Tortellini
MaybeBuyers convert on 25.0% of searches. But prices span $0.72–$8.22, mostly outside the sweet spot, so Tortellini is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £165K/yr218K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 43%top-5 click share · 8 brands · 15 sellers
Flapen Score
Tortellini against its category
The dotted line is the Grocery average. Past it, Tortellini is stronger. Inside it, weaker.
Market
The Tortellini market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tortellini 218K times last year and spent an estimated £165K. The top 5 brands take 95% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
25.0% of searches ended in a purchase last week.
Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £165K a year.
- Searches, last 12 months
- 218K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 25.0%
- Market size, estimated
- £165Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- fresh pasta79K searches a year
02 · Price
A sale here is worth £3.02.
Listings sell for £3.02 on average, from £0.72 to £8.22. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £3.02 that is £4K to £5K a year per listing.
- Average price
- £3.02under the $15 to $100 sweet spot
- Price range
- £0.72–£8.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #186 within Condiments & Sauces. It carries 295 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #186in Condiments & Sauces
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 295per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 5 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Tortellini products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
La Famiglia Rana Spinach and Ricotta Fresh Tortelloni Pasta 250g
- Price
- £2.69
- Rating
- 4.4/5
- Reviews
- 654
- Age
- 8y ago

La Famiglia Rana Mushroom & Mascarpone Fresh Tortelloni 250g
- Price
- £2.67
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 6y ago

La Famiglia Rana Prosciutto Cotto Ham & Mozzarella Cheese Fresh Tortelloni Pasta 250g
- Price
- £2.67
- Rating
- 4.4/5
- Reviews
- 653
- Age
- 7y ago

Morrisons Fusilli 500g
- Price
- £2.36
- Rating
- 4.4/5
- Reviews
- 302
- Age
- 6y ago

La Famiglia Rana Garlic & Mozzarella Filled Pan-Fry Gnocchi 280g
- Price
- £2.74
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 2y ago
Trending
90-day click momentum
Morrisons Tagliatelle 500g
- Price
- £1.12
- Rating
- 4.6/5
- Reviews
- 1,137
- Age
- 10y ago

Rana Garlic Prawn & Chilli Fresh Girasoli 250g
- Price
- £3.66
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 10mo ago

La Famiglia Rana Tomato & Mascarpone 200g
- Price
- £2.51
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 10mo ago

La Famiglia Rana Spicy Sausage & Mozzarella 250g
- Price
- £2.76
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 10mo ago

La Famiglia Rana Slow Cooked Braised Beef & Red Wine Girasoli 250g
- Price
- £3.57
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 10mo ago
Newest
by launch date
La Famiglia Rana Spicy Sausage & Mozzarella 250g
- Price
- £2.76
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 10mo ago

Rana Garlic Prawn & Chilli Fresh Girasoli 250g
- Price
- £3.66
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 10mo ago

La Famiglia Rana Slow Cooked Braised Beef & Red Wine Girasoli 250g
- Price
- £3.57
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 10mo ago

La Famiglia Rana Roast Chicken 250g
- Price
- £2.80
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 10mo ago

La Famiglia Rana Tomato & Mascarpone 200g
- Price
- £2.51
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
15
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
43%
Top 20: 84%
Open market
3%
- La Famiglia Rana43%
- Morrisons24%
- Giovanni Rana15%
- Giovanni10%
- Dell'Ugo4%
- Barilla2%
- Open — no brand owns it (2 brands, 3%)
Demand
Tortellini search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Tortellini search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fresh pasta79K/yr
- tortellini55K/yr
- rana38K/yr
- filled pasta14K/yr
- rana pasta9K/yr
- pasta fresh6K/yr
- rana pasta ready meals10K/yr
- stuffed pasta4K/yr
- la famiglia rana3K/yr
Reviews and returns
What reviews say buyers love and hate about Tortellini
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very tasty
The only part that tasted ok was the panchetta
Not to my taste
the beef just had no flavour at all
the flavour wasn't very nice
Lacks flavour and not enough juice
Not the best
Poor quality
Not their best
Expensive for what you get
A very expensive mistake
On the expensive side
Way too heavy on the salt
Very salty, vey oily
Waaaay too salty
Love
Absolutely delicious
its sumptuous to taste
Very tasty and filling
Its a good quality sauce
Good quality
No junk
cooks quick and is nice
Stunning so easy to cook
Cooks well
worth the money
Good value for money
great price
full of flavour
Excellent with the correct sauce
Excellent pasta sauce a must have for the store cupboard Recommended
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tortellini questions
Answered from the same tracked data.









