Toilet Smell Eliminator
Toilet Smell Eliminator shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Toilet Smell Eliminator profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Toilet Smell Eliminator is a £504K/yr Amazon United Kingdom market (872K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 58/100.
Toilet Smell Eliminator: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +7.6% over the last 90 days and 15.9% of searches end in a purchase.
£504K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 58 products
Top Toilet Smell Eliminator products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bloo New 3in1 Toilet Blocks Pack of 2 Toilet Limescale Remover Cistern Block Toilet Cleaner Block with Cleaning and Foaming Action Toilet Fresheners - Limescale Prevention
- Price
- £1.44
- Rating
- 4.4/5
- Reviews
- 4,644
- Age
- 3y ago
Bloo Power Active Toilet Rim Block XXL Pack (6 pack) with Fresh Lemon Scent Hanging Toilet Bowl Rim with Anti-Limescale Formula
- Price
- £4.47
- Rating
- 4.6/5
- Reviews
- 24,709
- Age
- 1y ago
Bloo 3in1 Lemon Toilet Blocks Toilet Limescale Remover Cistern Block Toilet Cleaner Block with Cleaning and Foaming Action Toilet Fresheners Pack of 4
- Price
- £2.12
- Rating
- 4.4/5
- Reviews
- 4,644
- Age
- 2y ago
Bloo Colour Active Toilet Rim Block Fresh Flowers with Anti-Limescale Cleaning Foam Dirt Protection and Extra Freshness - 2 x 50g
- Price
- £1.88
- Rating
- 4.5/5
- Reviews
- 751
- Age
- 5y ago
Domestos Power 5 Ocean Toilet Rim Blocks toilet freshener with a long-lasting fragrance clean and freshen for up to 300 flushes 2x 50 g
- Price
- £1.71
- Rating
- 4.6/5
- Reviews
- 536
- Age
- 2y ago
Trending
90-day click momentum
Bloo Self Active Triple Toilet Rim Block and Bowl Cleaner with Flower. Hanging Toilet Bowl Cleaner Rim Block with 100% More Cleaning Power.
- Price
- £3.67
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 3mo ago
by Amazon Toilet Cistern Block - Blue Blue 1 pack
- Price
- £1.03
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 3mo ago
Bloo 3in1 Toilet Blocks Pack of 4 Toilet Limescale Remover Cistern Block Toilet Cleaner Block with Cleaning and Foaming Action Toilet Fresheners Fresh Flowers
- Price
- £3.73
- Rating
- 4.4/5
- Reviews
- 4,644
- Age
- 2y ago
Duck Colouring Toilet Rim Block Duo Watermelon Whirlwind Foaming Toilet Bowl Cleaner Long-lasting Fragrance 36g x 2
- Price
- £1.30
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 7mo ago
Zoflora Rim Blocks Freesia & Jasmine 2 x 131g Pack Freshness & Odour Control Long-Lasting Floral Fragrance Kills 99.9% of Bacteria
- Price
- £2.11
- Rating
- 4.4/5
- Reviews
- 256
- Age
- 1y ago
Newest
by launch dateBloo Self Active Triple Toilet Rim Block and Bowl Cleaner with Flower. Hanging Toilet Bowl Cleaner Rim Block with 100% More Cleaning Power.
- Price
- £3.67
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 3mo ago
by Amazon Toilet Cistern Block - Blue Blue 1 pack
- Price
- £1.03
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 3mo ago
Duck Colouring Toilet Rim Block Duo Watermelon Whirlwind Foaming Toilet Bowl Cleaner Long-lasting Fragrance 36g x 2
- Price
- £1.30
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 7mo ago
Bloo Power Active Toilet Rim Block XXL Pack (6 pack) with Fresh Lemon Scent Hanging Toilet Bowl Rim with Anti-Limescale Formula
- Price
- £4.47
- Rating
- 4.6/5
- Reviews
- 24,709
- Age
- 1y ago
Zoflora Rim Blocks Freesia & Jasmine 2 x 131g Pack Freshness & Odour Control Long-Lasting Floral Fragrance Kills 99.9% of Bacteria
- Price
- £2.11
- Rating
- 4.4/5
- Reviews
- 256
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
17 rising
Sellers
248
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
29%
Top 20: 73%
Open market
10%
- Bloo60%
- Domestos14%
- Zoflora6%
- DUCK5%
- SOL3%
- Ecozone2%
- Open — no brand owns it (11 brands, 10%)
Toilet Smell Eliminator demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Toilet Smell Eliminator search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toilet blocks173K/yr
- bloo97K/yr
- toilet rim block77K/yr
- toilet fresheners80K/yr
- cistern blocks56K/yr
- bloo toilet blocks56K/yr
- toilet block52K/yr
- toilet cistern blocks39K/yr
- toilet blocks for cisterns35K/yr
- toilet fresheners rim18K/yr
What reviews say buyers love and hate about Toilet Smell Eliminator
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Great fragrance”
“Money well spent”
“Absolutely wonderful cleans perfectly”
“Performs as described”
“As good as more expensive brands”
What buyers complain about
77% of reviews“Absolutely no smell of lavender at all”
“Didn't last”
“not effective”
“Not worth it”
“No colour”
Toilet Smell Eliminator return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Toilet Smell Eliminator questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
