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Truffle

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -25.1% this quarter, so Truffle is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£183K/yr159K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
57%top-5 click share · 13 brands · 36 sellers

Flapen Score

Truffle against its category

The dotted line is the Grocery average. Past it, Truffle is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Truffle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Truffle 159K times last year and spent an estimated £183K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
8.0%
Market size, estimated
£183Ka year
Peak month
December3.0× the quietest month
Top search term
truffle92K searches a year

02 · Price

A sale here is worth £14.48.

Listings sell for £14.48 on average, from £2.26 to £44.38. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £14.48 that is £4K to £7K a year per listing.

Average price
£14.48under the $15 to $100 sweet spot
Price range
£2.26–£44.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #64 within Condiments & Sauces. It carries 663 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
92%
Out of stock, average day
1.6%
Average rank
#64in Condiments & Sauces
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
663per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Truffle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

36

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

8%

  • TruffleHunter32%
  • La Rustichella26%
  • HEINZ25%
  • Filippo Berio4%
  • TRUFFLE GUYS3%
  • SALDVA2%
  • Open — no brand owns it (7 brands, 8%)

Demand

Truffle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Truffle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • truffle92K/yr
  • truffle mayo20K/yr
  • truffle paste18K/yr
  • black truffle13K/yr
  • truffle mayonnaise6K/yr
  • truffle hunter5K/yr
  • black truffle paste3K/yr
  • white truffle3K/yr

Reviews and returns

What reviews say buyers love and hate about Truffle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%+0.89

the taste has a very slight bitterness that I cant quite describe

Not that intense taste

not my taste

Smell10%−0.21

the smell was so pungent

I couldnt detect any distinct truffle aroma

once opened it will stink your kitchen out

Flavor9%+0.98

unfortunately, the flavour just doesnt work for us

A bit low on flavour

very low on flavour

Value For Money6%+1.30

not the price

It is on the expensive side

do not think it is worth the price

Size-Overall4%−0.05

But in this larger size it seems like a niche that many people won

Really small

Jar looks smaller in real life

Love

Taste-Overall29%+0.89

Delicious addition to chips

Absolutely yummy

Its a strong taste

Flavor19%+0.98

Super tasty flavouring

Strong flavour

Great flavour

Quality-Overall14%+0.24

Great quality mayonnaise

Good quality

so no complaints there

Value For Money10%+1.30

Good price

Worth every penny

great value for money

Smell4%−0.21

Smelled very good

fills the kitchen with an incredible aroma

Really good flavour smells lovely

FAQ

Common Truffle questions

Answered from the same tracked data.