tin of chocolates
Worth a lookShows low returns (0.1%), but soft demand (-21.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£1.63–£58.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good521.59avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.90avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£128K£128K/yr · 390K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, tin of chocolates is a £128K/yr Amazon United Kingdom market (390K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tin of chocolates market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £224K–£298K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #824
- Page quality
- 0%
- Prime
- 24%
- Sponsored
- 26%
- Out of stock
- 44.0%
- Avg brand age
- 44 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
89
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
16%
- Celebrations62%
- Cadbury5%
- Swizzels5%
- Quality Street5%
- Oscanoltd4%
- Sweetish3%
- Open — no brand owns it (12 brands, 16%)
Demand
Weekly Amazon search volume, last 32 weeks — -21.2% search growth over the last 90 days.Top tin of chocolates search terms
- celebrations chocolates tub29K/yr
- chocolate tubs75K/yr
- tubs of chocolates67K/yr
- tins of chocolates51K/yr
- chocolate tub27K/yr
- tub of chocolates18K/yr
- heroes chocolates tub6K/yr
- celebrations tub18K/yr
- tin of chocolates16K/yr
- cadburys heroes tub10K/yr
Top tin of chocolates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Celebrations Milk Chocolate & Biscuit Bars Sharing Tub 500g Pack of 4 (4x500g)
Celebrations£26.104.3★50 rev
Celebrations Sharing Tub 500g (Pack of 2)
Celebrations£14.644.5★109 rev
Celebrations Sharing Tub 500g (Pack of 1)
Celebrations£9.934.4★43 rev
Mars Celebrations Tub 750g
Celebrations£12.184.0★1,271 rev
Celebrations Milk Chocolate & Biscuit Bars Sharing Tub 500g
Celebrations£7.084.6★195 rev
Newest
by launch date
2 x Chocolate Tubs ASSORTED PACK 1 EACH Of Celebrations and Quality street Sharing Tub Perfect For any occasion
DAXXAL£19.070 rev
Cadbury Heroes Tub Assorted Mini Chocolate Favourites Sharing Selection 500 g (Pack of 1)
Cadbury£11.030 rev
Toblerone Extra Large Tub Assorted Milk White & Dark Chocolate 904 g
Toblerone£13.6620 rev
Cadburys Chocolates 500g - Contains Up To 9 Types - Chocolate Pick & Mix - Approx 45 Individually Wrapped Chocolates By Sweetish
Sweetish£7.437 rev
Celebrations Milk Chocolate & Biscuit Bars Sharing Tub 500g Pack of 10
Celebrations£58.257 rev
Trending
90-day click momentum2 x Chocolate Tubs ASSORTED PACK 1 EACH Of Celebrations and Quality street Sharing Tub Perfect For any occasion
DAXXAL£19.070.0★
AVP 2 x Chocolate Tubs ASSORTED PACK Quality Street 550g Sharing Tub Perfect For eVERY OCCASSIONS
Generic£14.153.0★
2 x Chocolate Tubs ASSORTED PACK Quality Street 550g Sharing Tub Perfect For eVERY OCCASSIONS
GOPAL SALES£17.725.0★
Cadburys Chocolates 500g - Contains Up To 9 Types - Chocolate Pick & Mix - Approx 45 Individually Wrapped Chocolates By Sweetish
Sweetish£7.434.0★
Swizzels Sweet Shop Favourites Classic Sweet Mix 650g Tub of Assorted Retro Sweets
Swizzels£3.804.7★
What buyers say about tin of chocolates
What buyers praise and complain about, mined from review topics.What buyers love
“they taste like what they are”
“Good value”
“Party sweets”
“Great little gift box”
“Brilliant quality”
“Works exactually as advertised”
“great size”
“verry nice chocolateballs”
“Three great tasting options”
“Love this mixture”
What buyers complain about
“Too expensive”
“was disappointed with the size”
“Misleading”
“but I just needed a small item to quality for free shipping”
“not lots of chocolate in there”
“Squashies taste disgusting”
“its oily”
“Very tiny packet difficult to take out of foil”
“just rewrapped a lump of mud”
“many of the chocolates look as if they had melted, hardened up and were discoloured”
Top return reasons
Common questions
- Is tin of chocolates profitable to sell on Amazon United Kingdom?
- The niche generates £128K/yr across 34 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the tin of chocolates niche?
- 18 brands and 89 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in tin of chocolates?
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
- What does it cost to enter the tin of chocolates niche?
- Listings span £1.63–£58.25; the average listing price is £14.90 (sweet spot $15–$100). The average incumbent carries 522 reviews — the moat a new listing must climb.