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Toilet Duck Fresh Brush Refills

Fail

The top 5 products take 91% of clicks, so Toilet Duck Fresh Brush Refills is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£103K/yr56K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
91%top-5 click share · 5 brands · 64 sellers

Flapen Score

Toilet Duck Fresh Brush Refills against its category

The dotted line is the Grocery average. Past it, Toilet Duck Fresh Brush Refills is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Duck Fresh Brush Refills market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toilet Duck Fresh Brush Refills 56K times last year and spent an estimated £103K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

18.6% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
18.6%
Market size, estimated
£103Ka year
Peak month
August2.6× the quietest month
Top search term
toilet duck fresh brush refills32K searches a year

02 · Price

A sale here is worth £9.79.

Listings sell for £9.79 on average, from £2.60 to £20.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £9.79 that is £15K to £20K a year per listing.

Average price
£9.79under the $15 to $100 sweet spot
Price range
£2.60–£20.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£15K–£20K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #159 within Household Cleaners. It carries 355 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#159in Household Cleaners
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
355per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Toilet Duck Fresh Brush Refills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

64

Top-5 brand share

94%

Top 20: 94%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Generic39%
  • DUCK39%
  • SC Johnson9%
  • --6%
  • Topest4%
  • ZOPPER3%

Demand

Toilet Duck Fresh Brush Refills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Toilet Duck Fresh Brush Refills search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet duck fresh brush refills32K/yr
  • duck toilet brush refills12K/yr
  • duck fresh brush refills9K/yr
  • toilet duck refills pads3K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Duck Fresh Brush Refills

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning19%−0.09

no cleaning pads

*it's not strong enough to actually clean or scrub

it's impossible to clean rim with a dried out tissue that breaks up instantly

Strength11%−0.04

I found this quite flimsy

*it's not strong enough to actually clean or scrub

could be a bit sturdier

Durability11%−0.03

it breaks instantly

it has now broken so I felt the need to replace it

Previous wand broke so this replaced it

Quality-Overall8%−0.09

Not the best

overall disappointing quality

quality is going down to keep profits up

Leak-Proof6%

If it gets wet blue loo cleaner severely leaks

tends to have some water drips around when you put it back

Love

Ease Of Cleaning27%−0.09

Cleaning pads were good

Easy to clean

excellent cleaning product

Value For Money20%+1.80

Good value for the money

Good value

Value for money

Ease Of Use9%+0.96

Easy to use

Easy to dispose off

This is so handy to use

Quality-Overall8%−0.09

Good quality

Great product

Produce is fine

Advertised Vs Actual Product7%0.00

As described

Does what it says

Very good, does what its supposed to

Return

0.1% Return rate 29% Fixable by listing

Advertised Vs Actual Product29%▁▁▁▁▁█
Functionality-Overall14%▁▁█▁▁▁
Value For Money14%▁▁▁▁▁█

And had to pay £3.50 to post office to have delivered

Add-Ons/Attachments14%█▁▁▁▁▁
Durability14%▁▁█▁▁▁

it breaks instantly

it has now broken so I felt the need to replace it

Previous wand broke so this replaced it

FAQ

Common Toilet Duck Fresh Brush Refills questions

Answered from the same tracked data.