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Toffee Nut Latte

Fail

Demand is soft, at -52.5% this quarter, so Toffee Nut Latte is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£136K/yr46K searches / yr
90-day growth
-52.5%search demand this quarter
Competition
77%top-5 click share · 3 brands · 62 sellers

Flapen Score

Toffee Nut Latte against its category

The dotted line is the Grocery average. Past it, Toffee Nut Latte is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toffee Nut Latte market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toffee Nut Latte 46K times last year and spent an estimated £136K. All 3 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 18.9% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-52.5%
Conversion, latest week
18.9%
Market size, estimated
£136Ka year
Peak month
November4.1× the quietest month
Top search term
toffee nut latte22K searches a year

02 · Price

A sale here is worth £15.59.

Listings sell for £15.59 on average, from £1.57 to £23.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £15.59 that is £4K to £8K a year per listing.

Average price
£15.59inside the $15 to $100 sweet spot
Price range
£1.57–£23.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #299 within Coffee. It carries 483 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
58%
Out of stock, average day
10.8%
Average rank
#299in Coffee
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
483per listing
Listings tracked
12

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Toffee Nut Latte products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£20K£41K£61K£82K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

62

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

0%

  • NESCAFÉ75%
  • STARBUCKS16%
  • Tassimo9%

Demand

Toffee Nut Latte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Toffee Nut Latte search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toffee nut latte22K/yr
  • nescafe toffee nut latte sachets9K/yr
  • starbucks toffee nut latte10K/yr
  • nescafe toffee nut latte2K/yr
  • toffee nut latte nescafe3K/yr

Reviews and returns

What reviews say buyers love and hate about Toffee Nut Latte

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“A little chemically in taste”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Toffee Nut Latte questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data