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Tteokbokki

soft demand (-24.3% this quarter) — Tteokbokki doesn't clear our bar today.

Flapen Score

46
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Market size 27Growth 13Conversion 56Competition 44Returns 100Price range 49Avg price 37Brand share 17Review moat 90Quality gap 68
This niche Category average

Is Tteokbokki profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tteokbokki is a £115K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.

Tteokbokki: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.3% over the last 90 days and 4.7% of searches end in a purchase.

£115K

revenue / yr

Units sold / yr13K
Search volume / yr-24.3%234K
Conversion rate4.7%
Avg price£10.45

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers7 · 13
Top-5 product click share58%
Open market7%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement64%
New entrants (1y)9· 0 succeeded
Avg rating4.3★
Avg reviews206

Top Tteokbokki products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£12K£23K£35K£46K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 falling

Sellers

13

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

3%

  • SamSam66%
  • WaNaHong14%
  • Let's Go Market5%
  • SAMYANG5%
  • Wang4%
  • Bowltiful3%
  • Open — no brand owns it (1 brand, 3%)

Tteokbokki demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume234KCVR4.7%Products22Brands7Top 5 Brands93%OOS Rate1.9%Rating4.3★Reviews206Avg BSR#98
10K6KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Top Tteokbokki search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tteokbokki111K/yr
  • topokki29K/yr
  • buldak tteokbokki16K/yr
  • rice cakes korean16K/yr
  • tteokbokki rice cakes15K/yr
  • korean rice cakes14K/yr
  • toppokki6K/yr
  • korean fish cake6K/yr
  • topokki rice cake4K/yr
  • tteokbokki buldak6K/yr

What reviews say buyers love and hate about Tteokbokki

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Taste-Overall35%

Yummy taste

Quality-Overall8%

Good quality rice cakes

Texture/Consistency-Overall8%

the texture is nice and chewy

Ease Of Chewing/Swallowing8%

Nice and chewy

Flavor7%

spicy. original flavor.

What buyers complain about

71% of reviews
Value For Money17%

expensive

Texture/Consistency-Overall12%

the texture was just not for me

Stale/Rotten/Spoiled9%

Came expired tasted really bad would give it 0 stars if I could

Smell9%

rotten smell started coming from them

Taste-Overall9%

it didnt taste right

Common Tteokbokki questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tteokbokki 46/100 on Amazon United Kingdom — Skip it. The niche generates £115K/yr across 22 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -24.3% over the last 90 days.
Search demand for Tteokbokki on Amazon United Kingdom peaks in Jan, where the busiest month runs 2.1× the quietest.