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Tunnocks Teacakes

Fail

The top 5 brands take 100% of clicks, so Tunnocks Teacakes is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£53K/yr53K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
78%top-5 click share · 3 brands · 20 sellers

Flapen Score

Tunnocks Teacakes against its category

The dotted line is the Grocery average. Past it, Tunnocks Teacakes is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tunnocks Teacakes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tunnocks Teacakes 53K times last year and spent an estimated £53K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
8.1%
Market size, estimated
£53Ka year
Peak month
November4.8× the quietest month
Top search term
tunnocks teacakes42K searches a year

02 · Price

A sale here is worth £12.35.

Listings sell for £12.35 on average, from £2.36 to £32.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.35 that is £3K to £6K a year per listing.

Average price
£12.35under the $15 to $100 sweet spot
Price range
£2.36–£32.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #824 within Bakery. It carries 211 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
33%
Out of stock, average day
0.0%
Average rank
#824in Bakery
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
211per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Tunnocks Teacakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Tunnock's37%
  • Generic32%
  • CD31%

Demand

Tunnocks Teacakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Tunnocks Teacakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tunnocks teacakes42K/yr
  • tunnocks tea cakes7K/yr
  • tea cakes tunnocks4K/yr

Reviews and returns

What reviews say buyers love and hate about Tunnocks Teacakes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Powdered/Crumbled20%−0.10

Arrived damaged and biscuits swashed up

Crushed

Almost every one was badly squashed and deformed, as shown in the photo

Quality-Overall18%+0.16

Poor quality

Terrible quality

Advertised Vs Actual Product15%−0.06

certainly don't look like the product advertised

Not as picture shown and mostly squashed

Value For Money13%−0.02

So poor value I feel like its robbery

Not as expected - overly priced

Texture/Consistency-Overall10%−0.04

I box had a horrible texture

Love

Taste-Overall47%+2.50

Lovely tea cakes

Taste great,

Really Lovely Tea Cake

Baking15%+1.60

Best teacakes in the world

Really Lovely Tea Cake

Tea Cakes 💝 Great, exactly what I wanted as part of a Christmas Hamper

Quality-Overall15%+0.16

Excellent quality

Great product

Decent price and quality

Value For Money8%−0.02

Great value

Well worth buying

Good price

Crispiness3%+0.11

Well done Tunnocks

I love anything chocolate so its easy to regulate intake with these I keep mine in the sweet box in the fridge so they are crispy good value

the biscuit crunch

FAQ

Common Tunnocks Teacakes questions

Answered from the same tracked data.