truffle
Worth a lookShows low returns (0.0%), but soft demand (-25.1% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good662.73avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.48avg listing price — sweet spot $15–$100
Price range
Good£2.26–£44.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£183K£183K/yr · 159K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, truffle is a £183K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
truffle market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £181K–£217K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 65%
- Out of stock
- 1.6%
- Avg brand age
- 66 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
36
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
57%
Top 20: 94%
Open market
8%
- TruffleHunter32%
- La Rustichella26%
- HEINZ25%
- Filippo Berio4%
- TRUFFLE GUYS3%
- SALDVA2%
- Open — no brand owns it (7 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top truffle search terms
- truffle92K/yr
- truffle mayo20K/yr
- truffle paste18K/yr
- black truffle13K/yr
- truffle mayonnaise6K/yr
- truffle hunter5K/yr
- black truffle paste3K/yr
- white truffle3K/yr
Top truffle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Heinz Truffle Mayonnaise 220ml
HEINZ£2.264.4★513 rev
La Rustichella - Black Truffle Patè 90gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free
La Rustichella£15.024.5★1,337 rev
TruffleHunter - Black Truffle Dust - Umami Seasoning - Gourmet Condiments - 65g
TruffleHunter£9.744.3★1,321 rev
Heinz Truffle Mayonnaise 380g
HEINZ£2.964.4★43 rev
La Rustichella - Black Truffle Patè 280gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free
La Rustichella£25.744.5★1,337 rev
Newest
by launch date
Morrisons The Best Parmesan & Truffle Skin On Fries 300g
Morrisons£3.180 rev
Heinz Truffle Mayonnaise 380g
HEINZ£2.9643 rev
La Rustichella - Whole Black Truffles 35gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free
La Rustichella£19.88156 rev
TruffleGuys Signature Truffle Dust (45g) | Award-Winning Truffle Powder Made With Italian Black Truffles | Incredibly Versatile Gourmet Umami Seasoning in a Shaker Jar | Sprinkle on Everything | Vegan
TRUFFLE GUYS£13.61111 rev
La Rustichella - Black Truffle Patè 90gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free
La Rustichella£15.021,337 rev
Trending
90-day click momentumMorrisons The Best Parmesan & Truffle Skin On Fries 300g
Morrisons£3.180.0★
La Rustichella - Whole Black Truffles 35gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free
La Rustichella£19.884.2★
Truffle Fries Bliss - Premium Truffle-Flavoured Seasoning - Crafted for Gourmet Fries & Savoury Dishes - Glass Jar (60g)
SALDVA£8.554.3★
Heinz Truffle Mayonnaise 380g
HEINZ£2.964.4★
La Rustichella - Black Truffle Patè 90gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free
La Rustichella£15.024.5★
What buyers say about truffle
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious addition to chips”
“Super tasty flavouring”
“Great quality mayonnaise”
“Good price”
“Smelled very good”
“creamy texture with a nice hint of truffle that isnt too overpowering”
“So yumi I can eat them like sweets”
“Really really nice blend of truffles keeps the old taste buds shouting for more”
“elevates any dish”
“My favourite way to use it so far has been with fries. made crispy in the air fryer”
What buyers complain about
“the taste has a very slight bitterness that I cant quite describe”
“the smell was so pungent”
“unfortunately, the flavour just doesnt work for us”
“not the price”
“But in this larger size it seems like a niche that many people won”
“Poor quality”
“Not so strong”
“Its mainly salt”
“Item does not fit product description”
“Truffletastic”
Common questions
- Is truffle profitable to sell on Amazon United Kingdom?
- The niche generates £183K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the truffle niche?
- 13 brands and 36 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in truffle?
- Top complaints mined from reviews: Taste-Overall, Smell, Flavor. The return rate is 0.0%.
- When does demand for truffle peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the truffle niche?
- Listings span £2.26–£44.38; the average listing price is £14.48 (sweet spot $15–$100). The average incumbent carries 663 reviews — the moat a new listing must climb.