How competitive is the Tuna niche on Amazon United Kingdom?

8 brands and 74 sellers compete in Tuna on Amazon United Kingdom. The top 5 Tuna products take 66% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Tuna?

Tuna buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Tuna niche?

Tuna sells for £6.14 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.82–£22.50. The average incumbent carries 368 reviews — the moat a new listing must climb.

Tuna

Tuna shows searches that convert (21.4% search→purchase), but pricing outside the sweet spot ($6.14 avg) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Tuna profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tuna is a £1.0M/yr Amazon United Kingdom market (796K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 54/100.

Tuna: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +10.1% over the last 90 days and 21.4% of searches end in a purchase.

£1.0M

revenue / yr

Units sold / yr250K

Search volume / yr+10.1%796K

Conversion rate21.4%

Avg price£6.14

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers8 · 74

Top-5 product click share66%

Open market8%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Top Tuna products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Princes Tuna Chunks in Spring Water 145 g (Pack of 4)

Price: £4.16
Rating: 4.6/5
Reviews: 1,303
Age: 7y ago

John West Tuna Chunks in Spring Water Easy Open 4 Cans x 125 g

Price: £4.27
Rating: 4.6/5
Reviews: 178
Age: 1y ago

Morrisons Fad Free Tuna Chunks In Sunflower Oil 4 X 145G

Price: £3.12
Rating: 4.6/5
Reviews: 1,147
Age: 5y ago

Princes Tuna Chunks in Brine Pack 145 g (Pack of 4)

Price: £4.12
Rating: 4.6/5
Reviews: 1,026
Age: 7y ago

John West No Drain Tuna Chunks in Sunflower Oil 3 x 100g

Price: £3.65
Rating: 4.7/5
Reviews: 96
Age: 1y ago

Newest

by launch date

by Amazon MSC Skipjack Tuna Chunks in Tomato Sauce 4x145g

Price: £3.22
Rating: 4.7/5
Reviews: 276
Age: 1y ago

John West Tuna Chunks in Spring Water Easy Open 4 Cans x 125 g

Price: £4.27
Rating: 4.6/5
Reviews: 178
Age: 1y ago

John West No Drain Tuna Chunks in Sunflower Oil 3 x 100g

Price: £3.65
Rating: 4.7/5
Reviews: 96
Age: 1y ago

John West No Drain Tuna Chunks in Springwater 3 x 100g

Price: £3.66
Rating: 4.7/5
Reviews: 76
Age: 1y ago

John West Tuna Chunks in Brine Easy Open 4 Cans x 125 g

Price: £4.26
Rating: 4.6/5
Reviews: 153
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

John West40%
Princes29%
OfficeXpress Europe13%
Rio Mare6%
by Amazon4%
AHG Investment3%
Open — no brand owns it (2 brands, 5%)

Tuna demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume796KCVR21.4%Products17Brands8Top 5 Brands92%OOS Rate0.0%Rating4.6★Reviews368Avg BSR#165

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Tuna search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tuna487K/yr +7.0%5.0% conv.
tuna in spring water132K/yr +10.8%6.2% conv.
tun38K/yr +102.6%0.0% conv.
tuna in sunflower oil31K/yr +2.4%9.0% conv.
tinned tuna21K/yr +2.5%3.5% conv.
john west18K/yr +14.1%0.9% conv.
canned tuna15K/yr -4.7%1.1% conv.
john west tuna13K/yr +16.6%2.3% conv.
tuna chunks4K/yr +11.7%3.9% conv.
tuna fish5K/yr +0.5%2.7% conv.

What reviews say buyers love and hate about Tuna

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall40%

“sauce very nice”

Quality-Overall14%

“Truly a reliable”

Value For Money11%

“Well worth it”

Flavor5%

“I am absolutely in love with the flavour”

Nutritional Content5%

“high protein too”

What buyers complain about

64% of reviews

Value For Money18%

“Too expensive”

Taste-Overall12%

“Not much in the way of either tomato or tuna taste at all”

Quality-Overall8%

“the quality control has really gone down with this tuna”

Size-Overall7%

“portion could be small for big eaters”

Salt Content4%

“Mushy and salty”

Common Tuna questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tuna 54/100 on Amazon United Kingdom — Worth a look. The niche generates £1.0M/yr across 17 tracked products. Search demand moved +10.1% over the last 90 days.