tissues boxes
Worth a lookShows searches that convert (19.4% search→purchase), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£2.5M£2.5M/yr · 2.3M searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,193.48avg incumbent reviews — the moat a new listing must climb
Price range
Okay£0.68–£19.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.69avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tissues boxes is a £2.5M/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tissues boxes market data
- Units sold / yr
- 500K–600K
- avg 15,000–20,000/product
- Revenue / yr
- £2.8M–£3.4M
- units × avg price
- Conversion rate
- 19.4%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
97
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
0%
- Kleenex77%
- by Amazon13%
- The Cheeky Panda6%
- Morrisons3%
- M SAVERS1%
- ABENA1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top tissues boxes search terms
- tissues692K/yr
- tissue box272K/yr
- kleenex tissues196K/yr
- tissue204K/yr
- tissues box multipack178K/yr
- pocket tissues110K/yr
- kleenex88K/yr
- kleenex balsam tissues81K/yr
- tissues pocket packs47K/yr
- facial tissues78K/yr
Top tissues boxes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kleenex Take a Moment Collection Facial Tissues - Single Cube Tissue Box - Always Soft and Strong in Aid of Mind Charity - Packaging May Vary
Kleenex£0.684.7★5,572 rev
Kleenex Original Facial Tissues - Multipack 12 Tissue Boxes - Softness and Confident Strength - Everyday Essential - Great for All the Family
Kleenex£10.264.6★2,840 rev
Kleenex Extra Large Facial Tissues - Multipack 4 Compact Tissue Boxes - Soft Strong and Extra Big
Kleenex£3.234.7★1,330 rev
Kleenex Balsam Travel Pocket Facial Tissues - Multipack 8 Pocket Tissue Packs - Balm Tissues Protect and Soothe Your Nose When Youve Got a Cold - Balmcare with Aloe Vera Vitamin E and Calendula
Kleenex£1.214.8★2,908 rev
by Amazon Facial Tissues 2 ply 180 Sheets 12 Pack
by Amazon£9.114.4★205 rev
Newest
by launch date
Morrisons Spring Summer Limited Edition Cube Tissues
Morrisons£0.949 rev
by Amazon Facial Tissues 2 ply 180 Sheets 12 Pack
by Amazon£9.11205 rev
Kleenex x Mr Doodle Limited Edition Design Multipack Facial Tissues - 12 Cube Tissue Boxes Designed in Collaboration with Mr Doodle Made to Look Beautiful in The Home.
Kleenex£8.09947 rev
Kleenex Editions - Single Cube Tissue Box - Limited Edition Design Cubes
Kleenex£0.69947 rev
by Amazon Red Nose Day Facial Tissues 3-ply 90 Sheets Twin Pack (2 Pack) Lotioned tissues on Behalf of Comic Relief
by Amazon£2.20838 rev
Trending
90-day click momentumMorrisons Spring Summer Limited Edition Cube Tissues
Morrisons£0.945.0★
Kleenex Extra Large Facial Tissues - Multipack 4 Compact Tissue Boxes - Soft Strong and Extra Big
Kleenex£3.234.7★
by Amazon Red Nose Day Facial Tissues 3-ply 90 Sheets Twin Pack (2 Pack) Lotioned tissues on Behalf of Comic Relief
by Amazon£2.204.5★
Kleenex Ultra Soft Travel Pocket Facial Tissues - Multipack 10 Pocket Tissue Packs - Beautifully Soft and Silky Tissues
Kleenex£3.584.8★
by Amazon Facial Tissues 2 ply 180 Sheets 12 Pack
by Amazon£9.114.4★
What buyers say about tissues boxes
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent price”
“Extremely soft”
“Brilliant quality”
“Good size large”
“Does what it says on box”
“Very handy”
“Really handy when I had a sinus infection over Christmas”
“Strong and soft”
“Great absorbency”
“Unlike those flimsy alternatives that disintegrate at the mere sight of a sneeze, these Balsam beauties are thick, strong, and soft”
What buyers complain about
“Not so soft”
“Noticeable reduction in quality”
“Thin”
“Box is small”
“Too expensive”
“Although these are quite flimsy”
“Not very comfortable”
“There tissues however balsam actually smells quite nasty”
“I am disappointed with these branded tissues”
“Very rough against my nose and then even fingers and hands”
Top return reasons
Common questions
- Is tissues boxes profitable to sell on Amazon United Kingdom?
- The niche generates £2.5M/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the tissues boxes niche?
- 6 brands and 97 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in tissues boxes?
- Top complaints mined from reviews: Hard Feel, Quality-Overall, Thickness. The return rate is 0.1%.
- When does demand for tissues boxes peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the tissues boxes niche?
- Listings span £0.68–£19.80; the average listing price is £5.69 (sweet spot $15–$100). The average incumbent carries 3,193 reviews — the moat a new listing must climb.