treacle toffee
Worth a lookShows low returns (0.0%), but a small market ($44K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible48.68avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.53avg listing price — sweet spot $15–$100
Price range
Okay£3.27–£20.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Market size
Bad£44K£44K/yr · 39K searches
According to Flapen's Amazon United Kingdom niche tracking, treacle toffee is a £44K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
treacle toffee market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £32K–£42K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 44%
- Out of stock
- 11.3%
- Avg brand age
- 46 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
28
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
29%
- Generic20%
- Walkers16%
- Buchanan's10%
- Walkers Nonsuch9%
- GROBITS9%
- NFIBIS7%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -10.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×
Top treacle toffee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toffee Walkers Toffee Bulk Multi Size Wholesale British Traditional Sweet Treat Confectionery Snack (Treacle Toffee 1kg)
Generic£11.144.8★129 rev
Walkers Treacle Toffees 500 g
Walkers£7.034.4★189 rev
Buchanans Scrumptiously Sticky Treacle Toffee 120g x 1
Buchanan's£3.514.5★29 rev
GROBITS - Treacle Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
GROBITS£10.493.5★2 rev
Walkers Nonsuch Treacle Toffees Individually Wrapped Traditional British Sweets Made with Black Treacle 500g
NFIBIS£8.373.9★7 rev
Newest
by launch dateGROBITS - Treacle Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
GROBITS£10.492 rev
GROBITS - Assorted Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
GROBITS£10.2016 rev
Walkers Nonsuch Treacle Toffees Individually Wrapped Traditional British Sweets Made with Black Treacle 500g
NFIBIS£8.377 rev
Walkers Treacle Toffee - 500g Bag | Authentic British Sweet | Rich & Buttery Classic Toffee Candy
Krazy Kandi£6.8531 rev
Treacle Toffee - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£8.4216 rev
Trending
90-day click momentumGROBITS - Treacle Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
GROBITS£10.493.5★
GROBITS - Assorted Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
GROBITS£10.204.4★
Tingo packaged Walkers Treacle Toffee 250g
Tingo£6.943.0★
Walkers Nonsuch Treacle Toffees Individually Wrapped Traditional British Sweets Made with Black Treacle 500g
NFIBIS£8.373.9★
Delicious Treacle Toffee 4-Pack Bundle with Premium Screw Lid Tin & Gift Tag | Gift for Sweet Lovers - 600g in Total
Sinta Gifts£8.754.0★
What buyers say about treacle toffee
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Lovely Sweets”
“Great value for money”
“The toffee is just as I remembered quality just as good”
“creamy flavour”
“Gluten Free”
“Just as described”
“Well presented gift box”
“These were a tasty treacle toffee that were so enjoyable to suck and chew”
“Not too hard either so hopefully my crowns will stay in place”
What buyers complain about
“TBH they taste like nothing I've had before”
“Smaller than you imagine”
“not the best variety I could have hoped for”
“No flavour”
“Absolutely rotten tastes like stale sponge”
“Delishes”
“very morish”
“So yummy and unfortunately don't last to long”
“These toffees are very hard”
Common questions
- Is treacle toffee profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 25 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the treacle toffee niche?
- 16 brands and 28 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in treacle toffee?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Quality-Overall. The return rate is 0.0%.
- When does demand for treacle toffee peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.4× the quietest.
- What does it cost to enter the treacle toffee niche?
- Listings span £3.27–£20.58; the average listing price is £10.53 (sweet spot $15–$100). The average incumbent carries 49 reviews — the moat a new listing must climb.