Is tins of biscuits profitable to sell on Amazon United Kingdom?

The niche generates £46K/yr across 63 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the tins of biscuits niche?

27 brands and 40 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in tins of biscuits?

Top complaints mined from reviews: Value For Money, Size-Overall, Taste-Overall. The return rate is 0.1%.

When does demand for tins of biscuits peak?

Demand peaks in Nov–Dec; the busiest month runs 20.5× the quietest.

What does it cost to enter the tins of biscuits niche?

Listings span £4.86–£25.44; the average listing price is £10.34 (sweet spot $15–$100). The average incumbent carries 427 reviews — the moat a new listing must climb.

tins of biscuits

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great52%

top-5 brand share — no brand owns this niche

Review moat

Great427.24

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Price range

Good£4.86–£25.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.34

avg listing price — sweet spot $15–$100

Growth

Bad-3.2%

90-day search growth — must beat 0% to launch

Market size

Bad£46K

£46K/yr · 92K searches

According to Flapen's Amazon United Kingdom niche tracking, tins of biscuits is a £46K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

tins of biscuits market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £41K–£52K; units × avg price
Conversion rate: 4.8%
Avg BSR: #89
Page quality: 0%
Prime: 84%
Sponsored: 48%
Out of stock: 24.4%
Avg brand age: 44 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

27%

Top 20: 63%

Open market

42%

Walkers20%
Shortbread House of Edinburgh11%
Topline8%
PVL Trade7%
The Silver Crane co.6%
Stewart's6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 20.5×

Open Trend

Top tins of biscuits search terms

shortbread tin27K/yr +8.5%3.9% conv.
tinned biscuits17K/yr -9.0%2.2% conv.
british biscuits7K/yr +6.8%2.5% conv.
shortbread biscuits tin8K/yr +13.1%5.0% conv.
tinned biscuits gifts6K/yr +27.5%2.6% conv.
tins of biscuits gifts uk10K/yr -15.2%2.9% conv.
churchill biscuits tin5K/yr -30.0%1.6% conv.
luxury biscuits gift set tin11K/yr -57.9%2.4% conv.

All search terms

Top tins of biscuits products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Walkers Shortbread Rocking Scottie Keepsake Tin Traditional Pure Butter Scottish Recipe Biscuits Gift Pack 220g

Walkers£9.044.4★3,170 rev

Walkers Shortbread Finger Tin Traditional Pure Butter Scottish Recipe 250g

Walkers£5.174.4★3,170 rev

British Biscuits Gift Set - Novelty Large Biscuit Tin Luxury Assorted Biscuit Selection Box Hamper London Souvenirs Gifts Keepsake Tins for Birthday Thank you Teacher Biscuits Men Women 350g

The Silver Crane co.£13.074.4★165 rev

Shortbread House of Edinburgh Clotted Cream Handmade Shortbread 140g Tin

Shortbread House of Edinburgh£7.884.8★27 rev

Shortbread Biscuits Tin for Mens Gifts - To The Best Guy in The World Tin Filled with Scottish Shortbread Fingers 300g & Topline Card. Biscuits Gift Set for Husband or Dad Birthday Gifts Fathers Day

Topline£6.974.5★54 rev

Newest

by launch date

Walkers Shortbread Mini Fingers Union Jack Tin Traditional Pure Butter Scottish Shortbread Biscuits 100g

Walkers£4.863,170 rev

5mo ago

Walkers Shortbread Mini Fingers Tartan Tin Traditional Pure Butter Scottish Shortbread Biscuits 100g

Walkers£4.893,170 rev

6mo ago

English Garden Honey & Oat Biscuits in Embossed Tin 250g Crunchy Golden Oat Cookies with Rich Honey Luxury Gift Tin for Christmas and Any Special Occasions Vegetarian

FARMHOUSE BISCUITS£8.6614 rev

8mo ago

Shortbread Biscuits Tin for Mens Gifts - To The Best Guy in The World Tin Filled with Scottish Shortbread Fingers 300g & Topline Card. Biscuits Gift Set for Husband or Dad Birthday Gifts Fathers Day

Topline£6.9754 rev

10mo ago

Jacobsens of Denmark Caramel Crunch Cookies sprinkled with Sea Salt in Bakery Shop Art Tin 454g - Biscuit Tin Gift for Women Men & Kids

PVL Trade£8.74123 rev

11mo ago

What buyers say about tins of biscuits

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose22%

“Perfect for Gifting”

Taste-Overall20%

“These biscuits are truly yummy”

Baking13%

“Great cookies”

Quality-Overall9%

“Excellent product”

Value For Money6%

“Excellent value”

Flavor4%

“The variety of flavours is fantastic”

Crispiness3%

“Nice crunch not hard though”

Sweetness2%

“I have a sweet tooth”

Freshness2%

“really fresh”

Design-Overall1%

“Great box design”

What buyers complain about

Value For Money17%

“Waste of money”

Size-Overall9%

“The box is tiny”

Taste-Overall7%

“taste lacks a bit”

Quality-Overall6%

“poor quality biscuits”

Flavor5%

“No flavour”

Moist/Dry3%

“biscuits dry & powdery”

Advertised Vs Actual Product3%

“the picture is very deceptive”

Chunk/Clump/Collection2%

“Broken buiscuits”

Powdered/Crumbled2%

“more crumbly than giving the normally melty”

Thickness2%

“The chocolate isnt particularly thick”

Common questions

Is tins of biscuits profitable to sell on Amazon United Kingdom?: The niche generates £46K/yr across 63 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Worth a look (58/100).
How competitive is the tins of biscuits niche?: 27 brands and 40 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in tins of biscuits?: Top complaints mined from reviews: Value For Money, Size-Overall, Taste-Overall. The return rate is 0.1%.
When does demand for tins of biscuits peak?: Demand peaks in Nov–Dec; the busiest month runs 20.5× the quietest.
What does it cost to enter the tins of biscuits niche?: Listings span £4.86–£25.44; the average listing price is £10.34 (sweet spot $15–$100). The average incumbent carries 427 reviews — the moat a new listing must climb.