Travel Mouthwash
FailThe top 5 brands take 100% of clicks, so Travel Mouthwash is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £257K/yr291K searches / yr
- 90-day growth
- +11.4%search demand this quarter
- Competition
- 74%top-5 click share · 4 brands · 66 sellers
Flapen Score
Travel Mouthwash against its category
The dotted line is the Grocery average. Past it, Travel Mouthwash is stronger. Inside it, weaker.
Market
The Travel Mouthwash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Mouthwash 291K times last year and spent an estimated £257K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £257K a year.
- Searches, last 12 months
- 291K
- Growth, 90 days vs prior 90
- +11.4%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £257Ka year
- Top search term
- listerine strips96K searches a year
02 · Price
A sale here is worth £9.23.
Listings sell for £9.23 on average, from £1.80 to £23.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £9.23 that is £18K to £23K a year per listing.
- Average price
- £9.23under the $15 to $100 sweet spot
- Price range
- £1.80–£23.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £18K–£23K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #154 within Confectionery. It carries 3,406 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 92%
- Out of stock, average day
- 7.2%
- Average rank
- #154in Confectionery
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,406per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Travel Mouthwash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Listerine Pocket Paks Cool Mint 72s
- Price
- £6.36
- Rating
- 4.6/5
- Reviews
- 2,433
- Age
- 2y ago

Listerine PocketPaks Cool Mint 72 Zählen
- Price
- £6.72
- Rating
- 4.7/5
- Reviews
- 720
- Age
- 14y ago

Listerine Cool Mint Pocketpak Breath Strip (Pack of 12)
- Price
- £20.58
- Rating
- 4.8/5
- Reviews
- 4,898
- Age
- 15y ago

Listerine Freshburst Pocketpaks Breath Dissolving Breath Freshener Kill 99% of Germs That Cause Bad Breath Portable for On-The-Go Minty Flavor 72-Strips (Pack of 1)
- Price
- £7.45
- Rating
- 4.6/5
- Reviews
- 4,426
- Age
- 11y ago

MySmile Mouthwash Alcohol Free Mouth Wash for Adults Fluoride Free Fresh Mint Travel Sachets (0.41 Fl OZ(Pack of 30))
- Price
- £11.45
- Rating
- 4.6/5
- Reviews
- 1,182
- Age
- 2y ago
Trending
estimated 90-day click momentum
Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (80ml) Fresh Mint Flavour with 6-in-1 Benefits
- Price
- £1.80
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago

Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (500ml) Fresh Mint Flavour with 6-in-1 Benefits Helps Reduce Plaque and Freshens Breath
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 5,136
- Age
- 11y ago

Listerine PocketPaks Cool Mint 72 Zählen
- Price
- £6.72
- Rating
- 4.7/5
- Reviews
- 720
- Age
- 14y ago

The Breath Co. Alcohol Free Mouthwash. Dentist Formulated Oral Rinse for 12 Hours of Fresh Breath ICY Mint Flavour 300 ml
- Price
- £3.93
- Rating
- 4.6/5
- Reviews
- 3,476
- Age
- 1y ago

MySmile Mouthwash Alcohol Free Mouth Wash for Adults Fluoride Free Fresh Mint Travel Sachets (0.41 Fl OZ(Pack of 30))
- Price
- £11.45
- Rating
- 4.6/5
- Reviews
- 1,182
- Age
- 2y ago
Newest
by launch date
Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (80ml) Fresh Mint Flavour with 6-in-1 Benefits
- Price
- £1.80
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago

The Breath Co. Alcohol Free Mouthwash. Dentist Formulated Oral Rinse for 12 Hours of Fresh Breath ICY Mint Flavour 300 ml
- Price
- £3.93
- Rating
- 4.6/5
- Reviews
- 3,476
- Age
- 1y ago

Listerine Pocket Paks Cool Mint 72s
- Price
- £6.36
- Rating
- 4.6/5
- Reviews
- 2,433
- Age
- 2y ago

MySmile Mouthwash Alcohol Free Mouth Wash for Adults Fluoride Free Fresh Mint Travel Sachets (0.41 Fl OZ(Pack of 30))
- Price
- £11.45
- Rating
- 4.6/5
- Reviews
- 1,182
- Age
- 2y ago

Colgate Plax Cool Mint Alcohol Free Mouthwash 12 x 100ml - mouthwash Alcohol Free - Instant Long-Lasting Freshness - no Burn Experience - 24/7 Plaque Protection When Used Twice Daily
- Price
- £10.21
- Rating
- 4.7/5
- Reviews
- 5,298
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
66
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Listerine85%
- MySmile6%
- Colgate4%
- The Breath Co.4%
Demand
Travel Mouthwash search demand
Weekly searches over the year. Pick a range.
Search terms
Top Travel Mouthwash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- listerine strips96K/yr
- travel mouthwash48K/yr
- mini mouthwash27K/yr
- travel size mouthwash19K/yr
- breath strips16K/yr
- mouthwash travel size12K/yr
- listerine pocketpaks14K/yr
- travel mouthwash mini9K/yr
- mini mouthwash travel size9K/yr
- fresh breath strips5K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Mouthwash
We read the reviews and the return reasons for every product selling here.
“No strong taste which I needed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Mouthwash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









