How competitive is the Toilet Rolls 9 Morrisons niche on Amazon United Kingdom?

4 brands and 83 sellers compete in Toilet Rolls 9 Morrisons on Amazon United Kingdom. The top 5 Toilet Rolls 9 Morrisons products take 77% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Toilet Rolls 9 Morrisons?

Toilet Rolls 9 Morrisons buyers on Amazon United Kingdom complain most about Size-Overall, Thickness, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Toilet Rolls 9 Morrisons niche?

Toilet Rolls 9 Morrisons sells for £5.71 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.94–£10.15. The average incumbent carries 7,041 reviews — the moat a new listing must climb.

Toilet Rolls 9 Morrisons

brand-locked demand (top 5 brands take 100% of clicks) — Toilet Rolls 9 Morrisons doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Toilet Rolls 9 Morrisons profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Toilet Rolls 9 Morrisons is a £22K/yr Amazon United Kingdom market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 29/100.

Toilet Rolls 9 Morrisons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.2% over the last 90 days and 20.8% of searches end in a purchase.

£22K

revenue / yr

Units sold / yr5K

Search volume / yr-44.2%18K

Conversion rate20.8%

Avg price£5.71

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 83

Top-5 product click share77%

Open market0%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Top Toilet Rolls 9 Morrisons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Toilet Tissue Rolls Pack of 9 White

Price: £3.56
Rating: 4.4/5
Reviews: 3,582
Age: 6y ago

Morrisons Savers 6 Double Toilet Rolls

Price: £2.50
Rating: 4.5/5
Reviews: 393
Age: 2y ago

Morrisons Quilted Toilet Tissue 6=9 Roll

Price: £3.83
Rating: 4.6/5
Reviews: 310
Age: 1y ago

Elegance Supreme Soft Toilet Roll - Bulk Buy (1 Pack x 24 Rolls)

Price: £7.71
Rating: 4.5/5
Reviews: 777
Age: 2y ago

Andrex Family Soft Toilet Roll - 24 Toilet Rolls Bulk Buy Fragrance Free FSC Certified

Price: £7.40
Rating: 4.6/5
Reviews: 59,549
Age: 6y ago

Newest

by launch date

Morrisons Pure Linen 6 Mega Toilet Roll

Price: £3.88
Rating: 5.0/5
Reviews: 4
Age: 3mo ago

Cushelle Simply Soft Toilet Roll 24 Standard Rolls

Price: £7.07
Rating: 4.4/5
Reviews: 2,225
Age: 1y ago

Morrisons Quilted Toilet Tissue 6=9 Roll

Price: £3.83
Rating: 4.6/5
Reviews: 310
Age: 1y ago

Morrisons Quilted Toilet Tissus 12=18 Roll

Price: £7.43
Rating: 4.5/5
Reviews: 136
Age: 1y ago

Andrex Ultimate Quilt Toilet Roll - 24 Toilet Rolls 3-Ply Bulk Buy Soft Thick Sheets FSC Certified

Price: £10.15
Rating: 4.7/5
Reviews: 9,700
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Morrisons78%
Andrex10%
Elegance8%
Cushelle3%
Open — no brand owns it (0%)

Toilet Rolls 9 Morrisons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume18KCVR20.8%Products12Brands4Top 5 Brands100%OOS Rate6.7%Rating4.6★Reviews7,041Avg BSR#346

Peak months: Jan, Nov · busiest ÷ quietest = 2.7×

Top Toilet Rolls 9 Morrisons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

morrisons toilet roll6K/yr -42.8%24.7% conv.
morrisons toilet paper3K/yr -7.6%16.2% conv.
toilet roll morrisons8K/yr -66.6%26.3% conv.
toilet paper morrisons636/yr -13.8%18.8% conv.
loo rolls morrisons239/yr +136.1%15.3% conv.

What reviews say buyers love and hate about Toilet Rolls 9 Morrisons

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Value For Money36%

“Good value for money”

Quality-Overall20%

“Great Quality and Reliable Everyday Use”

Soft Feel15%

“as soft as they claim”

Advertised Vs Actual Product6%

“As described”

Thickness3%

“thick love the style of them”

What buyers complain about

76% of reviews

Size-Overall20%

“Smaller than expected”

Thickness19%

“thinner there was a time when they were big fat rounds of fluffiness”

Quality-Overall15%

“Average Quality”

Value For Money8%

“Not great value overall”

Durability4%

“did not last so long”

Toilet Rolls 9 Morrisons return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Contamination

15%

2Thin

12%

3Value For Money

11%

4Quality-Overall

10%

5Water Resistance

10%

Common Toilet Rolls 9 Morrisons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Toilet Rolls 9 Morrisons 29/100 on Amazon United Kingdom — Skip it. The niche generates £22K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -44.2% over the last 90 days.