How competitive is the Tofu niche on Amazon United Kingdom?

10 brands and 45 sellers compete in Tofu on Amazon United Kingdom. The top 5 Tofu products take 66% of clicks and its top 5 brands hold 80% of demand.

What do buyers complain about in Tofu?

Tofu buyers on Amazon United Kingdom complain most about Strength, Smell, Durability, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Tofu niche?

Tofu sells for £6.86 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.32–£28.22. The average incumbent carries 436 reviews — the moat a new listing must climb.

Tofu

Tofu shows low returns (0.0%), but pricing outside the sweet spot ($6.86 avg) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Tofu profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tofu is a £259K/yr Amazon United Kingdom market (197K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 51/100.

Tofu: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.6% over the last 90 days and 19.1% of searches end in a purchase.

£259K

revenue / yr

Units sold / yr60K

Search volume / yr-7.6%197K

Conversion rate19.1%

Avg price£6.86

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers10 · 45

Top-5 product click share66%

Open market20%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Top Tofu products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

The Tofoo Co. Organic Naked 280g (Pack of 1)

Price: £2.29
Rating: 4.7/5
Reviews: 561
Age: 5y ago

Morrisons Plant Revolution Super Firm Organic Tofu 200g

Price: £1.32
Rating: 4.4/5
Reviews: 86
Age: 1y ago

The Tofoo Co. Organic Smoked Tofu 225g

Price: £2.67
Rating: 4.7/5
Reviews: 314
Age: 5y ago

THE TOFOO CO. NAKED XL 450G

Price: £3.60
Rating: 4.6/5
Reviews: 98
Age: 5y ago

Morrisons Plant Revolution Super Firm Smoked Organic Tofu 180g

Price: £1.58
Rating: 4.0/5
Reviews: 40
Age: 1y ago

Newest

by launch date

The Tofoo Co. Stir Fry 280g

Price: £2.98
Rating: 5.0/5
Reviews: 1
Age: 8mo ago

Morrisons Plant Revolution Super Firm Smoked Organic Tofu 180g

Price: £1.58
Rating: 4.0/5
Reviews: 40
Age: 1y ago

Yutaka Tofu Soybean Curd 308g (Pack of 12) | Fresh Silky Japanese-Style Tofu | High Protein | Vegan & Gluten-Free | Versatile for Cooking Stir-Fries & Healthy Meals

Price: £21.21
Rating: 4.6/5
Reviews: 7
Age: 1y ago

Morrisons Plant Revolution Super Firm Organic Tofu 200g

Price: £1.32
Rating: 4.4/5
Reviews: 86
Age: 1y ago

Cauldron Extra Firm Tofu 200g

Price: £1.80
Rating: 4.5/5
Reviews: 17
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

12%

OKEPS GD31%
Morrisons18%
The Tofoo Co.11%
The Cauldron11%
Yutaka9%
The Tofoo Co8%
Open — no brand owns it (4 brands, 12%)

Tofu demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume197KCVR19.1%Products16Brands10Top 5 Brands80%OOS Rate1.0%Rating4.5★Reviews436Avg BSR#17

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Tofu search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tofu167K/yr -7.2%17.2% conv.
firm tofu8K/yr -11.9%11.6% conv.
extra firm tofu6K/yr -12.9%8.8% conv.
tofoo6K/yr +5.4%14.1% conv.
smoked tofu4K/yr -11.0%18.8% conv.
organic tofu3K/yr -19.1%6.7% conv.
tofu firm3K/yr -16.7%6.9% conv.

What reviews say buyers love and hate about Tofu

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall36%

“Lovely tofu”

Quality-Overall17%

“Quality good”

Value For Money11%

“value for money”

Texture/Consistency-Overall5%

“Nice consistency”

Ease Of Use4%

“Perfect and versatile for many uses”

What buyers complain about

70% of reviews

Strength20%

“Not firm”

Smell20%

“The whole house smelled for days afterwards too”

Durability10%

“Fell on the floor, and split open, so I didnt get a chance to try it”

Dilute/Watery10%

“Lots of water too needs a lot of draining”

Nutritional Content10%

“high fat content”

Common Tofu questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tofu 51/100 on Amazon United Kingdom — Worth a look. The niche generates £259K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -7.6% over the last 90 days.