Toilet Spray
prices mostly outside the sweet spot ($1.75–$8.91) — Toilet Spray doesn't clear our bar today.
Flapen Score
Is Toilet Spray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Toilet Spray is a £112K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun. Verdict: Skip it — 43/100.
Toilet Spray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +5.7% over the last 90 days and 10.5% of searches end in a purchase.
£112K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 20 products
Top Toilet Spray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
3 x 60ml Lu-Mist Assorted Toilet Bowl Spray Pack or 3 x 60ml Lu-Mist Assorted Toilet Bowl Spray Pack (Citrus Fresh Rose Bowl Coastal Breeze)
- Price
- £5.53
- Rating
- 4.4/5
- Reviews
- 2,921
- Age
- 7y ago
Lu-mist Lu-Mist 4 x 60ml Assorted Toilet Bowl Spray Pack (Citrus Fresh & Coastal Breeze)
- Price
- £6.08
- Rating
- 4.4/5
- Reviews
- 574
- Age
- 3y ago
Air Wick VIPoo 55 ml Lemon Idol Spray
- Price
- £5.36
- Rating
- 4.6/5
- Reviews
- 2,768
- Age
- 9y ago
Freeco Before-you-go Toilet Spray | Stops odour Before it Begins with Essential Oils | Ideal for Home Office Public Spaces & Travel |Original Citrus Scent (Pack 1x60ml Citrus)
- Price
- £7.19
- Rating
- 4.7/5
- Reviews
- 17,115
- Age
- 8y ago
SOL 3pk x 60ml Fruity Flush Pooper Swooper Toilet Spray Poo Spray for Toilet Fresheners 1 000+ Sprays per Pack for Public Bathrooms Office Home Travel-Friendly Cleaning Solution for Poop Odours
- Price
- £4.99
- Rating
- 4.2/5
- Reviews
- 828
- Age
- 5y ago
Trending
90-day click momentum
Poo Pourri Royal Flush Toilet Spray 59 ml
- Price
- £8.12
- Rating
- 4.6/5
- Reviews
- 18,466
- Age
- 2y ago
Air Wick VIPoo 55 ml Lemon Idol Spray
- Price
- £5.36
- Rating
- 4.6/5
- Reviews
- 2,768
- Age
- 9y ago
Airwick Air Freshener Pure Air Freshener Spray Spring Delight 250ml
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 683
- Age
- 9y ago
Capsule - Air Freshener Spray for Before and After Toilet Use Potent Air Freshener for Home and Office Bathroom In a Portable Toilet Spray Bottle (Lime Tangerine and Peppermint Scent 50ml)
- Price
- £8.53
- Rating
- 4.1/5
- Reviews
- 351
- Age
- 4y ago
Fabulosa Fab-A-Loo Odour Remover Compact Toilet Air Freshener Perfume Spray 60ml 12 Pack Ocean Breeze
- Price
- £8.52
- Rating
- 4.2/5
- Reviews
- 703
- Age
- 3y ago
Newest
by launch datePoo Pourri Royal Flush Toilet Spray 59 ml
- Price
- £8.12
- Rating
- 4.6/5
- Reviews
- 18,466
- Age
- 2y ago
Freeco Before-You-go Toilet Spray | Stops Odour Before it Begins with Essential Oils | Ideal for Home Office Public Spaces & Travel | Pack 1x60ml Lavender Scent
- Price
- £7.52
- Rating
- 4.8/5
- Reviews
- 3,047
- Age
- 2y ago
SOL 3pk x 60ml Pooper Swooper Toilet Spray Freshener Citrus Fruity & Ocean Scent 1 000+ Sprays per Pack Poop Air Refresher for Public Bathroom Home Travel-Friendly Cleaning Solution for Poo Odours
- Price
- £5.15
- Rating
- 4.1/5
- Reviews
- 244
- Age
- 2y ago
SOL 3pk x 60ml Ocean Breeze Pooper Swooper Toilet Spray Poo Spray for Toilet Fresheners 1 000+ Sprays per Pack for Public Bathrooms Office Home Travel-Friendly Cleaning Solution for Poop Odours
- Price
- £4.83
- Rating
- 4.3/5
- Reviews
- 160
- Age
- 2y ago
SOL 6pk x 60ml Citrus Splash Pooper Swooper Toilet Spray Poo Spray for Toilet Fresheners 2 000+ Sprays per Pack for Public Bathrooms Office Home Travel-Friendly Cleaning Solution for Poop Odours
- Price
- £7.41
- Rating
- 4.3/5
- Reviews
- 487
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
93
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
1%
- Lu-mist37%
- SOL19%
- Airwick18%
- Poo-Pourri11%
- FreeCô10%
- Fabulosa3%
- Open — no brand owns it (1 brand, 1%)
Toilet Spray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun · busiest ÷ quietest = 1.5×
Top Toilet Spray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toilet spray64K/yr
- poo spray for toilet24K/yr
- toilet spray for poop11K/yr
- poo spray14K/yr
- toilet air freshener spray7K/yr
- toilet spray freshener15K/yr
- lu mist toilet spray9K/yr
- poop spray8K/yr
- travel air freshener4K/yr
- loo spray3K/yr
What reviews say buyers love and hate about Toilet Spray
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Natural smelling”
“Much better than other cheaper ones”
“Reasonably priced”
“As advertised”
“Works well”
What buyers complain about
73% of reviews“one of the sprays leaks”
“the smell is unpleasant”
“Not the full size expected”
“False advertising”
“it is expensive”
Toilet Spray return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Toilet Spray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
