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Tins of Biscuits

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $46K a year here, so Tins of Biscuits is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£46K/yr92K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
27%top-5 click share · 27 brands · 40 sellers

Flapen Score

Tins of Biscuits against its category

The dotted line is the Grocery average. Past it, Tins of Biscuits is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tins of Biscuits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tins of Biscuits 92K times last year and spent an estimated £46K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
4.8%
Market size, estimated
£46Ka year
Peak month
December20.5× the quietest month
Top search term
shortbread tin27K searches a year

02 · Price

A sale here is worth £10.34.

Listings sell for £10.34 on average, from £4.86 to £25.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.34 that is £0 to £1K a year per listing.

Average price
£10.34under the $15 to $100 sweet spot
Price range
£4.86–£25.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #89 within Bakery. It carries 427 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
84%
Out of stock, average day
24.4%
Average rank
#89in Bakery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
427per listing
Listings tracked
63

04 · Newcomers

3 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Tins of Biscuits products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

40

Est. top-5 brand share

52%

Top 20: 93%

Est. top-5 click share

27%

Top 20: 63%

Open market

42%

  • Walkers20%
  • Shortbread House of Edinburgh11%
  • Topline8%
  • PVL Trade7%
  • The Silver Crane co.6%
  • Stewart's6%

Demand

Tins of Biscuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 20.5×

Search terms

Top Tins of Biscuits search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shortbread tin27K/yr
  • tinned biscuits17K/yr
  • british biscuits7K/yr
  • shortbread biscuits tin8K/yr
  • tinned biscuits gifts6K/yr
  • tins of biscuits gifts uk10K/yr
  • churchill biscuits tin5K/yr
  • luxury biscuits gift set tin11K/yr

Reviews and returns

What reviews say buyers love and hate about Tins of Biscuits

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Gifting Purpose”
17%of negative reviews mention “Value For Money”
0.1%of orders come back
“Waste of money”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tins of Biscuits questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data