toilet duck fresh brush refills
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Review moat
Great354.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.79avg listing price — sweet spot $15–$100
Price range
Okay£2.60–£20.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£103K£103K/yr · 56K searches
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, toilet duck fresh brush refills is a £103K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
toilet duck fresh brush refills market data
- Units sold / yr
- 10K–13K
- avg 1,500–2,000/product
- Revenue / yr
- £98K–£122K
- units × avg price
- Conversion rate
- 18.6%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 2.9%
- Avg brand age
- 28 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
64
Top-5 brand share
94%
Top 20: 94%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Generic39%
- DUCK39%
- SC Johnson9%
- --6%
- Topest4%
- ZOPPER3%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -18.5% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.6×
Top toilet duck fresh brush refills search terms
- toilet duck fresh brush refills32K/yr
- duck toilet brush refills12K/yr
- duck fresh brush refills9K/yr
- toilet duck refills pads3K/yr
Top toilet duck fresh brush refills products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
36 Refills Packs Flushable Cleaning Pads of Duck Toilet Cleaner Fresh Brush Refills (3x12)
Generic£10.494.7★747 rev
Duck Fresh Brush Refills Flushable Toilet Bowl Cleaning Pads Pack of 6 (Total of 72 Refill Pads)
DUCK£6.364.6★191 rev
Duck Fresh Brush Refills Flushable Toilet Bowl Cleaning Pads Pack of 1 (Total of 12 Refill Pads)
DUCK£2.604.6★297 rev
Duck Fresh Brush with Holder Toilet Bowl Cleaner Starter Kit 1 Handle + 4 Refills
SC Johnson£2.674.5★1,066 rev
4X Fresh Brush Refills (4 Packs 48 Flushable Cleaning Pads)- Biodegradable- Toilet Bowl Cleaner
Topest£20.134.5★113 rev
Newest
by launch date
Duck Fresh Brush Refills Toilet Cleaner Pack of 2 12 Flushable Cleaning Pads per Pack Disposable Toilet Brush Refill Heads for Hygienic Bathroom & WC Cleaning
ZOPPER£11.4912 rev
36 Refills Packs Flushable Cleaning Pads of Duck Toilet Cleaner Fresh Brush Refills (3x12)
Generic£10.49747 rev
4X Fresh Brush Refills (4 Packs 48 Flushable Cleaning Pads)- Biodegradable- Toilet Bowl Cleaner
Topest£20.13113 rev
2X Toilet Fresh Brush Refills (2 Packs 24 Flushable Cleaning Pads)- Biodegradable- Toilet Bowl Cleaner
--£12.6399 rev
Toilet Cleaner Starter Kit Bundle Includes 1 Duck Fresh Brush With Holder and 24 Flushable Cleaning Duck Fresh Brush Refill Pads
--£11.97312 rev
Trending
90-day click momentumDuck Fresh Brush Refills Toilet Cleaner Pack of 2 12 Flushable Cleaning Pads per Pack Disposable Toilet Brush Refill Heads for Hygienic Bathroom & WC Cleaning
ZOPPER£11.494.4★
Duck Fresh Brush Refills Flushable Toilet Bowl Cleaning Pads Pack of 6 (Total of 72 Refill Pads)
DUCK£6.364.6★
Duck Fresh Brush Refills Flushable Toilet Bowl Cleaning Pads Pack of 1 (Total of 12 Refill Pads)
DUCK£2.604.6★
Duck Fresh Brush with Holder Toilet Bowl Cleaner Starter Kit 1 Handle + 4 Refills
SC Johnson£2.674.5★
36 Refills Packs Flushable Cleaning Pads of Duck Toilet Cleaner Fresh Brush Refills (3x12)
Generic£10.494.7★
What buyers say about toilet duck fresh brush refills
What buyers praise and complain about, mined from review topics.What buyers love
“Cleaning pads were good”
“Good value for the money”
“Easy to use”
“Good quality”
“As described”
“Hygienic loo brush”
“Lovely smell good for getting under toilet rim”
“Brilliant for loo cleaning”
“durable”
“works well”
What buyers complain about
“no cleaning pads”
“I found this quite flimsy”
“it breaks instantly”
“Not the best”
“If it gets wet blue loo cleaner severely leaks”
“And had to pay £3.50 to post office to have delivered”
“has no storage for the spare pads”
“Doesnt look aesthetically pleasing in a bathroom”
“*It's severely dried out tissue paper or some sort”
“impossible to do even tiny part of rim”
Top return reasons
Common questions
- Is toilet duck fresh brush refills profitable to sell on Amazon United Kingdom?
- The niche generates £103K/yr across 8 tracked products. 90-day search growth is -18.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the toilet duck fresh brush refills niche?
- 5 brands and 64 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in toilet duck fresh brush refills?
- Top complaints mined from reviews: Ease Of Cleaning, Strength, Durability. The return rate is 0.1%.
- When does demand for toilet duck fresh brush refills peak?
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 2.6× the quietest.
- What does it cost to enter the toilet duck fresh brush refills niche?
- Listings span £2.60–£20.13; the average listing price is £9.79 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.