Toffee Syrup
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Toffee Syrup is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £112K/yr197K searches / yr
- 90-day growth
- +55.5%search demand this quarter
- Competition
- 43%top-5 click share · 5 brands · 47 sellers
Flapen Score
Toffee Syrup against its category
The dotted line is the Grocery average. Past it, Toffee Syrup is stronger. Inside it, weaker.
Market
The Toffee Syrup market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toffee Syrup 197K times last year and spent an estimated £112K. All 5 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
6.8% of searches ended in a purchase last week.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +55.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- +55.5%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £112Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- simply syrup132K searches a year
02 · Price
A sale here is worth £8.38.
Listings sell for £8.38 on average, from £2.69 to £30.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.38 that is £2K to £4K a year per listing.
- Average price
- £8.38under the $15 to $100 sweet spot
- Price range
- £2.69–£30.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Beverage Syrups & Concentrates. It carries 791 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #138in Beverage Syrups & Concentrates
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 791per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Toffee Syrup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Simply Caramel Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)
- Price
- £6.99
- Rating
- 4.6/5
- Reviews
- 2,680
- Age
- 15y ago

Simply Sugar Free Honeycomb Syrup Low Calorie Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)
- Price
- £7.27
- Rating
- 4.5/5
- Reviews
- 654
- Age
- 5y ago

Simply White Chocolate Syrup 1 Litre
- Price
- £7.27
- Rating
- 4.2/5
- Reviews
- 533
- Age
- 6y ago

Simply Dragon Fruit and Mango Cooler 1 Litre Pink
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 463
- Age
- 4y ago

Simply Hazelnut Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)
- Price
- £6.99
- Rating
- 4.6/5
- Reviews
- 1,492
- Age
- 15y ago
Trending
90-day click momentum
Simply Raspberry & Pineapple Cooler Vegan & Gluten Free Beverage Syrup for Cocktails & Mocktails (1 Litre)
- Price
- £6.71
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago

Simply Passion Fruit & Lemon Iced Tea Syrup Vegan & Gluten Free Beverage Syrup for Cocktails & Mocktails (1 Litre)
- Price
- £12.49
- Rating
- 3.8/5
- Reviews
- 88
- Age
- 10y ago

MOXYOY 4 PCS Coffee Syrup Pump Reusable Coffee Syrup Pump Dispenser Simply Syrup Bottle 750ml for Home Office Coffee Bar
- Price
- £4.76
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 9mo ago

Simply French Vanilla Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)
- Price
- £7.41
- Rating
- 4.5/5
- Reviews
- 1,721
- Age
- 15y ago

Simply Dragon Fruit and Mango Cooler 1 Litre Pink
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 463
- Age
- 4y ago
Newest
by launch date
Simply Coffee Syrup 1L | Pick Any 3 Flavours | Vegan Nut Free & Gluten Free | Flavoured Syrups for Coffee Milkshakes Cocktails Desserts & Baking | 3 x 1 Litre Bottles
- Price
- £30.04
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 8mo ago

MOXYOY 4 PCS Coffee Syrup Pump Reusable Coffee Syrup Pump Dispenser Simply Syrup Bottle 750ml for Home Office Coffee Bar
- Price
- £4.76
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 9mo ago

Simply Raspberry & Pineapple Cooler Vegan & Gluten Free Beverage Syrup for Cocktails & Mocktails (1 Litre)
- Price
- £6.71
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago

Simply Sugar Free Speculoos Caramelised Biscuit Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)
- Price
- £6.69
- Rating
- 4.3/5
- Reviews
- 189
- Age
- 2y ago

Simply Dragon Fruit and Mango Cooler 1 Litre Pink
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 463
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
0%
- Simply95%
- Monin2%
- Sweetbird1%
- MOXYOY1%
- Tate & Lyle1%
Demand
Toffee Syrup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Search terms
Top Toffee Syrup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- simply syrup132K/yr
- simply17K/yr
- honeycomb syrup19K/yr
- simply coffee syrup17K/yr
- simply syrups9K/yr
- honeycomb coffee syrup3K/yr
Reviews and returns
What reviews say buyers love and hate about Toffee Syrup
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes artificial
Very weird taste
Hardly any taste
Not as strong in flavour as i thought it would be
Its really not the taste of white chocolate
Horrible flavour
Too watery
this syrup is extremely watery
thin, watery liquid
expensive
A complete waste of money
This was a little more money
Not sickly sweet like some
a little too sweet
Too sweet not enough vanilla flavour
Love
the hazelnut is my favourite
Excellent taste
Great in coffee
Great vanilla flavour
The flavour is strong and sweet
Very nice flavor
Very sweet
Sweet spot
Sugar free
Good value for money
Good for the price
value for money
no complaints at all
Good quality
Great product
Return
0.0% Return rate 100% Fixable by listing
Don't fit own bottles that well
I am also wondering if the pumps I have for 1 L bottles would also be too big for the new size
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toffee Syrup questions
Answered from the same tracked data.









