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Tortellini

Maybe

Buyers convert on 25.0% of searches. But prices span $0.72–$8.22, mostly outside the sweet spot, so Tortellini is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£165K/yr218K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
43%top-5 click share · 8 brands · 15 sellers

Flapen Score

Tortellini against its category

The dotted line is the Grocery average. Past it, Tortellini is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tortellini market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tortellini 218K times last year and spent an estimated £165K. The top 5 brands take 95% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 25.0% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 25.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £165K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
25.0%
Market size, estimated
£165Ka year
Peak month
March1.4× the quietest month
Top search term
fresh pasta79K searches a year

02 · Price

A sale here is worth £3.02.

Listings sell for £3.02 on average, from £0.72 to £8.22. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £3.02 that is £4K to £5K a year per listing.

Average price
£3.02under the $15 to $100 sweet spot
Price range
£0.72–£8.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #186 within Condiments & Sauces. It carries 295 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#186in Condiments & Sauces
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
295per listing
Listings tracked
36

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
74 months

Products

Top Tortellini products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

15

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 84%

Open market

3%

  • La Famiglia Rana43%
  • Morrisons24%
  • Giovanni Rana15%
  • Giovanni10%
  • Dell'Ugo4%
  • Barilla2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Tortellini search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tortellini search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fresh pasta79K/yr
  • tortellini55K/yr
  • rana38K/yr
  • filled pasta14K/yr
  • rana pasta9K/yr
  • pasta fresh6K/yr
  • rana pasta ready meals10K/yr
  • stuffed pasta4K/yr
  • la famiglia rana3K/yr

Reviews and returns

What reviews say buyers love and hate about Tortellini

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Taste-Overall”
22%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not very tasty”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Tortellini questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data