tinned tomatoes
Skip itPrices mostly outside the sweet spot ($0.48–$11.80) — this niche doesn't clear our bar today.
Conversion
Incredible32.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£448K£448K/yr · 530K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,855.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Avg price
Bad£2.58avg listing price — sweet spot $15–$100
Price range
Bad£0.48–£11.80cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tinned tomatoes is a £448K/yr Amazon United Kingdom market (530K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tinned tomatoes market data
- Units sold / yr
- 250K–300K
- avg 10,000–12,500/product
- Revenue / yr
- £645K–£774K
- units × avg price
- Conversion rate
- 32.8%
- Avg BSR
- #357
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 16%
- Out of stock
- 3.7%
- Avg brand age
- 85 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
48
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
1%
- Morrisons37%
- by Amazon25%
- Napolina20%
- Mutti12%
- Cirio4%
- KTC2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top tinned tomatoes search terms
- tinned tomatoes219K/yr
- chopped tomatoes164K/yr
- tin tomatoes39K/yr
- canned tomatoes24K/yr
- chopped tomatoes tinned22K/yr
- tomato can8K/yr
- tomato tin7K/yr
- tinned tomatoes chopped7K/yr
- chopped5K/yr
- tomato tins3K/yr
Top tinned tomatoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Chopped Tomatoes 400g
Morrisons£0.624.6★6,971 rev
by Amazon Italian Chopped Tomatoes 400g
by Amazon£0.494.6★4,030 rev
Morrisons Chopped Tomatoes 4x400g
Morrisons£1.974.6★6,971 rev
by Amazon Italian Chopped Tomatoes 400g Pack of 12
by Amazon£5.464.6★4,030 rev
Napolina Chopped Tomatoes 1600 g
Napolina£2.804.8★586 rev
Newest
by launch date
Napolina Peeled Plum Tomatoes (Pack of 4)
Napolina£2.84366 rev
Mutti Finely Chopped Tomatoes 400g (Pack of 6)
Mutti£5.722,536 rev
Cirio Chopped Tomatoes Polpa Italian Tinned Tomatoes Canned 400g (Multipack of 6)
Cirio£4.13326 rev
by Amazon Italian Chopped Tomatoes 400g Pack of 12
by Amazon£5.464,030 rev
Mutti Polpa Finely Chopped Tomatoes 4 × 400g (1600g)
Mutti£4.48629 rev
Trending
90-day click momentum
Morrisons Savers Chopped Tomatoes in Tomato Juice 400g
Morrisons£0.484.2★
by Amazon Italian Chopped Tomatoes 400g Pack of 12
by Amazon£5.464.6★
Morrisons The Best Tinned Cherry Tomatoes 400 g (Pack of 1)
Morrisons£0.914.5★
Mutti Finely Chopped Tomatoes 400g
Mutti£1.254.6★
Napolina Chopped Tomatoes 1600 g
Napolina£2.804.8★
What buyers say about tinned tomatoes
What buyers praise and complain about, mined from review topics.What buyers love
“The quality has also been very consistent across the pack”
“Rich taste”
“Excellent value”
“Great flavour”
“for many cooking uses”
“As expected”
“taste like theyre fresh from the garden”
“Just insure that you crush or chop them when making a sauce to avoid lumps”
“good thick juice/sauce”
“I love the consistency”
What buyers complain about
“Cost too much”
“very poor quality”
“These are chunky tomato pieces very little juice”
“less impressive taste”
“Old stuff in new tins”
“im short 1”
“The tomatoes in there are very pale”
“no better than others with 65% tomato content”
“Very acidic”
“far more watery”
Common questions
- Is tinned tomatoes profitable to sell on Amazon United Kingdom?
- The niche generates £448K/yr across 25 tracked products. 90-day search growth is -22.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the tinned tomatoes niche?
- 7 brands and 48 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in tinned tomatoes?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Chunk/Clump/Collection. The return rate is 0.0%.
- When does demand for tinned tomatoes peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the tinned tomatoes niche?
- Listings span £0.48–£11.80; the average listing price is £2.58 (sweet spot $15–$100). The average incumbent carries 1,856 reviews — the moat a new listing must climb.