Toilet Tablets
FailThe top 5 brands take 100% of clicks, so Toilet Tablets is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £258K/yr218K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 72%top-5 click share · 4 brands · 69 sellers
Flapen Score
Toilet Tablets against its category
The dotted line is the Grocery average. Past it, Toilet Tablets is stronger. Inside it, weaker.
Market
The Toilet Tablets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toilet Tablets 218K times last year and spent an estimated £258K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
17.4% of searches ended in a purchase last week.
Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £258K a year.
- Searches, last 12 months
- 218K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 17.4%
- Market size, estimated
- £258Ka year
- Top search term
- harpic power plus37K searches a year
02 · Price
A sale here is worth £6.79.
Listings sell for £6.79 on average, from £1.90 to £15.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £6.79 that is £14K to £17K a year per listing.
- Average price
- £6.79under the $15 to $100 sweet spot
- Price range
- £1.90–£15.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Household Cleaners. It carries 772 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #150in Household Cleaners
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 772per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Toilet Tablets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harpic Power Plus Deep Cleaning Toilet Tablets Original 6 Tablets Deep Clean Without Scrubbing Removes 100% Limescale Toilet Cleaner
- Price
- £2.33
- Rating
- 4.3/5
- Reviews
- 2,369
- Age
- 2y ago

Harpic Power Plus Black KRCHPP2
- Price
- £5.43
- Rating
- 4.7/5
- Reviews
- 1,001
- Age
- 16y ago

Harpic Power Plus 6 x 750ml
- Price
- £10.16
- Rating
- 4.8/5
- Reviews
- 256
- Age
- 3y ago

Harpic Power Plus Deep Cleaning Toilet Tablets Mountain Pine 6 Tablets Deep Clean Without Scrubbing Removes 100% Limescale Toilet Cleaner
- Price
- £2.32
- Rating
- 4.3/5
- Reviews
- 2,369
- Age
- 2y ago

Harpic Original Power Plus Max 10 Action Gel 750 ml (Pack of 3)
- Price
- £6.72
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 7y ago
Trending
90-day click momentum
Harpic Power Plus Black KRCHPP2
- Price
- £5.43
- Rating
- 4.7/5
- Reviews
- 1,001
- Age
- 16y ago

Harpic Power Plus Deep Cleaning Toilet Tablets Mountain Pine 6 Tablets Deep Clean Without Scrubbing Removes 100% Limescale Toilet Cleaner
- Price
- £2.32
- Rating
- 4.3/5
- Reviews
- 2,369
- Age
- 2y ago

Harpic Power Plus 750 ml 1 Unit
- Price
- £1.90
- Rating
- 4.6/5
- Reviews
- 632
- Age
- 17y ago

Harpic Limescale Remover Toilet Cleaner Original 750ml (12 x 750ml Total 9.0L) Fast acting Kills 99.9% of Bacteria
- Price
- £15.10
- Rating
- 4.6/5
- Reviews
- 264
- Age
- 7y ago

Harpic Power Plus Toilet Cleaning Gel Original 750ml (12 x 750ml Total 9.0L) Removes Limescale in 1 minute Powerful Deep Clean Toilet Cleaner Kills 99.9% of Bacteria
- Price
- £14.65
- Rating
- 4.7/5
- Reviews
- 1,399
- Age
- 7y ago
Newest
by launch date
Toilet Bowl Cleaner Tablets Leaves Bowl Sanitary Freshens Deodorizes Descales & Repels Tough Stains Helps Prevent Limescale Buildup Safe for Septic Tanks 24 Pack 1 Year Supply
- Price
- £9.11
- Rating
- 3.8/5
- Reviews
- 435
- Age
- 10mo ago

Astonish Toilet Bowl Fizz & Fresh Tablets Deep Cleaning Foam Action Removes Limescale Calcium & Rust 8 Tablets Pink Peony Fresh
- Price
- £2.09
- Rating
- 3.9/5
- Reviews
- 186
- Age
- 1y ago

24 x Harpic Power Plus Deep Cleaning Toilet Tablets Original Bulk Buy Tabs
- Price
- £11.19
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 2y ago

Bloo Power Fizz Tabs Anti-Limescale Drain Deep Toilet Cleaning Lemon 8 x 22.5g
- Price
- £2.43
- Rating
- 4.3/5
- Reviews
- 283
- Age
- 2y ago

Harpic Power Plus Deep Cleaning Toilet Tablets Original 6 Tablets Deep Clean Without Scrubbing Removes 100% Limescale Toilet Cleaner
- Price
- £2.33
- Rating
- 4.3/5
- Reviews
- 2,369
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
69
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Harpic91%
- Astonish5%
- cleanan2%
- Bloo2%
Demand
Toilet Tablets search demand
Weekly searches over the year. Pick a range.
Search terms
Top Toilet Tablets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harpic power plus37K/yr
- toilet tablets30K/yr
- harpic power plus tablets28K/yr
- harpic limescale remover17K/yr
- harpic black17K/yr
- black harpic toilet cleaner11K/yr
- toilet cleaning tablets9K/yr
- harpic toilet cleaner limescale remover5K/yr
- harpic black toilet cleaner11K/yr
- toilet bowl cleaner tablets9K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Tablets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't work
Does nothing
not effective
doesnt clean either
is not able to clean
Didnt really clean the toilet
Not worth the money
Waste of Money
Waste of money
Rubbish
Not as good as others have said
Not so good
remove the stain in the bottom of the loo as it just looks awful
staining on base was a problem
are not the complete answer to deep staining
Love
They are quite effective in cleaning toilets
Good cleaner
Does as it says cleans well
Good value
Money well spent
Good value for money
Performs as described
Does the job
As described
The tablets create a pleasant lemon scent
Scent is nice
Smells fresh
Good quality
Excellent Product, does the trick
they are better than nothing
Return
0.1% Return rate 18% Fixable by listing
Didn't work
Does nothing
not effective
wrong way around- loose bottles 2 leaking
I had been getting dark water leaking at the back of the toilets
Not worth the money
Waste of Money
Waste of money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Tablets questions
Answered from the same tracked data.









