toilet spray
Skip itPrices mostly outside the sweet spot ($1.75–$8.91) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Market size
Okay£112K£112K/yr · 172K searches
Review moat
Bad4,546.8avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.23avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£1.75–£8.91cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, toilet spray is a £112K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
toilet spray market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £93K–£125K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 5.4%
- Avg brand age
- 47 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
93
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
1%
- Lu-mist37%
- SOL19%
- Airwick18%
- Poo-Pourri11%
- FreeCô10%
- Fabulosa3%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — +5.7% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.5×
Top toilet spray search terms
- toilet spray64K/yr
- poo spray for toilet24K/yr
- toilet spray for poop11K/yr
- poo spray14K/yr
- toilet air freshener spray7K/yr
- toilet spray freshener15K/yr
- lu mist toilet spray9K/yr
- poop spray8K/yr
- travel air freshener4K/yr
- loo spray3K/yr
Top toilet spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3 x 60ml Lu-Mist Assorted Toilet Bowl Spray Pack or 3 x 60ml Lu-Mist Assorted Toilet Bowl Spray Pack (Citrus Fresh Rose Bowl Coastal Breeze)
Lu-mist£5.534.4★2,921 rev
Lu-mist Lu-Mist 4 x 60ml Assorted Toilet Bowl Spray Pack (Citrus Fresh & Coastal Breeze)
Lu-mist£6.084.4★574 rev
Air Wick VIPoo 55 ml Lemon Idol Spray
Airwick£5.364.6★2,768 rev
Freeco Before-you-go Toilet Spray | Stops odour Before it Begins with Essential Oils | Ideal for Home Office Public Spaces & Travel |Original Citrus Scent (Pack 1x60ml Citrus)
FreeCô£7.194.7★17,115 rev
SOL 3pk x 60ml Fruity Flush Pooper Swooper Toilet Spray Poo Spray for Toilet Fresheners 1 000+ Sprays per Pack for Public Bathrooms Office Home Travel-Friendly Cleaning Solution for Poop Odours
SOL£4.994.2★828 rev
Newest
by launch date
Poo Pourri Royal Flush Toilet Spray 59 ml
Poo-Pourri£8.1218,466 rev
Freeco Before-You-go Toilet Spray | Stops Odour Before it Begins with Essential Oils | Ideal for Home Office Public Spaces & Travel | Pack 1x60ml Lavender Scent
FreeCô£7.523,047 rev
SOL 3pk x 60ml Pooper Swooper Toilet Spray Freshener Citrus Fruity & Ocean Scent 1 000+ Sprays per Pack Poop Air Refresher for Public Bathroom Home Travel-Friendly Cleaning Solution for Poo Odours
SOL£5.15244 rev
SOL 3pk x 60ml Ocean Breeze Pooper Swooper Toilet Spray Poo Spray for Toilet Fresheners 1 000+ Sprays per Pack for Public Bathrooms Office Home Travel-Friendly Cleaning Solution for Poop Odours
SOL£4.83160 rev
SOL 6pk x 60ml Citrus Splash Pooper Swooper Toilet Spray Poo Spray for Toilet Fresheners 2 000+ Sprays per Pack for Public Bathrooms Office Home Travel-Friendly Cleaning Solution for Poop Odours
SOL£7.41487 rev
Trending
90-day click momentumPoo Pourri Royal Flush Toilet Spray 59 ml
Poo-Pourri£8.124.6★
Air Wick VIPoo 55 ml Lemon Idol Spray
Airwick£5.364.6★
Airwick Air Freshener Pure Air Freshener Spray Spring Delight 250ml
Airwick£1.754.6★
Capsule - Air Freshener Spray for Before and After Toilet Use Potent Air Freshener for Home and Office Bathroom In a Portable Toilet Spray Bottle (Lime Tangerine and Peppermint Scent 50ml)
Capsule£8.534.1★
Fabulosa Fab-A-Loo Odour Remover Compact Toilet Air Freshener Perfume Spray 60ml 12 Pack Ocean Breeze
Fabulosa£8.524.2★
What buyers say about toilet spray
What buyers praise and complain about, mined from review topics.What buyers love
“Natural smelling”
“Much better than other cheaper ones”
“Reasonably priced”
“As advertised”
“Works well”
“Fresh and clean loo”
“Good size”
“Easy to use”
“Easy to spray and useful”
“GOOD AND STRONG”
What buyers complain about
“one of the sprays leaks”
“the smell is unpleasant”
“Not the full size expected”
“False advertising”
“it is expensive”
“Broken on first use”
“Doesn't work”
“Not the best”
“its not that strong either”
“Rubbish”
Top return reasons
Common questions
- Is toilet spray profitable to sell on Amazon United Kingdom?
- The niche generates £112K/yr across 20 tracked products. 90-day search growth is +5.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the toilet spray niche?
- 7 brands and 93 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in toilet spray?
- Top complaints mined from reviews: Leak-Proof, Smell, Size-Overall. The return rate is 0.1%.
- When does demand for toilet spray peak?
- Demand peaks in Jun; the busiest month runs 1.5× the quietest.
- What does it cost to enter the toilet spray niche?
- Listings span £1.75–£8.91; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 4,547 reviews — the moat a new listing must climb.