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Toffee Syrup

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Toffee Syrup is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£112K/yr197K searches / yr
90-day growth
+55.5%search demand this quarter
Competition
43%top-5 click share · 5 brands · 47 sellers

Flapen Score

Toffee Syrup against its category

The dotted line is the Grocery average. Past it, Toffee Syrup is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toffee Syrup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toffee Syrup 197K times last year and spent an estimated £112K. All 5 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +55.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
+55.5%
Conversion, latest week
6.8%
Market size, estimated
£112Ka year
Peak month
July1.9× the quietest month
Top search term
simply syrup132K searches a year

02 · Price

A sale here is worth £8.38.

Listings sell for £8.38 on average, from £2.69 to £30.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.38 that is £2K to £4K a year per listing.

Average price
£8.38under the $15 to $100 sweet spot
Price range
£2.69–£30.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Beverage Syrups & Concentrates. It carries 791 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#138in Beverage Syrups & Concentrates
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
791per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Toffee Syrup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

0%

  • Simply95%
  • Monin2%
  • Sweetbird1%
  • MOXYOY1%
  • Tate & Lyle1%

Demand

Toffee Syrup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Toffee Syrup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • simply syrup132K/yr
  • simply17K/yr
  • honeycomb syrup19K/yr
  • simply coffee syrup17K/yr
  • simply syrups9K/yr
  • honeycomb coffee syrup3K/yr

Reviews and returns

What reviews say buyers love and hate about Toffee Syrup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.10

Tastes artificial

Very weird taste

Hardly any taste

Flavor10%+1.51

Not as strong in flavour as i thought it would be

Its really not the taste of white chocolate

Horrible flavour

Dilute/Watery7%−0.09

Too watery

this syrup is extremely watery

thin, watery liquid

Value For Money5%+1.24

expensive

A complete waste of money

This was a little more money

Sweetness5%+0.47

Not sickly sweet like some

a little too sweet

Too sweet not enough vanilla flavour

Love

Taste-Overall35%−0.10

the hazelnut is my favourite

Excellent taste

Great in coffee

Flavor18%+1.51

Great vanilla flavour

The flavour is strong and sweet

Very nice flavor

Sweetness13%+0.47

Very sweet

Sweet spot

Sugar free

Value For Money8%+1.24

Good value for money

Good for the price

value for money

Quality-Overall7%+0.53

no complaints at all

Good quality

Great product

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%█▁██▁█

Don't fit own bottles that well

I am also wondering if the pumps I have for 1 L bottles would also be too big for the new size

FAQ

Common Toffee Syrup questions

Answered from the same tracked data.