toy story cake toppers
Skip itPrices mostly outside the sweet spot ($4.10–$12.99) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great170.5avg incumbent reviews — the moat a new listing must climb
Growth
Good+42.9%90-day search growth — must beat 0% to launch
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.02avg listing price — sweet spot $15–$100
Market size
Bad£31K£31K/yr · 112K searches
Price range
Bad£4.10–£12.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, toy story cake toppers is a £31K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
toy story cake toppers market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £32K–£40K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #439
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 14.1%
- Avg brand age
- 28 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
17
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
24%
- Sovanna21%
- Heartsking15%
- YOOYEH13%
- LaVenty11%
- mciskin10%
- dekora7%
Top toy story cake toppers search terms
- toy story cake toppers51K/yr
- toy story cake decorations27K/yr
- toy story cake topper18K/yr
- toy story cupcake toppers8K/yr
- toy story cake5K/yr
- toy story birthday cake4K/yr
Top toy story cake toppers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
25pcs Toy Cake Toppers Cupcake Toppers For Birthday Cake Decorations Birthday Party Supplies Decorations
Sovanna£5.324.4★131 rev
25pcs Assorted Cake Toppers Cupcake Toppers Multicolor Birthday Cake Decorations Themed Cupcake Decorations Set
YOOYEH£4.394.0★1 rev
LaVenty Toy Happy Birthday Sign Cake Decorations Yellow Red Blue Balls Cake Decoration Birthday Cake Topper
LaVenty£10.084.0★20 rev
9Pcs Story Mini Figures Set Cake Toppers Cupcake Toppers Party Decorations Supplies Cartoon Theme Party Favors Birthday Gift Desk Decor for Boys Grils Kids Toy Lovers
Heartsking£10.833.6★4 rev
8Pcs Story Mini Figures Set Cake Toppers Cupcake Toppers Party Decorations Supplies Cartoon Theme Party Favors Birthday Gift Desk Decor for Boys Grils Kids Toy Lovers
Heartsking£10.795.0★1 rev
Newest
by launch date
Sinmaklin Classic Mini Figures Set Plastic Cake Toppers 7Pcs Cartoon Figurines for Birthday Cupcake Decorations Party Favors Goodie Bag Fillers
Sinmaklin£12.992 rev
dekora Toy Story Edible Mini Wafer Cupcake Toppers Edible Cake Decorations for Cookies & Muffins Buzz Lightyear & Woody Design Gluten-Free Easy to Use Party Supplies Pack of 20 3.4 CM
dekora£5.342 rev
Cake Toppers Figures Kids 6Pcs Toy Figures Cake Decoration Toys Dolls Mini Action Figure Set Birthday Cake Decoration Party Supplies for Kids Girls Boys Birthday Party Baby Shower Decoration
Luchild£11.090 rev
25pcs Assorted Cake Toppers Cupcake Toppers Multicolor Birthday Cake Decorations Themed Cupcake Decorations Set
YOOYEH£4.391 rev
9Pcs Story Mini Figures Set Cake Toppers Cupcake Toppers Party Decorations Supplies Cartoon Theme Party Favors Birthday Gift Desk Decor for Boys Grils Kids Toy Lovers
Heartsking£10.834 rev
Trending
90-day click momentumdekora Toy Story Edible Mini Wafer Cupcake Toppers Edible Cake Decorations for Cookies & Muffins Buzz Lightyear & Woody Design Gluten-Free Easy to Use Party Supplies Pack of 20 3.4 CM
dekora£5.345.0★
8Pcs Story Mini Figures Set Cake Toppers Cupcake Toppers Party Decorations Supplies Cartoon Theme Party Favors Birthday Gift Desk Decor for Boys Grils Kids Toy Lovers
Heartsking£10.795.0★
20 Pcs Cartoon Birthday Candles Mini Figures Set 12 Candles 1 Cake Toppers 7 Cupcake Toppers Figurines Cake Decoration for Boys Girls Birthday Party Graduation Party
yumcute£11.825.0★
9Pcs Story Mini Figures Set Cake Toppers Cupcake Toppers Party Decorations Supplies Cartoon Theme Party Favors Birthday Gift Desk Decor for Boys Grils Kids Toy Lovers
Heartsking£10.833.6★
Sinmaklin Classic Mini Figures Set Plastic Cake Toppers 7Pcs Cartoon Figurines for Birthday Cupcake Decorations Party Favors Goodie Bag Fillers
Sinmaklin£12.995.0★
What buyers say about toy story cake toppers
What buyers praise and complain about, mined from review topics.What buyers love
“Great cake transfer”
“Great little figures Just like the characters Good value for money”
“Decent size and goes into the cake perfectly”
“Colourful and do the job”
“the definitely did what I hoped”
“They were durable, colorful, and not too small”
“Worked really well”
“Great Little Characters”
“Turned a boring chocolate cake into a fun, vibrant and Toy Story cake”
What buyers complain about
“The balls are all same small size”
“I think its a bit to expensive for what you get”
“one came off of the end of the stick”
“The toppers that were advertised as plastic looked like small figures on the picture”
“and poor quality”
Top return reasons
Common questions
- Is toy story cake toppers profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 20 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +42.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the toy story cake toppers niche?
- 14 brands and 17 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in toy story cake toppers?
- Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.5%.
- What does it cost to enter the toy story cake toppers niche?
- Listings span £4.10–£12.99; the average listing price is £8.02 (sweet spot $15–$100). The average incumbent carries 171 reviews — the moat a new listing must climb.