tinned salmon
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Review moat
Great227.58avg incumbent reviews — the moat a new listing must climb
Price range
Good£0.58–£35.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.47avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Market size
Okay£113K£113K/yr · 80K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tinned salmon is a £113K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tinned salmon market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £125K–£156K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #361
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 21%
- Out of stock
- 10.8%
- Avg brand age
- 63 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
34
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
1%
- Morrisons75%
- John West12%
- Princes5%
- Gifty Goodness4%
- Rio Mare2%
- by Amazon1%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 16 weeks — +12.6% search growth over the last 90 days.Top tinned salmon search terms
- tinned salmon34K/yr
- red salmon11K/yr
- canned salmon10K/yr
- tin salmon6K/yr
- tinned red salmon5K/yr
- red salmon tinned6K/yr
- salmon tinned4K/yr
- pink salmon3K/yr
Top tinned salmon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Pink Salmon 213g
Morrisons£2.234.6★279 rev
Morrisons Wild Pacific Pink Salmon 418 g (Pack of 1)
Morrisons£3.934.5★274 rev
Morrisons Wild Pacific Pink Salmon 105g
Morrisons£1.914.4★291 rev
Morrisons Skinless and Boneless Pink Salmon 170 g Pack of 12
Morrisons£32.144.6★230 rev
Princes Wild Pacific Red Salmon - 6x213g
Princes£32.964.7★51 rev
Newest
by launch date
Oceans Fresh Wild Pacific Red Salmon 6 Pack 6 x 213g Tinned Salmon High Protein Ready to Eat Includes Gifty Goodness Shopping List
Gifty Goodness£35.354 rev
John West Atlantic Salmon Fillet Mediterranean Style in Olive Oil 115g
John West£2.392 rev
John West Atlantic Salmon Fillet in Olive Oil 115g
John West£2.271 rev
Fish 4 Ever | Red Pacific Wild Salmon In Brine Filleted - Sustainably Fished. Tin Canned Food Rich In Omega-3. Great Used In Pasta Salad Noodle Dishes Sandwich Filler And More |170g (Pack of 6)
Fish 4 Ever£31.4939 rev
John West Pink Salmon Fridgepot 80g
John West£1.9910 rev
Trending
90-day click momentumJohn West Atlantic Salmon Fillet in Olive Oil 115g
John West£2.275.0★
Oceans Fresh Wild Pacific Red Salmon 6 Pack 6 x 213g Tinned Salmon High Protein Ready to Eat Includes Gifty Goodness Shopping List
Gifty Goodness£35.355.0★
John West Atlantic Salmon Fillet Mediterranean Style in Olive Oil 115g
John West£2.394.5★
Rio Mare: Set of 12 Cans of Tuna Fish in Olive Oil Yellowfin Tuna Quality Pack of 12 80g (2.82oz) Each 960g (33.86oz) Total
Rio Mare£22.504.6★
John West MSC Salmon Fridgepot Lemon & Herb 80g
John West£1.914.0★
What buyers say about tinned salmon
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty and easy to eat on the go”
“Excellent quality”
“Decent value for money”
“high protein too”
“Very nice and fresh”
“good flavour”
“Omega 3 + protein 👍👍 Healthy and good taste”
“Very good and convenient”
“Product as described”
“Nice Salmon”
What buyers complain about
“Eat it you cannot tell what youre eating”
“better prices available”
“The one we bought on line was neither delicate as the salt twisted any flavour”
“the sweetcorn has no flavour”
“Rio mare tuna fish low quality”
“Eating spoiled tuna like this can make you seriously ill”
“Full of oil small amounts of tuna”
“Could be thicker for a more luxury more prime quality”
“the tuna must have been stored improperly”
“The picture of the slices of tuna is very misleading”
Common questions
- Is tinned salmon profitable to sell on Amazon United Kingdom?
- The niche generates £113K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the tinned salmon niche?
- 7 brands and 34 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in tinned salmon?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Salt Content. The return rate is 0.0%.
- What does it cost to enter the tinned salmon niche?
- Listings span £0.58–£35.35; the average listing price is £12.47 (sweet spot $15–$100). The average incumbent carries 228 reviews — the moat a new listing must climb.