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Tinned Peas

Maybe

Buyers convert on 30.9% of searches. But prices span $0.45–$3.44, mostly outside the sweet spot, so Tinned Peas is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£367K/yr707K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
41%top-5 click share · 6 brands · 40 sellers

Flapen Score

Tinned Peas against its category

The dotted line is the Grocery average. Past it, Tinned Peas is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tinned Peas market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tinned Peas 707K times last year and spent an estimated £367K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

30.9% of searches ended in a purchase last week.

Shoppers searched for this 707K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £367K a year.

Searches, last 12 months
707K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
30.9%
Market size, estimated
£367Ka year
Peak month
May1.8× the quietest month
Top search term
frozen vegetables290K searches a year

02 · Price

A sale here is worth £1.68.

Listings sell for £1.68 on average, from £0.45 to £3.44. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £1.68 that is £10K to £13K a year per listing.

Average price
£1.68under the $15 to $100 sweet spot
Price range
£0.45–£3.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
6,000–8,000
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #90 within Tinned & Jarred Food. It carries 807 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#90in Tinned & Jarred Food
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
807per listing
Listings tracked
38

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
72 months

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£29K£44K£59K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

40

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

0%

  • BIRDS EYE41%
  • Morrisons38%
  • by Amazon9%
  • Iceland8%
  • Batchelors2%
  • Farrow's2%
  • Open — no brand owns it (0%)

Demand

Tinned Peas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.8×

Search terms

Top Tinned Peas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frozen vegetables290K/yr
  • peas173K/yr
  • frozen peas78K/yr
  • frozen veg61K/yr
  • frozen broccoli27K/yr
  • garden peas22K/yr
  • steam veg17K/yr
  • steam fresh9K/yr
  • green peas8K/yr
  • steamfresh5K/yr

Reviews and returns

What reviews say buyers love and hate about Tinned Peas

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%+0.85

the rest were tasteless

not much taste

They taste like peas

Size-Overall11%−0.03

TINY pieces

These tins of peas were much bigger than I expected

Theyre very small in comparison to other brands

Storage Temperature10%+0.35

Frozen

Ok just a bag of frozen sweetcorn

Casserole vegetables frozen

Color8%−0.10

Yellowish green, not great at all was worth a try for the price

No they were black

OK some peas are a bit black looking

Value For Money6%+0.23

They are also more expensive

Overpriced, poor value

Sadly a waste of money

Love

Taste-Overall30%+0.85

Tasty nutritious and satisfying

Good taste

Taste is absolutely beautiful

Value For Money16%+0.23

Affordable price

Good value for money

Value for money

Quality-Overall12%+0.84

As good as top brands in my opinion

Excellent quality

Nice quality love them nice big tin

Cooking Instructions6%

These work really well in cooked dishes

It cooks fairly quickly

easy to cook

Freshness5%+0.62

Fresh

They taste just as good as fresh

Fresh pea taste

FAQ

Common Tinned Peas questions

Answered from the same tracked data.