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Tonys Easter Egg

Fail

Shoppers spend only $0 a year here, so Tonys Easter Egg is a Fail.

Flapen Score
25
25 / 100
Ranks 2,957 of 2,976 Grocery niches · −21 vs the category median of 46
Market size
£0/yr43K searches / yr
90-day growth
-98.7%search demand this quarter
Competition
100%top-5 click share · 1 brands · 4 sellers

Flapen Score

Tonys Easter Egg against its category

The dotted line is the Grocery average. Past it, Tonys Easter Egg is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tonys Easter Egg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tonys Easter Egg 43K times last year and spent an estimated £0. One brand takes every click. Flapen scores it 25 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -98.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-98.7%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
tonys chocolonely easter egg26K searches a year

02 · Price

A sale here is worth £9.28.

Listings sell for £9.28 on average, from £8.12 to £10.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.28 that is £928 to £2K a year per listing.

Average price
£9.28under the $15 to $100 sweet spot
Price range
£8.12–£10.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£928–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 44.3% of listings are out of stock. The average listing ranks #753 within Hampers & Gourmet Gifts. It carries 107 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
0%
Out of stock, average day
44.3%
Average rank
#753in Hampers & Gourmet Gifts
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
107per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Tonys Easter Egg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Tony's Chocolonely100%
  • Open — no brand owns it (0%)

Demand

Tonys Easter Egg search demand

Weekly searches over the year. Pick a range.

20K15KSpike '26Mar '26Apr '26Apr '26May '26May '26Jun '26

Search terms

Top Tonys Easter Egg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tonys chocolonely easter egg26K/yr
  • tonys easter egg11K/yr
  • tonys easter eggs5K/yr
  • tony chocolonely easter eggs384/yr

Reviews and returns

What reviews say buyers love and hate about Tonys Easter Egg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.21

Small

so the eggs are small

Tiny

Thickness27%−0.27

Way too thin

It is not thick like I'd expect from Tonys either

Chocolate is not that thick either

Value For Money16%+0.66

hate the fact that they get more expensive the closer to Easter it gets

expensive

Not worth it

Flavor6%−0.01

obviously cant remember the flavour because if I had

Quality-Overall6%−0.04

Nothing like the excellent bars

not cheap

Love

Taste-Overall43%+2.85

Amazing chocolate

The eggs were delicious

The taste is really pleasant

Value For Money15%+0.66

Great chocolate at a great price

Great value

Great price

Gifting Purpose14%+0.87

Perfect as a gift or for yourself

Great gift for Kids/Teenagers

Easter gift for my grandchildren

Ingredients-Overall5%+0.38

ideal for ingredients and healthy well if chocolate can be healthy great flavours and textures

Made from high quality of ingredients

Flavor5%−0.01

Very flavoursome

the selection of flavours is great

Great way to try all the flavours

FAQ

Common Tonys Easter Egg questions

Answered from the same tracked data.