tunnocks teacakes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great211.25avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£2.36–£32.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.35avg listing price — sweet spot $15–$100
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad£53K£53K/yr · 53K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tunnocks teacakes is a £53K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
tunnocks teacakes market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £62K–£74K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #824
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Tunnock's37%
- Generic32%
- CD31%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Top tunnocks teacakes search terms
- tunnocks teacakes42K/yr
- tunnocks tea cakes7K/yr
- tea cakes tunnocks4K/yr
Top tunnocks teacakes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CD Tea Cake Milk Chocolate Biscuits 36 x 24g Full box Perfect for the Gift
CD£14.584.7★132 rev
Tunnocks Real Milk Chocolate Tea Cakes - 2 x 36s
Tunnock's£19.884.3★266 rev
Tunnocks Tea Cakes - 36-Pack of Classic Scottish Milk Chocolate-Coated Marshmallow Treats with Crunchy Biscuit Base Perfect for Christmas Snacking and Gifting - 24g Each
Generic£15.013.9★105 rev
Tunnocks Milk Chocolate Tea Cakes 10 x 24g
Tunnock's£2.364.8★1,419 rev
Scottish Tea Cake Bundle With Tunnock Tea Cakes Dark Chocolate 6x24g (4 Pack)
Generic£10.974.5★20 rev
Newest
by launch date
Scottish Tea Cake Bundle With Tunnock Tea Cakes Milk Chocolate 6x24g & Dark Chocolate 6x24g (2 Pack)
Generic£8.4316 rev
Scottish Tea Cake Bundle With Tunnock Tea Cakes Dark Chocolate 6x24g (4 Pack)
Generic£10.9720 rev
Scottish Tea Cake Bundle With Tunnock Tea Cakes Milk Chocolate 6x24g (4 Pack)
Generic£11.996 rev
CD Tea Cake Milk Chocolate Biscuits 36 x 24g Full box Perfect for the Gift
CD£14.58132 rev
Tunnocks Tea Cakes - 36-Pack of Classic Scottish Milk Chocolate-Coated Marshmallow Treats with Crunchy Biscuit Base Perfect for Christmas Snacking and Gifting - 24g Each
Generic£15.01105 rev
Trending
90-day click momentumScottish Tea Cake Bundle With Tunnock Tea Cakes Dark Chocolate 6x24g (4 Pack)
Generic£10.974.5★
Scottish Tea Cake Bundle With Tunnock Tea Cakes Milk Chocolate 6x24g & Dark Chocolate 6x24g (2 Pack)
Generic£8.434.6★
Scottish Tea Cake Bundle With Tunnock Tea Cakes Milk Chocolate 6x24g (4 Pack)
Generic£11.993.8★
Tunnocks Milk Chocolate Teacakes (6 per Pack - 144g)
Tunnock's£2.934.2★
Tunnocks Real Milk Chocolate Tea Cakes - 2 x 36s
Tunnock's£19.884.3★
What buyers say about tunnocks teacakes
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely tea cakes”
“Best teacakes in the world”
“Excellent quality”
“Great value”
“Well done Tunnocks”
“It's simple, light, fluffy and delicious”
“As expected”
“they are really fresh”
“fluffy”
“Present for a new home”
What buyers complain about
“Arrived damaged and biscuits swashed up”
“Poor quality”
“certainly don't look like the product advertised”
“So poor value I feel like its robbery”
“I box had a horrible texture”
“hard in the middle”
“some were crushed”
Common questions
- Is tunnocks teacakes profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the tunnocks teacakes niche?
- 3 brands and 20 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tunnocks teacakes?
- Top complaints mined from reviews: Powdered/Crumbled, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for tunnocks teacakes peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.8× the quietest.
- What does it cost to enter the tunnocks teacakes niche?
- Listings span £2.36–£32.10; the average listing price is £12.35 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.