Toilet Wipes

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 23.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

23.8%

Market size, estimated

£1.1Ma year

Peak month

October1.4× the quietest month

Top search term

toilet wipes286K searches a year

Listings sell for £4.53 on average, from £0.83 to £12.56. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 20,000 to 25,000 of them. At £4.53 that is £91K to £113K a year per listing.

Average price

£4.53under the $15 to $100 sweet spot

Price range

£0.83–£12.56

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

20,000–25,000

Revenue per listing a year

£91K–£113K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Kitchen Roll, Toilet Roll & Tissues. It carries 6,307 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#24in Kitchen Roll, Toilet Roll & Tissues

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,307per listing

Listings tracked

10

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months