Toilet Drops
FailThe top 5 brands take 100% of clicks, so Toilet Drops is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £50K/yr56K searches / yr
- 90-day growth
- -9.7%search demand this quarter
- Competition
- 89%top-5 click share · 5 brands · 43 sellers
Flapen Score
Toilet Drops against its category
The dotted line is the Grocery average. Past it, Toilet Drops is stronger. Inside it, weaker.
Market
The Toilet Drops market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toilet Drops 56K times last year and spent an estimated £50K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
10.0% of searches ended in a purchase last week.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -9.7%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £50Ka year
- Top search term
- toilet drops17K searches a year
02 · Price
A sale here is worth £8.96.
Listings sell for £8.96 on average, from £5.53 to £16.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.96 that is £2K to £4K a year per listing.
- Average price
- £8.96under the $15 to $100 sweet spot
- Price range
- £5.53–£16.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #41 within Air Fresheners. It carries 7,317 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #41in Air Fresheners
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,317per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Toilet Drops products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Repair The Air Fragranced Toilet Drops Tangerine Ylang Mandarin 95ml
- Price
- £6.67
- Rating
- 3.9/5
- Reviews
- 248
- Age
- 3y ago

Purdy & Figg | Oh! de Loo Toilet Freshener | 90ml | Lime & Lemongrass Natural Air Freshener Spray | Odour Eliminator for Bathroom & Home | Essential Oil-Based Deodoriser | Uplifting Citrus Scent.
- Price
- £16.36
- Rating
- 4.4/5
- Reviews
- 1,207
- Age
- 3y ago

Repair The Air Toilet Drops Lemon Eucalyptus Mint Essential Oils 95ml
- Price
- £6.64
- Rating
- 3.8/5
- Reviews
- 57
- Age
- 1y ago

Freeco Before-you-go Toilet Spray | Stops odour Before it Begins with Essential Oils | Ideal for Home Office Public Spaces & Travel |Original Citrus Scent (Pack 1x60ml Citrus)
- Price
- £7.19
- Rating
- 4.7/5
- Reviews
- 17,115
- Age
- 8y ago

Poo Pourri Royal Flush Toilet Spray 59 ml
- Price
- £8.12
- Rating
- 4.6/5
- Reviews
- 18,466
- Age
- 2y ago
Trending
90-day click momentum
Poo Pourri Royal Flush Toilet Spray 59 ml
- Price
- £8.12
- Rating
- 4.6/5
- Reviews
- 18,466
- Age
- 2y ago

Repair The Air Toilet Drops Lemon Eucalyptus Mint Essential Oils 95ml
- Price
- £6.64
- Rating
- 3.8/5
- Reviews
- 57
- Age
- 1y ago

Poo Pourri Original Toilet Spray 59 ml Small
- Price
- £7.83
- Rating
- 4.6/5
- Reviews
- 18,466
- Age
- 15y ago

Freeco Before-you-go Toilet Spray | Stops odour Before it Begins with Essential Oils | Ideal for Home Office Public Spaces & Travel |Original Citrus Scent (Pack 1x60ml Citrus)
- Price
- £7.19
- Rating
- 4.7/5
- Reviews
- 17,115
- Age
- 8y ago

Repair The Air Fragranced Toilet Drops Tangerine Ylang Mandarin 95ml
- Price
- £6.67
- Rating
- 3.9/5
- Reviews
- 248
- Age
- 3y ago
Newest
by launch date
Repair The Air Toilet Drops Lemon Eucalyptus Mint Essential Oils 95ml
- Price
- £6.64
- Rating
- 3.8/5
- Reviews
- 57
- Age
- 1y ago

Poo Pourri Royal Flush Toilet Spray 59 ml
- Price
- £8.12
- Rating
- 4.6/5
- Reviews
- 18,466
- Age
- 2y ago

Repair the Air Fragranced Toilet Drops Tangerine Ylang Mandarin 95ml Duo
- Price
- £13.34
- Rating
- 3.8/5
- Reviews
- 57
- Age
- 2y ago

Repair The Air Fragranced Toilet Drops Tangerine Ylang Mandarin 95ml
- Price
- £6.67
- Rating
- 3.9/5
- Reviews
- 248
- Age
- 3y ago

Purdy & Figg | Oh! de Loo Toilet Freshener | 90ml | Lime & Lemongrass Natural Air Freshener Spray | Odour Eliminator for Bathroom & Home | Essential Oil-Based Deodoriser | Uplifting Citrus Scent.
- Price
- £16.36
- Rating
- 4.4/5
- Reviews
- 1,207
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- THE SOMERSET TOILETRY COMPANY LIMITED54%
- Purdy & Figg28%
- Poo-Pourri9%
- FreeCô7%
- Lu-mist2%
Demand
Toilet Drops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May, Sep · busiest ÷ quietest = 12.9× · 11 of 12 months tracked
Search terms
Top Toilet Drops search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toilet drops17K/yr
- poo drops for toilets8K/yr
- poo drops6K/yr
- purdy and figg oh de loo6K/yr
- aesop poo drops4K/yr
- oh de loo3K/yr
- toilet drops for smell3K/yr
- purdy and figg toilet drops3K/yr
- repair the air toilet drops3K/yr
- post poo drops3K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Drops
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smells cheap
Smells awful
Scent is quite weak
Waste of money
expensive
price was too high
the bottles had leaked a bit
you can occaisonally get the odd leaky bottle
one of the sprays leaks
Too small
Tiny bottles
Small
Not powerful enough
Not very strong
Very weak
Love
Great fragrance
Beautiful smell
The aroma is absolutely amazing
Much better than other cheaper ones
Really good quality
Great product
Works effectively
Works well
worked very effectively
As advertised
As described
It really works for what it's meant to do
Wonderful Freshness
Fresh smell
keeps fresh
Return
0.1% Return rate 2% Fixable by listing
the bottles had leaked a bit
you can occaisonally get the odd leaky bottle
one of the sprays leaks
Smells cheap
Smells awful
Scent is quite weak
It has not worked
Waste of money
expensive
price was too high
making difficult to use
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Drops questions
Answered from the same tracked data.









