Toilet Rolls 9 Morrisons
FailThe top 5 brands take 100% of clicks, so Toilet Rolls 9 Morrisons is a Fail.
- Flapen Score
- 29 / 100Ranks 2,924 of 2,976 Grocery niches · −17 vs the category median of 4629
- Market size
- £22K/yr18K searches / yr
- 90-day growth
- -44.2%search demand this quarter
- Competition
- 77%top-5 click share · 4 brands · 83 sellers
Flapen Score
Toilet Rolls 9 Morrisons against its category
The dotted line is the Grocery average. Past it, Toilet Rolls 9 Morrisons is stronger. Inside it, weaker.
Market
The Toilet Rolls 9 Morrisons market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toilet Rolls 9 Morrisons 18K times last year and spent an estimated £22K. All 4 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 29 out of 100, a Fail.
01 · Demand
20.8% of searches ended in a purchase last week.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.8% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- -44.2%
- Conversion, latest week
- 20.8%
- Market size, estimated
- £22Ka year
- Peak month
- November2.7× the quietest month
- Top search term
- morrisons toilet roll6K searches a year
02 · Price
A sale here is worth £5.71.
Listings sell for £5.71 on average, from £1.94 to £10.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £5.71 that is £1K to £3K a year per listing.
- Average price
- £5.71under the $15 to $100 sweet spot
- Price range
- £1.94–£10.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #346 within Kitchen Roll, Toilet Roll & Tissues. It carries 7,041 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 6.7%
- Average rank
- #346in Kitchen Roll, Toilet Roll & Tissues
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,041per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Toilet Rolls 9 Morrisons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Toilet Tissue Rolls Pack of 9 White
- Price
- £3.56
- Rating
- 4.4/5
- Reviews
- 3,582
- Age
- 6y ago
Morrisons Savers 6 Double Toilet Rolls
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 2y ago
Morrisons Quilted Toilet Tissue 6=9 Roll
- Price
- £3.83
- Rating
- 4.6/5
- Reviews
- 310
- Age
- 1y ago
Elegance Supreme Soft Toilet Roll - Bulk Buy (1 Pack x 24 Rolls)
- Price
- £7.71
- Rating
- 4.5/5
- Reviews
- 777
- Age
- 2y ago
Andrex Family Soft Toilet Roll - 24 Toilet Rolls Bulk Buy Fragrance Free FSC Certified
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 59,549
- Age
- 6y ago
Trending
90-day click momentum
Morrisons Pure Linen 6 Mega Toilet Roll
- Price
- £3.88
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago
Andrex Complete Clean Toilet Roll - 9 Toilet Rolls 3-Ply Now Even Softer FSC Certified endorsed as a Which? Best Buy
- Price
- £4.39
- Rating
- 4.6/5
- Reviews
- 5,794
- Age
- 5y ago
Cushelle Simply Soft Toilet Roll 24 Standard Rolls
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 2,225
- Age
- 1y ago
Morrisons Toilet Tissue Rolls Pack of 9 White
- Price
- £3.56
- Rating
- 4.4/5
- Reviews
- 3,582
- Age
- 6y ago
Elegance Supreme Soft Toilet Roll - Bulk Buy (1 Pack x 24 Rolls)
- Price
- £7.71
- Rating
- 4.5/5
- Reviews
- 777
- Age
- 2y ago
Newest
by launch dateMorrisons Pure Linen 6 Mega Toilet Roll
- Price
- £3.88
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago
Cushelle Simply Soft Toilet Roll 24 Standard Rolls
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 2,225
- Age
- 1y ago
Morrisons Quilted Toilet Tissue 6=9 Roll
- Price
- £3.83
- Rating
- 4.6/5
- Reviews
- 310
- Age
- 1y ago
Morrisons Quilted Toilet Tissus 12=18 Roll
- Price
- £7.43
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 1y ago
Andrex Ultimate Quilt Toilet Roll - 24 Toilet Rolls 3-Ply Bulk Buy Soft Thick Sheets FSC Certified
- Price
- £10.15
- Rating
- 4.7/5
- Reviews
- 9,700
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
83
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Morrisons78%
- Andrex10%
- Elegance8%
- Cushelle3%
- Open — no brand owns it (0%)
Demand
Toilet Rolls 9 Morrisons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.7×
Search terms
Top Toilet Rolls 9 Morrisons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- morrisons toilet roll6K/yr
- morrisons toilet paper3K/yr
- toilet roll morrisons8K/yr
- toilet paper morrisons636/yr
- loo rolls morrisons239/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Rolls 9 Morrisons
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smaller than expected
the sheets are tiny
The pack is big
thinner there was a time when they were big fat rounds of fluffiness
Even though it is quite thick
Thin ply
Average Quality
Far from quality
Not as good quality as expected
Not great value overall
too expensive
Not worth it
did not last so long
it lasted a month
the rolls dont last
Love
Good value for money
Very affordable
Good value for money
Great Quality and Reliable Everyday Use
Best Quality
Good quality value pack
as soft as they claim
Amazingly soft
Soft, strong and reliable
As described
match the listing description
It does it job
thick love the style of them
One of my go-toes for the thick yet soft and luxurious feel
Good toilet rolls fairly thick, strong and soft
Return
0.1% Return rate 15% Fixable by listing
Too thin
Bit thin quality not good
also very thin
Not great value overall
too expensive
Not worth it
Average Quality
Far from quality
Not as good quality as expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Rolls 9 Morrisons questions
Answered from the same tracked data.