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Tteokbokki

Fail

Demand is soft, at -24.3% this quarter, so Tteokbokki is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£115K/yr234K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
58%top-5 click share · 7 brands · 13 sellers

Flapen Score

Tteokbokki against its category

The dotted line is the Grocery average. Past it, Tteokbokki is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tteokbokki market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tteokbokki 234K times last year and spent an estimated £115K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
4.7%
Market size, estimated
£115Ka year
Peak month
January2.1× the quietest month
Top search term
tteokbokki111K searches a year

02 · Price

A sale here is worth £10.45.

Listings sell for £10.45 on average, from £4.11 to £25.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.45 that is £3K to £5K a year per listing.

Average price
£10.45under the $15 to $100 sweet spot
Price range
£4.11–£25.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #98 within Biscuits & Crackers. It carries 206 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
86%
Out of stock, average day
1.9%
Average rank
#98in Biscuits & Crackers
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
206per listing
Listings tracked
22

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Tteokbokki products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£46K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 falling

Sellers

13

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 99%

Open market

3%

  • SamSam66%
  • WaNaHong14%
  • Let's Go Market5%
  • SAMYANG5%
  • Wang4%
  • Bowltiful3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Tteokbokki search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top Tteokbokki search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tteokbokki111K/yr
  • topokki29K/yr
  • buldak tteokbokki16K/yr
  • rice cakes korean16K/yr
  • tteokbokki rice cakes15K/yr
  • korean rice cakes14K/yr
  • toppokki6K/yr
  • korean fish cake6K/yr
  • topokki rice cake4K/yr
  • tteokbokki buldak6K/yr

Reviews and returns

What reviews say buyers love and hate about Tteokbokki

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“expensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Tteokbokki questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data