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Toy Story Cake Toppers

Fail

Prices span $4.10–$12.99, mostly outside the sweet spot, so Toy Story Cake Toppers is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£31K/yr112K searches / yr
90-day growth
+42.9%search demand this quarter
Competition
55%top-5 click share · 14 brands · 17 sellers

Flapen Score

Toy Story Cake Toppers against its category

The dotted line is the Grocery average. Past it, Toy Story Cake Toppers is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Story Cake Toppers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toy Story Cake Toppers 112K times last year and spent an estimated £31K. The top 5 brands take 69% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+42.9%
Conversion, latest week
3.5%
Market size, estimated
£31Ka year
Top search term
toy story cake toppers51K searches a year

02 · Price

A sale here is worth £8.02.

Listings sell for £8.02 on average, from £4.10 to £12.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.02 that is £802 to £2K a year per listing.

Average price
£8.02under the $15 to $100 sweet spot
Price range
£4.10–£12.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£802–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #439 within Bakery. It carries 171 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
14.1%
Average rank
#439in Bakery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
171per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Toy Story Cake Toppers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

17

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

24%

  • Sovanna21%
  • Heartsking15%
  • YOOYEH13%
  • LaVenty11%
  • mciskin10%
  • dekora7%

Search terms

Top Toy Story Cake Toppers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toy story cake toppers51K/yr
  • toy story cake decorations27K/yr
  • toy story cake topper18K/yr
  • toy story cupcake toppers8K/yr
  • toy story cake5K/yr
  • toy story birthday cake4K/yr

Reviews and returns

What reviews say buyers love and hate about Toy Story Cake Toppers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.18

The balls are all same small size

Small

TINY

Value For Money29%−0.01

I think its a bit to expensive for what you get

Expensive for what they are

Not worth the money

Adhesion/Stickiness14%−0.15

one came off of the end of the stick

Didnt adhere to the cake

Lovely however didnt adhere to the cake

Advertised Vs Actual Product7%−0.06

The toppers that were advertised as plastic looked like small figures on the picture

Quality-Overall7%+2.53

and poor quality

Love

Quality-Overall38%+2.53

Great cake transfer

Fantastic quality and great tasting too

Brilliant quality

Value For Money17%−0.01

Great little figures Just like the characters Good value for money

Great value for money

Good value

Size-Overall13%−0.18

Decent size and goes into the cake perfectly

Perfect size for cake toppers

Fitted 8 cake perfectly

Color10%+1.02

Colourful and do the job

The prime colours were vivid and bright and the selection of 3 sizes were suited the cake perfectly

Advertised Vs Actual Product6%−0.06

the definitely did what I hoped

also look like the images in advertisement

Return

0.5% Return rate 56% Fixable by listing

Size-Overall37%▃▂▇█▂▃

The balls are all same small size

Small

TINY

Quality-Overall31%▅▇▃▃█▆

and poor quality

Advertised Vs Actual Product11%▆▁█▃▁▄

The toppers that were advertised as plastic looked like small figures on the picture

Color8%█▅▁▁██
Strength4%█▅▁▁▁▅

FAQ

Common Toy Story Cake Toppers questions

Answered from the same tracked data.