Tinned Salmon
FailThe top 5 brands take 98% of clicks, so Tinned Salmon is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £113K/yr80K searches / yr
- 90-day growth
- +12.6%search demand this quarter
- Competition
- 74%top-5 click share · 7 brands · 34 sellers
Flapen Score
Tinned Salmon against its category
The dotted line is the Grocery average. Past it, Tinned Salmon is stronger. Inside it, weaker.
Market
The Tinned Salmon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tinned Salmon 80K times last year and spent an estimated £113K. The top 5 brands take 98% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
11.3% of searches ended in a purchase last week.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- +12.6%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £113Ka year
- Top search term
- tinned salmon34K searches a year
02 · Price
A sale here is worth £12.47.
Listings sell for £12.47 on average, from £0.58 to £35.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £12.47 that is £3K to £6K a year per listing.
- Average price
- £12.47under the $15 to $100 sweet spot
- Price range
- £0.58–£35.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #361 within Tinned & Jarred Food. It carries 228 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 84%
- Out of stock, average day
- 10.8%
- Average rank
- #361in Tinned & Jarred Food
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 228per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Tinned Salmon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Pink Salmon 213g
- Price
- £2.23
- Rating
- 4.6/5
- Reviews
- 279
- Age
- 8y ago

Morrisons Wild Pacific Pink Salmon 418 g (Pack of 1)
- Price
- £3.93
- Rating
- 4.5/5
- Reviews
- 274
- Age
- 5y ago

Morrisons Wild Pacific Pink Salmon 105g
- Price
- £1.91
- Rating
- 4.4/5
- Reviews
- 291
- Age
- 10y ago

Morrisons Skinless and Boneless Pink Salmon 170 g Pack of 12
- Price
- £32.14
- Rating
- 4.6/5
- Reviews
- 230
- Age
- 8y ago

Princes Wild Pacific Red Salmon - 6x213g
- Price
- £32.96
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 11y ago
Trending
90-day click momentum
John West Atlantic Salmon Fillet in Olive Oil 115g
- Price
- £2.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Oceans Fresh Wild Pacific Red Salmon 6 Pack 6 x 213g Tinned Salmon High Protein Ready to Eat Includes Gifty Goodness Shopping List
- Price
- £35.35
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

John West Atlantic Salmon Fillet Mediterranean Style in Olive Oil 115g
- Price
- £2.39
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

Rio Mare: Set of 12 Cans of Tuna Fish in Olive Oil Yellowfin Tuna Quality Pack of 12 80g (2.82oz) Each 960g (33.86oz) Total
- Price
- £22.50
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 6y ago

John West MSC Salmon Fridgepot Lemon & Herb 80g
- Price
- £1.91
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 1y ago
Newest
by launch date
Oceans Fresh Wild Pacific Red Salmon 6 Pack 6 x 213g Tinned Salmon High Protein Ready to Eat Includes Gifty Goodness Shopping List
- Price
- £35.35
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

John West Atlantic Salmon Fillet Mediterranean Style in Olive Oil 115g
- Price
- £2.39
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

John West Atlantic Salmon Fillet in Olive Oil 115g
- Price
- £2.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Fish 4 Ever | Red Pacific Wild Salmon In Brine Filleted - Sustainably Fished. Tin Canned Food Rich In Omega-3. Great Used In Pasta Salad Noodle Dishes Sandwich Filler And More |170g (Pack of 6)
- Price
- £31.49
- Rating
- 3.4/5
- Reviews
- 39
- Age
- 1y ago

John West Pink Salmon Fridgepot 80g
- Price
- £1.99
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
34
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
1%
- Morrisons75%
- John West12%
- Princes5%
- Gifty Goodness4%
- Rio Mare2%
- by Amazon1%
- Open — no brand owns it (1 brand, 1%)
Demand
Tinned Salmon search demand
Weekly searches over the year. Pick a range.
Search terms
Top Tinned Salmon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tinned salmon34K/yr
- red salmon11K/yr
- canned salmon10K/yr
- tin salmon6K/yr
- tinned red salmon5K/yr
- red salmon tinned6K/yr
- salmon tinned4K/yr
- pink salmon3K/yr
Reviews and returns
What reviews say buyers love and hate about Tinned Salmon
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Eat it you cannot tell what youre eating
tasteless
For me it taste like tuna
better prices available
Overpriced for the portion size
Overpriced
The one we bought on line was neither delicate as the salt twisted any flavour
Mushy and salty
However, too salty
the sweetcorn has no flavour
Lively flavour yes it's expensive
The one we bought on line was neither delicate as the salt twisted any flavour
Rio mare tuna fish low quality
Rip off
Love
Tasty and easy to eat on the go
Great taste
the taste is top notch
Excellent quality
Good quality fish
Good quality salmon
Decent value for money
Good value for the price
Great value for money
high protein too
Great for snack
Quite healthy and handy to have
Very nice and fresh
Fresh ant tasty
very perfect happy with my purchase from amazon fresh
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tinned Salmon questions
Answered from the same tracked data.









