Toilet Roll

Shoppers searched for this 8.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16.0M a year.

Searches, last 12 months

8.8M

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

22.9%

Market size, estimated

£16.0Ma year

Peak month

November1.4× the quietest month

Top search term

toilet roll5.5M searches a year

Listings sell for £7.91 on average, from £2.06 to £22.35. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 80,000 to 100,000 of them. At £7.91 that is £633K to £791K a year per listing.

Average price

£7.91under the $15 to $100 sweet spot

Price range

£2.06–£22.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

80,000–100,000

Revenue per listing a year

£633K–£791K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #197 within Kitchen Roll, Toilet Roll & Tissues. It carries 11,001 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#197in Kitchen Roll, Toilet Roll & Tissues

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

11,001per listing

Listings tracked

22

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months