Toilet Cleaner

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

+10.4%

Conversion, latest week

14.9%

Market size, estimated

£1.3Ma year

Peak month

July1.4× the quietest month

Top search term

toilet cleaner986K searches a year

Listings sell for £3.80 on average, from £0.77 to £14.65. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At £3.80 that is £38K to £48K a year per listing.

Average price

£3.80under the $15 to $100 sweet spot

Price range

£0.77–£14.65

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

400K–500K

Units per listing a year

10,000–12,500

Revenue per listing a year

£38K–£48K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

49% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #65 within Household Cleaners. It carries 3,571 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

49%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#65in Household Cleaners

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,571per listing

Listings tracked

35

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months