Truffle Dust
FailThe top 5 products take 100% of clicks, so Truffle Dust is a Fail.
- Flapen Score
- 35 / 100Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 4635
- Market size
- £64K/yr55K searches / yr
- 90-day growth
- -33.7%search demand this quarter
- Competition
- 100%top-5 click share · 5 brands · 9 sellers
Flapen Score
Truffle Dust against its category
The dotted line is the Grocery average. Past it, Truffle Dust is stronger. Inside it, weaker.
Market
The Truffle Dust market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Truffle Dust 55K times last year and spent an estimated £64K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
10.8% of searches ended in a purchase last week.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -33.7%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £64Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- truffle dust36K searches a year
02 · Price
A sale here is worth £10.89.
Listings sell for £10.89 on average, from £8.55 to £13.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £10.89 that is £11K to £14K a year per listing.
- Average price
- £10.89under the $15 to $100 sweet spot
- Price range
- £8.55–£13.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #118 within Herbs, Spices & Seasonings. It carries 350 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #118in Herbs, Spices & Seasonings
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 350per listing
- Listings tracked
- 5
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Truffle Dust products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TruffleHunter - Black Truffle Dust - Umami Seasoning - Gourmet Condiments - 65g
- Price
- £9.74
- Rating
- 4.3/5
- Reviews
- 1,321
- Age
- 5y ago

TruffleGuys Signature Truffle Dust (45g) | Award-Winning Truffle Powder Made With Italian Black Truffles | Incredibly Versatile Gourmet Umami Seasoning in a Shaker Jar | Sprinkle on Everything | Vegan
- Price
- £13.61
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 2y ago

Artigiani del Tartufo - Italian Truffle Seasoning Powder (65g)
- Price
- £9.79
- Rating
- 4.6/5
- Reviews
- 205
- Age
- 4y ago

Truffle Fries Bliss - Premium Truffle-Flavoured Seasoning - Crafted for Gourmet Fries & Savoury Dishes - Glass Jar (60g)
- Price
- £8.55
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 5y ago

MAGGI Truffle Flavoured Seasoning 600g
- Price
- £12.75
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 8mo ago
Trending
90-day click momentum
MAGGI Truffle Flavoured Seasoning 600g
- Price
- £12.75
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 8mo ago

Truffle Fries Bliss - Premium Truffle-Flavoured Seasoning - Crafted for Gourmet Fries & Savoury Dishes - Glass Jar (60g)
- Price
- £8.55
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 5y ago

Artigiani del Tartufo - Italian Truffle Seasoning Powder (65g)
- Price
- £9.79
- Rating
- 4.6/5
- Reviews
- 205
- Age
- 4y ago

TruffleHunter - Black Truffle Dust - Umami Seasoning - Gourmet Condiments - 65g
- Price
- £9.74
- Rating
- 4.3/5
- Reviews
- 1,321
- Age
- 5y ago

TruffleGuys Signature Truffle Dust (45g) | Award-Winning Truffle Powder Made With Italian Black Truffles | Incredibly Versatile Gourmet Umami Seasoning in a Shaker Jar | Sprinkle on Everything | Vegan
- Price
- £13.61
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 2y ago
Newest
by launch date
MAGGI Truffle Flavoured Seasoning 600g
- Price
- £12.75
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 8mo ago

TruffleGuys Signature Truffle Dust (45g) | Award-Winning Truffle Powder Made With Italian Black Truffles | Incredibly Versatile Gourmet Umami Seasoning in a Shaker Jar | Sprinkle on Everything | Vegan
- Price
- £13.61
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 2y ago

Artigiani del Tartufo - Italian Truffle Seasoning Powder (65g)
- Price
- £9.79
- Rating
- 4.6/5
- Reviews
- 205
- Age
- 4y ago

Truffle Fries Bliss - Premium Truffle-Flavoured Seasoning - Crafted for Gourmet Fries & Savoury Dishes - Glass Jar (60g)
- Price
- £8.55
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 5y ago

TruffleHunter - Black Truffle Dust - Umami Seasoning - Gourmet Condiments - 65g
- Price
- £9.74
- Rating
- 4.3/5
- Reviews
- 1,321
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- TruffleHunter53%
- TRUFFLE GUYS17%
- Artigiani del Tartufo16%
- SALDVA7%
- MAGGI7%
- Open — no brand owns it (0%)
Demand
Truffle Dust search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Truffle Dust search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- truffle dust36K/yr
- truffle powder9K/yr
- truffle seasoning4K/yr
- truffle zest5K/yr
Reviews and returns
What reviews say buyers love and hate about Truffle Dust
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't taste like truffle
Unfortunately I didn't like the taste
The initial taste is odd
once opened it will stink your kitchen out
the smell was so pungent
Stinks
The flavor is artificial
Only 0.8% truffle flavouring
A bit low on flavour
It was expensive for the size of it
It is on the expensive side
not a fan of the price of the real stuff
the ingredient list edges with questionable
the product contain too much added ingredients
Less than 1% truffle powder
Love
Strong flavour
Delicious flavour
Super tasty flavouring
tastes as good as you would expect
The taste is lovely and incredibly moreish
Superior taste
Well worth it
good value
excellent value for money
Its well made
Good quality
Great product
Really good flavour smells lovely
Smelled very good
fills the kitchen with an incredible aroma
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Truffle Dust questions
Answered from the same tracked data.









