Toilet Rolls 9 Morrisons

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.8% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months

18K

Growth, 90 days vs prior 90

-44.2%

Conversion, latest week

20.8%

Market size, estimated

£22Ka year

Peak month

November2.7× the quietest month

Top search term

morrisons toilet roll6K searches a year

Listings sell for £5.71 on average, from £1.94 to £10.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £5.71 that is £1K to £3K a year per listing.

Average price

£5.71under the $15 to $100 sweet spot

Price range

£1.94–£10.15

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

£1K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #346 within Kitchen Roll, Toilet Roll & Tissues. It carries 7,041 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

25%

Prime listings

100%

Out of stock, average day

6.7%

Average rank

#346in Kitchen Roll, Toilet Roll & Tissues

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,041per listing

Listings tracked

12

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months