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Toffee Vodka

Fail

Demand is soft, at -2.9% this quarter, so Toffee Vodka is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£191K/yr171K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
68%top-5 click share · 10 brands · 32 sellers

Flapen Score

Toffee Vodka against its category

The dotted line is the Grocery average. Past it, Toffee Vodka is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toffee Vodka market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toffee Vodka 171K times last year and spent an estimated £191K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
6.9%
Market size, estimated
£191Ka year
Peak month
December7.3× the quietest month
Top search term
toffee vodka142K searches a year

02 · Price

A sale here is worth £16.05.

Listings sell for £16.05 on average, from £8.19 to £29.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £16.05 that is £12K to £16K a year per listing.

Average price
£16.05inside the $15 to $100 sweet spot
Price range
£8.19–£29.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£12K–£16K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #86 within Beer, Wine & Spirits. It carries 1,810 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
94%
Out of stock, average day
1.3%
Average rank
#86in Beer, Wine & Spirits
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,810per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Toffee Vodka products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

32

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

9%

  • KIN42%
  • THUNDER19%
  • Black Bridge Distillery14%
  • Tofka9%
  • TERAS4%
  • V Gallery3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Toffee Vodka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Toffee Vodka search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toffee vodka142K/yr
  • kin toffee vodka13K/yr
  • kin vodka4K/yr
  • toffee liqueur5K/yr
  • toffee apple vodka3K/yr
  • toffee vodka liqueur4K/yr

Reviews and returns

What reviews say buyers love and hate about Toffee Vodka

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%+0.11

Weird taste

in fact the worst we've tasted

This bottle didn't taste right at all

Sweetness14%0.00

non are as smooth as this may be a little to sweet for some peoples tastes

A bit too sweet

refreshing too not overly sweet would recommend

Bitter9%−0.06

a bitter after taste

it's not got smooth velvety texture I like it's quite bitter

Value For Money7%−0.05

Its slightly more expensive

Price has skyrocketed

Flavor5%+0.97

Not the best flavour

Not much toffee flavour

Love

Taste-Overall29%+0.11

A very nice tasting vodka

Smooth with a lovely taste

Very tasty

Alcohol Flavor21%+1.85

Really nice drink

great vodka lovely and smooth

An enjoyable little drink with a flavour outside the normal taste

Flavor14%+0.97

Great flavour

impressive, warming taste and incredibly smooth flavour

The best tasting flavored vodka

Quality-Overall9%+0.58

Excellent vodka

Good quality

it's quality will 100% buy again

Gifting Purpose6%+0.67

makes a lovely gift

Christmas gift for a friend she loved it

Ice friendly - aroma - flavour - smoothness - gift ability - value for money

FAQ

Common Toffee Vodka questions

Answered from the same tracked data.