toilet rolls 9 morrisons
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,041.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£5.71avg listing price — sweet spot $15–$100
Market size
Bad£22K£22K/yr · 18K searches
Growth
Bad-44.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.94–£10.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, toilet rolls 9 morrisons is a £22K/yr Amazon United Kingdom market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
toilet rolls 9 morrisons market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £23K–£29K
- units × avg price
- Conversion rate
- 20.8%
- Avg BSR
- #346
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 6.7%
- Avg brand age
- 59 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
83
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Morrisons78%
- Andrex10%
- Elegance8%
- Cushelle3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.2% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 2.7×
Top toilet rolls 9 morrisons search terms
- morrisons toilet roll6K/yr
- morrisons toilet paper3K/yr
- toilet roll morrisons8K/yr
- toilet paper morrisons636/yr
- loo rolls morrisons239/yr
Top toilet rolls 9 morrisons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Toilet Tissue Rolls Pack of 9 White
Morrisons£3.564.4★3,582 rev
Morrisons Savers 6 Double Toilet Rolls
Morrisons£2.504.5★393 rev
Morrisons Quilted Toilet Tissue 6=9 Roll
Morrisons£3.834.6★310 rev
Elegance Supreme Soft Toilet Roll - Bulk Buy (1 Pack x 24 Rolls)
Elegance£7.714.5★777 rev
Andrex Family Soft Toilet Roll - 24 Toilet Rolls Bulk Buy Fragrance Free FSC Certified
Andrex£7.404.6★59,549 rev
Newest
by launch date
Morrisons Pure Linen 6 Mega Toilet Roll
Morrisons£3.884 rev
Cushelle Simply Soft Toilet Roll 24 Standard Rolls
Cushelle£7.072,225 rev
Morrisons Quilted Toilet Tissue 6=9 Roll
Morrisons£3.83310 rev
Morrisons Quilted Toilet Tissus 12=18 Roll
Morrisons£7.43136 rev
Andrex Ultimate Quilt Toilet Roll - 24 Toilet Rolls 3-Ply Bulk Buy Soft Thick Sheets FSC Certified
Andrex£10.159,700 rev
Trending
90-day click momentumMorrisons Pure Linen 6 Mega Toilet Roll
Morrisons£3.885.0★
Andrex Complete Clean Toilet Roll - 9 Toilet Rolls 3-Ply Now Even Softer FSC Certified endorsed as a Which? Best Buy
Andrex£4.394.6★
Cushelle Simply Soft Toilet Roll 24 Standard Rolls
Cushelle£7.074.4★
Morrisons Toilet Tissue Rolls Pack of 9 White
Morrisons£3.564.4★
Elegance Supreme Soft Toilet Roll - Bulk Buy (1 Pack x 24 Rolls)
Elegance£7.714.5★
What buyers say about toilet rolls 9 morrisons
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Great Quality and Reliable Everyday Use”
“as soft as they claim”
“As described”
“thick love the style of them”
“Soft and comfortable”
“fit standard holders without rubbing”
“doesnt break apart as easily”
“Strong and very efficient”
“Excellent wiping”
What buyers complain about
“Smaller than expected”
“thinner there was a time when they were big fat rounds of fluffiness”
“Average Quality”
“Not great value overall”
“did not last so long”
“Too thin”
“Not the bargain its advertised as”
“not soft at all”
“It STINKS”
“Soft on your sensitive side”
Top return reasons
Common questions
- Is toilet rolls 9 morrisons profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.2%. Flapen's verdict: Skip it (29/100).
- How competitive is the toilet rolls 9 morrisons niche?
- 4 brands and 83 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in toilet rolls 9 morrisons?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.1%.
- When does demand for toilet rolls 9 morrisons peak?
- Demand peaks in Jan–Nov; the busiest month runs 2.7× the quietest.
- What does it cost to enter the toilet rolls 9 morrisons niche?
- Listings span £1.94–£10.15; the average listing price is £5.71 (sweet spot $15–$100). The average incumbent carries 7,041 reviews — the moat a new listing must climb.