Toffee
Toffee shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Toffee profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Toffee is a £297K/yr Amazon United Kingdom market (379K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Toffee: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.4% over the last 90 days and 8.7% of searches end in a purchase.
£297K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 37 products
Top Toffee products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
WALKERS NONSUCH Assorted Toffees and Chocolate Eclairs | Traditional Creamy Toffee Selection | Individually Wrapped Sweets | Bulk Sharing Jar for Parties & Gifts
- Price
- £12.88
- Rating
- 4.7/5
- Reviews
- 6,300
- Age
- 15y ago
Walkers Assorted Toffees and Chocolate Eclairs 1 kg in Premier Life Store Box
- Price
- £12.96
- Rating
- 4.6/5
- Reviews
- 610
- Age
- 3y ago
Walkers English Creamy Toffee - 500gms
- Price
- £7.19
- Rating
- 4.5/5
- Reviews
- 571
- Age
- 16y ago
Walkers Nonsuch Assorted Toffee & Chocolate Eclairs 500g Bag Traditional British Toffee Sweets Creamy Caramel & Chocolate Treats
- Price
- £10.07
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 11mo ago
Walkers NonSuch Toffee Bars | Original Creamy Toffee | British Made Traditional Confectionery | Gift Tray Pack
- Price
- £11.46
- Rating
- 4.8/5
- Reviews
- 423
- Age
- 9y ago
Trending
90-day click momentum
500g Original Walkers Nonsuch Assorted Toffees & Milk Chocolate Eclairs Retro Traditional Famous Sweets Candies Assortment Bulk Bag
- Price
- £7.67
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 4mo ago
GROBITS - Assorted Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
- Price
- £10.20
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 3mo ago
Walkers Nonsuch Assorted Toffee & Chocolate Eclairs 500g Bag Traditional British Toffee Sweets Creamy Caramel & Chocolate Treats
- Price
- £10.07
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 11mo ago
Walkers Nonsuch Assorted Toffees 500g Bag Classic British Sweets Mixed Flavours Suitable for Parties Sharing & Gifting
- Price
- £8.10
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 10mo ago
Walkers Assorted Toffees Retro Sweets Variety Pack | English Creamy Nutty Brazil & Salted Caramel Toffee Mix | Traditional British Nostalgic Treats | Individually Wrapped (3-Pack Bags)
- Price
- £10.02
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 7mo ago
Newest
by launch dateGROBITS - Assorted Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
- Price
- £10.20
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 3mo ago
500g Original Walkers Nonsuch Assorted Toffees & Milk Chocolate Eclairs Retro Traditional Famous Sweets Candies Assortment Bulk Bag
- Price
- £7.67
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 4mo ago
Walkers Assorted Toffees Retro Sweets Variety Pack | English Creamy Nutty Brazil & Salted Caramel Toffee Mix | Traditional British Nostalgic Treats | Individually Wrapped (3-Pack Bags)
- Price
- £10.02
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 7mo ago
Thorntons Toffee Bag 85g
- Price
- £2.18
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 8mo ago
Walkers Assorted Toffee Bag - 500g | Classic British Sweets & Candies | Perfect for Sharing Parties & Gifts | Rich Creamy Toffee Assortment
- Price
- £7.37
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 rising
Sellers
60
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
43%
Top 20: 82%
Open market
23%
- Walkers Nonsuch45%
- Premier Life Store9%
- akzhy8%
- Morrisons6%
- Krazy Kandi5%
- NFIBIS4%
Toffee demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top Toffee search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toffee122K/yr
- toffee sweets81K/yr
- walkers toffees59K/yr
- toffees48K/yr
- walkers toffee23K/yr
- assorted toffees11K/yr
- toffees sweets6K/yr
- chocolate toffees10K/yr
- walkers nonsuch6K/yr
- chocolate toffee6K/yr
What reviews say buyers love and hate about Toffee
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Absolutely delicious”
“Good price”
“Sweet treats”
“have unique flavours”
“Always reliable quality with a good variety”
What buyers complain about
66% of reviews“Bit expensive”
“Takes me back to when I was a kid in the late 1940 same creamy taste when I get low i order another two trays nothing can touch them”
“Not as good as the first batch”
“Not full range of flavours”
“Easy to break up”
Common Toffee questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
