Tofu
MaybeReturns run at only 0.0% of orders. But products sell for $6.86 on average, outside the sweet spot, so Tofu is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £259K/yr197K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 66%top-5 click share · 10 brands · 45 sellers
Flapen Score
Tofu against its category
The dotted line is the Grocery average. Past it, Tofu is stronger. Inside it, weaker.
Market
The Tofu market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tofu 197K times last year and spent an estimated £259K. The top 5 brands take 80% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
19.1% of searches ended in a purchase last week.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 19.1%
- Market size, estimated
- £259Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- tofu167K searches a year
02 · Price
A sale here is worth £6.86.
Listings sell for £6.86 on average, from £1.32 to £28.22. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £6.86 that is £14K to £17K a year per listing.
- Average price
- £6.86under the $15 to $100 sweet spot
- Price range
- £1.32–£28.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #17 within Baking Supplies. It carries 436 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 88%
- Out of stock, average day
- 1.0%
- Average rank
- #17in Baking Supplies
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 436per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Tofu products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Tofoo Co. Organic Naked 280g (Pack of 1)
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 561
- Age
- 5y ago

Morrisons Plant Revolution Super Firm Organic Tofu 200g
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 1y ago

The Tofoo Co. Organic Smoked Tofu 225g
- Price
- £2.67
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 5y ago

THE TOFOO CO. NAKED XL 450G
- Price
- £3.60
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 5y ago

Morrisons Plant Revolution Super Firm Smoked Organic Tofu 180g
- Price
- £1.58
- Rating
- 4.0/5
- Reviews
- 40
- Age
- 1y ago
Trending
90-day click momentum
Yutaka Tofu Soybean Curd 308g (Pack of 12) | Fresh Silky Japanese-Style Tofu | High Protein | Vegan & Gluten-Free | Versatile for Cooking Stir-Fries & Healthy Meals
- Price
- £21.21
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 1y ago

The Tofoo Co. Stir Fry 280g
- Price
- £2.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Mori-Nu Extra Firm Tofu 349g - Pack of 2 | Silken Texture Non-GMO Vegan Protein - Ideal for Cooking Grilling and Salads
- Price
- £9.94
- Rating
- 3.4/5
- Reviews
- 10
- Age
- 2y ago

The Tofoo Co. Organic Naked 280g (Pack of 1)
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 561
- Age
- 5y ago

Morrisons Plant Revolution Super Firm Smoked Organic Tofu 180g
- Price
- £1.58
- Rating
- 4.0/5
- Reviews
- 40
- Age
- 1y ago
Newest
by launch date
The Tofoo Co. Stir Fry 280g
- Price
- £2.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Morrisons Plant Revolution Super Firm Smoked Organic Tofu 180g
- Price
- £1.58
- Rating
- 4.0/5
- Reviews
- 40
- Age
- 1y ago

Yutaka Tofu Soybean Curd 308g (Pack of 12) | Fresh Silky Japanese-Style Tofu | High Protein | Vegan & Gluten-Free | Versatile for Cooking Stir-Fries & Healthy Meals
- Price
- £21.21
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 1y ago

Morrisons Plant Revolution Super Firm Organic Tofu 200g
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 1y ago

Cauldron Extra Firm Tofu 200g
- Price
- £1.80
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
45
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
12%
- OKEPS GD31%
- Morrisons18%
- The Tofoo Co.11%
- The Cauldron11%
- Yutaka9%
- The Tofoo Co8%
- Open — no brand owns it (4 brands, 12%)
Demand
Tofu search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Tofu search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tofu167K/yr
- firm tofu8K/yr
- extra firm tofu6K/yr
- tofoo6K/yr
- smoked tofu4K/yr
- organic tofu3K/yr
- tofu firm3K/yr
Reviews and returns
What reviews say buyers love and hate about Tofu
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not firm
The whole house smelled for days afterwards too
Way too Smokey for me
Fell on the floor, and split open, so I didnt get a chance to try it
Lots of water too needs a lot of draining
high fat content
Love
Lovely tofu
Tastes ok
It tastes really authentic and is of exceptionally good quality, with an incredibly silky and smooth texture
Quality good
It's a good product
Quality tofu all over
value for money
Good value for money multipack
Good value
Nice consistency
Great texture
Perfect and versatile for many uses
Very versatile
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tofu questions
Answered from the same tracked data.









