Tortilla Chips
FailThe top 5 brands take 100% of clicks, so Tortilla Chips is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £68K/yr148K searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 14 sellers
Flapen Score
Tortilla Chips against its category
The dotted line is the Grocery average. Past it, Tortilla Chips is stronger. Inside it, weaker.
Market
The Tortilla Chips market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tortilla Chips 148K times last year and spent an estimated £68K. All 5 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 39 out of 100, a Fail.
01 · Demand
29.7% of searches ended in a purchase last week.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 29.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 29.7%
- Market size, estimated
- £68Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- tortilla chips147K searches a year
02 · Price
A sale here is worth £1.56.
Listings sell for £1.56 on average, from £0.91 to £2.01. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £1.56 that is £5K to £6K a year per listing.
- Average price
- £1.56under the $15 to $100 sweet spot
- Price range
- £0.91–£2.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Snack Foods. It carries 547 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Snack Foods
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 547per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Tortilla Chips products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Mexican Style Lightly Salted Tortilla Chips 180g 1.0 count Pack of 1
- Price
- £1.12
- Rating
- 4.4/5
- Reviews
- 339
- Age
- 4y ago

by Amazon Tortilla Chips Salted 175g
- Price
- £0.91
- Rating
- 4.2/5
- Reviews
- 573
- Age
- 3y ago

Morrisons Lightly Salted Tortilla Chips 180g
- Price
- £1.08
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago

Doritos Cool Original 180g
- Price
- £2.01
- Rating
- 4.6/5
- Reviews
- 1,575
- Age
- 7y ago

Doritos Tangy Cheese Tortilla Chips Sharing Bag Crisps 180g
- Price
- £1.99
- Rating
- 4.6/5
- Reviews
- 570
- Age
- 8y ago
Trending
90-day click momentum
by Amazon Tortilla Chips Salted 175g
- Price
- £0.91
- Rating
- 4.2/5
- Reviews
- 573
- Age
- 3y ago

Mister Freed Blue Maize Tortilla Chips 135 g
- Price
- £1.78
- Rating
- 3.9/5
- Reviews
- 118
- Age
- 6y ago

Morrisons Mexican Style Lightly Salted Tortilla Chips 180g 1.0 count Pack of 1
- Price
- £1.12
- Rating
- 4.4/5
- Reviews
- 339
- Age
- 4y ago

Doritos Tangy Cheese Tortilla Chips Sharing Bag Crisps 180g
- Price
- £1.99
- Rating
- 4.6/5
- Reviews
- 570
- Age
- 8y ago

Doritos Cool Original 180g
- Price
- £2.01
- Rating
- 4.6/5
- Reviews
- 1,575
- Age
- 7y ago
Newest
by launch date
Morrisons Lightly Salted Tortilla Chips 180g
- Price
- £1.08
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago

Doritos Chilli Heatwave Tortilla Chips Sharing Bag Crisps 180g
- Price
- £1.76
- Rating
- 4.6/5
- Reviews
- 661
- Age
- 1y ago

by Amazon Tortilla Chips Salted 175g
- Price
- £0.91
- Rating
- 4.2/5
- Reviews
- 573
- Age
- 3y ago

Morrisons Mexican Style Lightly Salted Tortilla Chips 180g 1.0 count Pack of 1
- Price
- £1.12
- Rating
- 4.4/5
- Reviews
- 339
- Age
- 4y ago

Mister Freed Blue Maize Tortilla Chips 135 g
- Price
- £1.78
- Rating
- 3.9/5
- Reviews
- 118
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Morrisons51%
- by Amazon31%
- Doritos12%
- Old El Paso3%
- Mister Free'd2%
- Open — no brand owns it (0%)
Demand
Tortilla Chips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.3×
Reviews and returns
What reviews say buyers love and hate about Tortilla Chips
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not a lot of flavour
Seemed less flavour to bags I usually have
The nachos have average flavour
a bit bland in taste
They taste a little stale
Stale tasting
Bag was open in the box, all crushed and stale
Chips comes in small pieces
thats not enough to offset the fact that they are way too salty, and too thin and crumbly
too salty and crumbly
The downside is they can get quite salty
Love
Good taste
Extra yummy and a hot kick
Tasty as chips
Strong flavour with a nice kick
Good, big size, great for sharing,have an addictive crunchy texture and are very flavourful
Good flavour
Good value
great value for money
Excellent value
Love these crisps
the crunch is really satisfying
really good crunch
as good as in market
Great product
Decent
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tortilla Chips questions
Answered from the same tracked data.









