How competitive is the Tortellini niche on Amazon United Kingdom?

8 brands and 15 sellers compete in Tortellini on Amazon United Kingdom. The top 5 Tortellini products take 43% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Tortellini?

Tortellini buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Tortellini niche?

Tortellini sells for £3.02 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.72–£8.22. The average incumbent carries 295 reviews — the moat a new listing must climb.

Tortellini

Tortellini shows searches that convert (25.0% search→purchase), but prices mostly outside the sweet spot ($0.72–$8.22) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Tortellini profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tortellini is a £165K/yr Amazon United Kingdom market (218K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 51/100.

Tortellini: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.4% over the last 90 days and 25.0% of searches end in a purchase.

£165K

revenue / yr

Units sold / yr60K

Search volume / yr-17.4%218K

Conversion rate25.0%

Avg price£3.02

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers8 · 15

Top-5 product click share43%

Open market5%

Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 36 products

Top Tortellini products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

La Famiglia Rana Spinach and Ricotta Fresh Tortelloni Pasta 250g

Price: £2.69
Rating: 4.4/5
Reviews: 654
Age: 8y ago

La Famiglia Rana Mushroom & Mascarpone Fresh Tortelloni 250g

Price: £2.67
Rating: 4.5/5
Reviews: 195
Age: 6y ago

La Famiglia Rana Prosciutto Cotto Ham & Mozzarella Cheese Fresh Tortelloni Pasta 250g

Price: £2.67
Rating: 4.4/5
Reviews: 653
Age: 7y ago

Morrisons Fusilli 500g

Price: £2.36
Rating: 4.4/5
Reviews: 302
Age: 6y ago

La Famiglia Rana Garlic & Mozzarella Filled Pan-Fry Gnocchi 280g

Price: £2.74
Rating: 4.5/5
Reviews: 107
Age: 2y ago

Newest

by launch date

La Famiglia Rana Spicy Sausage & Mozzarella 250g

Price: £2.76
Rating: 3.6/5
Reviews: 9
Age: 10mo ago

Rana Garlic Prawn & Chilli Fresh Girasoli 250g

Price: £3.66
Rating: 4.4/5
Reviews: 16
Age: 10mo ago

La Famiglia Rana Slow Cooked Braised Beef & Red Wine Girasoli 250g

Price: £3.57
Rating: 4.0/5
Reviews: 11
Age: 10mo ago

La Famiglia Rana Roast Chicken 250g

Price: £2.80
Rating: 4.1/5
Reviews: 20
Age: 10mo ago

La Famiglia Rana Tomato & Mascarpone 200g

Price: £2.51
Rating: 4.4/5
Reviews: 4
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

La Famiglia Rana43%
Morrisons24%
Giovanni Rana15%
Giovanni10%
Dell'Ugo4%
Barilla2%
Open — no brand owns it (2 brands, 3%)

Tortellini demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume218KCVR25.0%Products36Brands8Top 5 Brands95%OOS Rate0.6%Rating4.3★Reviews295Avg BSR#186

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Tortellini search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fresh pasta79K/yr +5.3%12.0% conv.
tortellini55K/yr -5.3%10.3% conv.
rana38K/yr -26.5%23.4% conv.
filled pasta14K/yr +15.8%9.2% conv.
rana pasta9K/yr -46.1%16.4% conv.
pasta fresh6K/yr +8.4%13.4% conv.
rana pasta ready meals10K/yr -84.6%2.9% conv.
stuffed pasta4K/yr +1.9%14.5% conv.
la famiglia rana3K/yr -40.2%21.4% conv.

What reviews say buyers love and hate about Tortellini

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall41%

“Absolutely delicious”

Quality-Overall15%

“Its a good quality sauce”

Cooking Instructions9%

“cooks quick and is nice”

Value For Money8%

“worth the money”

Flavor7%

“full of flavour”

What buyers complain about

80% of reviews

Taste-Overall22%

“Not very tasty”

Flavor16%

“the beef just had no flavour at all”

Quality-Overall11%

“Not the best”

Value For Money8%

“Expensive for what you get”

Salt Content7%

“Way too heavy on the salt”

Common Tortellini questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tortellini 51/100 on Amazon United Kingdom — Worth a look. The niche generates £165K/yr across 36 tracked products. 5 of 6 products launched in the last 360 days are still selling. Search demand moved -17.4% over the last 90 days.