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Tortellini

Maybe

Buyers convert on 25.0% of searches. But prices span $0.72–$8.22, mostly outside the sweet spot, so Tortellini is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£165K/yr218K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
43%top-5 click share · 8 brands · 15 sellers

Flapen Score

Tortellini against its category

The dotted line is the Grocery average. Past it, Tortellini is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tortellini market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tortellini 218K times last year and spent an estimated £165K. The top 5 brands take 95% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

25.0% of searches ended in a purchase last week.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £165K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
25.0%
Market size, estimated
£165Ka year
Peak month
March1.4× the quietest month
Top search term
fresh pasta79K searches a year

02 · Price

A sale here is worth £3.02.

Listings sell for £3.02 on average, from £0.72 to £8.22. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £3.02 that is £4K to £5K a year per listing.

Average price
£3.02under the $15 to $100 sweet spot
Price range
£0.72–£8.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #186 within Condiments & Sauces. It carries 295 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#186in Condiments & Sauces
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
295per listing
Listings tracked
36

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
74 months

Products

Top Tortellini products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

15

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

3%

  • La Famiglia Rana43%
  • Morrisons24%
  • Giovanni Rana15%
  • Giovanni10%
  • Dell'Ugo4%
  • Barilla2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Tortellini search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tortellini search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fresh pasta79K/yr
  • tortellini55K/yr
  • rana38K/yr
  • filled pasta14K/yr
  • rana pasta9K/yr
  • pasta fresh6K/yr
  • rana pasta ready meals10K/yr
  • stuffed pasta4K/yr
  • la famiglia rana3K/yr

Reviews and returns

What reviews say buyers love and hate about Tortellini

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%+2.40

Not very tasty

The only part that tasted ok was the panchetta

Not to my taste

Flavor16%−0.13

the beef just had no flavour at all

the flavour wasn't very nice

Lacks flavour and not enough juice

Quality-Overall11%−0.02

Not the best

Poor quality

Not their best

Value For Money8%+0.75

Expensive for what you get

A very expensive mistake

On the expensive side

Salt Content7%−0.08

Way too heavy on the salt

Very salty, vey oily

Waaaay too salty

Love

Taste-Overall41%+2.40

Absolutely delicious

its sumptuous to taste

Very tasty and filling

Quality-Overall15%−0.02

Its a good quality sauce

Good quality

No junk

Cooking Instructions9%+0.53

cooks quick and is nice

Stunning so easy to cook

Cooks well

Value For Money8%+0.75

worth the money

Good value for money

great price

Flavor7%−0.13

full of flavour

Excellent with the correct sauce

Excellent pasta sauce a must have for the store cupboard Recommended

FAQ

Common Tortellini questions

Answered from the same tracked data.