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Truffles

Fail

The top 5 brands take 97% of clicks, so Truffles is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£374K/yr630K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
60%top-5 click share · 7 brands · 47 sellers

Flapen Score

Truffles against its category

The dotted line is the Grocery average. Past it, Truffles is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Truffles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Truffles 630K times last year and spent an estimated £374K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 630K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £374K a year.

Searches, last 12 months
630K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
5.7%
Market size, estimated
£374Ka year
Peak month
December5.9× the quietest month
Top search term
monty bojangles138K searches a year

02 · Price

A sale here is worth £10.41.

Listings sell for £10.41 on average, from £4.05 to £34.55. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £10.41 that is £16K to £21K a year per listing.

Average price
£10.41under the $15 to $100 sweet spot
Price range
£4.05–£34.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #157 within Chocolate Candy. It carries 2,410 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#157in Chocolate Candy
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,410per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Truffles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£75K£112K£150K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

47

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

1%

  • Monty Bojangles90%
  • Holdsworth Handmade English chocolates2%
  • Lily O'Brien's2%
  • The FULL ENGLISH COMPANY2%
  • Lindt1%
  • Cupido1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Truffles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.9×

Search terms

Top Truffles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monty bojangles138K/yr
  • chocolate truffles85K/yr
  • truffles58K/yr
  • monty bojangles chocolates206K/yr
  • truffles chocolate54K/yr
  • bojangles chocolate truffles14K/yr
  • monty bojangles truffles24K/yr
  • bojangles10K/yr
  • truffle chocolates8K/yr
  • chocolate truffles gift box8K/yr

Reviews and returns

What reviews say buyers love and hate about Truffles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.18

a very small portion

not large

or just a tiny bit larger

Storage Temperature11%−0.10

Melted lump

the chocolate had melted

They were completely melted

Value For Money11%−0.02

waste of money

expensive

bit pricey

Taste-Overall6%+2.77

They literally taste like they're mixed with poo

the taste is quite bland

taste pretty grim

Sweetness3%

I usually find milk chocolate too sweet

not as sweet though

My Guangdong-based colleagues who don't like things too sweet liked these

Love

Taste-Overall41%+2.77

Absolutely delicious

Yummy chocolate

Delicious chocolates

Gifting Purpose18%+1.18

Lovely gift

Ideal gift

Perfect for gifting

Vegan/Organic7%+0.49

The best vegan treat

They are vegan

Excellent vegan chocolates

Quality-Overall6%−0.02

Top quality chocolate

This is good quality chocolate

Excellent product

Value For Money5%−0.02

Excellent value

Worth every penny

Good price

FAQ

Common Truffles questions

Answered from the same tracked data.