Skip to content

Toffee Vodka

soft demand (-2.9% this quarter) — Toffee Vodka doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 38Growth 24Conversion 75Competition 28Returns 98Price range 69Avg price 78Brand share 28Review moat 47Quality gap 37
This niche Category average

Is Toffee Vodka profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Toffee Vodka is a £191K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Toffee Vodka: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.9% over the last 90 days and 6.9% of searches end in a purchase.

£191K

revenue / yr

Units sold / yr15K
Search volume / yr-2.9%171K
Conversion rate6.9%
Avg price£16.05

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers10 · 32
Top-5 product click share68%
Open market12%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement69%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews1,810

Top Toffee Vodka products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£19K£29K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

32

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

9%

  • KIN42%
  • THUNDER19%
  • Black Bridge Distillery14%
  • Tofka9%
  • TERAS4%
  • V Gallery3%
  • Open — no brand owns it (4 brands, 9%)

Toffee Vodka demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume171KCVR6.9%Products16Brands10Top 5 Brands88%OOS Rate1.3%Rating4.5★Reviews1,810Avg BSR#86
15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.3×

Top Toffee Vodka search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • toffee vodka142K/yr
  • kin toffee vodka13K/yr
  • kin vodka4K/yr
  • toffee liqueur5K/yr
  • toffee apple vodka3K/yr
  • toffee vodka liqueur4K/yr

What reviews say buyers love and hate about Toffee Vodka

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Taste-Overall29%

A very nice tasting vodka

Alcohol Flavor21%

Really nice drink

Flavor14%

Great flavour

Quality-Overall9%

Excellent vodka

Gifting Purpose6%

makes a lovely gift

What buyers complain about

64% of reviews
Taste-Overall22%

Weird taste

Sweetness14%

non are as smooth as this may be a little to sweet for some peoples tastes

Bitter9%

a bitter after taste

Value For Money7%

Its slightly more expensive

Flavor5%

Not the best flavour

Common Toffee Vodka questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Toffee Vodka 47/100 on Amazon United Kingdom — Skip it. The niche generates £191K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -2.9% over the last 90 days.
Search demand for Toffee Vodka on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 7.3× the quietest.