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Trug

Pass

Trug scores 66 out of 100, a Pass. Shoppers spend $99K a year here, search demand grew +43.8% this quarter, and returns run at 0.0% of orders.

Flapen Score
66
66 / 100
Top 2% of 2,976 Grocery niches · +20 vs the category median of 46
Market size
£99K/yr187K searches / yr
90-day growth
+43.8%search demand this quarter
Competition
32%top-5 click share · 29 brands · 71 sellers

Flapen Score

Trug against its category

The dotted line is the Grocery average. Past it, Trug is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Trug 187K times last year and spent an estimated £99K. The top 5 brands take 44% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
+43.8%
Conversion, latest week
4.2%
Market size, estimated
£99Ka year
Peak month
July2.6× the quietest month
Top search term
trug39K searches a year

02 · Price

A sale here is worth £12.73.

Listings sell for £12.73 on average, from £4.97 to £59.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.73 that is £1K to £3K a year per listing.

Average price
£12.73under the $15 to $100 sweet spot
Price range
£4.97–£59.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 16% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #662 within Cleaning Tools. It carries 440 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
16%
Out of stock, average day
4.3%
Average rank
#662in Cleaning Tools
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
440per listing
Listings tracked
45

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Trug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

71

Top-5 brand share

44%

Top 20: 91%

Top-5 click share

32%

Top 20: 76%

Open market

51%

  • Tuff Spot12%
  • Neat.11%
  • Nutley's9%
  • STORM TRADING GROUP6%
  • Easy Shopping6%
  • SPECTRAPLAST5%

Demand

Trug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.6×

Search terms

Top Trug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trug39K/yr
  • garden trug29K/yr
  • trug bucket16K/yr
  • garden trugs plastic21K/yr
  • trug basket17K/yr
  • garden trugs14K/yr
  • garden basket10K/yr
  • trugs10K/yr
  • garden trugs wooden5K/yr
  • wooden trug6K/yr

Reviews and returns

What reviews say buyers love and hate about Trug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.02

bigger than I thought they would be

Its small

These are smaller than the average trug that you would normally think of

Quality-Overall11%−0.04

Drop in quality

Not finished to a high standard

Bad quality

Color9%−0.08

Got sent wrong colour

all dark/black received

all were black

Strength7%+0.80

flimsy

Flimsy

Flimsy barely lasted a week

Durability6%−0.07

Broke within a day

However, within 3 weeks, 8 days of use, 1 of the handles gave way and broke

Turns out it wasnt as durable as it appeared

Love

Quality-Overall21%−0.04

seems very good quality - very sturdy

Decent quality

Basket is great quality

Value For Money17%+1.45

Worth the money

Excellent value

Good value

Strength17%+0.80

Very sturdy

Strong ànd as advertised

Good sturdy tub

Size-Overall10%−0.02

Perfect size

Small and versatile

perfect size for carrying around the garden

Advertised Vs Actual Product9%+0.54

Does the job for me

Just what I wanted

As described

Return

0.0% Return rate 73% Fixable by listing

Size-Overall60%▇▇█▆▆▇

bigger than I thought they would be

Its small

These are smaller than the average trug that you would normally think of

Defective Material/Parts8%▁▂▂▄█▅
Quality-Overall8%▁▆▆█▅▃

Drop in quality

Not finished to a high standard

Bad quality

Advertised Vs Actual Product4%█▃▁▁▄▅

smacks of false advertisement

Misleading pictures

Not size it was advertised and filthy dirty

Color4%▁█▇▄▄▂

Got sent wrong colour

all dark/black received

all were black

FAQ

Common Trug questions

Answered from the same tracked data.