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Tin of Chocolates

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -21.2% this quarter, so Tin of Chocolates is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£128K/yr390K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
49%top-5 click share · 18 brands · 89 sellers

Flapen Score

Tin of Chocolates against its category

The dotted line is the Grocery average. Past it, Tin of Chocolates is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tin of Chocolates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tin of Chocolates 390K times last year and spent an estimated £128K. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
390K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
2.2%
Market size, estimated
£128Ka year
Top search term
celebrations chocolates tub29K searches a year

02 · Price

A sale here is worth £14.90.

Listings sell for £14.90 on average, from £1.63 to £58.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.90 that is £4K to £7K a year per listing.

Average price
£14.90under the $15 to $100 sweet spot
Price range
£1.63–£58.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 44.0% of listings are out of stock. The average listing ranks #824 within Chocolate Candy. It carries 522 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
24%
Out of stock, average day
44.0%
Average rank
#824in Chocolate Candy
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
522per listing
Listings tracked
34

04 · Newcomers

4 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Tin of Chocolates products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

18 falling

Sellers

89

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 87%

Open market

16%

  • Celebrations62%
  • Cadbury5%
  • Swizzels5%
  • Quality Street5%
  • Oscanoltd4%
  • Sweetish3%
  • Open — no brand owns it (12 brands, 16%)

Demand

Tin of Chocolates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 12.9× · 8 of 12 months tracked

Search terms

Top Tin of Chocolates search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • celebrations chocolates tub29K/yr
  • chocolate tubs75K/yr
  • tubs of chocolates67K/yr
  • tins of chocolates51K/yr
  • chocolate tub27K/yr
  • tub of chocolates18K/yr
  • heroes chocolates tub6K/yr
  • celebrations tub18K/yr
  • tin of chocolates16K/yr
  • cadburys heroes tub10K/yr

Reviews and returns

What reviews say buyers love and hate about Tin of Chocolates

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Taste-Overall”
29%of negative reviews mention “Value For Money”
0.1%of orders come back
“Too expensive”
A buyer, on “Value For Money”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Tin of Chocolates questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data