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Tortilla Chips

Fail

The top 5 brands take 100% of clicks, so Tortilla Chips is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£68K/yr148K searches / yr
90-day growth
+11.2%search demand this quarter
Competition
92%top-5 click share · 5 brands · 14 sellers

Flapen Score

Tortilla Chips against its category

The dotted line is the Grocery average. Past it, Tortilla Chips is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tortilla Chips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tortilla Chips 148K times last year and spent an estimated £68K. All 5 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

29.7% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 29.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
29.7%
Market size, estimated
£68Ka year
Peak month
October2.3× the quietest month
Top search term
tortilla chips147K searches a year

02 · Price

A sale here is worth £1.56.

Listings sell for £1.56 on average, from £0.91 to £2.01. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £1.56 that is £5K to £6K a year per listing.

Average price
£1.56under the $15 to $100 sweet spot
Price range
£0.91–£2.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Snack Foods. It carries 547 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Snack Foods
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
547per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Tortilla Chips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Morrisons51%
  • by Amazon31%
  • Doritos12%
  • Old El Paso3%
  • Mister Free'd2%
  • Open — no brand owns it (0%)

Demand

Tortilla Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.3×

Reviews and returns

What reviews say buyers love and hate about Tortilla Chips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor29%−0.18

Not a lot of flavour

Seemed less flavour to bags I usually have

The nachos have average flavour

Taste-Overall18%+1.46

a bit bland in taste

They taste a little stale

Stale tasting

Powdered/Crumbled9%−0.06

Bag was open in the box, all crushed and stale

Chunk/Clump/Collection9%−0.06

Chips comes in small pieces

Salt Content6%−0.01

thats not enough to offset the fact that they are way too salty, and too thin and crumbly

too salty and crumbly

The downside is they can get quite salty

Love

Taste-Overall32%+1.46

Good taste

Extra yummy and a hot kick

Tasty as chips

Flavor14%−0.18

Strong flavour with a nice kick

Good, big size, great for sharing,have an addictive crunchy texture and are very flavourful

Good flavour

Value For Money12%−0.03

Good value

great value for money

Excellent value

Crispiness9%+0.61

Love these crisps

the crunch is really satisfying

really good crunch

Quality-Overall7%0.00

as good as in market

Great product

Decent

FAQ

Common Tortilla Chips questions

Answered from the same tracked data.