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Tinned Meat

Fail

The top 5 brands take 96% of clicks, so Tinned Meat is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£163K/yr249K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
56%top-5 click share · 7 brands · 75 sellers

Flapen Score

Tinned Meat against its category

The dotted line is the Grocery average. Past it, Tinned Meat is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tinned Meat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tinned Meat 249K times last year and spent an estimated £163K. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
7.4%
Market size, estimated
£163Ka year
Top search term
spam110K searches a year

02 · Price

A sale here is worth £8.82.

Listings sell for £8.82 on average, from £2.03 to £44.12. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £8.82 that is £7K to £9K a year per listing.

Average price
£8.82under the $15 to $100 sweet spot
Price range
£2.03–£44.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #29 within Tinned & Jarred Food. It carries 489 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
74%
Out of stock, average day
0.2%
Average rank
#29in Tinned & Jarred Food
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
489per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Tinned Meat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£33K£49K£65K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 flat

Sellers

75

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

2%

  • SPAM68%
  • Morrisons13%
  • Vilgain6%
  • PEK5%
  • Fray Bentos3%
  • Spam2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Tinned Meat search demand

Weekly searches over the year. Pick a range.

6K4KSpike '26Prime Day '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Tinned Meat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spam110K/yr
  • tinned meat73K/yr
  • canned meat18K/yr
  • tinned meat poultry & game16K/yr
  • spam luncheon meat11K/yr
  • tinned meat for humans7K/yr
  • tin meat5K/yr
  • spam tinned meat10K/yr

Reviews and returns

What reviews say buyers love and hate about Tinned Meat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product24%−0.20

Not as shown

Inaccurate description

False advertising

Value For Money15%+0.53

Expensive

Too expensive

Not worth it

Size-Overall8%−0.04

these are tiny

I cant get over how small the tin is just enough for one sandwich

Smaller than I expected

Quality-Overall7%+0.88

they are just a solid, cheap pie

Not as good as they used to be

Not great

Taste-Overall7%+1.59

Cheese to spam ratio is very disappointing

No taste

Didn't taste of spam/cooked meat

Love

Taste-Overall26%+1.59

A great treat once in a while

Taste good with pickles

Very tasty

Value For Money21%+0.53

Reasonable price

Excellent value for money

Good price

Quality-Overall17%+0.88

Good quality and price

Good quality meat

Quality product so tasty

Ease Of Use8%+0.38

Easy

Easy to cook

A great handy purchase

Flavor5%+0.61

Lovely flavour

This was really nice flavour is tasty

Very tasty

FAQ

Common Tinned Meat questions

Answered from the same tracked data.