Toilet Wipes
brand-locked demand (top 5 brands take 100% of clicks) — Toilet Wipes doesn't clear our bar today.
Flapen Score
Is Toilet Wipes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Toilet Wipes is a £1.1M/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Toilet Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.4% over the last 90 days and 23.8% of searches end in a purchase.
£1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 10 products
Top Toilet Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
by Amazon Gentle Moist Toilet Tissues with Aloe Vera Flushable 240 Count (6 Packs of 40 sheets)
- Price
- £2.72
- Rating
- 4.4/5
- Reviews
- 12,388
- Age
- 5y ago
Andrex Fresh & Sensitive Hygiene Wipes 12 Pack; Flushable Moist Toilet Tissue Hypoallergenic and Fragrance Free Wet Wipes for Sensitive Skin (30 Sheets x 12 Packs) FSC Certified
- Price
- £8.44
- Rating
- 4.8/5
- Reviews
- 2,446
- Age
- 1y ago
Andrex Ultimate Fresh Washlets 4-Pack - Gentle Biodegradable Flushable Toilet Wipes for Everyday Hygiene
- Price
- £3.67
- Rating
- 4.7/5
- Reviews
- 8,139
- Age
- 4y ago
Andrex Ultimate Fresh Washlets 12 Packs - Gentle Biodegradable Flushable Toilet Wipes for Everyday Hygiene Use with Regular Toilet Roll for a Shower Fresh Clean
- Price
- £9.33
- Rating
- 4.7/5
- Reviews
- 8,139
- Age
- 4y ago
by Amazon Gentle Moist Toilet Tissues Unscented Fine to Flush 240 Count (6 Packs of 40)
- Price
- £2.72
- Rating
- 4.4/5
- Reviews
- 12,388
- Age
- 5y ago
Trending
90-day click momentum
Morrisons Fragrance Free Sensitive Moist Toilet Tissue 60pk
- Price
- £0.83
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
By Amazon Gentle Moist Toilet Tissues with Coconut Oil 240 Count (6 Packs of 40)
- Price
- £2.79
- Rating
- 4.4/5
- Reviews
- 12,388
- Age
- 2y ago
Andrex Ultimate Fresh Washlets 4-Pack - Gentle Biodegradable Flushable Toilet Wipes for Everyday Hygiene
- Price
- £3.67
- Rating
- 4.7/5
- Reviews
- 8,139
- Age
- 4y ago
Andrex Fresh & Sensitive Hygiene Wipes: 30 Wipes 1 Pack
- Price
- £1.07
- Rating
- 4.8/5
- Reviews
- 2,446
- Age
- 2y ago
by Amazon Gentle Moist Toilet Tissues with Aloe Vera Flushable 240 Count (6 Packs of 40 sheets)
- Price
- £2.72
- Rating
- 4.4/5
- Reviews
- 12,388
- Age
- 5y ago
Newest
by launch dateMorrisons Fragrance Free Sensitive Moist Toilet Tissue 60pk
- Price
- £0.83
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
WhyWorry Flushable Wipes for Adults 20 x 25 cm Unscented 144 Count
- Price
- £12.56
- Rating
- 4.4/5
- Reviews
- 706
- Age
- 1y ago
Andrex Fresh & Sensitive Hygiene Wipes 12 Pack; Flushable Moist Toilet Tissue Hypoallergenic and Fragrance Free Wet Wipes for Sensitive Skin (30 Sheets x 12 Packs) FSC Certified
- Price
- £8.44
- Rating
- 4.8/5
- Reviews
- 2,446
- Age
- 1y ago
Andrex Fresh & Sensitive Hygiene Wipes: 30 Wipes 1 Pack
- Price
- £1.07
- Rating
- 4.8/5
- Reviews
- 2,446
- Age
- 2y ago
By Amazon Gentle Moist Toilet Tissues with Coconut Oil 240 Count (6 Packs of 40)
- Price
- £2.79
- Rating
- 4.4/5
- Reviews
- 12,388
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 rising
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- by Amazon49%
- Andrex41%
- Pura5%
- WHYWORRY3%
- Morrisons2%
Toilet Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Toilet Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toilet wipes286K/yr
- flushable toilet wipes170K/yr
- toilet wipes flushable131K/yr
- andrex washlets82K/yr
- andrex wipes63K/yr
- flushable wipes41K/yr
- bum wipes28K/yr
- moist toilet wipes flushable34K/yr
- wet wipes flushable26K/yr
- wet toilet wipes flushable21K/yr
What reviews say buyers love and hate about Toilet Wipes
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Excellent value”
“Good value, soft quality”
“Fresh and clean”
“Lovely clean fresh scent”
“it's soft on the skin”
What buyers complain about
62% of reviews“Poor quality wipes”
“cant be used”
“Poor quality wipes”
“Flimsy”
“These are a bit larger than your norm”
Toilet Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Toilet Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
