trug
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Great£4.97–£59.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great439.89avg incumbent reviews — the moat a new listing must climb
Growth
Good+43.8%90-day search growth — must beat 0% to launch
Avg price
Good£12.73avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£99K£99K/yr · 187K searches
According to Flapen's Amazon United Kingdom niche tracking, trug is a £99K/yr Amazon United Kingdom market (187K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 66/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
trug market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £76K–£102K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #662
- Page quality
- 0%
- Prime
- 16%
- Sponsored
- 58%
- Out of stock
- 4.3%
- Avg brand age
- 53 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
71
Top-5 brand share
44%
Top 20: 91%
Top-5 click share
32%
Top 20: 76%
Open market
51%
- Tuff Spot12%
- Neat.11%
- Nutley's9%
- STORM TRADING GROUP6%
- Easy Shopping6%
- SPECTRAPLAST5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +43.8% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.6×
Top trug search terms
- trug39K/yr
- garden trug29K/yr
- trug bucket16K/yr
- garden trugs plastic21K/yr
- trug basket17K/yr
- garden trugs14K/yr
- garden basket10K/yr
- trugs10K/yr
- garden trugs wooden5K/yr
- wooden trug6K/yr
Top trug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
40L 40 Litre Large Robust Flexi Tubs - Set of 3 - Mixed Assorted Colours Randomly Picked - Multi Purpose Flexible Rubber Storage Container Buckets
Tuff Spot£12.294.5★1,103 rev
STORM TRADING GROUP Garden Trug 53cm Black Plastic Basket Plant Pot With Handle For Transporting Gardening Tools
STORM TRADING GROUP£7.884.5★91 rev
Nutleys Small Rustic Willow Vegetable Trug Basket
Nutley's£12.374.3★328 rev
Neat Plastics 42L Flexi Tubs 3 Pack - Large Garden Tubs with Handles Heavy Duty Ideal Bath & Flexi Bucket Durable Flexible Buckets for Home & Garden (Green)
Neat.£14.974.7★1,126 rev
FSC Wood Garden Trug 41 cm x 24 cm x 13 cm Carrying Basket for Flowers Vegetables
Briers LTD£12.014.9★22 rev
Newest
by launch date
42L Yellow Flexi Tub - Multi-purpose Garden Tubs with Handles - Builders Buckets Heavy Duty - Ideal Plastic Bucket & Flexi Bucket - Durable Flexible Plastic Baskets (PACK OF 1)
TDBS The Dustpan and Brush Store£7.2040 rev
Spectraplast Pack of 3 42L Heavy Duty Flexi Tubs | Multi-Purpose Flexible Plastic Storage Buckets with Handles | Random Colours | Garden Trug Builders Bucket Stable Feed & Household Storage
SPECTRAPLAST£13.6554 rev
ORGANIZED 42L Flexible Tubs Set of 3 Large Heavy Duty Rubber Storage Buckets Multi-Purpose Flexible Plastic Tubs for Garden Cleaning Laundry DIY Builders & Home Storage Mixed Colours
Generic£13.9518 rev
Easy Shopping 45 Litre Large Flexi Tub Multipurpose Storage Solution for Home Garden Flexible Plastic Rubber Container Bucket In Several Colour MADE IN U.K. (Black)
Easy Shopping£6.1946 rev
FSC Wood Garden Trug 41 cm x 24 cm x 13 cm Carrying Basket for Flowers Vegetables
Briers LTD£12.0122 rev
Trending
90-day click momentumEasy Shopping 45 Litre Large Flexi Tub Multipurpose Storage Solution for Home Garden Flexible Plastic Rubber Container Bucket In Several Colour MADE IN U.K. (Black)
Easy Shopping£6.194.3★
ORGANIZED 42L Flexible Tubs Set of 3 Large Heavy Duty Rubber Storage Buckets Multi-Purpose Flexible Plastic Tubs for Garden Cleaning Laundry DIY Builders & Home Storage Mixed Colours
Generic£13.953.7★
RED GORILLA TUBTRUG FLEXIBLE MINI SHALLOW
Tubtrugs£7.454.2★
Large Medium Small Flexi Tub Garden Home Flexible Colour Rubber Storage Container Bucket Polyethylene Flex Tub- MADE IN U.K. (Large 42 Liter Green)
Easy Shopping£6.614.5★
FSC Wood Garden Trug 41 cm x 24 cm x 13 cm Carrying Basket for Flowers Vegetables
Briers LTD£12.014.9★
What buyers say about trug
What buyers praise and complain about, mined from review topics.What buyers love
“seems very good quality - very sturdy”
“Worth the money”
“Very sturdy”
“Perfect size”
“Does the job for me”
“Love the bright colours”
“I have used the tubs for a few days and they seem strong and durable”
“Very useful”
“Good handles”
“It is light to carry and very flexible”
What buyers complain about
“bigger than I thought they would be”
“Drop in quality”
“Got sent wrong colour”
“flimsy”
“Broke within a day”
“is more like a plastic material than flexible rubber”
“Nothing just three bins”
“Item received is leaking”
“smacks of false advertisement”
“Hands down the worst design tubs”
Top return reasons
Common questions
- Is trug profitable to sell on Amazon United Kingdom?
- The niche generates £99K/yr across 45 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +43.8%. Flapen's verdict: Worth a look (66/100).
- How competitive is the trug niche?
- 29 brands and 71 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in trug?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 0.0%.
- When does demand for trug peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the trug niche?
- Listings span £4.97–£59.43; the average listing price is £12.73 (sweet spot $15–$100). The average incumbent carries 440 reviews — the moat a new listing must climb.