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tins of sweets

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 23Conversion 58Competition 52Returns 100Price range 27Avg price 36Brand share 0Review moat 91Quality gap 24

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great185.91

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.30

avg listing price — sweet spot $15–$100

Price range

Okay£2.74–£19.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£95K

£95K/yr · 187K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, tins of sweets is a £95K/yr Amazon United Kingdom market (187K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

tins of sweets market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
£103K–£129K
units × avg price
Conversion rate
5.0%
Avg BSR
#6
Page quality
0%
Prime
82%
Sponsored
14%
Out of stock
11.1%
Avg brand age
40 months
Avg seller age
172 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

0%

  • Simpkins67%
  • mysmartbuy.com18%
  • Nipits11%
  • Multiple3%
  • Cavendish & Harvey1%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -4.8% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.8×

Top tins of sweets search terms

  • travel sweets41K/yr
  • travel sweets in a tin30K/yr
  • simpkins travel sweets25K/yr
  • simpkins travel sweets in a tin12K/yr
  • tins of sweets26K/yr
  • tin of sweets9K/yr
  • tin sweets12K/yr
  • simpkins sweets7K/yr
  • simpkins6K/yr
All search terms

Top tins of sweets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£10K20%£19K30%£29K40%£38K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about tins of sweets

What buyers praise and complain about, mined from review topics.

What buyers love

Sweetness47%

“Sweet and fruity”

Taste-Overall22%

“Lovely fruity taste”

Flavor12%

“Great flavours”

Value For Money5%

“they really are worth the money”

Size-Overall2%

“a good size”

Advertised Vs Actual Product2%

“As hoped for - perfect”

Soft Feel1%

“Bit soft”

Blend/Ratio1%

“maybe a little better then the mixed fruit”

Freshness1%

“Tasty and refreshing”

Artificial Sweeteners1%

“natural rather than overly synthetic”

What buyers complain about

Sweetness22%

“It is about 200 times sweeter than sugar”

Flavor15%

“I must seek out the berry flavoured ones as I don't like orange”

Value For Money9%

“Why so expensive”

Blend/Ratio8%

“95% orange so not exactly mixed fruit”

Size-Overall8%

“Was larger than expected”

Artificial Sweeteners4%

“Sweets contain a High Risk additive AcesulfameK”

Indigestion4%

“They brought on diarrhoea”

Allergies1%

“Trace Allergens: Those with strict dairy allergies should note they may contain traces of milk”

Common questions

Is tins of sweets profitable to sell on Amazon United Kingdom?
The niche generates £95K/yr across 22 tracked products. 90-day search growth is -4.8%. Flapen's verdict: Skip it (41/100).
How competitive is the tins of sweets niche?
5 brands and 31 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tins of sweets?
Top complaints mined from reviews: Sweetness, Flavor, Value For Money. The return rate is 0.0%.
When does demand for tins of sweets peak?
Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.8× the quietest.
What does it cost to enter the tins of sweets niche?
Listings span £2.74–£19.59; the average listing price is £10.30 (sweet spot $15–$100). The average incumbent carries 186 reviews — the moat a new listing must climb.