Is truffles profitable to sell on Amazon United Kingdom?

The niche generates £374K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (44/100).

How competitive is the truffles niche?

7 brands and 47 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in truffles?

Top complaints mined from reviews: Size-Overall, Storage Temperature, Value For Money. The return rate is 0.1%.

When does demand for truffles peak?

Demand peaks in Dec; the busiest month runs 5.9× the quietest.

What does it cost to enter the truffles niche?

Listings span £4.05–£34.55; the average listing price is £10.41 (sweet spot $15–$100). The average incumbent carries 2,410 reviews — the moat a new listing must climb.

truffles

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Price range

Good£4.05–£34.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£374K

£374K/yr · 630K searches

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,409.96

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.41

avg listing price — sweet spot $15–$100

Growth

Bad-28.4%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, truffles is a £374K/yr Amazon United Kingdom market (630K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

truffles market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: £416K–£521K; units × avg price
Conversion rate: 5.7%
Avg BSR: #157
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 7.7%
Avg brand age: 52 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

Monty Bojangles90%
Holdsworth Handmade English chocolates2%
Lily O'Brien's2%
The FULL ENGLISH COMPANY2%
Lindt1%
Cupido1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 5.9×

Open Trend

Top truffles search terms

monty bojangles138K/yr +40.4%6.4% conv.
chocolate truffles85K/yr -3.7%2.0% conv.
truffles58K/yr -19.4%2.2% conv.
monty bojangles chocolates206K/yr -80.6%7.9% conv.
truffles chocolate54K/yr -21.6%2.8% conv.
bojangles chocolate truffles14K/yr +82.9%7.0% conv.
monty bojangles truffles24K/yr -58.7%3.9% conv.
bojangles10K/yr -38.5%8.7% conv.
truffle chocolates8K/yr -13.9%2.8% conv.
chocolate truffles gift box8K/yr -21.1%3.8% conv.

All search terms

Top truffles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Monty Bojangles Cocoa Dusted Truffles Gift Tower (3 x 100g Pack)- 3 Luxury Chocolate Truffle Boxes - Choccy Scoffy Scrumple Nutty & Flutter Scotch- The Perfect Chocolate Gift Box Selection

Monty Bojangles£10.884.6★8,770 rev

Monty Bojangles Taste Adventure Cocoa Dusted Truffles Gift Box (225g) 6 Flavours Award Winning Truffles Beautiful Gift Box Perfect Chocolate Gift

Monty Bojangles£8.384.6★3,523 rev

Monty Bojangles Cocoa Dusted Chocolate Truffles Kit Tin (36g - White Rose) Luxury Chocolatey Truffles - Collectable Mini Kit-Tin Wedding Favour Truffles Chocolate Gift Box With Bespoke Design

Monty Bojangles£7.504.5★5,695 rev

Monty Bojangles Choccy Scoffy Cocoa Dusted Chocolate Truffles (3 x 100g Gift Box) Divine Cocoa Flavoured Truffles Award-Winning Luxury Gift Set

Monty Bojangles£10.914.5★1,177 rev

Monty Bojangles Cocoa Dusted Chocolate Truffles Cat Tin (Persian Pink - 135g) Choccy Scoffy Flavoured Luxury Chocolatey Truffles - Collectable Cat Tin Truffles Chocolate Gift Box With Bespoke Design

Monty Bojangles£10.804.5★5,695 rev

Newest

by launch date

Snoblets Dusted Chocolate Truffles with Crunchy Cereal Centre 126g 30% Cacao Milk Chocolate Truffles | Luxury Gourmet Chocolate with Sea Salt | Indulgent Gift Treat

The FULL ENGLISH COMPANY£6.1137 rev

3mo ago

Monty Bojangles Cocoa Dusted Chocolate Truffles Kit Tin (36g - White Rose) Luxury Chocolatey Truffles - Collectable Mini Kit-Tin Wedding Favour Truffles Chocolate Gift Box With Bespoke Design

Monty Bojangles£7.505,695 rev

7mo ago

Monty Bojangles Cosmic Blink Cocoa Dusted Chocolate Truffles Cat Tin (135g - Cookie Moon) Flavoured Luxury Chocolatey Truffles - Collectable Cat Tin Truffles Chocolate Gift Box With Bespoke Design

Monty Bojangles£13.005,695 rev

1y ago

Monty Bojangles Cocoa Dusted Truffles Gift Tower (Movie Night - 3 x 100g Pack) 3 Luxury Chocolate Truffle Boxes - Popcorn Carousel Pretzel Parade & Cookie Moon - The Perfect Chocolate Box Selection

Monty Bojangles£10.99118 rev

1y ago

Monty Bojangles Cocoa Dusted Chocolate Truffles Cat Tin (Violet Rebel - 135g) Choccy Scoffy Flavoured Luxury Chocolatey Truffles - Collectable Cat Tin Truffles Chocolate Gift Box With Bespoke Design

Monty Bojangles£10.975,695 rev

1y ago

What buyers say about truffles

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall41%

“Absolutely delicious”

Gifting Purpose18%

“Lovely gift”

Vegan/Organic7%

“The best vegan treat”

Quality-Overall6%

“Top quality chocolate”

Value For Money5%

“Excellent value”

Sweetness5%

“balances the sweetness perfectly”

Flavor4%

“Rich flavour”

Baking2%

“OK. nice for a treat once in a while”

Crispiness2%

“this one has such a nice surprise of super crunchy cereal”

Texture/Consistency-Overall1%

“a glorious creamy texture”

What buyers complain about

Size-Overall25%

“a very small portion”

Storage Temperature11%

“Melted lump”

Value For Money11%

“waste of money”

Taste-Overall6%

“They literally taste like they're mixed with poo”

Sweetness3%

“I usually find milk chocolate too sweet”

Advertised Vs Actual Product2%

“Misleading”

Quality-Overall2%

“Lindor for sending out shoddy goods with not quality control”

Nutritional Content2%

“Do not buy them if you are on a diet”

Crispiness2%

“DUSTED TRUFFLES”

Moist/Dry1%

“Dryness”

Common questions

Is truffles profitable to sell on Amazon United Kingdom?: The niche generates £374K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (44/100).
How competitive is the truffles niche?: 7 brands and 47 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in truffles?: Top complaints mined from reviews: Size-Overall, Storage Temperature, Value For Money. The return rate is 0.1%.
When does demand for truffles peak?: Demand peaks in Dec; the busiest month runs 5.9× the quietest.
What does it cost to enter the truffles niche?: Listings span £4.05–£34.55; the average listing price is £10.41 (sweet spot $15–$100). The average incumbent carries 2,410 reviews — the moat a new listing must climb.

truffles

truffles market data

Competition & brand share

Demand & seasonality

Top truffles search terms

Top truffles products on Amazon

Top sellers

Newest

Trending

What buyers say about truffles

What buyers love

What buyers complain about

Common questions

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