Tomato Puree
FailThe top 5 brands take 100% of clicks, so Tomato Puree is a Fail.
- Flapen Score
- 31 / 100Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 4631
- Market size
- £102K/yr248K searches / yr
- 90-day growth
- -25.3%search demand this quarter
- Competition
- 95%top-5 click share · 5 brands · 31 sellers
Flapen Score
Tomato Puree against its category
The dotted line is the Grocery average. Past it, Tomato Puree is stronger. Inside it, weaker.
Market
The Tomato Puree market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tomato Puree 248K times last year and spent an estimated £102K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 31 out of 100, a Fail.
01 · Demand
35.8% of searches ended in a purchase last week.
Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 35.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.
- Searches, last 12 months
- 248K
- Growth, 90 days vs prior 90
- -25.3%
- Conversion, latest week
- 35.8%
- Market size, estimated
- £102Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- tomato puree174K searches a year
02 · Price
A sale here is worth £1.15.
Listings sell for £1.15 on average, from £0.67 to £2.31. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 15,000 to 20,000 of them. At £1.15 that is £17K to £23K a year per listing.
- Average price
- £1.15under the $15 to $100 sweet spot
- Price range
- £0.67–£2.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £17K–£23K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Condiments & Sauces. It carries 1,635 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #40in Condiments & Sauces
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,635per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Tomato Puree products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Tomato Puree 200g
- Price
- £0.75
- Rating
- 4.6/5
- Reviews
- 4,318
- Age
- 5y ago

by Amazon Tomato Puree 200g
- Price
- £0.67
- Rating
- 4.7/5
- Reviews
- 4,346
- Age
- 5y ago

Morrisons Tomato Puree with Garlic 135g
- Price
- £0.84
- Rating
- 4.7/5
- Reviews
- 711
- Age
- 9y ago

MUTTI DBL CONCNTRATE TOM PUREE
- Price
- £1.41
- Rating
- 4.7/5
- Reviews
- 363
- Age
- 15y ago

Napolina Double Concentrate Tomato Puree 142 g (Pack of 1)
- Price
- £1.20
- Rating
- 4.7/5
- Reviews
- 1,083
- Age
- 10y ago
Trending
90-day click momentum
Morrisons Tomato Puree with Garlic 135g
- Price
- £0.84
- Rating
- 4.7/5
- Reviews
- 711
- Age
- 9y ago

Morrisons Tomato Puree with Basil 135 g
- Price
- £0.86
- Rating
- 4.5/5
- Reviews
- 397
- Age
- 9y ago

by Amazon Tomato Puree 200g
- Price
- £0.67
- Rating
- 4.7/5
- Reviews
- 4,346
- Age
- 5y ago

Cirio Tomato Purée Double Concentrated Italian Tomato Paste Pots 70g (Pack of 4)
- Price
- £2.31
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 8y ago

Morrisons Tomato Puree 200g
- Price
- £0.75
- Rating
- 4.6/5
- Reviews
- 4,318
- Age
- 5y ago
Newest
by launch date
Morrisons Tomato Puree 200g
- Price
- £0.75
- Rating
- 4.6/5
- Reviews
- 4,318
- Age
- 5y ago

by Amazon Tomato Puree 200g
- Price
- £0.67
- Rating
- 4.7/5
- Reviews
- 4,346
- Age
- 5y ago

Cirio Tomato Purée Double Concentrated Italian Tomato Paste Pots 70g (Pack of 4)
- Price
- £2.31
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 8y ago

Morrisons Tomato Puree with Garlic 135g
- Price
- £0.84
- Rating
- 4.7/5
- Reviews
- 711
- Age
- 9y ago

Morrisons Tomato Puree with Basil 135 g
- Price
- £0.86
- Rating
- 4.5/5
- Reviews
- 397
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Morrisons52%
- by Amazon34%
- Mutti7%
- Napolina5%
- Cirio3%
- Open — no brand owns it (0%)
Demand
Tomato Puree search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Tomato Puree search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tomato puree174K/yr
- tomato paste51K/yr
- puree14K/yr
- tomato puree tube4K/yr
- tomatoes puree3K/yr
- tomatoe puree2K/yr
Reviews and returns
What reviews say buyers love and hate about Tomato Puree
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It took on a kind of fizzy taste not long after opening
not the level of quality I expect from Amazon
Just didnt like the texture or flavour
Love
Brilliant basket filler value for money actually tasted lovely
tomatoey taste the tube will last a good few meals as only a small amount needed
Good taste
At £0.65 its cheap enough for everyday cooking
value for moey
Good price
Enhances flavour
Amazing flavour
Full fresh flavour
Good quality
The product is fine
Good product
Great and easy to use
Making life easier
is easy to use
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tomato Puree questions
Answered from the same tracked data.









