Tuna
MaybeBuyers convert on 21.4% of searches. But products sell for $6.14 on average, outside the sweet spot, so Tuna is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £1.0M/yr796K searches / yr
- 90-day growth
- +10.1%search demand this quarter
- Competition
- 66%top-5 click share · 8 brands · 74 sellers
Flapen Score
Tuna against its category
The dotted line is the Grocery average. Past it, Tuna is stronger. Inside it, weaker.
Market
The Tuna market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tuna 796K times last year and spent an estimated £1.0M. The top 5 brands take 92% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
21.4% of searches ended in a purchase last week.
Shoppers searched for this 796K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.
- Searches, last 12 months
- 796K
- Growth, 90 days vs prior 90
- +10.1%
- Conversion, latest week
- 21.4%
- Market size, estimated
- £1.0Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- tuna487K searches a year
02 · Price
A sale here is worth £6.14.
Listings sell for £6.14 on average, from £1.82 to £22.50. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At £6.14 that is £61K to £77K a year per listing.
- Average price
- £6.14under the $15 to $100 sweet spot
- Price range
- £1.82–£22.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £61K–£77K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #165 within Tinned & Jarred Food. It carries 368 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #165in Tinned & Jarred Food
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 368per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Tuna products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Princes Tuna Chunks in Spring Water 145 g (Pack of 4)
- Price
- £4.16
- Rating
- 4.6/5
- Reviews
- 1,303
- Age
- 7y ago

John West Tuna Chunks in Spring Water Easy Open 4 Cans x 125 g
- Price
- £4.27
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 1y ago

Morrisons Fad Free Tuna Chunks In Sunflower Oil 4 X 145G
- Price
- £3.12
- Rating
- 4.6/5
- Reviews
- 1,147
- Age
- 5y ago

Princes Tuna Chunks in Brine Pack 145 g (Pack of 4)
- Price
- £4.12
- Rating
- 4.6/5
- Reviews
- 1,026
- Age
- 7y ago

John West No Drain Tuna Chunks in Sunflower Oil 3 x 100g
- Price
- £3.65
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 1y ago
Trending
90-day click momentum
by Amazon MSC Skipjack Tuna Chunks in Tomato Sauce 4x145g
- Price
- £3.22
- Rating
- 4.7/5
- Reviews
- 276
- Age
- 1y ago

John West No Drain Tuna Chunks with A Little Spring Water 3 x 100g
- Price
- £3.59
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 2y ago

Morrisons Yellow Fin Tuna Steaks 225g (Frozen)
- Price
- £4.60
- Rating
- 4.3/5
- Reviews
- 437
- Age
- 5y ago

Rio Mare Insalatissime Corn and Tuna Salad 160g with Prime Quality Tinned Fish Ready to Eat Healthy Meal Sustainably sourced
- Price
- £1.82
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 8y ago

John West Tuna Chunks in Brine 4x132g
- Price
- £3.58
- Rating
- 5.0/5
- Reviews
- 18
- Age
- 6y ago
Newest
by launch date
by Amazon MSC Skipjack Tuna Chunks in Tomato Sauce 4x145g
- Price
- £3.22
- Rating
- 4.7/5
- Reviews
- 276
- Age
- 1y ago

John West Tuna Chunks in Spring Water Easy Open 4 Cans x 125 g
- Price
- £4.27
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 1y ago

John West No Drain Tuna Chunks in Sunflower Oil 3 x 100g
- Price
- £3.65
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 1y ago

John West No Drain Tuna Chunks in Springwater 3 x 100g
- Price
- £3.66
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 1y ago

John West Tuna Chunks in Brine Easy Open 4 Cans x 125 g
- Price
- £4.26
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
74
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
5%
- John West40%
- Princes29%
- OfficeXpress Europe13%
- Rio Mare6%
- by Amazon4%
- AHG Investment3%
- Open — no brand owns it (2 brands, 5%)
Demand
Tuna search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Tuna search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tuna487K/yr
- tuna in spring water132K/yr
- tun38K/yr
- tuna in sunflower oil31K/yr
- tinned tuna21K/yr
- john west18K/yr
- canned tuna15K/yr
- john west tuna13K/yr
- tuna chunks4K/yr
- tuna fish5K/yr
Reviews and returns
What reviews say buyers love and hate about Tuna
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive
better prices available
Overpriced
Not much in the way of either tomato or tuna taste at all
Lots of other brands have an overly fishy taste
The taste was awful
the quality control has really gone down with this tuna
Rio mare tuna fish low quality
I'm really disappointed in the change in quality
portion could be small for big eaters
Tins are smaller than normal
Mushy and salty
Its also quite salty which I dont mind
This one's pretty mushy and very salty
Love
sauce very nice
Great taste
the taste is top notch
Truly a reliable
Great value and good quality tuna
Excellent quality
Well worth it
Good value
Excellent value for money
I am absolutely in love with the flavour
sauce very nice
Fantastic lunch full of flavour would definitely recommend to others
high protein too
Great for snack
Quite healthy and handy to have
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tuna questions
Answered from the same tracked data.









