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Tuna in Spring Water

Fail

The top 5 brands take 100% of clicks, so Tuna in Spring Water is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£256K/yr138K searches / yr
90-day growth
+10.0%search demand this quarter
Competition
95%top-5 click share · 4 brands · 61 sellers

Flapen Score

Tuna in Spring Water against its category

The dotted line is the Grocery average. Past it, Tuna in Spring Water is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tuna in Spring Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tuna in Spring Water 138K times last year and spent an estimated £256K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

30.9% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £256K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+10.0%
Conversion, latest week
30.9%
Market size, estimated
£256Ka year
Peak month
May1.7× the quietest month
Top search term
tuna in spring water132K searches a year

02 · Price

A sale here is worth £6.01.

Listings sell for £6.01 on average, from £3.22 to £18.42. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At £6.01 that is £36K to £48K a year per listing.

Average price
£6.01under the $15 to $100 sweet spot
Price range
£3.22–£18.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
6,000–8,000
Revenue per listing a year
£36K–£48K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #175 within Tinned & Jarred Food. It carries 437 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#175in Tinned & Jarred Food
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
437per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Tuna in Spring Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£38K£77K£115K£154K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • John West48%
  • Princes45%
  • by Amazon5%
  • AHG Investment3%
  • Open — no brand owns it (0%)

Demand

Tuna in Spring Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Tuna in Spring Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tuna in spring water132K/yr
  • tinned tuna in spring water4K/yr
  • tuma2K/yr

Reviews and returns

What reviews say buyers love and hate about Tuna in Spring Water

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.03

Tins are smaller than normal

Value For Money25%−0.10

Too expensive

Quality-Overall13%−0.02

the quality control has really gone down with this tuna

Poor quality, 1 tin completely inedible

I'm really disappointed in the change in quality

Chunk/Clump/Collection13%−0.02

It was also not chunks at all

Taste-Overall13%+3.87

Not much in the way of either tomato or tuna taste at all

Love

Taste-Overall45%+3.87

Unique taste and good quality

sauce very nice

Very tasty

Value For Money15%−0.10

Great value for money

Good value

Well worth it

Quality-Overall12%−0.02

Great value and good quality tuna

Great product

quality tuna

Advertised Vs Actual Product6%−0.10

As described

Does what it says on the tin

Good as expected

Ease Of Use4%+0.27

Easy to open

FAQ

Common Tuna in Spring Water questions

Answered from the same tracked data.