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Tissues Boxes

Tissues Boxes shows searches that convert (19.4% search→purchase), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 95Growth 16Conversion 100Competition 58Returns 100Price range 25Avg price 16Brand share 2Review moat 33Quality gap 21
This niche Category average

Is Tissues Boxes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tissues Boxes is a £2.5M/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 51/100.

Tissues Boxes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.7% over the last 90 days and 19.4% of searches end in a purchase.

£2.5M

revenue / yr

Units sold / yr600K
Search volume / yr-18.7%2.3M
Conversion rate19.4%
Avg price£5.69

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 97
Top-5 product click share50%
Open market1%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement68%
New entrants (1y)2· 1 succeeded
Avg rating4.7★
Avg reviews3,193

Top Tissues Boxes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£125K£250K£375K£500K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

97

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

0%

  • Kleenex77%
  • by Amazon13%
  • The Cheeky Panda6%
  • Morrisons3%
  • M SAVERS1%
  • ABENA1%

Tissues Boxes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.3MCVR19.4%Products25Brands6Top 5 Brands99%OOS Rate0.0%Rating4.7★Reviews3,193Avg BSR#25
50K30KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Tissues Boxes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tissues692K/yr
  • tissue box272K/yr
  • kleenex tissues196K/yr
  • tissue204K/yr
  • tissues box multipack178K/yr
  • pocket tissues110K/yr
  • kleenex88K/yr
  • kleenex balsam tissues81K/yr
  • tissues pocket packs47K/yr
  • facial tissues78K/yr

What reviews say buyers love and hate about Tissues Boxes

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Value For Money24%

Excellent price

Soft Feel23%

Extremely soft

Quality-Overall15%

Brilliant quality

Size-Overall6%

Good size large

Advertised Vs Actual Product4%

Does what it says on box

What buyers complain about

65% of reviews
Hard Feel20%

Not so soft

Quality-Overall10%

Noticeable reduction in quality

Thickness9%

Thin

Size-Overall8%

Box is small

Value For Money7%

Too expensive

Tissues Boxes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
24%
2Moist/Dry
11%
3Smell
10%
4Value For Money
7%
5Advertised Vs Actual Product
6%

Common Tissues Boxes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tissues Boxes 51/100 on Amazon United Kingdom — Worth a look. The niche generates £2.5M/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -18.7% over the last 90 days.
Search demand for Tissues Boxes on Amazon United Kingdom is steady year-round — the busiest month runs 1.7× the quietest.