Truffle Oil
soft demand (-19.5% this quarter) — Truffle Oil doesn't clear our bar today.
Flapen Score
Is Truffle Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Truffle Oil is a £135K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Truffle Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.5% over the last 90 days and 9.5% of searches end in a purchase.
£135K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 17 products
Top Truffle Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Filippo Berio Truffle Flavoured Extra Virgin Olive Oil 250ml
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 231
- Age
- 4y ago
TruffleHunter - Black Truffle Oil - Extra Virgin Olive Oil for Cooking & Seasoning - 100 ml
- Price
- £9.95
- Rating
- 4.6/5
- Reviews
- 4,361
- Age
- 13y ago
TruffleHunter - Black Truffle Oil - Extra Virgin Olive Oil for Cooking & Seasoning - 250 ml
- Price
- £17.30
- Rating
- 4.6/5
- Reviews
- 4,361
- Age
- 3y ago
Silk Route Spice Company White Truffle Oil 250ml / 8.45fl oz - Extra Virgin Olive Oil in Pourer Bottle
- Price
- £9.55
- Rating
- 4.0/5
- Reviews
- 1,053
- Age
- 8y ago
TruffleHunter - White Truffle Oil - Extra Virgin Olive Oil for Cooking & Seasoning - 100 ml
- Price
- £9.86
- Rating
- 4.6/5
- Reviews
- 847
- Age
- 6y ago
Trending
90-day click momentum
Olio Luglio - White Truffle Olive Oil (250 ml) | Extra Virgin Olive Oil | White Truffle Essence | Cold Pressed | Glass Bottle (250 ml)
- Price
- £8.90
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 4y ago
TruffleHunter - Black Truffle Dust - Umami Seasoning - Gourmet Condiments - 65g
- Price
- £9.74
- Rating
- 4.3/5
- Reviews
- 1,321
- Age
- 5y ago
TruffleHunter - Black & White Truffle Oil Set - 250 ml X2
- Price
- £30.82
- Rating
- 4.6/5
- Reviews
- 4,361
- Age
- 2y ago
Sabatino Tartufi White Truffle Infused Olive Oil - All Natural Made From White Truffles Vegan Vegetarian Kosher Natural Truffle Flavor 100ml
- Price
- £9.26
- Rating
- 4.4/5
- Reviews
- 491
- Age
- 16y ago
Tuscanini Black Truffle Oil Made With Premium Italian Extra Virgin Olive Oil Real Truffle Shavings in the Bottle 250ml Cold-Pressed Fine Tasting Non GMO Product of Italy
- Price
- £21.11
- Rating
- 4.3/5
- Reviews
- 439
- Age
- 2y ago
Newest
by launch date
Hillfarm Black Truffle Extra Virgin Cold Pressed Rapeseed Oil - 250ml | Truffle Oil for Finishing & Dressing | Low in Saturated Fat | High in Omega 3 | Rich Earthy Flavour | Gluten Free & Vegan
- Price
- £9.98
- Rating
- 4.0/5
- Reviews
- 40
- Age
- 1y ago
TruffleHunter - Black & White Truffle Oil Set - 250 ml X2
- Price
- £30.82
- Rating
- 4.6/5
- Reviews
- 4,361
- Age
- 2y ago
TruffleHunter - Black & White Truffle Oil Set - Extra Virgin Olive Oil for Cooking & Seasoning - 100 ml X2
- Price
- £16.95
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 2y ago
YOLIOO White Truffle Oil | Made with Extra Virgin Olive Oil | Made in Italy | Cold Pressed Early Harvest Infused Truffle Oil | High Polyphenols EVOO | 250ml
- Price
- £15.02
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 2y ago
TruffleHunter - White Truffle Oil - Extra Virgin Olive Oil for Cooking & Seasoning - 250 ml
- Price
- £17.10
- Rating
- 4.6/5
- Reviews
- 847
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
24
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
7%
- TruffleHunter53%
- Filippo Berio18%
- Silk Route Spice Company11%
- Yolioo4%
- Sabatino Tartufi4%
- Fresh Olive3%
- Open — no brand owns it (4 brands, 7%)
Truffle Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top Truffle Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- truffle oil88K/yr
- white truffle oil5K/yr
- black truffle oil5K/yr
What reviews say buyers love and hate about Truffle Oil
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Lovely taste great accompaniment to most savoury dishes would recommend”
“Wonderful addictive flavour”
“Great value”
“this is a really well-made oil, subtle”
“Love this sort of oil”
What buyers complain about
83% of reviews“Unfortunately I didn't like the taste”
“the smell is incredibly deceiving”
“An oil with artificial flavouring”
“Item does not fit product description”
“the product contain too much added ingredients”
Common Truffle Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
