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Toilet Tablets

Fail

The top 5 brands take 100% of clicks, so Toilet Tablets is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£258K/yr218K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
72%top-5 click share · 4 brands · 69 sellers

Flapen Score

Toilet Tablets against its category

The dotted line is the Grocery average. Past it, Toilet Tablets is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toilet Tablets 218K times last year and spent an estimated £258K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

17.4% of searches ended in a purchase last week.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £258K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
17.4%
Market size, estimated
£258Ka year
Top search term
harpic power plus37K searches a year

02 · Price

A sale here is worth £6.79.

Listings sell for £6.79 on average, from £1.90 to £15.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £6.79 that is £14K to £17K a year per listing.

Average price
£6.79under the $15 to $100 sweet spot
Price range
£1.90–£15.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Household Cleaners. It carries 772 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#150in Household Cleaners
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
772per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Toilet Tablets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£103K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

69

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Harpic91%
  • Astonish5%
  • cleanan2%
  • Bloo2%

Demand

Toilet Tablets search demand

Weekly searches over the year. Pick a range.

4K3KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Toilet Tablets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harpic power plus37K/yr
  • toilet tablets30K/yr
  • harpic power plus tablets28K/yr
  • harpic limescale remover17K/yr
  • harpic black17K/yr
  • black harpic toilet cleaner11K/yr
  • toilet cleaning tablets9K/yr
  • harpic toilet cleaner limescale remover5K/yr
  • harpic black toilet cleaner11K/yr
  • toilet bowl cleaner tablets9K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Tablets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.27

Didn't work

Does nothing

not effective

Ease Of Cleaning15%−0.04

doesnt clean either

is not able to clean

Didnt really clean the toilet

Value For Money9%−0.01

Not worth the money

Waste of Money

Waste of money

Quality-Overall6%+0.47

Rubbish

Not as good as others have said

Not so good

Stain Resistance5%

remove the stain in the bottom of the loo as it just looks awful

staining on base was a problem

are not the complete answer to deep staining

Love

Ease Of Cleaning21%−0.04

They are quite effective in cleaning toilets

Good cleaner

Does as it says cleans well

Value For Money14%−0.01

Good value

Money well spent

Good value for money

Advertised Vs Actual Product11%+1.04

Performs as described

Does the job

As described

Smell11%+0.91

The tablets create a pleasant lemon scent

Scent is nice

Smells fresh

Quality-Overall11%+0.47

Good quality

Excellent Product, does the trick

they are better than nothing

Return

0.1% Return rate 18% Fixable by listing

Functionality-Overall32%█▆▁▅▆▃

Didn't work

Does nothing

not effective

Leak-Proof27%▁▆█▄▂▃

wrong way around- loose bottles 2 leaking

I had been getting dark water leaking at the back of the toilets

Value For Money13%▁▁▁▆▁█

Not worth the money

Waste of Money

Waste of money

Advertised Vs Actual Product12%▁▁▄▁█▆
Color Fading/Discoloration7%▁▁▁▁▆█

FAQ

Common Toilet Tablets questions

Answered from the same tracked data.