fresh

Sour5%−0.03

It tastes acidic

Love

Taste-Overall49%+1.25

Delicious coffee

Amazing Coffee

Excellent taste

Caffeine Content23%+1.85

Best coffee

Best Turkish coffee you can buy

Probably the best Turkish coffee I've tried

Flavor9%+0.66

Great flavor

Great flavour and storage tin rather than a packet is better

Strong cardamom flavour. for me.

Quality-Overall6%+0.56

Amazing quality

Great quality

Good quality product at reasonable price

Freshness3%+0.33

It is fresh enough and delicious coffe

stays fresh in the smaller pouches

FAQ

Common Turkish Coffee questions

Answered from the same tracked data.