Toilet Smell Eliminator
MaybeReturns run at only 0.1% of orders. But prices span $0.91–$12.70, mostly outside the sweet spot, so Toilet Smell Eliminator is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 2,976 Grocery niches · +12 vs the category median of 4658
- Market size
- £504K/yr872K searches / yr
- 90-day growth
- +7.6%search demand this quarter
- Competition
- 29%top-5 click share · 17 brands · 248 sellers
Flapen Score
Toilet Smell Eliminator against its category
The dotted line is the Grocery average. Past it, Toilet Smell Eliminator is stronger. Inside it, weaker.
Market
The Toilet Smell Eliminator market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toilet Smell Eliminator 872K times last year and spent an estimated £504K. The top 5 brands take 88% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
15.9% of searches ended in a purchase last week.
Shoppers searched for this 872K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £504K a year.
- Searches, last 12 months
- 872K
- Growth, 90 days vs prior 90
- +7.6%
- Conversion, latest week
- 15.9%
- Market size, estimated
- £504Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- toilet blocks173K searches a year
02 · Price
A sale here is worth £3.63.
Listings sell for £3.63 on average, from £0.91 to £12.70. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At £3.63 that is £7K to £9K a year per listing.
- Average price
- £3.63under the $15 to $100 sweet spot
- Price range
- £0.91–£12.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #73 within Household Cleaners. It carries 3,864 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 95%
- Out of stock, average day
- 4.1%
- Average rank
- #73in Household Cleaners
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,864per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 4 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Toilet Smell Eliminator products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bloo New 3in1 Toilet Blocks Pack of 2 Toilet Limescale Remover Cistern Block Toilet Cleaner Block with Cleaning and Foaming Action Toilet Fresheners - Limescale Prevention
- Price
- £1.44
- Rating
- 4.4/5
- Reviews
- 4,644
- Age
- 3y ago

Bloo Power Active Toilet Rim Block XXL Pack (6 pack) with Fresh Lemon Scent Hanging Toilet Bowl Rim with Anti-Limescale Formula
- Price
- £4.47
- Rating
- 4.6/5
- Reviews
- 24,709
- Age
- 1y ago

Bloo 3in1 Lemon Toilet Blocks Toilet Limescale Remover Cistern Block Toilet Cleaner Block with Cleaning and Foaming Action Toilet Fresheners Pack of 4
- Price
- £2.12
- Rating
- 4.4/5
- Reviews
- 4,644
- Age
- 2y ago

Bloo Colour Active Toilet Rim Block Fresh Flowers with Anti-Limescale Cleaning Foam Dirt Protection and Extra Freshness - 2 x 50g
- Price
- £1.88
- Rating
- 4.5/5
- Reviews
- 751
- Age
- 5y ago

Domestos Power 5 Ocean Toilet Rim Blocks toilet freshener with a long-lasting fragrance clean and freshen for up to 300 flushes 2x 50 g
- Price
- £1.71
- Rating
- 4.6/5
- Reviews
- 536
- Age
- 2y ago
Trending
90-day click momentum
Bloo Self Active Triple Toilet Rim Block and Bowl Cleaner with Flower. Hanging Toilet Bowl Cleaner Rim Block with 100% More Cleaning Power.
- Price
- £3.67
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 3mo ago

by Amazon Toilet Cistern Block - Blue Blue 1 pack
- Price
- £1.03
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 3mo ago

Bloo 3in1 Toilet Blocks Pack of 4 Toilet Limescale Remover Cistern Block Toilet Cleaner Block with Cleaning and Foaming Action Toilet Fresheners Fresh Flowers
- Price
- £3.73
- Rating
- 4.4/5
- Reviews
- 4,644
- Age
- 2y ago

Duck Colouring Toilet Rim Block Duo Watermelon Whirlwind Foaming Toilet Bowl Cleaner Long-lasting Fragrance 36g x 2
- Price
- £1.30
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 7mo ago

Zoflora Rim Blocks Freesia & Jasmine 2 x 131g Pack Freshness & Odour Control Long-Lasting Floral Fragrance Kills 99.9% of Bacteria
- Price
- £2.11
- Rating
- 4.4/5
- Reviews
- 256
- Age
- 1y ago
Newest
by launch date
Bloo Self Active Triple Toilet Rim Block and Bowl Cleaner with Flower. Hanging Toilet Bowl Cleaner Rim Block with 100% More Cleaning Power.
- Price
- £3.67
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 3mo ago

by Amazon Toilet Cistern Block - Blue Blue 1 pack
- Price
- £1.03
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 3mo ago

Duck Colouring Toilet Rim Block Duo Watermelon Whirlwind Foaming Toilet Bowl Cleaner Long-lasting Fragrance 36g x 2
- Price
- £1.30
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 7mo ago

Bloo Power Active Toilet Rim Block XXL Pack (6 pack) with Fresh Lemon Scent Hanging Toilet Bowl Rim with Anti-Limescale Formula
- Price
- £4.47
- Rating
- 4.6/5
- Reviews
- 24,709
- Age
- 1y ago

Zoflora Rim Blocks Freesia & Jasmine 2 x 131g Pack Freshness & Odour Control Long-Lasting Floral Fragrance Kills 99.9% of Bacteria
- Price
- £2.11
- Rating
- 4.4/5
- Reviews
- 256
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
17 rising
Sellers
248
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
29%
Top 20: 73%
Open market
10%
- Bloo60%
- Domestos14%
- Zoflora6%
- DUCK5%
- SOL3%
- Ecozone2%
- Open — no brand owns it (11 brands, 10%)
Demand
Toilet Smell Eliminator search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Toilet Smell Eliminator search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toilet blocks173K/yr
- bloo97K/yr
- toilet rim block77K/yr
- toilet fresheners80K/yr
- cistern blocks56K/yr
- bloo toilet blocks56K/yr
- toilet block52K/yr
- toilet cistern blocks39K/yr
- toilet blocks for cisterns35K/yr
- toilet fresheners rim18K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Smell Eliminator
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolutely no smell of lavender at all
Disgusting smell
Smells like chemicals
Didn't last
eventually broke down
Didn't even last a month
not effective
Didn't work
Doesn't work very well
Not worth it
Waste of money
Too Expensive
No colour
Not blue
Not colour change
Love
Great fragrance
Lasting fragrance
Fresh scent
Money well spent
Good value for money
Excellent value for money
Absolutely wonderful cleans perfectly
They provide effective cleaning
Cleans well
Performs as described
As advertised
As described
As good as more expensive brands
No complaints
Excellent product
Return
0.1% Return rate 20% Fixable by listing
Absolutely no smell of lavender at all
Disgusting smell
Smells like chemicals
not effective
Didn't work
Doesn't work very well
No colour
Not blue
Not colour change
Didn't last
eventually broke down
Didn't even last a month
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Smell Eliminator questions
Answered from the same tracked data.









