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Tumble Dryer Sheets

Fail

Demand is soft, at -32.0% this quarter, so Tumble Dryer Sheets is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£810K/yr545K searches / yr
90-day growth
-32.0%search demand this quarter
Competition
85%top-5 click share · 9 brands · 126 sellers

Flapen Score

Tumble Dryer Sheets against its category

The dotted line is the Grocery average. Past it, Tumble Dryer Sheets is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tumble Dryer Sheets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tumble Dryer Sheets 545K times last year and spent an estimated £810K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 15.0% of those searches ended in a purchase.

Shoppers searched for this 545K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £810K a year.

Searches, last 12 months
545K
Growth, 90 days vs prior 90
-32.0%
Conversion, latest week
15.0%
Market size, estimated
£810Ka year
Peak month
October1.9× the quietest month
Top search term
tumble dryer sheets268K searches a year

02 · Price

A sale here is worth £9.92.

Listings sell for £9.92 on average, from £1.16 to £21.45. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £9.92 that is £60K to £79K a year per listing.

Average price
£9.92under the $15 to $100 sweet spot
Price range
£1.16–£21.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£60K–£79K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #281 within Laundry. It carries 13,256 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#281in Laundry
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,256per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Tumble Dryer Sheets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£121K£243K£364K£486K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

126

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

8%

  • Ozmoint47%
  • Lenor21%
  • Procter & Gamble8%
  • Bounce7%
  • ZOPPER5%
  • ''N/A''4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Tumble Dryer Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Tumble Dryer Sheets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tumble dryer sheets268K/yr
  • dryer sheets147K/yr
  • lenor tumble dryer sheets37K/yr
  • lenor dryer sheets13K/yr
  • bounce dryer sheets13K/yr
  • tumble dryer sheets scented20K/yr
  • tumble dryer freshener5K/yr
  • dryer sheet5K/yr
  • lenor sheets4K/yr
  • tumble dryer scent booster5K/yr

Reviews and returns

What reviews say buyers love and hate about Tumble Dryer Sheets

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Smell”
51%of negative reviews mention “Smell”
0.1%of orders come back
“Not a very strong scent”
A buyer, on “Smell”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tumble Dryer Sheets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data