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Treacle Toffee

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $44K a year here, so Treacle Toffee is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£44K/yr39K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
57%top-5 click share · 16 brands · 28 sellers

Flapen Score

Treacle Toffee against its category

The dotted line is the Grocery average. Past it, Treacle Toffee is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Treacle Toffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Treacle Toffee 39K times last year and spent an estimated £44K. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
10.7%
Market size, estimated
£44Ka year
Peak month
November5.4× the quietest month
Top search term
treacle toffee33K searches a year

02 · Price

A sale here is worth £10.53.

Listings sell for £10.53 on average, from £3.27 to £20.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.53 that is £0 to £1K a year per listing.

Average price
£10.53under the $15 to $100 sweet spot
Price range
£3.27–£20.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #15 within Confectionery. It carries 49 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
84%
Out of stock, average day
11.3%
Average rank
#15in Confectionery
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
49per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Treacle Toffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

28

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

29%

  • Generic20%
  • Walkers16%
  • Buchanan's10%
  • Walkers Nonsuch9%
  • GROBITS9%
  • NFIBIS7%

Demand

Treacle Toffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Reviews and returns

What reviews say buyers love and hate about Treacle Toffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+2.12

TBH they taste like nothing I've had before

Hard and tasteless

They taste nothing like treacle toffee

Size-Overall17%−0.11

Smaller than you imagine

Little

jar could have been bigger for the price

Quality-Overall11%−0.16

not the best variety I could have hoped for

Not a good product

Flavor10%−0.07

No flavour

have very little flavour

Disappointing Flavour Mix

Stale/Rotten/Spoiled8%−0.14

Absolutely rotten tastes like stale sponge

Love

Taste-Overall47%+2.12

Absolutely delicious

Strong taste

The toffee is so delicious

Sweetness15%+0.26

Lovely Sweets

Great tasting sweet

Tasty sweets at a good price

Value For Money10%+1.05

Great value for money

Good value

Dad says they are worth every penny

Quality-Overall7%−0.16

The toffee is just as I remembered quality just as good

Excellent product

good quality

Flavor5%−0.07

creamy flavour

Very tasty & morish

Bought for my dad because he loves toffees he was very happy with the different flavours

FAQ

Common Treacle Toffee questions

Answered from the same tracked data.