Toddler Meals
FailThe top 5 brands take 100% of clicks, so Toddler Meals is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £67K/yr84K searches / yr
- 90-day growth
- -0.8%search demand this quarter
- Competition
- 67%top-5 click share · 4 brands · 9 sellers
Flapen Score
Toddler Meals against its category
The dotted line is the Grocery average. Past it, Toddler Meals is stronger. Inside it, weaker.
Market
The Toddler Meals market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toddler Meals 84K times last year and spent an estimated £67K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
30.5% of searches ended in a purchase last week.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -0.8%
- Conversion, latest week
- 30.5%
- Market size, estimated
- £67Ka year
- Peak month
- February2.2× the quietest month
- Top search term
- little dish47K searches a year
02 · Price
A sale here is worth £2.62.
Listings sell for £2.62 on average, from £1.23 to £3.52. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £2.62 that is £4K to £5K a year per listing.
- Average price
- £2.62under the $15 to $100 sweet spot
- Price range
- £1.23–£3.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #48 within Baby Foods. It carries 103 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #48in Baby Foods
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 103per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Toddler Meals products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Little Dish Protein Packed Mild Chicken Korma | Low in Salt And Made With 100% Natural Ingredients | Contains No Additives Or Preservatives | 1 Of 5 A Day | Ages 1 - 5
- Price
- £2.63
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 3y ago

Little Dish Cottage Pie | Fresh 100% Natural Kids Meal | 1-5 Years | 200g
- Price
- £2.65
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 3y ago

Little Dish Chicken and Veg Pie | Fresh 100% Natural Kids Meal | 1-5 Years | 200g
- Price
- £2.66
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 3y ago

Little Dish Classic Fish Pie Fresh 100% Natural Kids Meal 1-5 Years 200g
- Price
- £2.68
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 3y ago

Big Dish Pasta & Meatballs 300g
- Price
- £3.48
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago
Trending
90-day click momentum
Little Dish Chicken Katsu 200g
- Price
- £2.64
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago

Morrisons Teddy Shapes 500g
- Price
- £2.09
- Rating
- 4.4/5
- Reviews
- 369
- Age
- 2y ago

Little Dish Cottage Pie | Fresh 100% Natural Kids Meal | 1-5 Years | 200g
- Price
- £2.65
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 3y ago

Little Dish Chicken and Veg Pie | Fresh 100% Natural Kids Meal | 1-5 Years | 200g
- Price
- £2.66
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 3y ago

Little Dish Spaghetti and Meatballs | Fresh 100% Natural Kids Meal | 1-5 Years | 200g
- Price
- £2.60
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 3y ago
Newest
by launch date
Little Dish Chicken Katsu 200g
- Price
- £2.64
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago

Big Dish Pasta & Meatballs 300g
- Price
- £3.48
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago

Big Dish Chicken Tikka Masala 300g
- Price
- £3.52
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 1y ago

Little Dish Lasagnette Kids Meal 200g
- Price
- £2.70
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 2y ago

Morrisons Teddy Shapes 500g
- Price
- £2.09
- Rating
- 4.4/5
- Reviews
- 369
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- LITTLE DISH95%
- Tilda2%
- HiPP2%
- Morrisons1%
- Open — no brand owns it (0%)
Demand
Toddler Meals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.2×
Search terms
Top Toddler Meals search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- little dish47K/yr
- kids meals18K/yr
- kids food11K/yr
- little dish toddler ready meals6K/yr
- big dish2K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Meals
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Definitely not to my taste
Not so tasty
The flavors have completely disappeared
WAY too salty
Overpriced
Not nice and cooking instructions are terrible
Love
Yummy
My daughter loves this meal by little dish
Delicious meal for babies and toddlers
the curry is good quality
Good quality
Great product
These meals are great for little ones my son loves these
Tasty healthy dishes
Handy
Always easy to take on away holidays
As expected
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Meals questions
Answered from the same tracked data.









