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Toilet Spray

Fail

Prices span $1.75–$8.91, mostly outside the sweet spot, so Toilet Spray is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£112K/yr172K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
57%top-5 click share · 7 brands · 93 sellers

Flapen Score

Toilet Spray against its category

The dotted line is the Grocery average. Past it, Toilet Spray is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toilet Spray 172K times last year and spent an estimated £112K. The top 5 brands take 96% of clicks. Demand peaks in Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
10.5%
Market size, estimated
£112Ka year
Peak month
June1.5× the quietest month
Top search term
toilet spray64K searches a year

02 · Price

A sale here is worth £6.23.

Listings sell for £6.23 on average, from £1.75 to £8.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.23 that is £3K to £5K a year per listing.

Average price
£6.23under the $15 to $100 sweet spot
Price range
£1.75–£8.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #56 within Air Fresheners. It carries 4,547 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#56in Air Fresheners
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,547per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Toilet Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£34K£45K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

93

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 100%

Open market

1%

  • Lu-mist37%
  • SOL19%
  • Airwick18%
  • Poo-Pourri11%
  • FreeCô10%
  • Fabulosa3%
  • Open — no brand owns it (1 brand, 1%)

Demand

Toilet Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 1.5×

Search terms

Top Toilet Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toilet spray64K/yr
  • poo spray for toilet24K/yr
  • toilet spray for poop11K/yr
  • poo spray14K/yr
  • toilet air freshener spray7K/yr
  • toilet spray freshener15K/yr
  • lu mist toilet spray9K/yr
  • poop spray8K/yr
  • travel air freshener4K/yr
  • loo spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Spray

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Smell”
23%of negative reviews mention “Leak-Proof”
0.1%of orders come back
“one of the sprays leaks”
A buyer, on “Leak-Proof”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Toilet Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data