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Tofu

Maybe

An estimated 0.0% of orders come back. But products sell for $6.86 on average, outside the sweet spot, so Tofu is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£259K/yr197K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
66%top-5 click share · 10 brands · 45 sellers

Flapen Score

Tofu against its category

The dotted line is the Grocery average. Past it, Tofu is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tofu market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tofu 197K times last year and spent an estimated £259K. The top 5 brands take 80% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 19.1% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
19.1%
Market size, estimated
£259Ka year
Peak month
January1.5× the quietest month
Top search term
tofu167K searches a year

02 · Price

A sale here is worth £6.86.

Listings sell for £6.86 on average, from £1.32 to £28.22. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £6.86 that is £14K to £17K a year per listing.

Average price
£6.86under the $15 to $100 sweet spot
Price range
£1.32–£28.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #17 within Baking Supplies. It carries 436 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
88%
Out of stock, average day
1.0%
Average rank
#17in Baking Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
436per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Tofu products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£52K£78K£104K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

45

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

12%

  • OKEPS GD31%
  • Morrisons18%
  • The Tofoo Co.11%
  • The Cauldron11%
  • Yutaka9%
  • The Tofoo Co8%
  • Open — no brand owns it (4 brands, 12%)

Demand

Tofu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Tofu search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tofu167K/yr
  • firm tofu8K/yr
  • extra firm tofu6K/yr
  • tofoo6K/yr
  • smoked tofu4K/yr
  • organic tofu3K/yr
  • tofu firm3K/yr

Reviews and returns

What reviews say buyers love and hate about Tofu

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Strength”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not firm”
A buyer, on “Strength”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Tofu questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data