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Toilet Duck Fresh Discs

Fail

The top 5 brands take 100% of clicks, so Toilet Duck Fresh Discs is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£82K/yr135K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
65%top-5 click share · 4 brands · 78 sellers

Flapen Score

Toilet Duck Fresh Discs against its category

The dotted line is the Grocery average. Past it, Toilet Duck Fresh Discs is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Duck Fresh Discs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toilet Duck Fresh Discs 135K times last year and spent an estimated £82K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
9.3%
Market size, estimated
£82Ka year
Peak month
February1.3× the quietest month
Top search term
toilet gel stamp18K searches a year

02 · Price

A sale here is worth £6.49.

Listings sell for £6.49 on average, from £2.57 to £11.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £6.49 that is £3K to £5K a year per listing.

Average price
£6.49under the $15 to $100 sweet spot
Price range
£2.57–£11.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #220 within Household Cleaners. It carries 468 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
95%
Out of stock, average day
4.3%
Average rank
#220in Household Cleaners
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
468per listing
Listings tracked
20

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Toilet Duck Fresh Discs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

78

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • DUCK84%
  • NATRUTH8%
  • Harpic7%
  • SEMECOMER2%
  • Open — no brand owns it (0%)

Demand

Toilet Duck Fresh Discs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Toilet Duck Fresh Discs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet gel stamp18K/yr
  • toilet duck fresh discs22K/yr
  • duck toilet discs16K/yr
  • duck fresh discs25K/yr
  • toilet discs14K/yr
  • toilet duck discs6K/yr
  • toilet stick on gel discs6K/yr
  • duck discs refills5K/yr
  • toilet gel discs5K/yr
  • duck discs5K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Duck Fresh Discs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell26%+0.09

Not a pleasant scent

Horrible Smell

The smell was overpowering

Durability12%−0.13

does not last

fall off a lot

Falls off

Adhesion/Stickiness8%−0.07

Won't stick

Fairly sticky

the stickiness of the tabs makes it a bit tricky to put in place

Ease Of Use7%

Hard to use

It's stiff and hard to press

not very easy operation

Ease Of Cleaning4%+0.11

I wash my hands afterwards just to be safer as anything with cleaning chemical makeup is not usually good for eyes or mouth

it looks messy

very messy I won't buy again

Love

Smell34%+0.09

Lovely fragrance

Fresh smelling

Long lasting smell

Value For Money16%+2.15

Good price

Well worth the money

Great value

Quality-Overall12%+1.41

As good as the expensive branded ones

Good product, easy to use and last about a week

Good quality product

Ease Of Use8%

Easy to use

I find the strips easier to use

They are easy to use once you have the handle

Freshness4%+0.49

Really fresh

Fresh discs

its the only product that makes your toilet fresh every time you flush

Return

0.2% Return rate 18% Fixable by listing

Smell34%▁▅▆▅▆█

Not a pleasant scent

Horrible Smell

The smell was overpowering

Color8%█▃▁▁▃▁
Value For Money8%▁▁▁█▇▁

Not worth it

Very bad value

Terrible product not worth the money

Advertised Vs Actual Product7%▁▁▁█▁▆
Stain Resistance5%▁▁█▁▁▁

FAQ

Common Toilet Duck Fresh Discs questions

Answered from the same tracked data.