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Tuna in Sunflower Oil

Fail

The top 5 products take 100% of clicks, so Tuna in Sunflower Oil is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£52K/yr35K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 20 sellers

Flapen Score

Tuna in Sunflower Oil against its category

The dotted line is the Grocery average. Past it, Tuna in Sunflower Oil is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tuna in Sunflower Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tuna in Sunflower Oil 35K times last year and spent an estimated £52K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 27.7% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 27.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
27.7%
Market size, estimated
£52Ka year
Peak month
May1.6× the quietest month
Top search term
tuna in sunflower oil31K searches a year

02 · Price

A sale here is worth £5.37.

Listings sell for £5.37 on average, from £3.12 to £9.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At £5.37 that is £11K to £13K a year per listing.

Average price
£5.37under the $15 to $100 sweet spot
Price range
£3.12–£9.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
2,000–2,500
Revenue per listing a year
£11K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #319 within Tinned & Jarred Food. It carries 421 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#319in Tinned & Jarred Food
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
421per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£42K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

20

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • OfficeXpress Europe77%
  • John West23%

Demand

Tuna in Sunflower Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Tuna in Sunflower Oil

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Blend/Ratio”
33%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Lots of other brands have an overly fishy taste”
A buyer, on “Taste-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Tuna in Sunflower Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data