Truffles
brand-locked demand (top 5 brands take 97% of clicks) — Truffles doesn't clear our bar today.
Flapen Score
Is Truffles profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Truffles is a £374K/yr Amazon United Kingdom market (630K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Truffles: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.4% over the last 90 days and 5.7% of searches end in a purchase.
£374K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 23 products
Top Truffles products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Monty Bojangles Cocoa Dusted Truffles Gift Tower (3 x 100g Pack)- 3 Luxury Chocolate Truffle Boxes - Choccy Scoffy Scrumple Nutty & Flutter Scotch- The Perfect Chocolate Gift Box Selection
- Price
- £10.88
- Rating
- 4.6/5
- Reviews
- 8,770
- Age
- 10y ago
Monty Bojangles Taste Adventure Cocoa Dusted Truffles Gift Box (225g) 6 Flavours Award Winning Truffles Beautiful Gift Box Perfect Chocolate Gift
- Price
- £8.38
- Rating
- 4.6/5
- Reviews
- 3,523
- Age
- 10y ago
Monty Bojangles Cocoa Dusted Chocolate Truffles Kit Tin (36g - White Rose) Luxury Chocolatey Truffles - Collectable Mini Kit-Tin Wedding Favour Truffles Chocolate Gift Box With Bespoke Design
- Price
- £7.50
- Rating
- 4.5/5
- Reviews
- 5,695
- Age
- 7mo ago
Monty Bojangles Choccy Scoffy Cocoa Dusted Chocolate Truffles (3 x 100g Gift Box) Divine Cocoa Flavoured Truffles Award-Winning Luxury Gift Set
- Price
- £10.91
- Rating
- 4.5/5
- Reviews
- 1,177
- Age
- 11y ago
Monty Bojangles Cocoa Dusted Chocolate Truffles Cat Tin (Persian Pink - 135g) Choccy Scoffy Flavoured Luxury Chocolatey Truffles - Collectable Cat Tin Truffles Chocolate Gift Box With Bespoke Design
- Price
- £10.80
- Rating
- 4.5/5
- Reviews
- 5,695
- Age
- 6y ago
Trending
90-day click momentum
Snoblets Dusted Chocolate Truffles with Crunchy Cereal Centre 126g 30% Cacao Milk Chocolate Truffles | Luxury Gourmet Chocolate with Sea Salt | Indulgent Gift Treat
- Price
- £6.11
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 3mo ago
Monty Bojangles Berry Bubbly Cocoa Dusted Chocolate Truffles (2 x 150g Chocolate Gift Box) - Raspberry & Popping Candy Flavoured Chocolatey Truffles - Award Winning Luxury Chocolates Gift Set
- Price
- £10.14
- Rating
- 4.3/5
- Reviews
- 207
- Age
- 10y ago
Monty Bojangles Cocoa Dusted Chocolate Truffles Kit Tin (36g - White Rose) Luxury Chocolatey Truffles - Collectable Mini Kit-Tin Wedding Favour Truffles Chocolate Gift Box With Bespoke Design
- Price
- £7.50
- Rating
- 4.5/5
- Reviews
- 5,695
- Age
- 7mo ago
Monty Bojangles Taste Adventure Cocoa Dusted Truffles Gift Box (225g) 6 Flavours Award Winning Truffles Beautiful Gift Box Perfect Chocolate Gift
- Price
- £8.38
- Rating
- 4.6/5
- Reviews
- 3,523
- Age
- 10y ago
Monty Bojangles Choccy Scoffy Cocoa Dusted Chocolate Truffles (3 x 100g Gift Box) Divine Cocoa Flavoured Truffles Award-Winning Luxury Gift Set
- Price
- £10.91
- Rating
- 4.5/5
- Reviews
- 1,177
- Age
- 11y ago
Newest
by launch dateSnoblets Dusted Chocolate Truffles with Crunchy Cereal Centre 126g 30% Cacao Milk Chocolate Truffles | Luxury Gourmet Chocolate with Sea Salt | Indulgent Gift Treat
- Price
- £6.11
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 3mo ago
Monty Bojangles Cocoa Dusted Chocolate Truffles Kit Tin (36g - White Rose) Luxury Chocolatey Truffles - Collectable Mini Kit-Tin Wedding Favour Truffles Chocolate Gift Box With Bespoke Design
- Price
- £7.50
- Rating
- 4.5/5
- Reviews
- 5,695
- Age
- 7mo ago
Monty Bojangles Cosmic Blink Cocoa Dusted Chocolate Truffles Cat Tin (135g - Cookie Moon) Flavoured Luxury Chocolatey Truffles - Collectable Cat Tin Truffles Chocolate Gift Box With Bespoke Design
- Price
- £13.00
- Rating
- 4.5/5
- Reviews
- 5,695
- Age
- 1y ago
Monty Bojangles Cocoa Dusted Truffles Gift Tower (Movie Night - 3 x 100g Pack) 3 Luxury Chocolate Truffle Boxes - Popcorn Carousel Pretzel Parade & Cookie Moon - The Perfect Chocolate Box Selection
- Price
- £10.99
- Rating
- 4.7/5
- Reviews
- 118
- Age
- 1y ago
Monty Bojangles Cocoa Dusted Chocolate Truffles Cat Tin (Violet Rebel - 135g) Choccy Scoffy Flavoured Luxury Chocolatey Truffles - Collectable Cat Tin Truffles Chocolate Gift Box With Bespoke Design
- Price
- £10.97
- Rating
- 4.5/5
- Reviews
- 5,695
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
47
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
1%
- Monty Bojangles90%
- Holdsworth Handmade English chocolates2%
- Lily O'Brien's2%
- The FULL ENGLISH COMPANY2%
- Lindt1%
- Cupido1%
- Open — no brand owns it (1 brand, 1%)
Truffles demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 5.9×
Top Truffles search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- monty bojangles138K/yr
- chocolate truffles85K/yr
- truffles58K/yr
- monty bojangles chocolates206K/yr
- truffles chocolate54K/yr
- bojangles chocolate truffles14K/yr
- monty bojangles truffles24K/yr
- bojangles10K/yr
- truffle chocolates8K/yr
- chocolate truffles gift box8K/yr
What reviews say buyers love and hate about Truffles
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Absolutely delicious”
“Lovely gift”
“The best vegan treat”
“Top quality chocolate”
“Excellent value”
What buyers complain about
64% of reviews“a very small portion”
“Melted lump”
“waste of money”
“They literally taste like they're mixed with poo”
“I usually find milk chocolate too sweet”
Common Truffles questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
