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Truffle Oil

Fail

Demand is soft, at -19.5% this quarter, so Truffle Oil is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£135K/yr98K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
65%top-5 click share · 10 brands · 24 sellers

Flapen Score

Truffle Oil against its category

The dotted line is the Grocery average. Past it, Truffle Oil is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Truffle Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Truffle Oil 98K times last year and spent an estimated £135K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
9.5%
Market size, estimated
£135Ka year
Peak month
December3.1× the quietest month
Top search term
truffle oil88K searches a year

02 · Price

A sale here is worth £14.40.

Listings sell for £14.40 on average, from £5.51 to £30.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £14.40 that is £4K to £7K a year per listing.

Average price
£14.40under the $15 to $100 sweet spot
Price range
£5.51–£30.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #82 within Oils, Vinegars & Salad Dressings. It carries 1,106 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
5.5%
Average rank
#82in Oils, Vinegars & Salad Dressings
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,106per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Truffle Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

24

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

7%

  • TruffleHunter53%
  • Filippo Berio18%
  • Silk Route Spice Company11%
  • Yolioo4%
  • Sabatino Tartufi4%
  • Fresh Olive3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Truffle Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Truffle Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • truffle oil88K/yr
  • white truffle oil5K/yr
  • black truffle oil5K/yr

Reviews and returns

What reviews say buyers love and hate about Truffle Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall29%−0.05

Unfortunately I didn't like the taste

And taste nothing like truffle

It had absolutely no taste of truffle

Smell19%−0.22

the smell is incredibly deceiving

Stinks

the smell was so pungent

Flavor10%+0.99

An oil with artificial flavouring

I did not find that this did anything at all to improve the flavour of food

A bit low on flavour

Advertised Vs Actual Product7%−0.05

Item does not fit product description

False advertising

Misleading description

Ingredients-Overall5%−0.04

the product contain too much added ingredients

Less than 1% truffle powder

There are no truffles in it

Love

Taste-Overall24%−0.05

Lovely taste great accompaniment to most savoury dishes would recommend

Makes it so earthy and savoury and delicious

Superior taste

Flavor17%+0.99

Wonderful addictive flavour

Super tasty flavouring

Fantastic flavour

Value For Money16%+2.14

Great value

Well worth it

good value

Quality-Overall13%+0.41

this is a really well-made oil, subtle

Excellent product

Fantastic quality

Oily/Greasy8%+0.41

Love this sort of oil

wonderful tasting oil, highly recommend

Good truffle oil

FAQ

Common Truffle Oil questions

Answered from the same tracked data.