Tonys Easter Egg
FailShoppers spend only $0 a year here, so Tonys Easter Egg is a Fail.
- Flapen Score
- 25 / 100Ranks 2,957 of 2,976 Grocery niches · −21 vs the category median of 4625
- Market size
- £0/yr43K searches / yr
- 90-day growth
- -98.7%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 4 sellers
Flapen Score
Tonys Easter Egg against its category
The dotted line is the Grocery average. Past it, Tonys Easter Egg is stronger. Inside it, weaker.
Market
The Tonys Easter Egg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tonys Easter Egg 43K times last year and spent an estimated £0. One brand takes every click. Flapen scores it 25 out of 100, a Fail.
01 · Demand
0.0% of searches ended in a purchase last week.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -98.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -98.7%
- Conversion, latest week
- 0.0%
- Market size, estimated
- £0a year
- Top search term
- tonys chocolonely easter egg26K searches a year
02 · Price
A sale here is worth £9.28.
Listings sell for £9.28 on average, from £8.12 to £10.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.28 that is £928 to £2K a year per listing.
- Average price
- £9.28under the $15 to $100 sweet spot
- Price range
- £8.12–£10.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £928–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 44.3% of listings are out of stock. The average listing ranks #753 within Hampers & Gourmet Gifts. It carries 107 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 0%
- Out of stock, average day
- 44.3%
- Average rank
- #753in Hampers & Gourmet Gifts
- Average rating
- 4.10 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 107per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Tonys Easter Egg products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tonys Chocolonely Large Easter Egg - Milk Chocolate Caramel Sea Salt with 5 Smaller Solid Chocolate Eggs - Fairtrade Easter Gifts (242g)
- Price
- £10.51
- Rating
- 4.2/5
- Reviews
- 125
- Age
- 2y ago

Tonys Chocolonely Chocolate Easter Eggs Assortment 150g
- Price
- £8.12
- Rating
- 3.9/5
- Reviews
- 70
- Age
- 6y ago

Tonys Chocolonely Large Easter Egg - Milk Chocolate with 5 Smaller Solid Chocolate Eggs -Fairtrade Easter Gifts (242g)
- Price
- £9.20
- Rating
- 4.2/5
- Reviews
- 125
- Age
- 2y ago
Trending
90-day click momentum
Tonys Chocolonely Chocolate Easter Eggs Assortment 150g
- Price
- £8.12
- Rating
- 3.9/5
- Reviews
- 70
- Age
- 6y ago

Tonys Chocolonely Large Easter Egg - Milk Chocolate Caramel Sea Salt with 5 Smaller Solid Chocolate Eggs - Fairtrade Easter Gifts (242g)
- Price
- £10.51
- Rating
- 4.2/5
- Reviews
- 125
- Age
- 2y ago

Tonys Chocolonely Large Easter Egg - Milk Chocolate with 5 Smaller Solid Chocolate Eggs -Fairtrade Easter Gifts (242g)
- Price
- £9.20
- Rating
- 4.2/5
- Reviews
- 125
- Age
- 2y ago
Newest
by launch date
Tonys Chocolonely Large Easter Egg - Milk Chocolate Caramel Sea Salt with 5 Smaller Solid Chocolate Eggs - Fairtrade Easter Gifts (242g)
- Price
- £10.51
- Rating
- 4.2/5
- Reviews
- 125
- Age
- 2y ago

Tonys Chocolonely Large Easter Egg - Milk Chocolate with 5 Smaller Solid Chocolate Eggs -Fairtrade Easter Gifts (242g)
- Price
- £9.20
- Rating
- 4.2/5
- Reviews
- 125
- Age
- 2y ago

Tonys Chocolonely Chocolate Easter Eggs Assortment 150g
- Price
- £8.12
- Rating
- 3.9/5
- Reviews
- 70
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Tony's Chocolonely100%
- Open — no brand owns it (0%)
Demand
Tonys Easter Egg search demand
Weekly searches over the year. Pick a range.
Search terms
Top Tonys Easter Egg search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tonys chocolonely easter egg26K/yr
- tonys easter egg11K/yr
- tonys easter eggs5K/yr
- tony chocolonely easter eggs384/yr
Reviews and returns
What reviews say buyers love and hate about Tonys Easter Egg
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small
so the eggs are small
Tiny
Way too thin
It is not thick like I'd expect from Tonys either
Chocolate is not that thick either
hate the fact that they get more expensive the closer to Easter it gets
expensive
Not worth it
obviously cant remember the flavour because if I had
Nothing like the excellent bars
not cheap
Love
Amazing chocolate
The eggs were delicious
The taste is really pleasant
Great chocolate at a great price
Great value
Great price
Perfect as a gift or for yourself
Great gift for Kids/Teenagers
Easter gift for my grandchildren
ideal for ingredients and healthy well if chocolate can be healthy great flavours and textures
Made from high quality of ingredients
Very flavoursome
the selection of flavours is great
Great way to try all the flavours
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tonys Easter Egg questions
Answered from the same tracked data.









