tortellini
Worth a lookShows searches that convert (25.0% search→purchase), but prices mostly outside the sweet spot ($0.72–$8.22) keeps it on the watch list.
Conversion
Incredible25.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great294.94avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£165K£165K/yr · 218K searches
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Avg price
Bad£3.02avg listing price — sweet spot $15–$100
Price range
Bad£0.72–£8.22cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tortellini is a £165K/yr Amazon United Kingdom market (218K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tortellini market data
- Units sold / yr
- 50K–60K
- avg 1,250–1,500/product
- Revenue / yr
- £151K–£181K
- units × avg price
- Conversion rate
- 25.0%
- Avg BSR
- #186
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 11%
- Out of stock
- 0.6%
- Avg brand age
- 74 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
15
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
43%
Top 20: 84%
Open market
3%
- La Famiglia Rana43%
- Morrisons24%
- Giovanni Rana15%
- Giovanni10%
- Dell'Ugo4%
- Barilla2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top tortellini search terms
- fresh pasta79K/yr
- tortellini55K/yr
- rana38K/yr
- filled pasta14K/yr
- rana pasta9K/yr
- pasta fresh6K/yr
- rana pasta ready meals10K/yr
- stuffed pasta4K/yr
- la famiglia rana3K/yr
Top tortellini products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Famiglia Rana Spinach and Ricotta Fresh Tortelloni Pasta 250g
La Famiglia Rana£2.694.4★654 rev
La Famiglia Rana Mushroom & Mascarpone Fresh Tortelloni 250g
Giovanni£2.674.5★195 rev
La Famiglia Rana Prosciutto Cotto Ham & Mozzarella Cheese Fresh Tortelloni Pasta 250g
Giovanni Rana£2.674.4★653 rev
Morrisons Fusilli 500g
Morrisons£2.364.4★302 rev
La Famiglia Rana Garlic & Mozzarella Filled Pan-Fry Gnocchi 280g
Giovanni Rana£2.744.5★107 rev
Newest
by launch date
La Famiglia Rana Spicy Sausage & Mozzarella 250g
La Famiglia Rana£2.769 rev
Rana Garlic Prawn & Chilli Fresh Girasoli 250g
La Famiglia Rana£3.6616 rev
La Famiglia Rana Slow Cooked Braised Beef & Red Wine Girasoli 250g
La Famiglia Rana£3.5711 rev
La Famiglia Rana Roast Chicken 250g
La Famiglia Rana£2.8020 rev
La Famiglia Rana Tomato & Mascarpone 200g
La Famiglia Rana£2.514 rev
Trending
90-day click momentum
Morrisons Tagliatelle 500g
Morrisons£1.124.6★
Rana Garlic Prawn & Chilli Fresh Girasoli 250g
La Famiglia Rana£3.664.4★
La Famiglia Rana Tomato & Mascarpone 200g
La Famiglia Rana£2.514.4★
La Famiglia Rana Spicy Sausage & Mozzarella 250g
La Famiglia Rana£2.763.6★
La Famiglia Rana Slow Cooked Braised Beef & Red Wine Girasoli 250g
La Famiglia Rana£3.574.0★
What buyers say about tortellini
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Its a good quality sauce”
“cooks quick and is nice”
“worth the money”
“full of flavour”
“So quick and easy”
“Love it, easier to eat than Spaghetti”
“Good UPF free option”
“Scrumptious”
“Better than expected”
What buyers complain about
“Not very tasty”
“the beef just had no flavour at all”
“Not the best”
“Expensive for what you get”
“Way too heavy on the salt”
“Not fit to eat”
“It was a little dry”
“Not as good now recipe changed”
“it looks small”
“vey oily”
Common questions
- Is tortellini profitable to sell on Amazon United Kingdom?
- The niche generates £165K/yr across 36 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the tortellini niche?
- 8 brands and 15 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in tortellini?
- Top complaints mined from reviews: Taste-Overall, Flavor, Quality-Overall. The return rate is 0.0%.
- When does demand for tortellini peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the tortellini niche?
- Listings span £0.72–£8.22; the average listing price is £3.02 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.