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Toddler Meals

Fail

The top 5 brands take 100% of clicks, so Toddler Meals is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£67K/yr84K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
67%top-5 click share · 4 brands · 9 sellers

Flapen Score

Toddler Meals against its category

The dotted line is the Grocery average. Past it, Toddler Meals is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Meals market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toddler Meals 84K times last year and spent an estimated £67K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

30.5% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
30.5%
Market size, estimated
£67Ka year
Peak month
February2.2× the quietest month
Top search term
little dish47K searches a year

02 · Price

A sale here is worth £2.62.

Listings sell for £2.62 on average, from £1.23 to £3.52. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £2.62 that is £4K to £5K a year per listing.

Average price
£2.62under the $15 to $100 sweet spot
Price range
£1.23–£3.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #48 within Baby Foods. It carries 103 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#48in Baby Foods
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
103per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Toddler Meals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • LITTLE DISH95%
  • Tilda2%
  • HiPP2%
  • Morrisons1%
  • Open — no brand owns it (0%)

Demand

Toddler Meals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.2×

Search terms

Top Toddler Meals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • little dish47K/yr
  • kids meals18K/yr
  • kids food11K/yr
  • little dish toddler ready meals6K/yr
  • big dish2K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Meals

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall30%+1.25

Definitely not to my taste

Not so tasty

Flavor20%−0.15

The flavors have completely disappeared

Salt Content20%−0.15

WAY too salty

Value For Money20%−0.15

Overpriced

Cooking Instructions10%−0.05

Not nice and cooking instructions are terrible

Love

Taste-Overall42%+1.25

Yummy

My daughter loves this meal by little dish

Delicious meal for babies and toddlers

Quality-Overall12%+0.84

the curry is good quality

Good quality

Great product

Health Benefits-Overall10%+0.67

These meals are great for little ones my son loves these

Tasty healthy dishes

Ease Of Use10%+0.67

Handy

Always easy to take on away holidays

Advertised Vs Actual Product7%+0.44

As expected

FAQ

Common Toddler Meals questions

Answered from the same tracked data.