Tonic Water
MaybeReturns run at only 0.0% of orders. But products sell for $5.68 on average, outside the sweet spot, so Tonic Water is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £927K/yr904K searches / yr
- 90-day growth
- +27.2%search demand this quarter
- Competition
- 43%top-5 click share · 10 brands · 71 sellers
Flapen Score
Tonic Water against its category
The dotted line is the Grocery average. Past it, Tonic Water is stronger. Inside it, weaker.
Market
The Tonic Water market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tonic Water 904K times last year and spent an estimated £927K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
18.0% of searches ended in a purchase last week.
Shoppers searched for this 904K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.0% of those searches ended in a purchase. Searches in the last 90 days moved +27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £927K a year.
- Searches, last 12 months
- 904K
- Growth, 90 days vs prior 90
- +27.2%
- Conversion, latest week
- 18.0%
- Market size, estimated
- £927Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- tonic water373K searches a year
02 · Price
A sale here is worth £5.68.
Listings sell for £5.68 on average, from £0.72 to £18.32. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At £5.68 that is £23K to £28K a year per listing.
- Average price
- £5.68under the $15 to $100 sweet spot
- Price range
- £0.72–£18.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £23K–£28K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #46 within Tonic Water. It carries 593 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 97%
- Out of stock, average day
- 2.5%
- Average rank
- #46in Tonic Water
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 593per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Tonic Water products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fever-Tree Refreshingly Light Indian Tonic Water 24x150ml
- Price
- £10.48
- Rating
- 4.8/5
- Reviews
- 2,323
- Age
- 10y ago

Fever-Tree Refreshingly Light Mediterranean Tonic Water 24x150ml
- Price
- £10.76
- Rating
- 4.8/5
- Reviews
- 1,584
- Age
- 6y ago

THE LONDON ESSENCE CO. Original Indian Tonic Premium Cocktail Mixer 150ml Pack of 10 cans No Artificial Colours Preservatives or flavours Low Calorie
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 3y ago

Fever-Tree Indian Tonic Water 8 x 150 ml (Pack of 3 Total 24 Cans)
- Price
- £11.07
- Rating
- 4.7/5
- Reviews
- 1,887
- Age
- 10y ago

Morrisons Diet Tonic Water & Lemon 1 litre
- Price
- £0.84
- Rating
- 4.6/5
- Reviews
- 684
- Age
- 10y ago
Trending
90-day click momentum
by Amazon Indian Tonic Water Cans 24 x 250ml
- Price
- £5.39
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 1mo ago

Fever-Tree Rhubarb & Raspberry Refreshingly Light Tonic Water 500ml
- Price
- £1.70
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 4y ago

Fever-Tree Refreshingly Light Elderflower Tonic Water 24x150ml
- Price
- £10.89
- Rating
- 4.8/5
- Reviews
- 969
- Age
- 6y ago

The London Essence Co. Original Indian Tonic Premium Cocktail Mixer 150ml Pack of 6 cans No Artificial Colours Preservatives or flavours Low Calorie
- Price
- £2.25
- Rating
- 4.5/5
- Reviews
- 1,434
- Age
- 6y ago

Schweppes Indian Tonic Water Can 12 x 150ml
- Price
- £5.60
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 13y ago
Newest
by launch date
by Amazon Indian Tonic Water Cans 24 x 250ml
- Price
- £5.39
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 1mo ago

Tonic Health Energy and Hydration Tablets - 15 Vitamins Minerals Plants with Panax Ginseng No Sugar Effervescent Multivitamins - Rehydration Electrolytes Tablets Blood Orange 20 Count
- Price
- £7.67
- Rating
- 4.4/5
- Reviews
- 515
- Age
- 1y ago

Fever-Tree Tonic Water Variety Pack 24x150ml
- Price
- £13.36
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 1y ago

THE LONDON ESSENCE CO. Original Indian Tonic Premium Cocktail Mixer 150ml Pack of 10 cans No Artificial Colours Preservatives or flavours Low Calorie
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 3y ago

Britvic Low Calorie Indian Tonic Water 150ml Can (Pack of 24)
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
71
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
43%
Top 20: 79%
Open market
4%
- FEVER-TREE47%
- THE LONDON ESSENCE CO.15%
- Schweppes14%
- Morrisons12%
- by Amazon5%
- Tonic Health4%
- Open — no brand owns it (4 brands, 4%)
Demand
Tonic Water search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Tonic Water search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tonic water373K/yr
- fever tree tonic water112K/yr
- tonic108K/yr
- fever tree75K/yr
- schweppes tonic water33K/yr
- tonic water cans19K/yr
- slimline tonic water24K/yr
- fevertree tonic water20K/yr
- fevertree16K/yr
- slimline tonic11K/yr
Reviews and returns
What reviews say buyers love and hate about Tonic Water
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The have such an unpleasant aftertaste
This tastes bloody awful
Taste is not good
Quite pricey
Overpriced
Waste of money
Cheap and nasty
Poor quality
Rubbish
Orange flavour not a nice taste
no flavour at all
The main issue with the lemon flavour is that it is almost as though it's all lemon zest rather than lemon juice
Tastes less sugary than berroca
Less sugary
Too sweet
Love
Clean taste
Refreshing taste
fresh tasting
Excellent value
Fantastic Price
Well worth the money
so it is easy to drink without feeling bloated
Lovely refreshing drink
Really tasty drink
Overall, a decent product with good ingredients,
Best quality
Brilliant product, great seller
Interesting flavour
The lime flavour is just right
Great flavor
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tonic Water questions
Answered from the same tracked data.









