How competitive is the Tin of Chocolates niche on Amazon United Kingdom?

18 brands and 89 sellers compete in Tin of Chocolates on Amazon United Kingdom. The top 5 Tin of Chocolates products take 49% of clicks and its top 5 brands hold 81% of demand.

What does it cost to enter the Tin of Chocolates niche?

Tin of Chocolates sells for £14.90 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.63–£58.25. The average incumbent carries 522 reviews — the moat a new listing must climb.

Tin of Chocolates

Tin of Chocolates shows low returns (0.1%), but soft demand (-21.2% this quarter) keeps it on the watch list.

Signals Out of Stock

Flapen Score

Worth a look

This niche Category average

Is Tin of Chocolates profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tin of Chocolates is a £128K/yr Amazon United Kingdom market (390K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 51/100.

Tin of Chocolates: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.2% over the last 90 days and 2.2% of searches end in a purchase.

£128K

revenue / yr

Units sold / yr20K

Search volume / yr-21.2%390K

Conversion rate2.2%

Avg price£14.90

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers18 · 89

Top-5 product click share49%

Open market19%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 34 products

Top Tin of Chocolates products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Celebrations Milk Chocolate & Biscuit Bars Sharing Tub 500g Pack of 4 (4x500g)

Price: £26.10
Rating: 4.3/5
Reviews: 50
Age: 1y ago

Celebrations Sharing Tub 500g (Pack of 2)

Price: £14.64
Rating: 4.5/5
Reviews: 109
Age: 2y ago

Celebrations Sharing Tub 500g (Pack of 1)

Price: £9.93
Rating: 4.4/5
Reviews: 43
Age: 2y ago

Mars Celebrations Tub 750g

Price: £12.18
Rating: 4.0/5
Reviews: 1,271
Age: 15y ago

Celebrations Milk Chocolate & Biscuit Bars Sharing Tub 500g

Price: £7.08
Rating: 4.6/5
Reviews: 195
Age: 2y ago

Newest

by launch date

2 x Chocolate Tubs ASSORTED PACK 1 EACH Of Celebrations and Quality street Sharing Tub Perfect For any occasion

Price: £19.07
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Cadbury Heroes Tub Assorted Mini Chocolate Favourites Sharing Selection 500 g (Pack of 1)

Price: £11.03
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Toblerone Extra Large Tub Assorted Milk White & Dark Chocolate 904 g

Price: £13.66
Rating: 4.8/5
Reviews: 20
Age: 4mo ago

Cadburys Chocolates 500g - Contains Up To 9 Types - Chocolate Pick & Mix - Approx 45 Individually Wrapped Chocolates By Sweetish

Price: £7.43
Rating: 4.0/5
Reviews: 7
Age: 4mo ago

Celebrations Milk Chocolate & Biscuit Bars Sharing Tub 500g Pack of 10

Price: £58.25
Rating: 3.7/5
Reviews: 7
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

18 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

16%

Celebrations62%
Cadbury5%
Swizzels5%
Quality Street5%
Oscanoltd4%
Sweetish3%
Open — no brand owns it (12 brands, 16%)

Tin of Chocolates demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume390KCVR2.2%Products34Brands18Top 5 Brands81%OOS Rate44.0%Rating4.3★Reviews522Avg BSR#824

Top Tin of Chocolates search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

celebrations chocolates tub29K/yr -21.3%3.4% conv.
chocolate tubs75K/yr -19.2%1.6% conv.
tubs of chocolates67K/yr -24.0%1.9% conv.
tins of chocolates51K/yr -32.4%1.6% conv.
chocolate tub27K/yr -8.2%2.0% conv.
tub of chocolates18K/yr +11.8%2.4% conv.
heroes chocolates tub6K/yr +5.1%1.2% conv.
celebrations tub18K/yr -38.6%3.8% conv.
tin of chocolates16K/yr -17.3%1.0% conv.
cadburys heroes tub10K/yr -22.6%0.5% conv.

What reviews say buyers love and hate about Tin of Chocolates

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall24%

“they taste like what they are”

Value For Money20%

“Good value”

Sweetness17%

“Party sweets”

Gifting Purpose12%

“Great little gift box”

Quality-Overall9%

“Brilliant quality”

What buyers complain about

89% of reviews

Value For Money29%

“Too expensive”

Size-Overall28%

“was disappointed with the size”

Advertised Vs Actual Product8%

“Misleading”

Quality-Overall5%

“but I just needed a small item to quality for free shipping”

Sweetness5%

“not lots of chocolate in there”

Tin of Chocolates return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Tin of Chocolates questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tin of Chocolates 51/100 on Amazon United Kingdom — Worth a look. The niche generates £128K/yr across 34 tracked products. 4 of 11 products launched in the last 360 days are still selling. Search demand moved -21.2% over the last 90 days.

Tin of Chocolates buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.1%.