Skip to content

Tteokbokki

Fail

Demand is soft, at -24.3% this quarter, so Tteokbokki is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£115K/yr234K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
58%top-5 click share · 7 brands · 13 sellers

Flapen Score

Tteokbokki against its category

The dotted line is the Grocery average. Past it, Tteokbokki is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tteokbokki market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tteokbokki 234K times last year and spent an estimated £115K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
4.7%
Market size, estimated
£115Ka year
Peak month
January2.1× the quietest month
Top search term
tteokbokki111K searches a year

02 · Price

A sale here is worth £10.45.

Listings sell for £10.45 on average, from £4.11 to £25.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.45 that is £3K to £5K a year per listing.

Average price
£10.45under the $15 to $100 sweet spot
Price range
£4.11–£25.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #98 within Biscuits & Crackers. It carries 206 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
86%
Out of stock, average day
1.9%
Average rank
#98in Biscuits & Crackers
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
206per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Tteokbokki products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£46K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 falling

Sellers

13

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

3%

  • SamSam66%
  • WaNaHong14%
  • Let's Go Market5%
  • SAMYANG5%
  • Wang4%
  • Bowltiful3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Tteokbokki search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top Tteokbokki search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tteokbokki111K/yr
  • topokki29K/yr
  • buldak tteokbokki16K/yr
  • rice cakes korean16K/yr
  • tteokbokki rice cakes15K/yr
  • korean rice cakes14K/yr
  • toppokki6K/yr
  • korean fish cake6K/yr
  • topokki rice cake4K/yr
  • tteokbokki buldak6K/yr

Reviews and returns

What reviews say buyers love and hate about Tteokbokki

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+0.08

expensive

wish I went for the larger deal

Price is also steep for what it is

Texture/Consistency-Overall12%−0.12

the texture was just not for me

Mouldy

Stale/Rotten/Spoiled9%−0.22

Came expired tasted really bad would give it 0 stars if I could

Smell9%−0.22

rotten smell started coming from them

Taste-Overall9%+1.59

it didnt taste right

i cant even describe the taste

Love

Taste-Overall35%+1.59

Yummy taste

Delicious food

Yummy rice cakes

Quality-Overall8%+0.95

Good quality rice cakes

Good quality

Fantastic Product

Texture/Consistency-Overall8%−0.12

the texture is nice and chewy

Good texture

Lovely texture and generous bag sizes for the price

Ease Of Chewing/Swallowing8%+0.60

Nice and chewy

Saves me son from staving he ate 2 pots he loves Chewy sticking food

signature chewy texture that holds up beautifully during cooking

Flavor7%−0.01

spicy. original flavor.

the flavour was great

The sauce is definitely the standout part

FAQ

Common Tteokbokki questions

Answered from the same tracked data.