Turkey
FailThe top 5 products take 100% of clicks, so Turkey is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £47K/yr103K searches / yr
- 90-day growth
- -10.3%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 15 sellers
Flapen Score
Turkey against its category
The dotted line is the Grocery average. Past it, Turkey is stronger. Inside it, weaker.
Market
The Turkey market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Turkey 103K times last year and spent an estimated £47K. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
17.9% of searches ended in a purchase last week.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- -10.3%
- Conversion, latest week
- 17.9%
- Market size, estimated
- £47Ka year
- Peak month
- December7.7× the quietest month
- Top search term
- low fat45K searches a year
02 · Price
A sale here is worth £2.55.
Listings sell for £2.55 on average, from £2.39 to £2.81. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 4,000 to 5,000 of them. At £2.55 that is £10K to £13K a year per listing.
- Average price
- £2.55under the $15 to $100 sweet spot
- Price range
- £2.39–£2.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #0 within Tinned & Jarred Food. It carries 264 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #0in Tinned & Jarred Food
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 264per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Turkey products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattessons 6 Smoked Turkey Bacon Rashers 150g
- Price
- £2.58
- Rating
- 4.4/5
- Reviews
- 556
- Age
- 2y ago

Oakpark Unsmoked Turkey Rashers 150g
- Price
- £2.42
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 3y ago

Oakpark Naturally Smoked Turkey 150g
- Price
- £2.39
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 3y ago

Najma Sliced Smoked Turkey Rashers 150g
- Price
- £2.81
- Rating
- 4.4/5
- Reviews
- 303
- Age
- 9y ago
Trending
90-day click momentum
Mattessons 6 Smoked Turkey Bacon Rashers 150g
- Price
- £2.58
- Rating
- 4.4/5
- Reviews
- 556
- Age
- 2y ago

Oakpark Naturally Smoked Turkey 150g
- Price
- £2.39
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 3y ago

Najma Sliced Smoked Turkey Rashers 150g
- Price
- £2.81
- Rating
- 4.4/5
- Reviews
- 303
- Age
- 9y ago

Oakpark Unsmoked Turkey Rashers 150g
- Price
- £2.42
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 3y ago
Newest
by launch date
Mattessons 6 Smoked Turkey Bacon Rashers 150g
- Price
- £2.58
- Rating
- 4.4/5
- Reviews
- 556
- Age
- 2y ago

Oakpark Naturally Smoked Turkey 150g
- Price
- £2.39
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 3y ago

Oakpark Unsmoked Turkey Rashers 150g
- Price
- £2.42
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 3y ago

Najma Sliced Smoked Turkey Rashers 150g
- Price
- £2.81
- Rating
- 4.4/5
- Reviews
- 303
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Mattessons79%
- Oakpark17%
- Najma5%
- Open — no brand owns it (0%)
Demand
Turkey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 7.7×
Search terms
Top Turkey search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- low fat45K/yr
- turkey bacon24K/yr
- turkey rashers17K/yr
- fat free17K/yr
Reviews and returns
What reviews say buyers love and hate about Turkey
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rubber like over salty
I was very disappointed as they tasted salty
No flavour
Barely a hint of smoked meat flavour
had zero actual flavour
I was very disappointed as they tasted salty
Love
Really nice taste
Very tasty and keeps it shape well instead of breaking apart
Tasty
Cooks quickly
Cooks well
Excellent quality for the price
Good value for the price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Turkey questions
Answered from the same tracked data.









