Toffee

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £297K a year.

Searches, last 12 months

379K

Growth, 90 days vs prior 90

-9.4%

Conversion, latest week

8.7%

Market size, estimated

£297Ka year

Peak month

December3.1× the quietest month

Top search term

toffee122K searches a year

Listings sell for £8.96 on average, from £1.03 to £19.92. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £8.96 that is £4K to £7K a year per listing.

Average price

£8.96under the $15 to $100 sweet spot

Price range

£1.03–£19.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

£4K–£7K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

27% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #12 within Confectionery. It carries 650 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

27%

Prime listings

81%

Out of stock, average day

3.4%

Average rank

#12in Confectionery

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

650per listing

Listings tracked

37

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months