Tissues Boxes
MaybeBuyers convert on 19.4% of searches. But the top 5 brands take 99% of clicks, so Tissues Boxes is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £2.5M/yr2.3M searches / yr
- 90-day growth
- -18.7%search demand this quarter
- Competition
- 50%top-5 click share · 6 brands · 97 sellers
Flapen Score
Tissues Boxes against its category
The dotted line is the Grocery average. Past it, Tissues Boxes is stronger. Inside it, weaker.
Market
The Tissues Boxes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tissues Boxes 2.3M times last year and spent an estimated £2.5M. The top 5 brands take 99% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
19.4% of searches ended in a purchase last week.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- -18.7%
- Conversion, latest week
- 19.4%
- Market size, estimated
- £2.5Ma year
- Peak month
- October1.7× the quietest month
- Top search term
- tissues692K searches a year
02 · Price
A sale here is worth £5.69.
Listings sell for £5.69 on average, from £0.68 to £19.80. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At £5.69 that is £85K to £114K a year per listing.
- Average price
- £5.69under the $15 to $100 sweet spot
- Price range
- £0.68–£19.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £85K–£114K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Kitchen Roll, Toilet Roll & Tissues. It carries 3,193 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Kitchen Roll, Toilet Roll & Tissues
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,193per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Tissues Boxes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kleenex Take a Moment Collection Facial Tissues - Single Cube Tissue Box - Always Soft and Strong in Aid of Mind Charity - Packaging May Vary
- Price
- £0.68
- Rating
- 4.7/5
- Reviews
- 5,572
- Age
- 5y ago
Kleenex Original Facial Tissues - Multipack 12 Tissue Boxes - Softness and Confident Strength - Everyday Essential - Great for All the Family
- Price
- £10.26
- Rating
- 4.6/5
- Reviews
- 2,840
- Age
- 5y ago
Kleenex Extra Large Facial Tissues - Multipack 4 Compact Tissue Boxes - Soft Strong and Extra Big
- Price
- £3.23
- Rating
- 4.7/5
- Reviews
- 1,330
- Age
- 10y ago
Kleenex Balsam Travel Pocket Facial Tissues - Multipack 8 Pocket Tissue Packs - Balm Tissues Protect and Soothe Your Nose When Youve Got a Cold - Balmcare with Aloe Vera Vitamin E and Calendula
- Price
- £1.21
- Rating
- 4.8/5
- Reviews
- 2,908
- Age
- 10y ago
by Amazon Facial Tissues 2 ply 180 Sheets 12 Pack
- Price
- £9.11
- Rating
- 4.4/5
- Reviews
- 205
- Age
- 8mo ago
Trending
90-day click momentum
Morrisons Spring Summer Limited Edition Cube Tissues
- Price
- £0.94
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 3mo ago
Kleenex Extra Large Facial Tissues - Multipack 4 Compact Tissue Boxes - Soft Strong and Extra Big
- Price
- £3.23
- Rating
- 4.7/5
- Reviews
- 1,330
- Age
- 10y ago
by Amazon Red Nose Day Facial Tissues 3-ply 90 Sheets Twin Pack (2 Pack) Lotioned tissues on Behalf of Comic Relief
- Price
- £2.20
- Rating
- 4.5/5
- Reviews
- 838
- Age
- 2y ago
Kleenex Ultra Soft Travel Pocket Facial Tissues - Multipack 10 Pocket Tissue Packs - Beautifully Soft and Silky Tissues
- Price
- £3.58
- Rating
- 4.8/5
- Reviews
- 2,908
- Age
- 7y ago
by Amazon Facial Tissues 2 ply 180 Sheets 12 Pack
- Price
- £9.11
- Rating
- 4.4/5
- Reviews
- 205
- Age
- 8mo ago
Newest
by launch dateMorrisons Spring Summer Limited Edition Cube Tissues
- Price
- £0.94
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 3mo ago
by Amazon Facial Tissues 2 ply 180 Sheets 12 Pack
- Price
- £9.11
- Rating
- 4.4/5
- Reviews
- 205
- Age
- 8mo ago
Kleenex x Mr Doodle Limited Edition Design Multipack Facial Tissues - 12 Cube Tissue Boxes Designed in Collaboration with Mr Doodle Made to Look Beautiful in The Home.
- Price
- £8.09
- Rating
- 4.8/5
- Reviews
- 947
- Age
- 1y ago
Kleenex Editions - Single Cube Tissue Box - Limited Edition Design Cubes
- Price
- £0.69
- Rating
- 4.8/5
- Reviews
- 947
- Age
- 2y ago
by Amazon Red Nose Day Facial Tissues 3-ply 90 Sheets Twin Pack (2 Pack) Lotioned tissues on Behalf of Comic Relief
- Price
- £2.20
- Rating
- 4.5/5
- Reviews
- 838
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
97
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
0%
- Kleenex77%
- by Amazon13%
- The Cheeky Panda6%
- Morrisons3%
- M SAVERS1%
- ABENA1%
Demand
Tissues Boxes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Tissues Boxes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tissues692K/yr
- tissue box272K/yr
- kleenex tissues196K/yr
- tissue204K/yr
- tissues box multipack178K/yr
- pocket tissues110K/yr
- kleenex88K/yr
- kleenex balsam tissues81K/yr
- tissues pocket packs47K/yr
- facial tissues78K/yr
Reviews and returns
What reviews say buyers love and hate about Tissues Boxes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not so soft
Not that soft
Not soft
Noticeable reduction in quality
Cheap Quality
Not very good quality
Thin
thickness of their tissues
I think a little thinner too
Box is small
The packs are small
Small
Too expensive
However price is too high
pricey
Love
Excellent price
Great value
Excellent value for money
Extremely soft
Soft tissues
Soft tissues
Brilliant quality
Great quality & great box design
Great product very pleased with purchase
Good size large
Such a convenient size
Nice and big
Does what it says on box
As described
Did the job
Return
0.1% Return rate 38% Fixable by listing
Box is small
The packs are small
Small
There tissues however balsam actually smells quite nasty
No scent
Have always used thes tissues keeps smell
Too expensive
However price is too high
pricey
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tissues Boxes questions
Answered from the same tracked data.