truffle oil
Skip itSoft demand (-19.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.40avg listing price — sweet spot $15–$100
Price range
Good£5.51–£30.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,106.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£135K£135K/yr · 98K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, truffle oil is a £135K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
truffle oil market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £144K–£180K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 71%
- Out of stock
- 5.5%
- Avg brand age
- 76 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
24
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
7%
- TruffleHunter53%
- Filippo Berio18%
- Silk Route Spice Company11%
- Yolioo4%
- Sabatino Tartufi4%
- Fresh Olive3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top truffle oil search terms
- truffle oil88K/yr
- white truffle oil5K/yr
- black truffle oil5K/yr
Top truffle oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Filippo Berio Truffle Flavoured Extra Virgin Olive Oil 250ml
Filippo Berio£5.514.5★231 rev
TruffleHunter - Black Truffle Oil - Extra Virgin Olive Oil for Cooking & Seasoning - 100 ml
TruffleHunter£9.954.6★4,361 rev
TruffleHunter - Black Truffle Oil - Extra Virgin Olive Oil for Cooking & Seasoning - 250 ml
TruffleHunter£17.304.6★4,361 rev
Silk Route Spice Company White Truffle Oil 250ml / 8.45fl oz - Extra Virgin Olive Oil in Pourer Bottle
Silk Route Spice Company£9.554.0★1,053 rev
TruffleHunter - White Truffle Oil - Extra Virgin Olive Oil for Cooking & Seasoning - 100 ml
TruffleHunter£9.864.6★847 rev
Newest
by launch date
Hillfarm Black Truffle Extra Virgin Cold Pressed Rapeseed Oil - 250ml | Truffle Oil for Finishing & Dressing | Low in Saturated Fat | High in Omega 3 | Rich Earthy Flavour | Gluten Free & Vegan
hillfarm£9.9840 rev
TruffleHunter - Black & White Truffle Oil Set - 250 ml X2
TruffleHunter£30.824,361 rev
TruffleHunter - Black & White Truffle Oil Set - Extra Virgin Olive Oil for Cooking & Seasoning - 100 ml X2
TruffleHunter£16.9566 rev
YOLIOO White Truffle Oil | Made with Extra Virgin Olive Oil | Made in Italy | Cold Pressed Early Harvest Infused Truffle Oil | High Polyphenols EVOO | 250ml
Yolioo£15.0232 rev
TruffleHunter - White Truffle Oil - Extra Virgin Olive Oil for Cooking & Seasoning - 250 ml
TruffleHunter£17.10847 rev
Trending
90-day click momentum
Olio Luglio - White Truffle Olive Oil (250 ml) | Extra Virgin Olive Oil | White Truffle Essence | Cold Pressed | Glass Bottle (250 ml)
Luglio£8.904.5★
TruffleHunter - Black Truffle Dust - Umami Seasoning - Gourmet Condiments - 65g
TruffleHunter£9.744.3★
TruffleHunter - Black & White Truffle Oil Set - 250 ml X2
TruffleHunter£30.824.6★
Sabatino Tartufi White Truffle Infused Olive Oil - All Natural Made From White Truffles Vegan Vegetarian Kosher Natural Truffle Flavor 100ml
Sabatino Tartufi£9.264.4★
Tuscanini Black Truffle Oil Made With Premium Italian Extra Virgin Olive Oil Real Truffle Shavings in the Bottle 250ml Cold-Pressed Fine Tasting Non GMO Product of Italy
Tuscanini£21.114.3★
What buyers say about truffle oil
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely taste great accompaniment to most savoury dishes would recommend”
“Wonderful addictive flavour”
“Great value”
“this is a really well-made oil, subtle”
“Love this sort of oil”
“Very strong smell which I agree with other buyers keep jar in extra stotage container other wise small will linger in kitchen cupboard”
“dely was good it was a gift”
“Treated amazing cooks”
“Using it carefully”
“Has added another level to our food”
What buyers complain about
“Unfortunately I didn't like the taste”
“the smell is incredibly deceiving”
“An oil with artificial flavouring”
“Item does not fit product description”
“the product contain too much added ingredients”
“Absolutely rubbish”
“It was expensive for the size of it”
“started to make me feel sick”
“Oil”
“Far too strong”
Common questions
- Is truffle oil profitable to sell on Amazon United Kingdom?
- The niche generates £135K/yr across 17 tracked products. 90-day search growth is -19.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the truffle oil niche?
- 10 brands and 24 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in truffle oil?
- Top complaints mined from reviews: Taste-Overall, Smell, Flavor. The return rate is 0.1%.
- When does demand for truffle oil peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the truffle oil niche?
- Listings span £5.51–£30.82; the average listing price is £14.40 (sweet spot $15–$100). The average incumbent carries 1,106 reviews — the moat a new listing must climb.