Skip to content

Tinned Food

Fail

Prices span $0.40–$12.13, mostly outside the sweet spot, so Tinned Food is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£99K/yr671K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
24%top-5 click share · 18 brands · 134 sellers

Flapen Score

Tinned Food against its category

The dotted line is the Grocery average. Past it, Tinned Food is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tinned Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tinned Food 671K times last year and spent an estimated £99K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 671K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
671K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
6.1%
Market size, estimated
£99Ka year
Peak month
March2.9× the quietest month
Top search term
tinned food190K searches a year

02 · Price

A sale here is worth £2.41.

Listings sell for £2.41 on average, from £0.40 to £12.13. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At £2.41 that is £603 to £1K a year per listing.

Average price
£2.41under the $15 to $100 sweet spot
Price range
£0.40–£12.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
250–500
Revenue per listing a year
£603–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #23 within Condiments & Sauces. It carries 2,879 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#23in Condiments & Sauces
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,879per listing
Listings tracked
83

04 · Newcomers

Amazon counts 8 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
13
Successful launches
8Amazon's first-year sales bar
Average brand age
63 months

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

134

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

24%

Top 20: 56%

Open market

7%

  • by Amazon62%
  • HEINZ20%
  • Morrisons4%
  • Branston3%
  • Fray Bentos2%
  • D'Aucy1%
  • Open — no brand owns it (12 brands, 7%)

Demand

Tinned Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.9×

Search terms

Top Tinned Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tinned food190K/yr
  • amazon food92K/yr
  • tesco groceries online shopping43K/yr
  • groceries amazon pantry prime30K/yr
  • asda groceries online shopping37K/yr
  • amazon food groceries32K/yr
  • tin food29K/yr
  • canned food39K/yr
  • amazon groceries uk22K/yr
  • amazon shop33K/yr

Reviews and returns

What reviews say buyers love and hate about Tinned Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall15%+0.90

Weird after taste

Awful taste

Not so tasty

Quality-Overall11%−0.02

Poor quality control

quality has reduced

Bad quality

Size-Overall11%−0.10

Quite small

Tube bigger

Huge

Value For Money8%+2.87

a little expensive

Not worth it

Overpriced

Thickness4%−0.02

Thick

make it thicker look

not as thick as I would like

Love

Value For Money30%+2.87

very affordable

Competitive price

Fair price

Taste-Overall22%+0.90

Yummy coffee

Delicious as usual

Absolutely delicious

Quality-Overall14%−0.02

Best quality

Great value for satisfying quality

Good quality seeds

Flavor4%+0.04

Brilliant flavour

Refreshing flavour

Bursting with flavor

Sweetness2%

Perfectly sweet

Creamy and extremely sweet

Sweet milk

Return

0.1% Return rate 31% Fixable by listing

Quality-Overall20%█▇▇▃▆▅

Poor quality control

quality has reduced

Bad quality

Size-Overall16%▄▃▄▄▄█

Quite small

Tube bigger

Huge

Value For Money9%▁▅▂▂█▅

a little expensive

Not worth it

Overpriced

Advertised Vs Actual Product9%▁▅█▃▂▂
Thin5%▃▄▃█▄▁

FAQ

Common Tinned Food questions

Answered from the same tracked data.