toilet drops
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.96avg listing price — sweet spot $15–$100
Review moat
Bad7,317.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Price range
Bad£5.53–£16.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£50K£50K/yr · 56K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, toilet drops is a £50K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
toilet drops market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £45K–£54K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 3.9%
- Avg brand age
- 55 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- THE SOMERSET TOILETRY COMPANY LIMITED54%
- Purdy & Figg28%
- Poo-Pourri9%
- FreeCô7%
- Lu-mist2%
Demand
Weekly Amazon search volume, last 47 weeks — -9.7% search growth over the last 90 days.Top toilet drops search terms
- toilet drops17K/yr
- poo drops for toilets8K/yr
- poo drops6K/yr
- purdy and figg oh de loo6K/yr
- aesop poo drops4K/yr
- oh de loo3K/yr
- toilet drops for smell3K/yr
- purdy and figg toilet drops3K/yr
- repair the air toilet drops3K/yr
- post poo drops3K/yr
Top toilet drops products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Repair The Air Fragranced Toilet Drops Tangerine Ylang Mandarin 95ml
THE SOMERSET TOILETRY COMPANY LIMITED£6.673.9★248 rev
Purdy & Figg | Oh! de Loo Toilet Freshener | 90ml | Lime & Lemongrass Natural Air Freshener Spray | Odour Eliminator for Bathroom & Home | Essential Oil-Based Deodoriser | Uplifting Citrus Scent.
Purdy & Figg£16.364.4★1,207 rev
Repair The Air Toilet Drops Lemon Eucalyptus Mint Essential Oils 95ml
THE SOMERSET TOILETRY COMPANY LIMITED£6.643.8★57 rev
Freeco Before-you-go Toilet Spray | Stops odour Before it Begins with Essential Oils | Ideal for Home Office Public Spaces & Travel |Original Citrus Scent (Pack 1x60ml Citrus)
FreeCô£7.194.7★17,115 rev
Poo Pourri Royal Flush Toilet Spray 59 ml
Poo-Pourri£8.124.6★18,466 rev
Newest
by launch dateRepair The Air Toilet Drops Lemon Eucalyptus Mint Essential Oils 95ml
THE SOMERSET TOILETRY COMPANY LIMITED£6.6457 rev
Poo Pourri Royal Flush Toilet Spray 59 ml
Poo-Pourri£8.1218,466 rev
Repair the Air Fragranced Toilet Drops Tangerine Ylang Mandarin 95ml Duo
THE SOMERSET TOILETRY COMPANY LIMITED£13.3457 rev
Repair The Air Fragranced Toilet Drops Tangerine Ylang Mandarin 95ml
THE SOMERSET TOILETRY COMPANY LIMITED£6.67248 rev
Purdy & Figg | Oh! de Loo Toilet Freshener | 90ml | Lime & Lemongrass Natural Air Freshener Spray | Odour Eliminator for Bathroom & Home | Essential Oil-Based Deodoriser | Uplifting Citrus Scent.
Purdy & Figg£16.361,207 rev
Trending
90-day click momentumPoo Pourri Royal Flush Toilet Spray 59 ml
Poo-Pourri£8.124.6★
Repair The Air Toilet Drops Lemon Eucalyptus Mint Essential Oils 95ml
THE SOMERSET TOILETRY COMPANY LIMITED£6.643.8★
Poo Pourri Original Toilet Spray 59 ml Small
Poo-Pourri£7.834.6★
Freeco Before-you-go Toilet Spray | Stops odour Before it Begins with Essential Oils | Ideal for Home Office Public Spaces & Travel |Original Citrus Scent (Pack 1x60ml Citrus)
FreeCô£7.194.7★
Repair The Air Fragranced Toilet Drops Tangerine Ylang Mandarin 95ml
THE SOMERSET TOILETRY COMPANY LIMITED£6.673.9★
What buyers say about toilet drops
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Much better than other cheaper ones”
“Works effectively”
“As advertised”
“Wonderful Freshness”
“Good size easy to use”
“Easy to use”
“Good value for money as it lasts a long time”
“Good sprays”
“Fabulous product, worth the money for longevity”
What buyers complain about
“Smells cheap”
“Waste of money”
“the bottles had leaked a bit”
“Too small”
“Not powerful enough”
“Very misleadinh”
“Trouble is it doesnt last very long”
“still were very greasy when unsealed”
“making difficult to use”
“It has not worked”
Top return reasons
Common questions
- Is toilet drops profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 8 tracked products. 90-day search growth is -9.7%. Flapen's verdict: Skip it (36/100).
- How competitive is the toilet drops niche?
- 5 brands and 43 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in toilet drops?
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.1%.
- What does it cost to enter the toilet drops niche?
- Listings span £5.53–£16.36; the average listing price is £8.96 (sweet spot $15–$100). The average incumbent carries 7,317 reviews — the moat a new listing must climb.