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Truffles

Fail

The top 5 brands take 97% of clicks, so Truffles is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£374K/yr630K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
60%top-5 click share · 7 brands · 47 sellers

Flapen Score

Truffles against its category

The dotted line is the Grocery average. Past it, Truffles is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Truffles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Truffles 630K times last year and spent an estimated £374K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 630K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £374K a year.

Searches, last 12 months
630K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
5.7%
Market size, estimated
£374Ka year
Peak month
December5.9× the quietest month
Top search term
monty bojangles138K searches a year

02 · Price

A sale here is worth £10.41.

Listings sell for £10.41 on average, from £4.05 to £34.55. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £10.41 that is £16K to £21K a year per listing.

Average price
£10.41under the $15 to $100 sweet spot
Price range
£4.05–£34.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #157 within Chocolate Candy. It carries 2,410 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#157in Chocolate Candy
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,410per listing
Listings tracked
23

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Truffles products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£75K£112K£150K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

47

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 97%

Open market

1%

  • Monty Bojangles90%
  • Holdsworth Handmade English chocolates2%
  • Lily O'Brien's2%
  • The FULL ENGLISH COMPANY2%
  • Lindt1%
  • Cupido1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Truffles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.9×

Search terms

Top Truffles search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • monty bojangles138K/yr
  • chocolate truffles85K/yr
  • truffles58K/yr
  • monty bojangles chocolates206K/yr
  • truffles chocolate54K/yr
  • bojangles chocolate truffles14K/yr
  • monty bojangles truffles24K/yr
  • bojangles10K/yr
  • truffle chocolates8K/yr
  • chocolate truffles gift box8K/yr

Reviews and returns

What reviews say buyers love and hate about Truffles

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Size-Overall”
0.1%of orders come back
“a very small portion”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Truffles questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data