Tumble Dryer Sheets
FailDemand is soft, at -32.0% this quarter, so Tumble Dryer Sheets is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £810K/yr545K searches / yr
- 90-day growth
- -32.0%search demand this quarter
- Competition
- 85%top-5 click share · 9 brands · 126 sellers
Flapen Score
Tumble Dryer Sheets against its category
The dotted line is the Grocery average. Past it, Tumble Dryer Sheets is stronger. Inside it, weaker.
Market
The Tumble Dryer Sheets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tumble Dryer Sheets 545K times last year and spent an estimated £810K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
15.0% of searches ended in a purchase last week.
Shoppers searched for this 545K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £810K a year.
- Searches, last 12 months
- 545K
- Growth, 90 days vs prior 90
- -32.0%
- Conversion, latest week
- 15.0%
- Market size, estimated
- £810Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- tumble dryer sheets268K searches a year
02 · Price
A sale here is worth £9.92.
Listings sell for £9.92 on average, from £1.16 to £21.45. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £9.92 that is £60K to £79K a year per listing.
- Average price
- £9.92under the $15 to $100 sweet spot
- Price range
- £1.16–£21.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £60K–£79K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #281 within Laundry. It carries 13,256 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #281in Laundry
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,256per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Tumble Dryer Sheets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Spring Fresh Tumble Dryer Laundry Sheets 35 Pack For Fresh Clothes and Linen
- Price
- £1.16
- Rating
- 4.3/5
- Reviews
- 1,276
- Age
- 3y ago

2 Pack of Lenor Tumble Dryer Fabric Conditioner Sheets Spring Awakening 34 Sheets for Clean & Soft Fabrics and Essential Fragrance with Revitalising Scent
- Price
- £6.10
- Rating
- 4.5/5
- Reviews
- 1,160
- Age
- 5y ago

Lenor Fabric Tumble Dryer Sheets Spring Awakening Pack of 34
- Price
- £2.48
- Rating
- 4.6/5
- Reviews
- 1,374
- Age
- 10y ago

Bounce Outdoor Fresh Fabric Softener Sheets 240 Count by Bounce
- Price
- £16.26
- Rating
- 4.6/5
- Reviews
- 111,306
- Age
- 13y ago

2 x 34 Tumble Dryer Sheets Spring Awakening Fabric Conditioner Fresh Cloth Fresh Fragrance Long Lasting Freshness Tumble Drying for Clean & Soft Fabrics (68 Sheets)
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 2y ago
Trending
90-day click momentum
2 x 34 Tumble Dryer Sheets Spring Awakening Fabric Conditioner Fresh Cloth Fresh Fragrance Long Lasting Freshness Tumble Drying for Clean & Soft Fabrics (68 Sheets)
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 2y ago

Downy Tumble Dryer Sheets Laundry Softener Fresh Cotton 240 Pack May Vary
- Price
- £17.09
- Rating
- 4.7/5
- Reviews
- 5,765
- Age
- 6y ago

Spring Fresh Tumble Dryer Laundry Sheets 35 Pack For Fresh Clothes and Linen
- Price
- £1.16
- Rating
- 4.3/5
- Reviews
- 1,276
- Age
- 3y ago

Lenor Fabric Tumble Dryer Sheets Spring Awakening Pack of 34
- Price
- £2.48
- Rating
- 4.6/5
- Reviews
- 1,374
- Age
- 10y ago

The Clean People Fabric Softener Sheets - Dryer Sheets - Softens & Removes Static Cling - Vegan Laundry Softener Essential Oils (240 Count Fresh Scent)
- Price
- £21.45
- Rating
- 4.2/5
- Reviews
- 10,224
- Age
- 1y ago
Newest
by launch date
The Clean People Fabric Softener Sheets - Dryer Sheets - Softens & Removes Static Cling - Vegan Laundry Softener Essential Oils (240 Count Fresh Scent)
- Price
- £21.45
- Rating
- 4.2/5
- Reviews
- 10,224
- Age
- 1y ago

2 x 34 Tumble Dryer Sheets Spring Awakening Fabric Conditioner Fresh Cloth Fresh Fragrance Long Lasting Freshness Tumble Drying for Clean & Soft Fabrics (68 Sheets)
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 2y ago

Spring Fresh Tumble Dryer Laundry Sheets 35 Pack For Fresh Clothes and Linen
- Price
- £1.16
- Rating
- 4.3/5
- Reviews
- 1,276
- Age
- 3y ago

Tumble Dryer Sheets Lenor Spring Awakening Summer Breeze Sparkling Bloom Poppy & Top Tips Guide (Pack of 3 plus Guide) 34 Count (Pack of 3)
- Price
- £11.47
- Rating
- 4.5/5
- Reviews
- 250
- Age
- 4y ago

2 Pack of Lenor Tumble Dryer Fabric Conditioner Sheets Spring Awakening 34 Sheets for Clean & Soft Fabrics and Essential Fragrance with Revitalising Scent
- Price
- £6.10
- Rating
- 4.5/5
- Reviews
- 1,160
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
126
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
8%
- Ozmoint47%
- Lenor21%
- Procter & Gamble8%
- Bounce7%
- ZOPPER5%
- ''N/A''4%
- Open — no brand owns it (3 brands, 8%)
Demand
Tumble Dryer Sheets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Tumble Dryer Sheets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tumble dryer sheets268K/yr
- dryer sheets147K/yr
- lenor tumble dryer sheets37K/yr
- lenor dryer sheets13K/yr
- bounce dryer sheets13K/yr
- tumble dryer sheets scented20K/yr
- tumble dryer freshener5K/yr
- dryer sheet5K/yr
- lenor sheets4K/yr
- tumble dryer scent booster5K/yr
Reviews and returns
What reviews say buyers love and hate about Tumble Dryer Sheets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not a very strong scent
Can't smell anything at all
Lack fragrance
Not as good as I expected
Absolutely rubbish
Not that good
Came open and dry
Rubbish dried out
Dry
Leaves a sticky
Sticky residue
the sheets felt really sticky
But they are very expensive and thats annoying
pricey
Do not waste money
Love
Fresh smelling
Fantastic smell
Leaves a nice scent
Very low in price
Good value
Excellent value for money
a good quality tumble dryer sheet
Excellent product
Great quality
fresh right out of the dryer
Everything you dry is so soft
Nice drier sheets
make the clothes feel soft
yes added softness
Love how they make your clothes soft and fragrant
Return
0.1% Return rate 7% Fixable by listing
Not a very strong scent
Can't smell anything at all
Lack fragrance
Not as good as I expected
Absolutely rubbish
Not that good
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tumble Dryer Sheets questions
Answered from the same tracked data.









