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Toilet Spray

Fail

Prices span $1.75–$8.91, mostly outside the sweet spot, so Toilet Spray is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£112K/yr172K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
57%top-5 click share · 7 brands · 93 sellers

Flapen Score

Toilet Spray against its category

The dotted line is the Grocery average. Past it, Toilet Spray is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toilet Spray 172K times last year and spent an estimated £112K. The top 5 brands take 96% of clicks. Demand peaks in Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
10.5%
Market size, estimated
£112Ka year
Peak month
June1.5× the quietest month
Top search term
toilet spray64K searches a year

02 · Price

A sale here is worth £6.23.

Listings sell for £6.23 on average, from £1.75 to £8.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.23 that is £3K to £5K a year per listing.

Average price
£6.23under the $15 to $100 sweet spot
Price range
£1.75–£8.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #56 within Air Fresheners. It carries 4,547 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#56in Air Fresheners
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,547per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Toilet Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£34K£45K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

93

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

1%

  • Lu-mist37%
  • SOL19%
  • Airwick18%
  • Poo-Pourri11%
  • FreeCô10%
  • Fabulosa3%
  • Open — no brand owns it (1 brand, 1%)

Demand

Toilet Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 1.5×

Search terms

Top Toilet Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet spray64K/yr
  • poo spray for toilet24K/yr
  • toilet spray for poop11K/yr
  • poo spray14K/yr
  • toilet air freshener spray7K/yr
  • toilet spray freshener15K/yr
  • lu mist toilet spray9K/yr
  • poop spray8K/yr
  • travel air freshener4K/yr
  • loo spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof23%

one of the sprays leaks

Leaks everywhere

Leaked all inside

Smell22%+2.78

the smell is unpleasant

Not much smell

Smells cheap

Size-Overall6%−0.04

Not the full size expected

Too small

Tiny bottles

Advertised Vs Actual Product5%−0.01

False advertising

Not as described

Not as advertised

Value For Money5%+0.95

it is expensive

Its just not worth it though

price was too high

Love

Smell47%+2.78

Natural smelling

Beautiful smell

Great fragrance

Quality-Overall11%+0.13

Much better than other cheaper ones

Great product, great seller

Excellent product

Value For Money8%+0.95

Reasonably priced

Excellent value for money

Good price

Advertised Vs Actual Product6%−0.01

As advertised

exactly as advertised

As described

Efficiency5%+0.45

Works well

Works effectively

Effective

Return

0.1% Return rate 7% Fixable by listing

Leak-Proof39%▇▇▆█▇▅

one of the sprays leaks

Leaks everywhere

Leaked all inside

Smell32%▄▇█▆▄▇

the smell is unpleasant

Not much smell

Smells cheap

Functionality-Overall5%█▁▃▄▁▅

Doesn't work

It has not worked

doesn't work as well as other products I have tried

Advertised Vs Actual Product5%▁▃▃▇▄█

False advertising

Not as described

Not as advertised

Value For Money4%▁█▃▁▇▁

it is expensive

Its just not worth it though

price was too high

FAQ

Common Toilet Spray questions

Answered from the same tracked data.