Tinned Tomatoes
FailPrices span $0.48–$11.80, mostly outside the sweet spot, so Tinned Tomatoes is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £448K/yr530K searches / yr
- 90-day growth
- -22.6%search demand this quarter
- Competition
- 57%top-5 click share · 7 brands · 48 sellers
Flapen Score
Tinned Tomatoes against its category
The dotted line is the Grocery average. Past it, Tinned Tomatoes is stronger. Inside it, weaker.
Market
The Tinned Tomatoes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tinned Tomatoes 530K times last year and spent an estimated £448K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
32.8% of searches ended in a purchase last week.
Shoppers searched for this 530K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 32.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £448K a year.
- Searches, last 12 months
- 530K
- Growth, 90 days vs prior 90
- -22.6%
- Conversion, latest week
- 32.8%
- Market size, estimated
- £448Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- tinned tomatoes219K searches a year
02 · Price
A sale here is worth £2.58.
Listings sell for £2.58 on average, from £0.48 to £11.80. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At £2.58 that is £26K to £32K a year per listing.
- Average price
- £2.58under the $15 to $100 sweet spot
- Price range
- £0.48–£11.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £26K–£32K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
16% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #357 within Tinned & Jarred Food. It carries 1,856 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 16%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #357in Tinned & Jarred Food
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,856per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Tinned Tomatoes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Chopped Tomatoes 400g
- Price
- £0.62
- Rating
- 4.6/5
- Reviews
- 6,971
- Age
- 9y ago

by Amazon Italian Chopped Tomatoes 400g
- Price
- £0.49
- Rating
- 4.6/5
- Reviews
- 4,030
- Age
- 5y ago

Morrisons Chopped Tomatoes 4x400g
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 6,971
- Age
- 9y ago

by Amazon Italian Chopped Tomatoes 400g Pack of 12
- Price
- £5.46
- Rating
- 4.6/5
- Reviews
- 4,030
- Age
- 4y ago

Napolina Chopped Tomatoes 1600 g
- Price
- £2.80
- Rating
- 4.8/5
- Reviews
- 586
- Age
- 7y ago
Trending
90-day click momentum
Morrisons Savers Chopped Tomatoes in Tomato Juice 400g
- Price
- £0.48
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 10y ago

by Amazon Italian Chopped Tomatoes 400g Pack of 12
- Price
- £5.46
- Rating
- 4.6/5
- Reviews
- 4,030
- Age
- 4y ago

Morrisons The Best Tinned Cherry Tomatoes 400 g (Pack of 1)
- Price
- £0.91
- Rating
- 4.5/5
- Reviews
- 405
- Age
- 7y ago

Mutti Finely Chopped Tomatoes 400g
- Price
- £1.25
- Rating
- 4.6/5
- Reviews
- 380
- Age
- 7y ago

Napolina Chopped Tomatoes 1600 g
- Price
- £2.80
- Rating
- 4.8/5
- Reviews
- 586
- Age
- 7y ago
Newest
by launch date
Napolina Peeled Plum Tomatoes (Pack of 4)
- Price
- £2.84
- Rating
- 4.6/5
- Reviews
- 366
- Age
- 2y ago

Mutti Finely Chopped Tomatoes 400g (Pack of 6)
- Price
- £5.72
- Rating
- 4.7/5
- Reviews
- 2,536
- Age
- 3y ago

Cirio Chopped Tomatoes Polpa Italian Tinned Tomatoes Canned 400g (Multipack of 6)
- Price
- £4.13
- Rating
- 4.7/5
- Reviews
- 326
- Age
- 3y ago

by Amazon Italian Chopped Tomatoes 400g Pack of 12
- Price
- £5.46
- Rating
- 4.6/5
- Reviews
- 4,030
- Age
- 4y ago

Mutti Polpa Finely Chopped Tomatoes 4 × 400g (1600g)
- Price
- £4.48
- Rating
- 4.7/5
- Reviews
- 629
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
48
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
1%
- Morrisons37%
- by Amazon25%
- Napolina20%
- Mutti12%
- Cirio4%
- KTC2%
- Open — no brand owns it (1 brand, 1%)
Demand
Tinned Tomatoes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Tinned Tomatoes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tinned tomatoes219K/yr
- chopped tomatoes164K/yr
- tin tomatoes39K/yr
- canned tomatoes24K/yr
- chopped tomatoes tinned22K/yr
- tomato can8K/yr
- tomato tin7K/yr
- tinned tomatoes chopped7K/yr
- chopped5K/yr
- tomato tins3K/yr
Reviews and returns
What reviews say buyers love and hate about Tinned Tomatoes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cost too much
more expensive
Expensive
very poor quality
Not trustworthy, Poor quality with all cans heavily dented
Quality tomatoes,,alot cheaper than Supermarkets
These are chunky tomato pieces very little juice
More Pulp than chopped tomato
They do tend to have some fairly large chunks
less impressive taste
This tastes like old peeled tomatoes in a new tin
unpleasant taste
Old stuff in new tins
They are clearly old as packaging tatty
Love
The quality has also been very consistent across the pack
Great price for a quality product
Brilliant quality
Rich taste
Fabulous taste
Lovely food
Excellent value
Great Deal
excellent value
Great flavour
Great flavour and smooth texture
Rich flavour
for many cooking uses
the results have always been fantastic when I've used them for cooking
perfect for batch cooking
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tinned Tomatoes questions
Answered from the same tracked data.









