Is toilet smell eliminator profitable to sell on Amazon United Kingdom?

The niche generates £504K/yr across 58 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Worth a look (58/100).

How competitive is the toilet smell eliminator niche?

17 brands and 248 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in toilet smell eliminator?

Top complaints mined from reviews: Smell, Durability, Functionality-Overall. The return rate is 0.1%.

When does demand for toilet smell eliminator peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the toilet smell eliminator niche?

Listings span £0.91–£12.70; the average listing price is £3.63 (sweet spot $15–$100). The average incumbent carries 3,864 reviews — the moat a new listing must climb.

toilet smell eliminator

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.9%

search→purchase rate — share of searches ending in a sale

Competition

Great29%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£504K

£504K/yr · 872K searches

Growth

Okay+7.6%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,863.59

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£3.63

avg listing price — sweet spot $15–$100

Price range

Bad£0.91–£12.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, toilet smell eliminator is a £504K/yr Amazon United Kingdom market (872K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

toilet smell eliminator market data

Units sold / yr: 150K–200K; avg 2,000–2,500/product
Revenue / yr: £545K–£726K; units × avg price
Conversion rate: 15.9%
Avg BSR: #73
Page quality: 0%
Prime: 95%
Sponsored: 74%
Out of stock: 4.1%
Avg brand age: 45 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

248

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

29%

Top 20: 73%

Open market

10%

Bloo60%
Domestos14%
Zoflora6%
DUCK5%
SOL3%
Ecozone2%
Open — no brand owns it (11 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top toilet smell eliminator search terms

toilet blocks173K/yr +21.9%14.9% conv.
bloo97K/yr +21.3%12.0% conv.
toilet rim block77K/yr +6.0%14.6% conv.
toilet fresheners80K/yr -31.1%8.7% conv.
cistern blocks56K/yr +2.7%9.2% conv.
bloo toilet blocks56K/yr +8.8%9.3% conv.
toilet block52K/yr -12.6%11.8% conv.
toilet cistern blocks39K/yr +5.6%8.5% conv.
toilet blocks for cisterns35K/yr +12.1%8.2% conv.
toilet fresheners rim18K/yr +250.8%19.1% conv.

All search terms

Top toilet smell eliminator products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bloo New 3in1 Toilet Blocks Pack of 2 Toilet Limescale Remover Cistern Block Toilet Cleaner Block with Cleaning and Foaming Action Toilet Fresheners - Limescale Prevention

Bloo£1.444.4★4,644 rev

Bloo Power Active Toilet Rim Block XXL Pack (6 pack) with Fresh Lemon Scent Hanging Toilet Bowl Rim with Anti-Limescale Formula

Bloo£4.474.6★24,709 rev

Bloo 3in1 Lemon Toilet Blocks Toilet Limescale Remover Cistern Block Toilet Cleaner Block with Cleaning and Foaming Action Toilet Fresheners Pack of 4

Bloo£2.124.4★4,644 rev

Bloo Colour Active Toilet Rim Block Fresh Flowers with Anti-Limescale Cleaning Foam Dirt Protection and Extra Freshness - 2 x 50g

Bloo£1.884.5★751 rev

Domestos Power 5 Ocean Toilet Rim Blocks toilet freshener with a long-lasting fragrance clean and freshen for up to 300 flushes 2x 50 g

Domestos£1.714.6★536 rev

Newest

by launch date

Bloo Self Active Triple Toilet Rim Block and Bowl Cleaner with Flower. Hanging Toilet Bowl Cleaner Rim Block with 100% More Cleaning Power.

Bloo£3.6782 rev

3mo ago

by Amazon Toilet Cistern Block - Blue Blue 1 pack

by Amazon£1.03161 rev

3mo ago

Duck Colouring Toilet Rim Block Duo Watermelon Whirlwind Foaming Toilet Bowl Cleaner Long-lasting Fragrance 36g x 2

DUCK£1.3071 rev

7mo ago

Bloo Power Active Toilet Rim Block XXL Pack (6 pack) with Fresh Lemon Scent Hanging Toilet Bowl Rim with Anti-Limescale Formula

Bloo£4.4724,709 rev

1y ago

Zoflora Rim Blocks Freesia & Jasmine 2 x 131g Pack Freshness & Odour Control Long-Lasting Floral Fragrance Kills 99.9% of Bacteria

Zoflora£2.11256 rev

1y ago

What buyers say about toilet smell eliminator

What buyers praise and complain about, mined from review topics.

What buyers love

Smell34%

“Great fragrance”

Value For Money15%

“Money well spent”

Ease Of Cleaning8%

“Absolutely wonderful cleans perfectly”

Advertised Vs Actual Product8%

“Performs as described”

Quality-Overall7%

“As good as more expensive brands”

Efficiency3%

“Do the job”

Freshness3%

“Toilet fresh”

Durability3%

“lasting and effective”

Ease Of Use3%

“Ease of use”

Color3%

“Colour nice”

What buyers complain about

Smell20%

“Absolutely no smell of lavender at all”

Durability18%

“Didn't last”

Functionality-Overall9%

“not effective”

Value For Money8%

“Not worth it”

Color7%

“No colour”

Quality-Overall5%

“Poor quality”

Ease Of Cleaning5%

“is not able to clean”

Advertised Vs Actual Product2%

“Not as advertised”

Natural Resource Wastage2%

“waste”

Solubility2%

“Cheap dissolve to quick”

Top return reasons

Smell20%

Functionality-Overall20%

Leak-Proof10%

Color8%

Durability6%

Advertised Vs Actual Product5%