Toblerone Gift Set
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Toblerone Gift Set is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £627K/yr822K searches / yr
- 90-day growth
- +22.5%search demand this quarter
- Competition
- 66%top-5 click share · 3 brands · 120 sellers
Flapen Score
Toblerone Gift Set against its category
The dotted line is the Grocery average. Past it, Toblerone Gift Set is stronger. Inside it, weaker.
Market
The Toblerone Gift Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toblerone Gift Set 822K times last year and spent an estimated £627K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 822K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £627K a year.
- Searches, last 12 months
- 822K
- Growth, 90 days vs prior 90
- +22.5%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £627Ka year
- Peak month
- December9.6× the quietest month
- Top search term
- toblerone639K searches a year
02 · Price
A sale here is worth £13.00.
Listings sell for £13.00 on average, from £1.68 to £86.06. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £13.00 that is £26K to £33K a year per listing.
- Average price
- £13.00under the $15 to $100 sweet spot
- Price range
- £1.68–£86.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £26K–£33K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #180 within Bakery. It carries 929 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 93%
- Out of stock, average day
- 9.1%
- Average rank
- #180in Bakery
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 929per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Toblerone Gift Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Toblerone Milk Chocolate Honey & Almond Nougat Large Gift Block 340 g
- Price
- £4.34
- Rating
- 4.8/5
- Reviews
- 158
- Age
- 1y ago

Toblerone Milk Chocolate Bar Smooth Milk Chocolate with Honey and Almond Nougat Perfect for Gifting or Sharing 100g (Pack of 1)
- Price
- £1.68
- Rating
- 4.7/5
- Reviews
- 699
- Age
- 14y ago

Toblerone Milk Chocolate Bar with Honey & Almond Nougat 750 g (1-Pack)
- Price
- £10.11
- Rating
- 4.8/5
- Reviews
- 4,478
- Age
- 8y ago

Milk Chocolate Bar 340g Swiss Chocolate with Honey and Almond Nougat Made with Swiss Milk Perfect for Gifting or Sharing | 1 pack
- Price
- £8.89
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 2y ago

Toblerone Truffles Milk Chocolate with Honey & Almond Filling 180 g
- Price
- £3.88
- Rating
- 4.4/5
- Reviews
- 564
- Age
- 3y ago
Trending
90-day click momentum
Toblerone Extra Large Tub Assorted Milk White & Dark Chocolate 904 g
- Price
- £13.66
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 4mo ago

Personalised Toblerone bar - Personalise the Toblerone bar with the name of your choice Milk chocolate with honey-almond nougat (XXL - 3.6KG)
- Price
- £86.06
- Rating
- 4.7/5
- Reviews
- 215
- Age
- 8mo ago

Toblerone Milk Chocolate Bar Multipack Swiss Chocolate with Honey and Almond Nougat 20 x 100 g Bar Per Box (1 Box Total)
- Price
- £12.70
- Rating
- 4.7/5
- Reviews
- 1,082
- Age
- 15y ago

Toblerone Milk Chocolate Honey & Almond Nougat Large Gift Block 340 g
- Price
- £4.34
- Rating
- 4.8/5
- Reviews
- 158
- Age
- 1y ago

TOBLERONE SWISS MILK CHOCOLATE WITH HONEY AND ALMOND NOUGAT 6 X 100 G BARS by Toblerone
- Price
- £12.04
- Rating
- 4.7/5
- Reviews
- 3,808
- Age
- 11y ago
Newest
by launch date
Toblerone Extra Large Tub Assorted Milk White & Dark Chocolate 904 g
- Price
- £13.66
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 4mo ago

Personalised Toblerone bar - Personalise the Toblerone bar with the name of your choice Milk chocolate with honey-almond nougat (XXL - 3.6KG)
- Price
- £86.06
- Rating
- 4.7/5
- Reviews
- 215
- Age
- 8mo ago

Toblerone Milk Chocolate Honey & Almond Nougat Large Gift Block 340 g
- Price
- £4.34
- Rating
- 4.8/5
- Reviews
- 158
- Age
- 1y ago

Toblerone Golden Milk Chocolate Honey Almond Nougat 340 g (1-Pack)
- Price
- £4.20
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago

Toblerone White Chocolate Honey & Almond Nougat Large Gift Bar 340 g
- Price
- £4.78
- Rating
- 4.7/5
- Reviews
- 699
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
120
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Toblerone91%
- SAMASIA7%
- your surprise2%
Demand
Toblerone Gift Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.6×
Search terms
Top Toblerone Gift Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toblerone639K/yr
- toblerone chocolate114K/yr
- toblerone gift set43K/yr
- toblerone gift6K/yr
- chocolate toblerone5K/yr
- toblerone 360g10K/yr
- tolberone4K/yr
Reviews and returns
What reviews say buyers love and hate about Toblerone Gift Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its a huge bar
Bigger than I thought
Size was tiny
these taste really weird
this might have affected the taste
The hard shell tastes oily on the tongue
It didn't last long so must be good
Gone in days
Gone off
not as nice as the large chunky bar
The bar was like eating thick
Found out wasnt really an offer as same price in a local supermarket
Overpriced
Love
Always delicious
Very nice chocolate
Delicious as always
Well worth the money
Good price
Excellent value
A cool gift
Perfect present
Ideal gift
Lovely flavour
Perfect combination of flavours
Three great tasting options
really creamy sweet milk chocolate
Taste was sweet
It wasn't all bad, it was sweet and pleasant,
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toblerone Gift Set questions
Answered from the same tracked data.









