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Truffle Dust

Fail

The top 5 products take 100% of clicks, so Truffle Dust is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£64K/yr55K searches / yr
90-day growth
-33.7%search demand this quarter
Competition
100%top-5 click share · 5 brands · 9 sellers

Flapen Score

Truffle Dust against its category

The dotted line is the Grocery average. Past it, Truffle Dust is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Truffle Dust market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Truffle Dust 55K times last year and spent an estimated £64K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
10.8%
Market size, estimated
£64Ka year
Peak month
December3.8× the quietest month
Top search term
truffle dust36K searches a year

02 · Price

A sale here is worth £10.89.

Listings sell for £10.89 on average, from £8.55 to £13.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £10.89 that is £11K to £14K a year per listing.

Average price
£10.89under the $15 to $100 sweet spot
Price range
£8.55–£13.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #118 within Herbs, Spices & Seasonings. It carries 350 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#118in Herbs, Spices & Seasonings
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
350per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Truffle Dust products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • TruffleHunter53%
  • TRUFFLE GUYS17%
  • Artigiani del Tartufo16%
  • SALDVA7%
  • MAGGI7%
  • Open — no brand owns it (0%)

Demand

Truffle Dust search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Truffle Dust search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • truffle dust36K/yr
  • truffle powder9K/yr
  • truffle seasoning4K/yr
  • truffle zest5K/yr

Reviews and returns

What reviews say buyers love and hate about Truffle Dust

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%−0.11

Doesn't taste like truffle

Unfortunately I didn't like the taste

The initial taste is odd

Smell13%−0.24

once opened it will stink your kitchen out

the smell was so pungent

Stinks

Flavor7%+1.69

The flavor is artificial

Only 0.8% truffle flavouring

A bit low on flavour

Value For Money5%+1.48

It was expensive for the size of it

It is on the expensive side

not a fan of the price of the real stuff

Ingredients-Overall4%−0.05

the ingredient list edges with questionable

the product contain too much added ingredients

Less than 1% truffle powder

Love

Flavor25%+1.69

Strong flavour

Delicious flavour

Super tasty flavouring

Taste-Overall20%−0.11

tastes as good as you would expect

The taste is lovely and incredibly moreish

Superior taste

Value For Money11%+1.48

Well worth it

good value

excellent value for money

Quality-Overall9%+0.49

Its well made

Good quality

Great product

Smell7%−0.24

Really good flavour smells lovely

Smelled very good

fills the kitchen with an incredible aroma

FAQ

Common Truffle Dust questions

Answered from the same tracked data.