toffee nut latte
Skip itSoft demand (-52.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Review moat
Great483avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.59avg listing price — sweet spot $15–$100
Price range
Okay£1.57–£23.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£136K£136K/yr · 46K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-52.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, toffee nut latte is a £136K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
toffee nut latte market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £78K–£94K
- units × avg price
- Conversion rate
- 18.9%
- Avg BSR
- #299
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 8%
- Out of stock
- 10.8%
- Avg brand age
- 52 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- NESCAFÉ75%
- STARBUCKS16%
- Tassimo9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -52.5% search growth over the last 90 days.Peak months: Jul, Nov, Dec · busiest ÷ quietest = 4.1×
Top toffee nut latte search terms
- toffee nut latte22K/yr
- nescafe toffee nut latte sachets9K/yr
- starbucks toffee nut latte10K/yr
- nescafe toffee nut latte2K/yr
- toffee nut latte nescafe3K/yr
Top toffee nut latte products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NESCAFÉ Toffee Nut Latte Instant Coffee 7 Sachets 100percent Responsibly Sourced Coffee Pack of 1
NESCAFÉ£1.824.6★179 rev
NESCAFÉ Toffee Nut Latte Instant Coffee Sachets x7 (Pack of 6 Total 42 Sachets)
NESCAFÉ£14.094.8★89 rev
Starbucks Toffee Nut Latte by Nescafe Dolce Gusto Coffee Pods Limited Edition (Pack Of 3 Boxes)
STARBUCKS£17.984.7★291 rev
Tassimo Coffee Shop Selections Toffeenut Latte Coffee Pods X8 (Pack of 5 Total 40 Drinks)
Tassimo£22.924.6★2,014 rev
NESCAFÉ Caramel Latte Instant Coffee 7 x 17g Sachets
NESCAFÉ£1.574.8★829 rev
Newest
by launch dateNESCAFÉ Toffee Nut Latte Instant Coffee Sachets x7 (Pack of 6 Total 42 Sachets)
NESCAFÉ£14.0989 rev
NESCAFÉ Toffee Nut Latte Instant Coffee Sachets x7 (Pack of 4 Total 28 Sachets)
NESCAFÉ£10.1113 rev
NESCAFÉ Toffee Nut Latte Instant Coffee Sachets x7 (Pack of 8 Total 56 Sachets)
NESCAFÉ£18.4526 rev
STARBUCKS Toffee Nut Flavoured Coffee by Nespresso Coffee Capsules x 60
STARBUCKS£18.07473 rev
STARBUCKS Toffee Nut Latte Instant Coffee x4 Sachets Christmas Seasonal Limited Edition (Pack of 6 Total 24 Sticks)
STARBUCKS£15.5951 rev
Trending
90-day click momentumNESCAFÉ Toffee Nut Latte Instant Coffee 7 Sachets 100percent Responsibly Sourced Coffee Pack of 1
NESCAFÉ£1.824.6★
Starbucks Toffee Nut Latte by Nescafe Dolce Gusto Coffee Pods Limited Edition (Pack Of 3 Boxes)
STARBUCKS£17.984.7★
Tassimo Coffee Shop Selections Toffeenut Latte Coffee Pods X8 (Pack of 5 Total 40 Drinks)
Tassimo£22.924.6★
NESCAFÉ Caramel Latte Instant Coffee 7 x 17g Sachets
NESCAFÉ£1.574.8★
Tassimo Coffee Shop Selection Typ Toffee-Nut Latte Coffee Pods - 5packs (40 Servings)
Tassimo£23.464.7★
What buyers say about toffee nut latte
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious coffee”
“Good price”
“Great flavour”
“Delicious coffee”
“As described”
“Excellent product from the seller”
“As i do t have sugar it great for me”
“Quick and easy”
“smooth when you drink it”
“Followed instructions”
What buyers complain about
“A little chemically in taste”
“I really didnt like the flavour”
“Too watered-down”
“Weak coffee and doesn't taste like toffee or nut”
“Far too sweet”
“Very annoying as they are expensive”
“too salty”
“Not super strong”
Common questions
- Is toffee nut latte profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 12 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -52.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the toffee nut latte niche?
- 3 brands and 62 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in toffee nut latte?
- Top complaints mined from reviews: Taste-Overall, Flavor, Dilute/Watery. The return rate is 0.0%.
- When does demand for toffee nut latte peak?
- Demand peaks in Jul–Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the toffee nut latte niche?
- Listings span £1.57–£23.92; the average listing price is £15.59 (sweet spot $15–$100). The average incumbent carries 483 reviews — the moat a new listing must climb.