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Tinned Vegetables

Fail

Prices span $0.40–$12.50, mostly outside the sweet spot, so Tinned Vegetables is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£66K/yr226K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
41%top-5 click share · 9 brands · 52 sellers

Flapen Score

Tinned Vegetables against its category

The dotted line is the Grocery average. Past it, Tinned Vegetables is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tinned Vegetables market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tinned Vegetables 226K times last year and spent an estimated £66K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr. Flapen scores it 42 out of 100, a Fail.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
12.4%
Market size, estimated
£66Ka year
Peak month
March3.5× the quietest month
Top search term
tinned vegetables66K searches a year

02 · Price

A sale here is worth £2.34.

Listings sell for £2.34 on average, from £0.40 to £12.50. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £2.34 that is £2K to £2K a year per listing.

Average price
£2.34under the $15 to $100 sweet spot
Price range
£0.40–£12.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£2K–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #215 within Tinned & Jarred Food. It carries 1,535 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#215in Tinned & Jarred Food
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,535per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

52

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

41%

Top 20: 80%

Open market

3%

  • by Amazon45%
  • Morrisons39%
  • D'Aucy6%
  • HEINZ4%
  • Ktc2%
  • La1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Tinned Vegetables search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KBlack Friday '24Holiday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 3.5×

Search terms

Top Tinned Vegetables search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tinned vegetables66K/yr
  • tinned39K/yr
  • tinned carrots18K/yr
  • canned vegetables13K/yr
  • tinned veg12K/yr
  • amazon tinned food10K/yr
  • tinned meals9K/yr
  • canned goods7K/yr
  • canned10K/yr
  • canned food bulk5K/yr

Reviews and returns

What reviews say buyers love and hate about Tinned Vegetables

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%+0.79

Not tasty

didn't taste good at all

unpleasant taste

Quality-Overall11%+0.39

Low quality item sold above the price of most major supermarkets own brand equivalent

Poor quality tins

Not quality

Size-Overall9%−0.02

Tiny

very small cans

Cans where smaller than i thought

Value For Money8%+1.85

Over priced

Expensive

waste of money

Chunk/Clump/Collection3%−0.01

These are chunky tomato pieces very little juice

Not much chicken pieces

They do tend to have some fairly large chunks

Love

Value For Money27%+1.85

Great Deal

Fair price

Excellent value

Taste-Overall25%+0.79

Tasty nutritious and satisfying

Good taste

Taste is absolutely beautiful

Quality-Overall15%+0.39

Brilliant quality

Great price for a quality product

Just as good as main brands

Flavor5%+0.34

Rich sauce, nice taste

Great flavour

Rich flavour

Ease Of Use3%

Very handy to have

ready to use straight away

Convenient to use

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%█▁▁▁▁▁

Tiny

very small cans

Cans where smaller than i thought

FAQ

Common Tinned Vegetables questions

Answered from the same tracked data.