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Toffee Vodka

Fail

Demand is soft, at -2.9% this quarter, so Toffee Vodka is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£191K/yr171K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
68%top-5 click share · 10 brands · 32 sellers

Flapen Score

Toffee Vodka against its category

The dotted line is the Grocery average. Past it, Toffee Vodka is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toffee Vodka market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toffee Vodka 171K times last year and spent an estimated £191K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
6.9%
Market size, estimated
£191Ka year
Peak month
December7.3× the quietest month
Top search term
toffee vodka142K searches a year

02 · Price

A sale here is worth £16.05.

Listings sell for £16.05 on average, from £8.19 to £29.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £16.05 that is £12K to £16K a year per listing.

Average price
£16.05inside the $15 to $100 sweet spot
Price range
£8.19–£29.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£12K–£16K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #86 within Beer, Wine & Spirits. It carries 1,810 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
94%
Out of stock, average day
1.3%
Average rank
#86in Beer, Wine & Spirits
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,810per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Toffee Vodka products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

32

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

9%

  • KIN42%
  • THUNDER19%
  • Black Bridge Distillery14%
  • Tofka9%
  • TERAS4%
  • V Gallery3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Toffee Vodka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Toffee Vodka search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toffee vodka142K/yr
  • kin toffee vodka13K/yr
  • kin vodka4K/yr
  • toffee liqueur5K/yr
  • toffee apple vodka3K/yr
  • toffee vodka liqueur4K/yr

Reviews and returns

What reviews say buyers love and hate about Toffee Vodka

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
22%of negative reviews mention “Taste-Overall”
0.4%of orders come back
“Weird taste”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Toffee Vodka questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data