Is tomato puree profitable to sell on Amazon United Kingdom?

The niche generates £102K/yr across 7 tracked products. 90-day search growth is -25.3%. Flapen's verdict: Skip it (31/100).

How competitive is the tomato puree niche?

5 brands and 31 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tomato puree?

Top complaints mined from reviews: Taste-Overall, Quality-Overall, Flavor. The return rate is 0.0%.

When does demand for tomato puree peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the tomato puree niche?

Listings span £0.67–£2.31; the average listing price is £1.15 (sweet spot $15–$100). The average incumbent carries 1,635 reviews — the moat a new listing must climb.

tomato puree

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible35.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Okay1,634.71

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£102K

£102K/yr · 248K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-25.3%

90-day search growth — must beat 0% to launch

Competition

Bad95%

top-5 click share — a locked-up shelf

Avg price

Bad£1.15

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£0.67–£2.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, tomato puree is a £102K/yr Amazon United Kingdom market (248K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 31/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

tomato puree market data

Units sold / yr: 100K–125K; avg 15,000–20,000/product
Revenue / yr: £115K–£144K; units × avg price
Conversion rate: 35.8%
Avg BSR: #40
Page quality: 0%
Prime: 100%
Sponsored: 14%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Morrisons52%
by Amazon34%
Mutti7%
Napolina5%
Cirio3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top tomato puree search terms

tomato puree174K/yr -25.1%31.8% conv.
tomato paste51K/yr -29.6%20.6% conv.
puree14K/yr -6.6%10.9% conv.
tomato puree tube4K/yr -32.0%13.3% conv.
tomatoes puree3K/yr -36.4%22.1% conv.
tomatoe puree2K/yr -24.2%31.8% conv.

All search terms

Top tomato puree products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Morrisons Tomato Puree 200g

Morrisons£0.754.6★4,318 rev

by Amazon Tomato Puree 200g

by Amazon£0.674.7★4,346 rev

Morrisons Tomato Puree with Garlic 135g

Morrisons£0.844.7★711 rev

MUTTI DBL CONCNTRATE TOM PUREE

Mutti£1.414.7★363 rev

Napolina Double Concentrate Tomato Puree 142 g (Pack of 1)

Napolina£1.204.7★1,083 rev

Newest

by launch date

Morrisons Tomato Puree 200g

Morrisons£0.754,318 rev

5y ago

by Amazon Tomato Puree 200g

by Amazon£0.674,346 rev

5y ago

Cirio Tomato Purée Double Concentrated Italian Tomato Paste Pots 70g (Pack of 4)

Cirio£2.31225 rev

8y ago

Morrisons Tomato Puree with Garlic 135g

Morrisons£0.84711 rev

9y ago

Morrisons Tomato Puree with Basil 135 g

Morrisons£0.86397 rev

9y ago

What buyers say about tomato puree

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall28%

“Brilliant basket filler value for money actually tasted lovely”

Value For Money20%

“At £0.65 its cheap enough for everyday cooking”

Flavor10%

“Enhances flavour”

Quality-Overall9%

“Good quality”

Ease Of Use5%

“Great and easy to use”

Pureness4%

“Best tomato purée”

Texture/Consistency-Overall4%

“texture great”

Baking4%

“Great in casseroles bolognaise”

Cooking Instructions4%

“Good for cooking”

Advertised Vs Actual Product3%

“As expected”

What buyers complain about

Taste-Overall33%

“It took on a kind of fizzy taste not long after opening”

Quality-Overall33%

“not the level of quality I expect from Amazon”

Flavor33%

“Just didnt like the texture or flavour”

Common questions

Is tomato puree profitable to sell on Amazon United Kingdom?: The niche generates £102K/yr across 7 tracked products. 90-day search growth is -25.3%. Flapen's verdict: Skip it (31/100).
How competitive is the tomato puree niche?: 5 brands and 31 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tomato puree?: Top complaints mined from reviews: Taste-Overall, Quality-Overall, Flavor. The return rate is 0.0%.
When does demand for tomato puree peak?: Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the tomato puree niche?: Listings span £0.67–£2.31; the average listing price is £1.15 (sweet spot $15–$100). The average incumbent carries 1,635 reviews — the moat a new listing must climb.