Travel Mouthwash
FailThe top 5 brands take 100% of clicks, so Travel Mouthwash is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £257K/yr291K searches / yr
- 90-day growth
- +11.4%search demand this quarter
- Competition
- 74%top-5 click share · 4 brands · 66 sellers
Flapen Score
Travel Mouthwash against its category
The dotted line is the Grocery average. Past it, Travel Mouthwash is stronger. Inside it, weaker.
Market
The Travel Mouthwash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Mouthwash 291K times last year and spent an estimated £257K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
9.6% of searches ended in a purchase last week.
Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £257K a year.
- Searches, last 12 months
- 291K
- Growth, 90 days vs prior 90
- +11.4%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £257Ka year
- Top search term
- listerine strips96K searches a year
02 · Price
A sale here is worth £9.23.
Listings sell for £9.23 on average, from £1.80 to £23.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £9.23 that is £18K to £23K a year per listing.
- Average price
- £9.23under the $15 to $100 sweet spot
- Price range
- £1.80–£23.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £18K–£23K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #154 within Confectionery. It carries 3,406 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 92%
- Out of stock, average day
- 7.2%
- Average rank
- #154in Confectionery
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,406per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Travel Mouthwash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Listerine Pocket Paks Cool Mint 72s
- Price
- £6.36
- Rating
- 4.6/5
- Reviews
- 2,433
- Age
- 2y ago

Listerine PocketPaks Cool Mint 72 Zählen
- Price
- £6.72
- Rating
- 4.7/5
- Reviews
- 720
- Age
- 14y ago

Listerine Cool Mint Pocketpak Breath Strip (Pack of 12)
- Price
- £20.58
- Rating
- 4.8/5
- Reviews
- 4,898
- Age
- 15y ago

Listerine Freshburst Pocketpaks Breath Dissolving Breath Freshener Kill 99% of Germs That Cause Bad Breath Portable for On-The-Go Minty Flavor 72-Strips (Pack of 1)
- Price
- £7.45
- Rating
- 4.6/5
- Reviews
- 4,426
- Age
- 11y ago

MySmile Mouthwash Alcohol Free Mouth Wash for Adults Fluoride Free Fresh Mint Travel Sachets (0.41 Fl OZ(Pack of 30))
- Price
- £11.45
- Rating
- 4.6/5
- Reviews
- 1,182
- Age
- 2y ago
Trending
90-day click momentum
Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (80ml) Fresh Mint Flavour with 6-in-1 Benefits
- Price
- £1.80
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago

Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (500ml) Fresh Mint Flavour with 6-in-1 Benefits Helps Reduce Plaque and Freshens Breath
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 5,136
- Age
- 11y ago

Listerine PocketPaks Cool Mint 72 Zählen
- Price
- £6.72
- Rating
- 4.7/5
- Reviews
- 720
- Age
- 14y ago

The Breath Co. Alcohol Free Mouthwash. Dentist Formulated Oral Rinse for 12 Hours of Fresh Breath ICY Mint Flavour 300 ml
- Price
- £3.93
- Rating
- 4.6/5
- Reviews
- 3,476
- Age
- 1y ago

MySmile Mouthwash Alcohol Free Mouth Wash for Adults Fluoride Free Fresh Mint Travel Sachets (0.41 Fl OZ(Pack of 30))
- Price
- £11.45
- Rating
- 4.6/5
- Reviews
- 1,182
- Age
- 2y ago
Newest
by launch date
Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (80ml) Fresh Mint Flavour with 6-in-1 Benefits
- Price
- £1.80
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago

The Breath Co. Alcohol Free Mouthwash. Dentist Formulated Oral Rinse for 12 Hours of Fresh Breath ICY Mint Flavour 300 ml
- Price
- £3.93
- Rating
- 4.6/5
- Reviews
- 3,476
- Age
- 1y ago

Listerine Pocket Paks Cool Mint 72s
- Price
- £6.36
- Rating
- 4.6/5
- Reviews
- 2,433
- Age
- 2y ago

MySmile Mouthwash Alcohol Free Mouth Wash for Adults Fluoride Free Fresh Mint Travel Sachets (0.41 Fl OZ(Pack of 30))
- Price
- £11.45
- Rating
- 4.6/5
- Reviews
- 1,182
- Age
- 2y ago

Colgate Plax Cool Mint Alcohol Free Mouthwash 12 x 100ml - mouthwash Alcohol Free - Instant Long-Lasting Freshness - no Burn Experience - 24/7 Plaque Protection When Used Twice Daily
- Price
- £10.21
- Rating
- 4.7/5
- Reviews
- 5,298
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
66
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Listerine85%
- MySmile6%
- Colgate4%
- The Breath Co.4%
Demand
Travel Mouthwash search demand
Weekly searches over the year. Pick a range.
Search terms
Top Travel Mouthwash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- listerine strips96K/yr
- travel mouthwash48K/yr
- mini mouthwash27K/yr
- travel size mouthwash19K/yr
- breath strips16K/yr
- mouthwash travel size12K/yr
- listerine pocketpaks14K/yr
- travel mouthwash mini9K/yr
- mini mouthwash travel size9K/yr
- fresh breath strips5K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Mouthwash
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No strong taste which I needed
mild in taste
Tastes disgusting
A little pricey
Expensive tho
Expensive
Not as strong
Nice and not strong
Cause the stripes are kinda weak
start worrying your breath isn't at its best
doesnt really keep breath as fresh as it claims
Overpriced though freshen breath
When this arrived I noticed the bottle was much smaller than I expected
And the container is very small to hide
Love
Worth the price
good value for money
Good deal
Great products from a great seller
Excellent product
overall theyre a reliable
Fresh breath
Gives you fresh breath
Fresh breathe
Nice taste
Nice tasting cool mints
Nice minty taste
Well, it definitely cleans your mouth,
Clean Mouthwash
Best mouthwash, effective care
Return
0.1% Return rate 35% Fixable by listing
No strong taste which I needed
mild in taste
Tastes disgusting
When this arrived I noticed the bottle was much smaller than I expected
And the container is very small to hide
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Mouthwash questions
Answered from the same tracked data.









