Tunnocks Teacakes
FailThe top 5 brands take 100% of clicks, so Tunnocks Teacakes is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £53K/yr53K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 78%top-5 click share · 3 brands · 20 sellers
Flapen Score
Tunnocks Teacakes against its category
The dotted line is the Grocery average. Past it, Tunnocks Teacakes is stronger. Inside it, weaker.
Market
The Tunnocks Teacakes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tunnocks Teacakes 53K times last year and spent an estimated £53K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
8.1% of searches ended in a purchase last week.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 8.1%
- Market size, estimated
- £53Ka year
- Peak month
- November4.8× the quietest month
- Top search term
- tunnocks teacakes42K searches a year
02 · Price
A sale here is worth £12.35.
Listings sell for £12.35 on average, from £2.36 to £32.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.35 that is £3K to £6K a year per listing.
- Average price
- £12.35under the $15 to $100 sweet spot
- Price range
- £2.36–£32.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #824 within Bakery. It carries 211 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 33%
- Out of stock, average day
- 0.0%
- Average rank
- #824in Bakery
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 211per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Tunnocks Teacakes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CD Tea Cake Milk Chocolate Biscuits 36 x 24g Full box Perfect for the Gift
- Price
- £14.58
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 1y ago

Tunnocks Real Milk Chocolate Tea Cakes - 2 x 36s
- Price
- £19.88
- Rating
- 4.3/5
- Reviews
- 266
- Age
- 10y ago

Tunnocks Tea Cakes - 36-Pack of Classic Scottish Milk Chocolate-Coated Marshmallow Treats with Crunchy Biscuit Base Perfect for Christmas Snacking and Gifting - 24g Each
- Price
- £15.01
- Rating
- 3.9/5
- Reviews
- 105
- Age
- 1y ago

Tunnocks Milk Chocolate Tea Cakes 10 x 24g
- Price
- £2.36
- Rating
- 4.8/5
- Reviews
- 1,419
- Age
- 7y ago

Scottish Tea Cake Bundle With Tunnock Tea Cakes Dark Chocolate 6x24g (4 Pack)
- Price
- £10.97
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 6mo ago
Trending
90-day click momentum
Scottish Tea Cake Bundle With Tunnock Tea Cakes Dark Chocolate 6x24g (4 Pack)
- Price
- £10.97
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 6mo ago

Scottish Tea Cake Bundle With Tunnock Tea Cakes Milk Chocolate 6x24g & Dark Chocolate 6x24g (2 Pack)
- Price
- £8.43
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 5mo ago

Scottish Tea Cake Bundle With Tunnock Tea Cakes Milk Chocolate 6x24g (4 Pack)
- Price
- £11.99
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 6mo ago

Tunnocks Milk Chocolate Teacakes (6 per Pack - 144g)
- Price
- £2.93
- Rating
- 4.2/5
- Reviews
- 319
- Age
- 11y ago

Tunnocks Real Milk Chocolate Tea Cakes - 2 x 36s
- Price
- £19.88
- Rating
- 4.3/5
- Reviews
- 266
- Age
- 10y ago
Newest
by launch date
Scottish Tea Cake Bundle With Tunnock Tea Cakes Milk Chocolate 6x24g & Dark Chocolate 6x24g (2 Pack)
- Price
- £8.43
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 5mo ago

Scottish Tea Cake Bundle With Tunnock Tea Cakes Dark Chocolate 6x24g (4 Pack)
- Price
- £10.97
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 6mo ago

Scottish Tea Cake Bundle With Tunnock Tea Cakes Milk Chocolate 6x24g (4 Pack)
- Price
- £11.99
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 6mo ago

CD Tea Cake Milk Chocolate Biscuits 36 x 24g Full box Perfect for the Gift
- Price
- £14.58
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 1y ago

Tunnocks Tea Cakes - 36-Pack of Classic Scottish Milk Chocolate-Coated Marshmallow Treats with Crunchy Biscuit Base Perfect for Christmas Snacking and Gifting - 24g Each
- Price
- £15.01
- Rating
- 3.9/5
- Reviews
- 105
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Tunnock's37%
- Generic32%
- CD31%
Demand
Tunnocks Teacakes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Tunnocks Teacakes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tunnocks teacakes42K/yr
- tunnocks tea cakes7K/yr
- tea cakes tunnocks4K/yr
Reviews and returns
What reviews say buyers love and hate about Tunnocks Teacakes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Arrived damaged and biscuits swashed up
Crushed
Almost every one was badly squashed and deformed, as shown in the photo
Poor quality
Terrible quality
certainly don't look like the product advertised
Not as picture shown and mostly squashed
So poor value I feel like its robbery
Not as expected - overly priced
I box had a horrible texture
Love
Lovely tea cakes
Taste great,
Really Lovely Tea Cake
Best teacakes in the world
Really Lovely Tea Cake
Tea Cakes 💝 Great, exactly what I wanted as part of a Christmas Hamper
Excellent quality
Great product
Decent price and quality
Great value
Well worth buying
Good price
Well done Tunnocks
I love anything chocolate so its easy to regulate intake with these I keep mine in the sweet box in the fridge so they are crispy good value
the biscuit crunch
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tunnocks Teacakes questions
Answered from the same tracked data.









