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Tinned Salmon

Fail

The top 5 brands take 98% of clicks, so Tinned Salmon is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£113K/yr80K searches / yr
90-day growth
+12.6%search demand this quarter
Competition
74%top-5 click share · 7 brands · 34 sellers

Flapen Score

Tinned Salmon against its category

The dotted line is the Grocery average. Past it, Tinned Salmon is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tinned Salmon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tinned Salmon 80K times last year and spent an estimated £113K. The top 5 brands take 98% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+12.6%
Conversion, latest week
11.3%
Market size, estimated
£113Ka year
Top search term
tinned salmon34K searches a year

02 · Price

A sale here is worth £12.47.

Listings sell for £12.47 on average, from £0.58 to £35.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £12.47 that is £3K to £6K a year per listing.

Average price
£12.47under the $15 to $100 sweet spot
Price range
£0.58–£35.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #361 within Tinned & Jarred Food. It carries 228 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
84%
Out of stock, average day
10.8%
Average rank
#361in Tinned & Jarred Food
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
228per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Tinned Salmon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

34

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

1%

  • Morrisons75%
  • John West12%
  • Princes5%
  • Gifty Goodness4%
  • Rio Mare2%
  • by Amazon1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Tinned Salmon search demand

Weekly searches over the year. Pick a range.

2K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Tinned Salmon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tinned salmon34K/yr
  • red salmon11K/yr
  • canned salmon10K/yr
  • tin salmon6K/yr
  • tinned red salmon5K/yr
  • red salmon tinned6K/yr
  • salmon tinned4K/yr
  • pink salmon3K/yr

Reviews and returns

What reviews say buyers love and hate about Tinned Salmon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%

Eat it you cannot tell what youre eating

tasteless

For me it taste like tuna

Value For Money15%−0.06

better prices available

Overpriced for the portion size

Overpriced

Salt Content10%−0.08

The one we bought on line was neither delicate as the salt twisted any flavour

Mushy and salty

However, too salty

Flavor6%+0.17

the sweetcorn has no flavour

Lively flavour yes it's expensive

The one we bought on line was neither delicate as the salt twisted any flavour

Quality-Overall6%

Rio mare tuna fish low quality

Rip off

Love

Taste-Overall33%

Tasty and easy to eat on the go

Great taste

the taste is top notch

Quality-Overall13%

Excellent quality

Good quality fish

Good quality salmon

Value For Money12%−0.06

Decent value for money

Good value for the price

Great value for money

Nutritional Content8%+1.25

high protein too

Great for snack

Quite healthy and handy to have

Freshness6%+1.02

Very nice and fresh

Fresh ant tasty

very perfect happy with my purchase from amazon fresh

FAQ

Common Tinned Salmon questions

Answered from the same tracked data.