Truffle Oil
FailDemand is soft, at -19.5% this quarter, so Truffle Oil is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £135K/yr98K searches / yr
- 90-day growth
- -19.5%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 24 sellers
Flapen Score
Truffle Oil against its category
The dotted line is the Grocery average. Past it, Truffle Oil is stronger. Inside it, weaker.
Market
The Truffle Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Truffle Oil 98K times last year and spent an estimated £135K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
9.5% of searches ended in a purchase last week.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -19.5%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £135Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- truffle oil88K searches a year
02 · Price
A sale here is worth £14.40.
Listings sell for £14.40 on average, from £5.51 to £30.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £14.40 that is £4K to £7K a year per listing.
- Average price
- £14.40under the $15 to $100 sweet spot
- Price range
- £5.51–£30.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #82 within Oils, Vinegars & Salad Dressings. It carries 1,106 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 94%
- Out of stock, average day
- 5.5%
- Average rank
- #82in Oils, Vinegars & Salad Dressings
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,106per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Truffle Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Filippo Berio Truffle Flavoured Extra Virgin Olive Oil 250ml
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 231
- Age
- 4y ago

TruffleHunter - Black Truffle Oil - Extra Virgin Olive Oil for Cooking & Seasoning - 100 ml
- Price
- £9.95
- Rating
- 4.6/5
- Reviews
- 4,361
- Age
- 13y ago

TruffleHunter - Black Truffle Oil - Extra Virgin Olive Oil for Cooking & Seasoning - 250 ml
- Price
- £17.30
- Rating
- 4.6/5
- Reviews
- 4,361
- Age
- 3y ago

Silk Route Spice Company White Truffle Oil 250ml / 8.45fl oz - Extra Virgin Olive Oil in Pourer Bottle
- Price
- £9.55
- Rating
- 4.0/5
- Reviews
- 1,053
- Age
- 8y ago

TruffleHunter - White Truffle Oil - Extra Virgin Olive Oil for Cooking & Seasoning - 100 ml
- Price
- £9.86
- Rating
- 4.6/5
- Reviews
- 847
- Age
- 6y ago
Trending
90-day click momentum
Olio Luglio - White Truffle Olive Oil (250 ml) | Extra Virgin Olive Oil | White Truffle Essence | Cold Pressed | Glass Bottle (250 ml)
- Price
- £8.90
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 4y ago

TruffleHunter - Black Truffle Dust - Umami Seasoning - Gourmet Condiments - 65g
- Price
- £9.74
- Rating
- 4.3/5
- Reviews
- 1,321
- Age
- 5y ago

TruffleHunter - Black & White Truffle Oil Set - 250 ml X2
- Price
- £30.82
- Rating
- 4.6/5
- Reviews
- 4,361
- Age
- 2y ago

Sabatino Tartufi White Truffle Infused Olive Oil - All Natural Made From White Truffles Vegan Vegetarian Kosher Natural Truffle Flavor 100ml
- Price
- £9.26
- Rating
- 4.4/5
- Reviews
- 491
- Age
- 16y ago

Tuscanini Black Truffle Oil Made With Premium Italian Extra Virgin Olive Oil Real Truffle Shavings in the Bottle 250ml Cold-Pressed Fine Tasting Non GMO Product of Italy
- Price
- £21.11
- Rating
- 4.3/5
- Reviews
- 439
- Age
- 2y ago
Newest
by launch date
Hillfarm Black Truffle Extra Virgin Cold Pressed Rapeseed Oil - 250ml | Truffle Oil for Finishing & Dressing | Low in Saturated Fat | High in Omega 3 | Rich Earthy Flavour | Gluten Free & Vegan
- Price
- £9.98
- Rating
- 4.0/5
- Reviews
- 40
- Age
- 1y ago

TruffleHunter - Black & White Truffle Oil Set - 250 ml X2
- Price
- £30.82
- Rating
- 4.6/5
- Reviews
- 4,361
- Age
- 2y ago

TruffleHunter - Black & White Truffle Oil Set - Extra Virgin Olive Oil for Cooking & Seasoning - 100 ml X2
- Price
- £16.95
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 2y ago

YOLIOO White Truffle Oil | Made with Extra Virgin Olive Oil | Made in Italy | Cold Pressed Early Harvest Infused Truffle Oil | High Polyphenols EVOO | 250ml
- Price
- £15.02
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 2y ago

TruffleHunter - White Truffle Oil - Extra Virgin Olive Oil for Cooking & Seasoning - 250 ml
- Price
- £17.10
- Rating
- 4.6/5
- Reviews
- 847
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
24
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
7%
- TruffleHunter53%
- Filippo Berio18%
- Silk Route Spice Company11%
- Yolioo4%
- Sabatino Tartufi4%
- Fresh Olive3%
- Open — no brand owns it (4 brands, 7%)
Demand
Truffle Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Truffle Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- truffle oil88K/yr
- white truffle oil5K/yr
- black truffle oil5K/yr
Reviews and returns
What reviews say buyers love and hate about Truffle Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Unfortunately I didn't like the taste
And taste nothing like truffle
It had absolutely no taste of truffle
the smell is incredibly deceiving
Stinks
the smell was so pungent
An oil with artificial flavouring
I did not find that this did anything at all to improve the flavour of food
A bit low on flavour
Item does not fit product description
False advertising
Misleading description
the product contain too much added ingredients
Less than 1% truffle powder
There are no truffles in it
Love
Lovely taste great accompaniment to most savoury dishes would recommend
Makes it so earthy and savoury and delicious
Superior taste
Wonderful addictive flavour
Super tasty flavouring
Fantastic flavour
Great value
Well worth it
good value
this is a really well-made oil, subtle
Excellent product
Fantastic quality
Love this sort of oil
wonderful tasting oil, highly recommend
Good truffle oil
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Truffle Oil questions
Answered from the same tracked data.









