How competitive is the Travel Mouthwash niche on Amazon United Kingdom?

4 brands and 66 sellers compete in Travel Mouthwash on Amazon United Kingdom. The top 5 Travel Mouthwash products take 74% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Travel Mouthwash niche?

Travel Mouthwash sells for £9.23 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.80–£23.19. The average incumbent carries 3,406 reviews — the moat a new listing must climb.

Travel Mouthwash

brand-locked demand (top 5 brands take 100% of clicks) — Travel Mouthwash doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Travel Mouthwash profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Travel Mouthwash is a £257K/yr Amazon United Kingdom market (291K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Travel Mouthwash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.4% over the last 90 days and 9.6% of searches end in a purchase.

£257K

revenue / yr

Units sold / yr40K

Search volume / yr+11.4%291K

Conversion rate9.6%

Avg price£9.23

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 66

Top-5 product click share74%

Open market0%

Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Top Travel Mouthwash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Listerine Pocket Paks Cool Mint 72s

Price: £6.36
Rating: 4.6/5
Reviews: 2,433
Age: 2y ago

Listerine PocketPaks Cool Mint 72 Zählen

Price: £6.72
Rating: 4.7/5
Reviews: 720
Age: 14y ago

Listerine Cool Mint Pocketpak Breath Strip (Pack of 12)

Price: £20.58
Rating: 4.8/5
Reviews: 4,898
Age: 15y ago

Listerine Freshburst Pocketpaks Breath Dissolving Breath Freshener Kill 99% of Germs That Cause Bad Breath Portable for On-The-Go Minty Flavor 72-Strips (Pack of 1)

Price: £7.45
Rating: 4.6/5
Reviews: 4,426
Age: 11y ago

MySmile Mouthwash Alcohol Free Mouth Wash for Adults Fluoride Free Fresh Mint Travel Sachets (0.41 Fl OZ(Pack of 30))

Price: £11.45
Rating: 4.6/5
Reviews: 1,182
Age: 2y ago

Newest

by launch date

Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (80ml) Fresh Mint Flavour with 6-in-1 Benefits

Price: £1.80
Rating: 4.4/5
Reviews: 4
Age: 1y ago

The Breath Co. Alcohol Free Mouthwash. Dentist Formulated Oral Rinse for 12 Hours of Fresh Breath ICY Mint Flavour 300 ml

Price: £3.93
Rating: 4.6/5
Reviews: 3,476
Age: 1y ago

Listerine Pocket Paks Cool Mint 72s

Price: £6.36
Rating: 4.6/5
Reviews: 2,433
Age: 2y ago

MySmile Mouthwash Alcohol Free Mouth Wash for Adults Fluoride Free Fresh Mint Travel Sachets (0.41 Fl OZ(Pack of 30))

Price: £11.45
Rating: 4.6/5
Reviews: 1,182
Age: 2y ago

Colgate Plax Cool Mint Alcohol Free Mouthwash 12 x 100ml - mouthwash Alcohol Free - Instant Long-Lasting Freshness - no Burn Experience - 24/7 Plaque Protection When Used Twice Daily

Price: £10.21
Rating: 4.7/5
Reviews: 5,298
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Listerine85%
MySmile6%
Colgate4%
The Breath Co.4%

Travel Mouthwash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume291KCVR9.6%Products13Brands4Top 5 Brands100%OOS Rate7.2%Rating4.6★Reviews3,406Avg BSR#154

Top Travel Mouthwash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

listerine strips96K/yr +7.1%17.2% conv.
travel mouthwash48K/yr +18.1%3.6% conv.
mini mouthwash27K/yr +6.6%3.9% conv.
travel size mouthwash19K/yr +24.4%2.3% conv.
breath strips16K/yr +6.7%8.7% conv.
mouthwash travel size12K/yr +25.0%3.8% conv.
listerine pocketpaks14K/yr -3.4%13.2% conv.
travel mouthwash mini9K/yr +14.2%3.1% conv.
mini mouthwash travel size9K/yr +2.5%3.6% conv.
fresh breath strips5K/yr +85.1%9.1% conv.

What reviews say buyers love and hate about Travel Mouthwash

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Value For Money13%

“Worth the price”

Quality-Overall11%

“Great products from a great seller”

Breathability10%

“Fresh breath”

Taste-Overall9%

“Nice taste”

Oral Hygiene9%

“Well, it definitely cleans your mouth,”

What buyers complain about

69% of reviews

Taste-Overall25%

“No strong taste which I needed”

Value For Money18%

“A little pricey”

Strength5%

“Not as strong”

Breathability4%

“start worrying your breath isn't at its best”

Size-Overall3%

“When this arrived I noticed the bottle was much smaller than I expected”

Travel Mouthwash return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Taste-Overall

16%

2Size-Overall

16%

3Leak-Proof

10%

4Advertised Vs Actual Product

5Flavor

Common Travel Mouthwash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Travel Mouthwash 42/100 on Amazon United Kingdom — Skip it. The niche generates £257K/yr across 13 tracked products. Search demand moved +11.4% over the last 90 days.

Travel Mouthwash buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Strength, the themes mined from the niche's reviews. Its return rate is 0.1%.