Is tteokbokki profitable to sell on Amazon United Kingdom?

The niche generates £115K/yr across 22 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Skip it (46/100).

How competitive is the tteokbokki niche?

7 brands and 13 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in tteokbokki?

Top complaints mined from reviews: Value For Money, Texture/Consistency-Overall, Stale/Rotten/Spoiled. The return rate is 0.0%.

When does demand for tteokbokki peak?

Demand peaks in Jan; the busiest month runs 2.1× the quietest.

What does it cost to enter the tteokbokki niche?

Listings span £4.11–£25.50; the average listing price is £10.45 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.

tteokbokki

Skip it

Soft demand (-24.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great205.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay£4.11–£25.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.45

avg listing price — sweet spot $15–$100

Market size

Okay£115K

£115K/yr · 234K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-24.3%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, tteokbokki is a £115K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

tteokbokki market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £105K–£131K; units × avg price
Conversion rate: 4.7%
Avg BSR: #98
Page quality: 0%
Prime: 86%
Sponsored: 64%
Out of stock: 1.9%
Avg brand age: 40 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

SamSam66%
WaNaHong14%
Let's Go Market5%
SAMYANG5%
Wang4%
Bowltiful3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.1×

Open Trend

Top tteokbokki search terms

tteokbokki111K/yr -24.0%3.9% conv.
topokki29K/yr -29.5%4.1% conv.
buldak tteokbokki16K/yr -20.7%2.2% conv.
rice cakes korean16K/yr -29.1%5.1% conv.
tteokbokki rice cakes15K/yr -13.6%5.2% conv.
korean rice cakes14K/yr -32.3%7.4% conv.
toppokki6K/yr -11.8%4.2% conv.
korean fish cake6K/yr -25.9%0.1% conv.
topokki rice cake4K/yr -13.9%6.7% conv.
tteokbokki buldak6K/yr -12.5%2.7% conv.

All search terms

Top tteokbokki products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Samsam Topokki Rice Cake 500g | Korean Traditional Soft Tteokbokki Rice Cakes | Ready to Cook | 4 Servings

SamSam£5.804.5★66 rev

SamSam Instant Tteokbokki Topokki Korean Rice Cakes Chewy Street Snack Multi Flavours Carbonara Cheese Curry Garlic Teriyaki Jjajang Rose Original Sweet & Spicy (Pack of 6 6 Random Flavour)

SamSam£14.044.0★70 rev

Samsam Topokki Rice Cake 500g | Korean Traditional Soft Tteokbokki Rice Cakes | Ready to Cook | 4 Servings (Pack of 2)

SamSam£9.814.5★66 rev

Natural Rice Cake Tteokbokki Topokki 450G

WaNaHong£4.894.2★851 rev

SamSam Instant Tteokbokki Topokki Korean Rice Cakes Chewy Street Snack Multi Flavours Carbonara Cheese Curry Garlic Teriyaki Jjajang Rose Original Sweet & Spicy (Carbonara 120g + Cheese 120g)

SamSam£7.184.6★9 rev

Newest

by launch date

Topokki Rice Cake Kit Samsam Topokki Rice Cake 500g+ Korean Tteokbokki Hot & Spicy Sauce 150g (Samsam Topokki 500g+ Sweet&Spicy Sauce 150)

SamSam£9.990 rev

2mo ago

SamSam Topokki Rice Cake 500g Combo - Choice of Korean Vegan Kimchi 180g or Traditional Gochujang (Hot Pepper Paste) 180g (Topokki + Hot Pepper Paste)

SamSam£9.960 rev

6mo ago

Samsam Topokki Rice Cake 500g | Korean Traditional Soft Tteokbokki Rice Cakes | Ready to Cook | 4 Servings (Pack of 2)

SamSam£9.8166 rev

8mo ago

Samsam Topokki Rice Cake 500g | Korean Traditional Soft Tteokbokki Rice Cakes | Ready to Cook | 4 Servings

SamSam£5.8066 rev

8mo ago

SamSam Instant Tteokbokki Topokki Korean Rice Cakes Chewy Street Snack Multi Flavours Carbonara Cheese Curry Garlic Teriyaki Jjajang Rose Original Sweet & Spicy

SamSam£7.727 rev

11mo ago

What buyers say about tteokbokki

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall35%

“Yummy taste”

Quality-Overall8%

“Good quality rice cakes”

Texture/Consistency-Overall8%

“the texture is nice and chewy”

Ease Of Chewing/Swallowing8%

“Nice and chewy”

Flavor7%

“spicy. original flavor.”

Baking5%

“The rice cakes have that perfect”

Value For Money4%

“Value for money”

Ease Of Use4%

“Its easy to make”

Spiciness4%

“spicy. original flavor.”

Cooking Instructions3%

“cooks nicely and chewy”

What buyers complain about

Value For Money17%

“expensive”

Texture/Consistency-Overall12%

“the texture was just not for me”

Stale/Rotten/Spoiled9%

“Came expired tasted really bad would give it 0 stars if I could”

Smell9%

“rotten smell started coming from them”

Taste-Overall9%

“it didnt taste right”

Cooking Instructions5%

“despite following instructions”

Flavor5%

“when done the flavour was very strange”

Spiciness5%

“spicy that you literally can't taste anything”

Hard Feel1%

“not soft or mushy”

Common questions

Is tteokbokki profitable to sell on Amazon United Kingdom?: The niche generates £115K/yr across 22 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Skip it (46/100).
How competitive is the tteokbokki niche?: 7 brands and 13 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in tteokbokki?: Top complaints mined from reviews: Value For Money, Texture/Consistency-Overall, Stale/Rotten/Spoiled. The return rate is 0.0%.
When does demand for tteokbokki peak?: Demand peaks in Jan; the busiest month runs 2.1× the quietest.
What does it cost to enter the tteokbokki niche?: Listings span £4.11–£25.50; the average listing price is £10.45 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.