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Turkey

Fail

The top 5 products take 100% of clicks, so Turkey is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£47K/yr103K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 15 sellers

Flapen Score

Turkey against its category

The dotted line is the Grocery average. Past it, Turkey is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turkey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turkey 103K times last year and spent an estimated £47K. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

17.9% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
17.9%
Market size, estimated
£47Ka year
Peak month
December7.7× the quietest month
Top search term
low fat45K searches a year

02 · Price

A sale here is worth £2.55.

Listings sell for £2.55 on average, from £2.39 to £2.81. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 4,000 to 5,000 of them. At £2.55 that is £10K to £13K a year per listing.

Average price
£2.55under the $15 to $100 sweet spot
Price range
£2.39–£2.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
4,000–5,000
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #0 within Tinned & Jarred Food. It carries 264 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#0in Tinned & Jarred Food
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
264per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£38K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Mattessons79%
  • Oakpark17%
  • Najma5%
  • Open — no brand owns it (0%)

Demand

Turkey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Turkey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • low fat45K/yr
  • turkey bacon24K/yr
  • turkey rashers17K/yr
  • fat free17K/yr

Reviews and returns

What reviews say buyers love and hate about Turkey

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content67%−0.43

Rubber like over salty

I was very disappointed as they tasted salty

Flavor17%−0.09

No flavour

Barely a hint of smoked meat flavour

had zero actual flavour

Taste-Overall17%+1.08

I was very disappointed as they tasted salty

Love

Taste-Overall50%+1.08

Really nice taste

Very tasty and keeps it shape well instead of breaking apart

Tasty

Cooking Instructions30%+2.44

Cooks quickly

Cooks well

Quality-Overall10%+0.69

Excellent quality for the price

Value For Money10%+0.69

Good value for the price

FAQ

Common Turkey questions

Answered from the same tracked data.