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Tinned Tomatoes

Fail

Prices span $0.48–$11.80, mostly outside the sweet spot, so Tinned Tomatoes is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£448K/yr530K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
57%top-5 click share · 7 brands · 48 sellers

Flapen Score

Tinned Tomatoes against its category

The dotted line is the Grocery average. Past it, Tinned Tomatoes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tinned Tomatoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tinned Tomatoes 530K times last year and spent an estimated £448K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

32.8% of searches ended in a purchase last week.

Shoppers searched for this 530K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 32.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £448K a year.

Searches, last 12 months
530K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
32.8%
Market size, estimated
£448Ka year
Peak month
November1.7× the quietest month
Top search term
tinned tomatoes219K searches a year

02 · Price

A sale here is worth £2.58.

Listings sell for £2.58 on average, from £0.48 to £11.80. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At £2.58 that is £26K to £32K a year per listing.

Average price
£2.58under the $15 to $100 sweet spot
Price range
£0.48–£11.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
10,000–12,500
Revenue per listing a year
£26K–£32K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

16% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #357 within Tinned & Jarred Food. It carries 1,856 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#357in Tinned & Jarred Food
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,856per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Tinned Tomatoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£54K£72K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

48

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

1%

  • Morrisons37%
  • by Amazon25%
  • Napolina20%
  • Mutti12%
  • Cirio4%
  • KTC2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Tinned Tomatoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Tinned Tomatoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tinned tomatoes219K/yr
  • chopped tomatoes164K/yr
  • tin tomatoes39K/yr
  • canned tomatoes24K/yr
  • chopped tomatoes tinned22K/yr
  • tomato can8K/yr
  • tomato tin7K/yr
  • tinned tomatoes chopped7K/yr
  • chopped5K/yr
  • tomato tins3K/yr

Reviews and returns

What reviews say buyers love and hate about Tinned Tomatoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%+0.50

Cost too much

more expensive

Expensive

Quality-Overall17%+0.17

very poor quality

Not trustworthy, Poor quality with all cans heavily dented

Quality tomatoes,,alot cheaper than Supermarkets

Chunk/Clump/Collection8%−0.02

These are chunky tomato pieces very little juice

More Pulp than chopped tomato

They do tend to have some fairly large chunks

Taste-Overall8%+0.98

less impressive taste

This tastes like old peeled tomatoes in a new tin

unpleasant taste

Stale/Rotten/Spoiled5%−0.05

Old stuff in new tins

They are clearly old as packaging tatty

Love

Quality-Overall25%+0.17

The quality has also been very consistent across the pack

Great price for a quality product

Brilliant quality

Taste-Overall24%+0.98

Rich taste

Fabulous taste

Lovely food

Value For Money21%+0.50

Excellent value

Great Deal

excellent value

Flavor8%+0.66

Great flavour

Great flavour and smooth texture

Rich flavour

Cooking Instructions6%+1.03

for many cooking uses

the results have always been fantastic when I've used them for cooking

perfect for batch cooking

FAQ

Common Tinned Tomatoes questions

Answered from the same tracked data.