toffee vodka
Skip itSoft demand (-2.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£16.05avg listing price — sweet spot $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good£8.19–£29.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,809.81avg incumbent reviews — the moat a new listing must climb
Market size
Okay£191K£191K/yr · 171K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, toffee vodka is a £191K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
toffee vodka market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £201K–£241K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 69%
- Out of stock
- 1.3%
- Avg brand age
- 71 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
32
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
9%
- KIN42%
- THUNDER19%
- Black Bridge Distillery14%
- Tofka9%
- TERAS4%
- V Gallery3%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.3×
Top toffee vodka search terms
- toffee vodka142K/yr
- kin toffee vodka13K/yr
- kin vodka4K/yr
- toffee liqueur5K/yr
- toffee apple vodka3K/yr
- toffee vodka liqueur4K/yr
Top toffee vodka products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thunder Toffee Vodka - 5 x Distilled Flavoured Vodka Mixed with Toffee - Premium Vodka Made from All Natural Ingredients - 29.9% ABV - 70cl Bottle
THUNDER£17.614.8★4,643 rev
Kin Vodka - Toffee Vodka Spirit Drink 20.3% ABV 70cl Bottle
KIN£20.634.8★4,300 rev
Kin Toffee Apple Vodka 20.3% ABV 70cl Bottle
KIN£12.644.8★4,300 rev
Toffee Vodka 70cl - 20% ABV - Made in Hertfordshire - Perfect Sipping Flavoured Vodka - Smooth Caramel Undertones - Great Gift Idea - Suitable for Vegetarians Vegan and Kosher
Black Bridge Distillery£18.054.4★319 rev
TOFKA Toffee Vodka with Golden Glitter Shimmer Effect Perfect for Shots Cocktails or Over Ice 70 cl Bottle 29.9% ABV
Tofka£15.654.7★3,144 rev
Newest
by launch date
Au Vodka *NEW* Sticky Toffee Flavour Vodka 70cl 30.2% ABV - Limited Edition - GOLD BOTTLE
Sweet Little£29.986 rev
Yorkshire Spirits Toffee Vodka Spirit Drink 70cl (21% ABV) | Toffee & Cane Sugar Vodka Blended with Natural Mineral Water from the Yorkshire Moors | Rich Caramel & Vanilla Notes
Yorkshire Spirits£19.4929 rev
Connie Glaze Toffee Vodka Liqueur | Deliciously Smooth | Made with Premium Toffee & Cornish Sea Salt | All Natural Ingredients | Crafted in Cornwall | Enjoy Neat | Great Gift | 20% vol | 70cl
Connie Glaze£19.0254 rev
Kin Vodka - Trio Pack 20.3% ABV 3 x 5cl Bottle
KIN£13.4716 rev
TERAS Toffee VODKA 15% ABV 70cl / 700ml |
TERAS£10.9573 rev
Trending
90-day click momentum
Kin Vodka - Toffee Vodka Spirit Drink 20.3% ABV 20cl Bottle
KIN£11.234.8★
Premium Toffee Fudge Vodka Creamy Toffee & Warming Fudge 70 Cl 20% ABV Distilled in Bedfordshire Suitable Flavoured Vodka for Vegetarians Vegan and Kosher - Great Gift Idea
Black Bridge Distillery£17.584.2★
TOFKA Toffee Vodka with Golden Glitter Shimmer Effect Perfect for Shots Cocktails or Over Ice 70 cl Bottle 29.9% ABV
Tofka£15.654.7★
Toffee Vodka 70cl - 20% ABV - Made in Hertfordshire - Perfect Sipping Flavoured Vodka - Smooth Caramel Undertones - Great Gift Idea - Suitable for Vegetarians Vegan and Kosher
Black Bridge Distillery£18.054.4★
Kin Toffee Apple Vodka 20.3% ABV 70cl Bottle
KIN£12.644.8★
What buyers say about toffee vodka
What buyers praise and complain about, mined from review topics.What buyers love
“A very nice tasting vodka”
“Really nice drink”
“Great flavour”
“Excellent vodka”
“makes a lovely gift”
“Sweet tiple”
“Product as described and prompt delivery”
“Good price”
“being suitable for vegans is a bonus”
“Beautiful bottle, looks very elegant”
What buyers complain about
“Weird taste”
“non are as smooth as this may be a little to sweet for some peoples tastes”
“a bitter after taste”
“Its slightly more expensive”
“Not the best flavour”
“Not the best”
“I guess that because its frozen”
“is that the lid can be bit difficult to get off”
Common questions
- Is toffee vodka profitable to sell on Amazon United Kingdom?
- The niche generates £191K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the toffee vodka niche?
- 10 brands and 32 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in toffee vodka?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Bitter. The return rate is 0.4%.
- When does demand for toffee vodka peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.3× the quietest.
- What does it cost to enter the toffee vodka niche?
- Listings span £8.19–£29.98; the average listing price is £16.05 (sweet spot $15–$100). The average incumbent carries 1,810 reviews — the moat a new listing must climb.