Skip to content

Travel Sweets in a Tin

Fail

The top 5 brands take 93% of clicks, so Travel Sweets in a Tin is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£101K/yr149K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
41%top-5 click share · 8 brands · 35 sellers

Flapen Score

Travel Sweets in a Tin against its category

The dotted line is the Grocery average. Past it, Travel Sweets in a Tin is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Sweets in a Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Sweets in a Tin 149K times last year and spent an estimated £101K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
7.1%
Market size, estimated
£101Ka year
Peak month
December2.0× the quietest month
Top search term
travel sweets41K searches a year

02 · Price

A sale here is worth £9.55.

Listings sell for £9.55 on average, from £2.74 to £19.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.55 that is £2K to £5K a year per listing.

Average price
£9.55under the $15 to $100 sweet spot
Price range
£2.74–£19.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #4 within Confectionery. It carries 170 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
74%
Out of stock, average day
2.3%
Average rank
#4in Confectionery
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
170per listing
Listings tracked
31

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Travel Sweets in a Tin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£41K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

35

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

3%

  • Simpkins57%
  • mysmartbuy.com13%
  • Nipits11%
  • Berrymans7%
  • Swizzels5%
  • The Boiled Sweet Company3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Travel Sweets in a Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Travel Sweets in a Tin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel sweets41K/yr
  • travel sweets in a tin30K/yr
  • simpkins travel sweets25K/yr
  • barley sugar sweets25K/yr
  • simpkins travel sweets in a tin12K/yr
  • simpkins sweets7K/yr
  • simpkins6K/yr
  • barley sugar4K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Sweets in a Tin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness29%+1.76

It is about 200 times sweeter than sugar

No sugar

NOT SUGAR FREE

Flavor16%−0.02

I must seek out the berry flavoured ones as I don't like orange

No flavour

Very zingy flavours

Value For Money13%−0.06

Why so expensive

Overpriced and not very pleasant

or I would never have paid the price

Artificial Sweeteners9%−0.09

Nothing like barley sugar hardly any taste at all

Sweets contain a High Risk additive AcesulfameK

Just tasted of sugar

Blend/Ratio7%−0.06

95% orange so not exactly mixed fruit

Love

Sweetness46%+1.76

Sweet and fruity

SUGAR FREE SWEETS

The sweets themselves are totally amazing

Taste-Overall21%+2.14

Amazing taste

tasted like real fruit

Lovely fruity taste

Flavor11%−0.02

Great flavours

Nice fruity flavours

These fruit drops are refreshing with a distinct fruit flavour

Advertised Vs Actual Product6%+0.18

Just like you remember

As stated

Exactly as pictured very happy

Value For Money5%−0.06

Good value for money

Good value

they really are worth the money

FAQ

Common Travel Sweets in a Tin questions

Answered from the same tracked data.