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Tuna in Sunflower Oil

Fail

The top 5 products take 100% of clicks, so Tuna in Sunflower Oil is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£52K/yr35K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 20 sellers

Flapen Score

Tuna in Sunflower Oil against its category

The dotted line is the Grocery average. Past it, Tuna in Sunflower Oil is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tuna in Sunflower Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tuna in Sunflower Oil 35K times last year and spent an estimated £52K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

27.7% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
27.7%
Market size, estimated
£52Ka year
Peak month
May1.6× the quietest month
Top search term
tuna in sunflower oil31K searches a year

02 · Price

A sale here is worth £5.37.

Listings sell for £5.37 on average, from £3.12 to £9.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At £5.37 that is £11K to £13K a year per listing.

Average price
£5.37under the $15 to $100 sweet spot
Price range
£3.12–£9.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
2,000–2,500
Revenue per listing a year
£11K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #319 within Tinned & Jarred Food. It carries 421 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#319in Tinned & Jarred Food
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
421per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£42K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • OfficeXpress Europe77%
  • John West23%

Demand

Tuna in Sunflower Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Tuna in Sunflower Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%

Lots of other brands have an overly fishy taste

Love

Blend/Ratio50%

Love tuna and this mixes so well with my noodles and vegetables

Flavor17%

this has a fresher more rounded flavour we love in everything from pasta, salads and sandwiches

Moist/Dry17%

I find the sunflower oil keeps the fish from drying out

FAQ

Common Tuna in Sunflower Oil questions

Answered from the same tracked data.