Toffee Vodka
FailDemand is soft, at -2.9% this quarter, so Toffee Vodka is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £191K/yr171K searches / yr
- 90-day growth
- -2.9%search demand this quarter
- Competition
- 68%top-5 click share · 10 brands · 32 sellers
Flapen Score
Toffee Vodka against its category
The dotted line is the Grocery average. Past it, Toffee Vodka is stronger. Inside it, weaker.
Market
The Toffee Vodka market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toffee Vodka 171K times last year and spent an estimated £191K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
6.9% of searches ended in a purchase last week.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- -2.9%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £191Ka year
- Peak month
- December7.3× the quietest month
- Top search term
- toffee vodka142K searches a year
02 · Price
A sale here is worth £16.05.
Listings sell for £16.05 on average, from £8.19 to £29.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £16.05 that is £12K to £16K a year per listing.
- Average price
- £16.05inside the $15 to $100 sweet spot
- Price range
- £8.19–£29.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #86 within Beer, Wine & Spirits. It carries 1,810 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 94%
- Out of stock, average day
- 1.3%
- Average rank
- #86in Beer, Wine & Spirits
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,810per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Toffee Vodka products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Thunder Toffee Vodka - 5 x Distilled Flavoured Vodka Mixed with Toffee - Premium Vodka Made from All Natural Ingredients - 29.9% ABV - 70cl Bottle
- Price
- £17.61
- Rating
- 4.8/5
- Reviews
- 4,643
- Age
- 15y ago

Kin Vodka - Toffee Vodka Spirit Drink 20.3% ABV 70cl Bottle
- Price
- £20.63
- Rating
- 4.8/5
- Reviews
- 4,300
- Age
- 10y ago

Kin Toffee Apple Vodka 20.3% ABV 70cl Bottle
- Price
- £12.64
- Rating
- 4.8/5
- Reviews
- 4,300
- Age
- 4y ago

Toffee Vodka 70cl - 20% ABV - Made in Hertfordshire - Perfect Sipping Flavoured Vodka - Smooth Caramel Undertones - Great Gift Idea - Suitable for Vegetarians Vegan and Kosher
- Price
- £18.05
- Rating
- 4.4/5
- Reviews
- 319
- Age
- 4y ago

TOFKA Toffee Vodka with Golden Glitter Shimmer Effect Perfect for Shots Cocktails or Over Ice 70 cl Bottle 29.9% ABV
- Price
- £15.65
- Rating
- 4.7/5
- Reviews
- 3,144
- Age
- 11y ago
Trending
90-day click momentum
Kin Vodka - Toffee Vodka Spirit Drink 20.3% ABV 20cl Bottle
- Price
- £11.23
- Rating
- 4.8/5
- Reviews
- 4,300
- Age
- 10y ago

Premium Toffee Fudge Vodka Creamy Toffee & Warming Fudge 70 Cl 20% ABV Distilled in Bedfordshire Suitable Flavoured Vodka for Vegetarians Vegan and Kosher - Great Gift Idea
- Price
- £17.58
- Rating
- 4.2/5
- Reviews
- 132
- Age
- 4y ago

TOFKA Toffee Vodka with Golden Glitter Shimmer Effect Perfect for Shots Cocktails or Over Ice 70 cl Bottle 29.9% ABV
- Price
- £15.65
- Rating
- 4.7/5
- Reviews
- 3,144
- Age
- 11y ago

Toffee Vodka 70cl - 20% ABV - Made in Hertfordshire - Perfect Sipping Flavoured Vodka - Smooth Caramel Undertones - Great Gift Idea - Suitable for Vegetarians Vegan and Kosher
- Price
- £18.05
- Rating
- 4.4/5
- Reviews
- 319
- Age
- 4y ago

Kin Toffee Apple Vodka 20.3% ABV 70cl Bottle
- Price
- £12.64
- Rating
- 4.8/5
- Reviews
- 4,300
- Age
- 4y ago
Newest
by launch date
Au Vodka *NEW* Sticky Toffee Flavour Vodka 70cl 30.2% ABV - Limited Edition - GOLD BOTTLE
- Price
- £29.98
- Rating
- 3.1/5
- Reviews
- 6
- Age
- 8mo ago

Yorkshire Spirits Toffee Vodka Spirit Drink 70cl (21% ABV) | Toffee & Cane Sugar Vodka Blended with Natural Mineral Water from the Yorkshire Moors | Rich Caramel & Vanilla Notes
- Price
- £19.49
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 1y ago

Connie Glaze Toffee Vodka Liqueur | Deliciously Smooth | Made with Premium Toffee & Cornish Sea Salt | All Natural Ingredients | Crafted in Cornwall | Enjoy Neat | Great Gift | 20% vol | 70cl
- Price
- £19.02
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 2y ago

Kin Vodka - Trio Pack 20.3% ABV 3 x 5cl Bottle
- Price
- £13.47
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 2y ago

TERAS Toffee VODKA 15% ABV 70cl / 700ml |
- Price
- £10.95
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
32
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
9%
- KIN42%
- THUNDER19%
- Black Bridge Distillery14%
- Tofka9%
- TERAS4%
- V Gallery3%
- Open — no brand owns it (4 brands, 9%)
Demand
Toffee Vodka search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.3×
Search terms
Top Toffee Vodka search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toffee vodka142K/yr
- kin toffee vodka13K/yr
- kin vodka4K/yr
- toffee liqueur5K/yr
- toffee apple vodka3K/yr
- toffee vodka liqueur4K/yr
Reviews and returns
What reviews say buyers love and hate about Toffee Vodka
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Weird taste
in fact the worst we've tasted
This bottle didn't taste right at all
non are as smooth as this may be a little to sweet for some peoples tastes
A bit too sweet
refreshing too not overly sweet would recommend
a bitter after taste
it's not got smooth velvety texture I like it's quite bitter
Its slightly more expensive
Price has skyrocketed
Not the best flavour
Not much toffee flavour
Love
A very nice tasting vodka
Smooth with a lovely taste
Very tasty
Really nice drink
great vodka lovely and smooth
An enjoyable little drink with a flavour outside the normal taste
Great flavour
impressive, warming taste and incredibly smooth flavour
The best tasting flavored vodka
Excellent vodka
Good quality
it's quality will 100% buy again
makes a lovely gift
Christmas gift for a friend she loved it
Ice friendly - aroma - flavour - smoothness - gift ability - value for money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toffee Vodka questions
Answered from the same tracked data.









