Skip to content

Tumble Dryer Sheets

Fail

Demand is soft, at -32.0% this quarter, so Tumble Dryer Sheets is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£810K/yr545K searches / yr
90-day growth
-32.0%search demand this quarter
Competition
85%top-5 click share · 9 brands · 126 sellers

Flapen Score

Tumble Dryer Sheets against its category

The dotted line is the Grocery average. Past it, Tumble Dryer Sheets is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tumble Dryer Sheets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tumble Dryer Sheets 545K times last year and spent an estimated £810K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 545K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £810K a year.

Searches, last 12 months
545K
Growth, 90 days vs prior 90
-32.0%
Conversion, latest week
15.0%
Market size, estimated
£810Ka year
Peak month
October1.9× the quietest month
Top search term
tumble dryer sheets268K searches a year

02 · Price

A sale here is worth £9.92.

Listings sell for £9.92 on average, from £1.16 to £21.45. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £9.92 that is £60K to £79K a year per listing.

Average price
£9.92under the $15 to $100 sweet spot
Price range
£1.16–£21.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£60K–£79K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #281 within Laundry. It carries 13,256 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#281in Laundry
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,256per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Tumble Dryer Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£121K£243K£364K£486K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

126

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

8%

  • Ozmoint47%
  • Lenor21%
  • Procter & Gamble8%
  • Bounce7%
  • ZOPPER5%
  • ''N/A''4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Tumble Dryer Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Tumble Dryer Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tumble dryer sheets268K/yr
  • dryer sheets147K/yr
  • lenor tumble dryer sheets37K/yr
  • lenor dryer sheets13K/yr
  • bounce dryer sheets13K/yr
  • tumble dryer sheets scented20K/yr
  • tumble dryer freshener5K/yr
  • dryer sheet5K/yr
  • lenor sheets4K/yr
  • tumble dryer scent booster5K/yr

Reviews and returns

What reviews say buyers love and hate about Tumble Dryer Sheets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell51%−0.17

Not a very strong scent

Can't smell anything at all

Lack fragrance

Quality-Overall7%−0.02

Not as good as I expected

Absolutely rubbish

Not that good

Moist/Dry5%−0.02

Came open and dry

Rubbish dried out

Dry

Adhesion/Stickiness4%−0.03

Leaves a sticky

Sticky residue

the sheets felt really sticky

Value For Money4%+3.45

But they are very expensive and thats annoying

pricey

Do not waste money

Love

Smell55%−0.17

Fresh smelling

Fantastic smell

Leaves a nice scent

Value For Money18%+3.45

Very low in price

Good value

Excellent value for money

Quality-Overall9%−0.02

a good quality tumble dryer sheet

Excellent product

Great quality

Moist/Dry2%−0.02

fresh right out of the dryer

Everything you dry is so soft

Nice drier sheets

Soft Feel2%

make the clothes feel soft

yes added softness

Love how they make your clothes soft and fragrant

Return

0.1% Return rate 7% Fixable by listing

Functionality-Overall36%▇▅█▅▁▄
Smell29%█▇▃▇▄▁

Not a very strong scent

Can't smell anything at all

Lack fragrance

Quality-Overall9%▁▂▁▁█▁

Not as good as I expected

Absolutely rubbish

Not that good

Advertised Vs Actual Product7%▁▁▅▁█▁
Compatibility-Overall3%▁▁█▁▁▁

FAQ

Common Tumble Dryer Sheets questions

Answered from the same tracked data.