tinned peas
Worth a lookShows searches that convert (30.9% search→purchase), but prices mostly outside the sweet spot ($0.45–$3.44) keeps it on the watch list.
Conversion
Incredible30.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good807.13avg incumbent reviews — the moat a new listing must climb
Market size
Good£367K£367K/yr · 707K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Avg price
Bad£1.68avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£0.45–£3.44cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tinned peas is a £367K/yr Amazon United Kingdom market (707K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tinned peas market data
- Units sold / yr
- 200K–250K
- avg 6,000–8,000/product
- Revenue / yr
- £336K–£420K
- units × avg price
- Conversion rate
- 30.9%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 5%
- Out of stock
- 2.7%
- Avg brand age
- 72 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
40
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
41%
Top 20: 82%
Open market
0%
- BIRDS EYE41%
- Morrisons38%
- by Amazon9%
- Iceland8%
- Batchelors2%
- Farrow's2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.8×
Top tinned peas search terms
- frozen vegetables290K/yr
- peas173K/yr
- frozen peas78K/yr
- frozen veg61K/yr
- frozen broccoli27K/yr
- garden peas22K/yr
- steam veg17K/yr
- steam fresh9K/yr
- green peas8K/yr
- steamfresh5K/yr
Top tinned peas products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Birds Eyegarden Peas 800g (Frozen)
BIRDS EYE£2.404.8★1,817 rev
Birds Eye 4 Steamfresh Family Favourite Mix 540 g
BIRDS EYE£2.824.6★1,241 rev
by Amazon Garden Peas In Water 400g
by Amazon£0.564.6★875 rev
Morrisons Mixed Vegetables 850g
Morrisons£1.583.5★2 rev
Birds Eye 4 Super Sunshine Steamfresh 540g (Frozen)
BIRDS EYE£3.054.6★710 rev
Newest
by launch dateMorrisons Mixed Vegetables 850g
Morrisons£1.582 rev
Morrisons Carrots Broccoli & Cauliflower 1000g
Morrisons£1.582 rev
Morrisons Whole Leaf Spinach 950g
Morrisons£1.562 rev
by Amazon Marrowfat Peas 300g
by Amazon£0.4592 rev
by Amazon Garden Peas In Water 400g
by Amazon£0.56875 rev
Trending
90-day click momentumMorrisons Whole Leaf Spinach 950g
Morrisons£1.564.5★
Morrisons Mixed Vegetables 850g
Morrisons£1.583.5★
Morrisons Carrots Broccoli & Cauliflower 1000g
Morrisons£1.583.0★
by Amazon Marrowfat Peas 300g
by Amazon£0.454.3★
Birds Eye 4 Super Sunshine Steamfresh 540g (Frozen)
BIRDS EYE£3.054.6★
What buyers say about tinned peas
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty nutritious and satisfying”
“Affordable price”
“As good as top brands in my opinion”
“These work really well in cooked dishes”
“Fresh”
“a portion size is just right”
“Quick and easy”
“Good cheap protein”
“it does the job”
“Lovely tin of peas,great price,yummy flavour”
What buyers complain about
“the rest were tasteless”
“TINY pieces”
“Frozen”
“Yellowish green, not great at all was worth a try for the price”
“They are also more expensive”
“Not the best quality”
“Not the usual sweet or tender either”
“Discoloured peas”
“can have larger chunks”
“Marrowfat/mushy peas”
Common questions
- Is tinned peas profitable to sell on Amazon United Kingdom?
- The niche generates £367K/yr across 38 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the tinned peas niche?
- 6 brands and 40 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in tinned peas?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Storage Temperature. The return rate is 0.0%.
- When does demand for tinned peas peak?
- Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.
- What does it cost to enter the tinned peas niche?
- Listings span £0.45–£3.44; the average listing price is £1.68 (sweet spot $15–$100). The average incumbent carries 807 reviews — the moat a new listing must climb.