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Tins of Sweets

Fail

The top 5 brands take 100% of clicks, so Tins of Sweets is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£95K/yr187K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
54%top-5 click share · 5 brands · 31 sellers

Flapen Score

Tins of Sweets against its category

The dotted line is the Grocery average. Past it, Tins of Sweets is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tins of Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tins of Sweets 187K times last year and spent an estimated £95K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
5.0%
Market size, estimated
£95Ka year
Peak month
November5.8× the quietest month
Top search term
travel sweets41K searches a year

02 · Price

A sale here is worth £10.30.

Listings sell for £10.30 on average, from £2.74 to £19.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.30 that is £3K to £5K a year per listing.

Average price
£10.30under the $15 to $100 sweet spot
Price range
£2.74–£19.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #6 within Bakery. It carries 186 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
82%
Out of stock, average day
11.1%
Average rank
#6in Bakery
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
186per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Tins of Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£38K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

0%

  • Simpkins67%
  • mysmartbuy.com18%
  • Nipits11%
  • Multiple3%
  • Cavendish & Harvey1%
  • Open — no brand owns it (0%)

Demand

Tins of Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Tins of Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel sweets41K/yr
  • travel sweets in a tin30K/yr
  • simpkins travel sweets25K/yr
  • simpkins travel sweets in a tin12K/yr
  • tins of sweets26K/yr
  • tin of sweets9K/yr
  • tin sweets12K/yr
  • simpkins sweets7K/yr
  • simpkins6K/yr

Reviews and returns

What reviews say buyers love and hate about Tins of Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness22%+1.28

It is about 200 times sweeter than sugar

No sugar

NOT SUGAR FREE

Flavor15%−0.01

I must seek out the berry flavoured ones as I don't like orange

No flavour

Very zingy flavours

Value For Money9%−0.09

Why so expensive

or I would never have paid the price

Overpriced and not very pleasant

Blend/Ratio8%−0.07

95% orange so not exactly mixed fruit

Size-Overall8%+0.36

Was larger than expected

Love

Sweetness47%+1.28

Sweet and fruity

Lovely tin of sweets

SUGAR FREE SWEETS

Taste-Overall22%+2.84

Lovely fruity taste

Amazing taste

the taste is sophisticated

Flavor12%−0.01

Great flavours

Nice fruity flavours

These fruit drops are refreshing with a distinct fruit flavour

Value For Money5%−0.09

they really are worth the money

Good value for money

Good value

Size-Overall2%+0.36

a good size

good size tin

FAQ

Common Tins of Sweets questions

Answered from the same tracked data.