Skip to content

Toilet Drops

Fail

The top 5 brands take 100% of clicks, so Toilet Drops is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£50K/yr56K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
89%top-5 click share · 5 brands · 43 sellers

Flapen Score

Toilet Drops against its category

The dotted line is the Grocery average. Past it, Toilet Drops is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toilet Drops 56K times last year and spent an estimated £50K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
10.0%
Market size, estimated
£50Ka year
Top search term
toilet drops17K searches a year

02 · Price

A sale here is worth £8.96.

Listings sell for £8.96 on average, from £5.53 to £16.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.96 that is £2K to £4K a year per listing.

Average price
£8.96under the $15 to $100 sweet spot
Price range
£5.53–£16.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #41 within Air Fresheners. It carries 7,317 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#41in Air Fresheners
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,317per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Toilet Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • THE SOMERSET TOILETRY COMPANY LIMITED54%
  • Purdy & Figg28%
  • Poo-Pourri9%
  • FreeCô7%
  • Lu-mist2%

Demand

Toilet Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Apr, May, Sep · busiest ÷ quietest = 12.9× · 11 of 12 months tracked

Search terms

Top Toilet Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet drops17K/yr
  • poo drops for toilets8K/yr
  • poo drops6K/yr
  • purdy and figg oh de loo6K/yr
  • aesop poo drops4K/yr
  • oh de loo3K/yr
  • toilet drops for smell3K/yr
  • purdy and figg toilet drops3K/yr
  • repair the air toilet drops3K/yr
  • post poo drops3K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Drops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell24%+2.36

Smells cheap

Smells awful

Scent is quite weak

Value For Money16%−0.04

Waste of money

expensive

price was too high

Leak-Proof13%

the bottles had leaked a bit

you can occaisonally get the odd leaky bottle

one of the sprays leaks

Size-Overall7%−0.06

Too small

Tiny bottles

Small

Strength7%−0.05

Not powerful enough

Not very strong

Very weak

Love

Smell53%+2.36

Great fragrance

Beautiful smell

The aroma is absolutely amazing

Quality-Overall13%+0.75

Much better than other cheaper ones

Really good quality

Great product

Efficiency6%+0.85

Works effectively

Works well

worked very effectively

Advertised Vs Actual Product5%+0.28

As advertised

As described

It really works for what it's meant to do

Freshness3%+0.49

Wonderful Freshness

Fresh smell

keeps fresh

Return

0.1% Return rate 2% Fixable by listing

Leak-Proof41%▄█▅█▅▇

the bottles had leaked a bit

you can occaisonally get the odd leaky bottle

one of the sprays leaks

Smell37%▅▅▇▆█▆

Smells cheap

Smells awful

Scent is quite weak

Functionality-Overall5%█▁▃▃▁▁

It has not worked

Value For Money4%▁█▆▃▁▁

Waste of money

expensive

price was too high

Ease Of Use4%█▁▅▁▁▃

making difficult to use

FAQ

Common Toilet Drops questions

Answered from the same tracked data.