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Tonys Easter Egg

Fail

Shoppers spend an estimated $0 a year here, so Tonys Easter Egg is a Fail.

Flapen Score
25
25 / 100
Ranks 2,957 of 2,976 Grocery niches · −21 vs the category median of 46
Market size
£0/yr43K searches / yr
90-day growth
-98.7%search demand this quarter
Competition
100%top-5 click share · 1 brands · 4 sellers

Flapen Score

Tonys Easter Egg against its category

The dotted line is the Grocery average. Past it, Tonys Easter Egg is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tonys Easter Egg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tonys Easter Egg 43K times last year and spent an estimated £0. One brand takes every click. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -98.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-98.7%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
tonys chocolonely easter egg26K searches a year

02 · Price

A sale here is worth £9.28.

Listings sell for £9.28 on average, from £8.12 to £10.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.28 that is £928 to £2K a year per listing.

Average price
£9.28under the $15 to $100 sweet spot
Price range
£8.12–£10.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£928–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 44.3% of listings are out of stock. The average listing ranks #753 within Hampers & Gourmet Gifts. It carries 107 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
0%
Out of stock, average day
44.3%
Average rank
#753in Hampers & Gourmet Gifts
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
107per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Tonys Easter Egg products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

4

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Tony's Chocolonely100%
  • Open — no brand owns it (0%)

Demand

Tonys Easter Egg search demand

Weekly searches over the year. Pick a range.

20K15KSpike '26Mar '26Apr '26Apr '26May '26May '26Jun '26

Search terms

Top Tonys Easter Egg search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tonys chocolonely easter egg26K/yr
  • tonys easter egg11K/yr
  • tonys easter eggs5K/yr
  • tony chocolonely easter eggs384/yr

Reviews and returns

What reviews say buyers love and hate about Tonys Easter Egg

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Taste-Overall”
30%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Tonys Easter Egg questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data