How competitive is the Truffle niche on Amazon United Kingdom?

13 brands and 36 sellers compete in Truffle on Amazon United Kingdom. The top 5 Truffle products take 57% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Truffle?

Truffle buyers on Amazon United Kingdom complain most about Taste-Overall, Smell, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Truffle niche?

Truffle sells for £14.48 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.26–£44.38. The average incumbent carries 663 reviews — the moat a new listing must climb.

Truffle

Truffle shows low returns (0.0%), but soft demand (-25.1% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Truffle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Truffle is a £183K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Truffle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.1% over the last 90 days and 8.0% of searches end in a purchase.

£183K

revenue / yr

Units sold / yr15K

Search volume / yr-25.1%159K

Conversion rate8.0%

Avg price£14.48

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers13 · 36

Top-5 product click share57%

Open market10%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 26 products

Top Truffle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Heinz Truffle Mayonnaise 220ml

Price: £2.26
Rating: 4.4/5
Reviews: 513
Age: 5y ago

La Rustichella - Black Truffle Patè 90gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free

Price: £15.02
Rating: 4.5/5
Reviews: 1,337
Age: 3y ago

TruffleHunter - Black Truffle Dust - Umami Seasoning - Gourmet Condiments - 65g

Price: £9.74
Rating: 4.3/5
Reviews: 1,321
Age: 5y ago

Heinz Truffle Mayonnaise 380g

Price: £2.96
Rating: 4.4/5
Reviews: 43
Age: 1y ago

La Rustichella - Black Truffle Patè 280gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free

Price: £25.74
Rating: 4.5/5
Reviews: 1,337
Age: 6y ago

Newest

by launch date

Morrisons The Best Parmesan & Truffle Skin On Fries 300g

Price: £3.18
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Heinz Truffle Mayonnaise 380g

Price: £2.96
Rating: 4.4/5
Reviews: 43
Age: 1y ago

La Rustichella - Whole Black Truffles 35gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free

Price: £19.88
Rating: 4.2/5
Reviews: 156
Age: 1y ago

TruffleGuys Signature Truffle Dust (45g) | Award-Winning Truffle Powder Made With Italian Black Truffles | Incredibly Versatile Gourmet Umami Seasoning in a Shaker Jar | Sprinkle on Everything | Vegan

Price: £13.61
Rating: 4.5/5
Reviews: 111
Age: 2y ago

La Rustichella - Black Truffle Patè 90gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free

Price: £15.02
Rating: 4.5/5
Reviews: 1,337
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

TruffleHunter32%
La Rustichella26%
HEINZ25%
Filippo Berio4%
TRUFFLE GUYS3%
SALDVA2%
Open — no brand owns it (7 brands, 8%)

Truffle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume159KCVR8.0%Products26Brands13Top 5 Brands90%OOS Rate1.6%Rating4.2★Reviews663Avg BSR#64

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Top Truffle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

truffle92K/yr -26.7%3.5% conv.
truffle mayo20K/yr -9.6%11.1% conv.
truffle paste18K/yr -28.2%6.5% conv.
black truffle13K/yr -36.0%4.1% conv.
truffle mayonnaise6K/yr -33.5%10.9% conv.
truffle hunter5K/yr -20.6%1.9% conv.
black truffle paste3K/yr -7.8%8.5% conv.
white truffle3K/yr -29.3%0.8% conv.

What reviews say buyers love and hate about Truffle

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Taste-Overall29%

“Delicious addition to chips”

Flavor19%

“Super tasty flavouring”

Quality-Overall14%

“Great quality mayonnaise”

Value For Money10%

“Good price”

Smell4%

“Smelled very good”

What buyers complain about

72% of reviews

Taste-Overall26%

“the taste has a very slight bitterness that I cant quite describe”

Smell10%

“the smell was so pungent”

Flavor9%

“unfortunately, the flavour just doesnt work for us”

Value For Money6%

“not the price”

Size-Overall4%

“But in this larger size it seems like a niche that many people won”

Common Truffle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Truffle 53/100 on Amazon United Kingdom — Worth a look. The niche generates £183K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -25.1% over the last 90 days.