Truffle
MaybeReturns run at only 0.0% of orders. But demand is soft, at -25.1% this quarter, so Truffle is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £183K/yr159K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 57%top-5 click share · 13 brands · 36 sellers
Flapen Score
Truffle against its category
The dotted line is the Grocery average. Past it, Truffle is stronger. Inside it, weaker.
Market
The Truffle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Truffle 159K times last year and spent an estimated £183K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £183Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- truffle92K searches a year
02 · Price
A sale here is worth £14.48.
Listings sell for £14.48 on average, from £2.26 to £44.38. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £14.48 that is £4K to £7K a year per listing.
- Average price
- £14.48under the $15 to $100 sweet spot
- Price range
- £2.26–£44.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #64 within Condiments & Sauces. It carries 663 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 92%
- Out of stock, average day
- 1.6%
- Average rank
- #64in Condiments & Sauces
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 663per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Truffle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Heinz Truffle Mayonnaise 220ml
- Price
- £2.26
- Rating
- 4.4/5
- Reviews
- 513
- Age
- 5y ago

La Rustichella - Black Truffle Patè 90gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free
- Price
- £15.02
- Rating
- 4.5/5
- Reviews
- 1,337
- Age
- 3y ago

TruffleHunter - Black Truffle Dust - Umami Seasoning - Gourmet Condiments - 65g
- Price
- £9.74
- Rating
- 4.3/5
- Reviews
- 1,321
- Age
- 5y ago

Heinz Truffle Mayonnaise 380g
- Price
- £2.96
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 1y ago

La Rustichella - Black Truffle Patè 280gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free
- Price
- £25.74
- Rating
- 4.5/5
- Reviews
- 1,337
- Age
- 6y ago
Trending
90-day click momentum
Morrisons The Best Parmesan & Truffle Skin On Fries 300g
- Price
- £3.18
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

La Rustichella - Whole Black Truffles 35gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free
- Price
- £19.88
- Rating
- 4.2/5
- Reviews
- 156
- Age
- 1y ago

Truffle Fries Bliss - Premium Truffle-Flavoured Seasoning - Crafted for Gourmet Fries & Savoury Dishes - Glass Jar (60g)
- Price
- £8.55
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 5y ago

Heinz Truffle Mayonnaise 380g
- Price
- £2.96
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 1y ago

La Rustichella - Black Truffle Patè 90gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free
- Price
- £15.02
- Rating
- 4.5/5
- Reviews
- 1,337
- Age
- 3y ago
Newest
by launch date
Morrisons The Best Parmesan & Truffle Skin On Fries 300g
- Price
- £3.18
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Heinz Truffle Mayonnaise 380g
- Price
- £2.96
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 1y ago

La Rustichella - Whole Black Truffles 35gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free
- Price
- £19.88
- Rating
- 4.2/5
- Reviews
- 156
- Age
- 1y ago

TruffleGuys Signature Truffle Dust (45g) | Award-Winning Truffle Powder Made With Italian Black Truffles | Incredibly Versatile Gourmet Umami Seasoning in a Shaker Jar | Sprinkle on Everything | Vegan
- Price
- £13.61
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 2y ago

La Rustichella - Black Truffle Patè 90gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free
- Price
- £15.02
- Rating
- 4.5/5
- Reviews
- 1,337
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
36
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
57%
Top 20: 94%
Open market
8%
- TruffleHunter32%
- La Rustichella26%
- HEINZ25%
- Filippo Berio4%
- TRUFFLE GUYS3%
- SALDVA2%
- Open — no brand owns it (7 brands, 8%)
Demand
Truffle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Truffle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- truffle92K/yr
- truffle mayo20K/yr
- truffle paste18K/yr
- black truffle13K/yr
- truffle mayonnaise6K/yr
- truffle hunter5K/yr
- black truffle paste3K/yr
- white truffle3K/yr
Reviews and returns
What reviews say buyers love and hate about Truffle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the taste has a very slight bitterness that I cant quite describe
Not that intense taste
not my taste
the smell was so pungent
I couldnt detect any distinct truffle aroma
once opened it will stink your kitchen out
unfortunately, the flavour just doesnt work for us
A bit low on flavour
very low on flavour
not the price
It is on the expensive side
do not think it is worth the price
But in this larger size it seems like a niche that many people won
Really small
Jar looks smaller in real life
Love
Delicious addition to chips
Absolutely yummy
Its a strong taste
Super tasty flavouring
Strong flavour
Great flavour
Great quality mayonnaise
Good quality
so no complaints there
Good price
Worth every penny
great value for money
Smelled very good
fills the kitchen with an incredible aroma
Really good flavour smells lovely
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Truffle questions
Answered from the same tracked data.









