Toilet Spray
FailPrices span $1.75–$8.91, mostly outside the sweet spot, so Toilet Spray is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £112K/yr172K searches / yr
- 90-day growth
- +5.7%search demand this quarter
- Competition
- 57%top-5 click share · 7 brands · 93 sellers
Flapen Score
Toilet Spray against its category
The dotted line is the Grocery average. Past it, Toilet Spray is stronger. Inside it, weaker.
Market
The Toilet Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toilet Spray 172K times last year and spent an estimated £112K. The top 5 brands take 96% of clicks. Demand peaks in Jun. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 172K
- Growth, 90 days vs prior 90
- +5.7%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £112Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- toilet spray64K searches a year
02 · Price
A sale here is worth £6.23.
Listings sell for £6.23 on average, from £1.75 to £8.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.23 that is £3K to £5K a year per listing.
- Average price
- £6.23under the $15 to $100 sweet spot
- Price range
- £1.75–£8.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #56 within Air Fresheners. It carries 4,547 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #56in Air Fresheners
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,547per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Toilet Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
3 x 60ml Lu-Mist Assorted Toilet Bowl Spray Pack or 3 x 60ml Lu-Mist Assorted Toilet Bowl Spray Pack (Citrus Fresh Rose Bowl Coastal Breeze)
- Price
- £5.53
- Rating
- 4.4/5
- Reviews
- 2,921
- Age
- 7y ago

Lu-mist Lu-Mist 4 x 60ml Assorted Toilet Bowl Spray Pack (Citrus Fresh & Coastal Breeze)
- Price
- £6.08
- Rating
- 4.4/5
- Reviews
- 574
- Age
- 3y ago

Air Wick VIPoo 55 ml Lemon Idol Spray
- Price
- £5.36
- Rating
- 4.6/5
- Reviews
- 2,768
- Age
- 9y ago

Freeco Before-you-go Toilet Spray | Stops odour Before it Begins with Essential Oils | Ideal for Home Office Public Spaces & Travel |Original Citrus Scent (Pack 1x60ml Citrus)
- Price
- £7.19
- Rating
- 4.7/5
- Reviews
- 17,115
- Age
- 8y ago

SOL 3pk x 60ml Fruity Flush Pooper Swooper Toilet Spray Poo Spray for Toilet Fresheners 1 000+ Sprays per Pack for Public Bathrooms Office Home Travel-Friendly Cleaning Solution for Poop Odours
- Price
- £4.99
- Rating
- 4.2/5
- Reviews
- 828
- Age
- 5y ago
Trending
estimated 90-day click momentum
Poo Pourri Royal Flush Toilet Spray 59 ml
- Price
- £8.12
- Rating
- 4.6/5
- Reviews
- 18,466
- Age
- 2y ago

Air Wick VIPoo 55 ml Lemon Idol Spray
- Price
- £5.36
- Rating
- 4.6/5
- Reviews
- 2,768
- Age
- 9y ago

Airwick Air Freshener Pure Air Freshener Spray Spring Delight 250ml
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 683
- Age
- 9y ago

Capsule - Air Freshener Spray for Before and After Toilet Use Potent Air Freshener for Home and Office Bathroom In a Portable Toilet Spray Bottle (Lime Tangerine and Peppermint Scent 50ml)
- Price
- £8.53
- Rating
- 4.1/5
- Reviews
- 351
- Age
- 4y ago

Fabulosa Fab-A-Loo Odour Remover Compact Toilet Air Freshener Perfume Spray 60ml 12 Pack Ocean Breeze
- Price
- £8.52
- Rating
- 4.2/5
- Reviews
- 703
- Age
- 3y ago
Newest
by launch date
Poo Pourri Royal Flush Toilet Spray 59 ml
- Price
- £8.12
- Rating
- 4.6/5
- Reviews
- 18,466
- Age
- 2y ago

Freeco Before-You-go Toilet Spray | Stops Odour Before it Begins with Essential Oils | Ideal for Home Office Public Spaces & Travel | Pack 1x60ml Lavender Scent
- Price
- £7.52
- Rating
- 4.8/5
- Reviews
- 3,047
- Age
- 2y ago

SOL 3pk x 60ml Pooper Swooper Toilet Spray Freshener Citrus Fruity & Ocean Scent 1 000+ Sprays per Pack Poop Air Refresher for Public Bathroom Home Travel-Friendly Cleaning Solution for Poo Odours
- Price
- £5.15
- Rating
- 4.1/5
- Reviews
- 244
- Age
- 2y ago

SOL 3pk x 60ml Ocean Breeze Pooper Swooper Toilet Spray Poo Spray for Toilet Fresheners 1 000+ Sprays per Pack for Public Bathrooms Office Home Travel-Friendly Cleaning Solution for Poop Odours
- Price
- £4.83
- Rating
- 4.3/5
- Reviews
- 160
- Age
- 2y ago

SOL 6pk x 60ml Citrus Splash Pooper Swooper Toilet Spray Poo Spray for Toilet Fresheners 2 000+ Sprays per Pack for Public Bathrooms Office Home Travel-Friendly Cleaning Solution for Poop Odours
- Price
- £7.41
- Rating
- 4.3/5
- Reviews
- 487
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
93
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
1%
- Lu-mist37%
- SOL19%
- Airwick18%
- Poo-Pourri11%
- FreeCô10%
- Fabulosa3%
- Open — no brand owns it (1 brand, 1%)
Demand
Toilet Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.5×
Search terms
Top Toilet Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toilet spray64K/yr
- poo spray for toilet24K/yr
- toilet spray for poop11K/yr
- poo spray14K/yr
- toilet air freshener spray7K/yr
- toilet spray freshener15K/yr
- lu mist toilet spray9K/yr
- poop spray8K/yr
- travel air freshener4K/yr
- loo spray3K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Spray
We read the reviews and the return reasons for every product selling here.
“one of the sprays leaks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









