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Travel Mouthwash

Fail

The top 5 brands take 100% of clicks, so Travel Mouthwash is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£257K/yr291K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
74%top-5 click share · 4 brands · 66 sellers

Flapen Score

Travel Mouthwash against its category

The dotted line is the Grocery average. Past it, Travel Mouthwash is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Mouthwash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Mouthwash 291K times last year and spent an estimated £257K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £257K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
9.6%
Market size, estimated
£257Ka year
Top search term
listerine strips96K searches a year

02 · Price

A sale here is worth £9.23.

Listings sell for £9.23 on average, from £1.80 to £23.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £9.23 that is £18K to £23K a year per listing.

Average price
£9.23under the $15 to $100 sweet spot
Price range
£1.80–£23.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£18K–£23K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #154 within Confectionery. It carries 3,406 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
7.2%
Average rank
#154in Confectionery
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,406per listing
Listings tracked
13

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Travel Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£26K£51K£77K£103K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Listerine85%
  • MySmile6%
  • Colgate4%
  • The Breath Co.4%

Demand

Travel Mouthwash search demand

Weekly searches over the year. Pick a range.

7K5KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Travel Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • listerine strips96K/yr
  • travel mouthwash48K/yr
  • mini mouthwash27K/yr
  • travel size mouthwash19K/yr
  • breath strips16K/yr
  • mouthwash travel size12K/yr
  • listerine pocketpaks14K/yr
  • travel mouthwash mini9K/yr
  • mini mouthwash travel size9K/yr
  • fresh breath strips5K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Mouthwash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%−0.12

No strong taste which I needed

mild in taste

Tastes disgusting

Value For Money18%+0.42

A little pricey

Expensive tho

Expensive

Strength5%−0.03

Not as strong

Nice and not strong

Cause the stripes are kinda weak

Breathability4%+0.31

start worrying your breath isn't at its best

doesnt really keep breath as fresh as it claims

Overpriced though freshen breath

Size-Overall3%+0.19

When this arrived I noticed the bottle was much smaller than I expected

And the container is very small to hide

Love

Value For Money13%+0.42

Worth the price

good value for money

Good deal

Quality-Overall11%+1.22

Great products from a great seller

Excellent product

overall theyre a reliable

Breathability10%+0.31

Fresh breath

Gives you fresh breath

Fresh breathe

Taste-Overall9%−0.12

Nice taste

Nice tasting cool mints

Nice minty taste

Oral Hygiene9%+0.38

Well, it definitely cleans your mouth,

Clean Mouthwash

Best mouthwash, effective care

Return

0.1% Return rate 35% Fixable by listing

Taste-Overall16%▅█▄▁▅▂

No strong taste which I needed

mild in taste

Tastes disgusting

Size-Overall16%▁▆▄▄▄█

When this arrived I noticed the bottle was much smaller than I expected

And the container is very small to hide

Leak-Proof10%▅▁▂█▃▁
Advertised Vs Actual Product9%▁▁▄▆▆█
Flavor9%█▁▃▁▃▄

FAQ

Common Travel Mouthwash questions

Answered from the same tracked data.