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Toilet Drops

Fail

The top 5 brands take 100% of clicks, so Toilet Drops is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£50K/yr56K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
89%top-5 click share · 5 brands · 43 sellers

Flapen Score

Toilet Drops against its category

The dotted line is the Grocery average. Past it, Toilet Drops is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toilet Drops 56K times last year and spent an estimated £50K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
10.0%
Market size, estimated
£50Ka year
Top search term
toilet drops17K searches a year

02 · Price

A sale here is worth £8.96.

Listings sell for £8.96 on average, from £5.53 to £16.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.96 that is £2K to £4K a year per listing.

Average price
£8.96under the $15 to $100 sweet spot
Price range
£5.53–£16.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #41 within Air Fresheners. It carries 7,317 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#41in Air Fresheners
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,317per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Toilet Drops products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

43

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

0%

  • THE SOMERSET TOILETRY COMPANY LIMITED54%
  • Purdy & Figg28%
  • Poo-Pourri9%
  • FreeCô7%
  • Lu-mist2%

Demand

Toilet Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Apr, May, Sep · busiest ÷ quietest = 12.9× · 11 of 12 months tracked

Search terms

Top Toilet Drops search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toilet drops17K/yr
  • poo drops for toilets8K/yr
  • poo drops6K/yr
  • purdy and figg oh de loo6K/yr
  • aesop poo drops4K/yr
  • oh de loo3K/yr
  • toilet drops for smell3K/yr
  • purdy and figg toilet drops3K/yr
  • repair the air toilet drops3K/yr
  • post poo drops3K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Drops

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Smell”
24%of negative reviews mention “Smell”
0.1%of orders come back
“Smells cheap”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toilet Drops questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data