Treacle Toffee
MaybeReturns run at only 0.0% of orders. But shoppers spend only $44K a year here, so Treacle Toffee is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £44K/yr39K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 57%top-5 click share · 16 brands · 28 sellers
Flapen Score
Treacle Toffee against its category
The dotted line is the Grocery average. Past it, Treacle Toffee is stronger. Inside it, weaker.
Market
The Treacle Toffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Treacle Toffee 39K times last year and spent an estimated £44K. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £44Ka year
- Peak month
- November5.4× the quietest month
- Top search term
- treacle toffee33K searches a year
02 · Price
A sale here is worth £10.53.
Listings sell for £10.53 on average, from £3.27 to £20.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.53 that is £0 to £1K a year per listing.
- Average price
- £10.53under the $15 to $100 sweet spot
- Price range
- £3.27–£20.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #15 within Confectionery. It carries 49 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 84%
- Out of stock, average day
- 11.3%
- Average rank
- #15in Confectionery
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 49per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Treacle Toffee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Toffee Walkers Toffee Bulk Multi Size Wholesale British Traditional Sweet Treat Confectionery Snack (Treacle Toffee 1kg)
- Price
- £11.14
- Rating
- 4.8/5
- Reviews
- 129
- Age
- 3y ago

Walkers Treacle Toffees 500 g
- Price
- £7.03
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 9y ago

Buchanans Scrumptiously Sticky Treacle Toffee 120g x 1
- Price
- £3.51
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 2y ago

GROBITS - Treacle Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
- Price
- £10.49
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 3mo ago

Walkers Nonsuch Treacle Toffees Individually Wrapped Traditional British Sweets Made with Black Treacle 500g
- Price
- £8.37
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 5mo ago
Trending
90-day click momentum
GROBITS - Treacle Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
- Price
- £10.49
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 3mo ago

GROBITS - Assorted Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
- Price
- £10.20
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 3mo ago

Tingo packaged Walkers Treacle Toffee 250g
- Price
- £6.94
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 4y ago

Walkers Nonsuch Treacle Toffees Individually Wrapped Traditional British Sweets Made with Black Treacle 500g
- Price
- £8.37
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 5mo ago

Delicious Treacle Toffee 4-Pack Bundle with Premium Screw Lid Tin & Gift Tag | Gift for Sweet Lovers - 600g in Total
- Price
- £8.75
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago
Newest
by launch date
GROBITS - Treacle Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
- Price
- £10.49
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 3mo ago

GROBITS - Assorted Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
- Price
- £10.20
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 3mo ago

Walkers Nonsuch Treacle Toffees Individually Wrapped Traditional British Sweets Made with Black Treacle 500g
- Price
- £8.37
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 5mo ago

Walkers Treacle Toffee - 500g Bag | Authentic British Sweet | Rich & Buttery Classic Toffee Candy
- Price
- £6.85
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 9mo ago

Treacle Toffee - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £8.42
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
28
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
29%
- Generic20%
- Walkers16%
- Buchanan's10%
- Walkers Nonsuch9%
- GROBITS9%
- NFIBIS7%
Demand
Treacle Toffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×
Reviews and returns
What reviews say buyers love and hate about Treacle Toffee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
TBH they taste like nothing I've had before
Hard and tasteless
They taste nothing like treacle toffee
Smaller than you imagine
Little
jar could have been bigger for the price
not the best variety I could have hoped for
Not a good product
No flavour
have very little flavour
Disappointing Flavour Mix
Absolutely rotten tastes like stale sponge
Love
Absolutely delicious
Strong taste
The toffee is so delicious
Lovely Sweets
Great tasting sweet
Tasty sweets at a good price
Great value for money
Good value
Dad says they are worth every penny
The toffee is just as I remembered quality just as good
Excellent product
good quality
creamy flavour
Very tasty & morish
Bought for my dad because he loves toffees he was very happy with the different flavours
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Treacle Toffee questions
Answered from the same tracked data.









