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Tins of Biscuits

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $46K a year here, so Tins of Biscuits is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£46K/yr92K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
27%top-5 click share · 27 brands · 40 sellers

Flapen Score

Tins of Biscuits against its category

The dotted line is the Grocery average. Past it, Tins of Biscuits is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tins of Biscuits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tins of Biscuits 92K times last year and spent an estimated £46K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
4.8%
Market size, estimated
£46Ka year
Peak month
December20.5× the quietest month
Top search term
shortbread tin27K searches a year

02 · Price

A sale here is worth £10.34.

Listings sell for £10.34 on average, from £4.86 to £25.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.34 that is £0 to £1K a year per listing.

Average price
£10.34under the $15 to $100 sweet spot
Price range
£4.86–£25.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #89 within Bakery. It carries 427 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
84%
Out of stock, average day
24.4%
Average rank
#89in Bakery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
427per listing
Listings tracked
63

04 · Newcomers

Amazon counts 3 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Tins of Biscuits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

40

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

27%

Top 20: 63%

Open market

42%

  • Walkers20%
  • Shortbread House of Edinburgh11%
  • Topline8%
  • PVL Trade7%
  • The Silver Crane co.6%
  • Stewart's6%

Demand

Tins of Biscuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 20.5×

Search terms

Top Tins of Biscuits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shortbread tin27K/yr
  • tinned biscuits17K/yr
  • british biscuits7K/yr
  • shortbread biscuits tin8K/yr
  • tinned biscuits gifts6K/yr
  • tins of biscuits gifts uk10K/yr
  • churchill biscuits tin5K/yr
  • luxury biscuits gift set tin11K/yr

Reviews and returns

What reviews say buyers love and hate about Tins of Biscuits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.10

Waste of money

Expensive

Bit expensive

Size-Overall9%−0.09

The box is tiny

This is a large

Very small

Taste-Overall7%+0.15

taste lacks a bit

was just tasteless

very bland taste the same :

Quality-Overall6%+0.40

poor quality biscuits

And variety on paper simply doesn't translate to it in reality

Awful quality

Flavor5%−0.05

No flavour

The flavours seemed to have been mixed up too

the flavours are inconsistent

Love

Gifting Purpose22%+2.27

Perfect for Gifting

Beautiful gift

Tasty gift

Taste-Overall20%+0.15

These biscuits are truly yummy

the overall taste is really satisfying

Great Taste

Baking13%+1.54

Great cookies

Great biscuits

Great cookies

Quality-Overall9%+0.40

Excellent product

Great for gifting good quality and a good variety Great value for money and looked good

Good variety

Value For Money6%−0.10

Excellent value

Worth the money

Good Value

FAQ

Common Tins of Biscuits questions

Answered from the same tracked data.