Tin of Chocolates
MaybeReturns run at only 0.1% of orders. But demand is soft, at -21.2% this quarter, so Tin of Chocolates is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £128K/yr390K searches / yr
- 90-day growth
- -21.2%search demand this quarter
- Competition
- 49%top-5 click share · 18 brands · 89 sellers
Flapen Score
Tin of Chocolates against its category
The dotted line is the Grocery average. Past it, Tin of Chocolates is stronger. Inside it, weaker.
Market
The Tin of Chocolates market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tin of Chocolates 390K times last year and spent an estimated £128K. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.
- Searches, last 12 months
- 390K
- Growth, 90 days vs prior 90
- -21.2%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £128Ka year
- Top search term
- celebrations chocolates tub29K searches a year
02 · Price
A sale here is worth £14.90.
Listings sell for £14.90 on average, from £1.63 to £58.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.90 that is £4K to £7K a year per listing.
- Average price
- £14.90under the $15 to $100 sweet spot
- Price range
- £1.63–£58.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 44.0% of listings are out of stock. The average listing ranks #824 within Chocolate Candy. It carries 522 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 24%
- Out of stock, average day
- 44.0%
- Average rank
- #824in Chocolate Candy
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 522per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 4 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Tin of Chocolates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Celebrations Milk Chocolate & Biscuit Bars Sharing Tub 500g Pack of 4 (4x500g)
- Price
- £26.10
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 1y ago

Celebrations Sharing Tub 500g (Pack of 2)
- Price
- £14.64
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 2y ago

Celebrations Sharing Tub 500g (Pack of 1)
- Price
- £9.93
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 2y ago

Mars Celebrations Tub 750g
- Price
- £12.18
- Rating
- 4.0/5
- Reviews
- 1,271
- Age
- 15y ago

Celebrations Milk Chocolate & Biscuit Bars Sharing Tub 500g
- Price
- £7.08
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 2y ago
Trending
90-day click momentum
2 x Chocolate Tubs ASSORTED PACK 1 EACH Of Celebrations and Quality street Sharing Tub Perfect For any occasion
- Price
- £19.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

AVP 2 x Chocolate Tubs ASSORTED PACK Quality Street 550g Sharing Tub Perfect For eVERY OCCASSIONS
- Price
- £14.15
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 11mo ago

2 x Chocolate Tubs ASSORTED PACK Quality Street 550g Sharing Tub Perfect For eVERY OCCASSIONS
- Price
- £17.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago

Cadburys Chocolates 500g - Contains Up To 9 Types - Chocolate Pick & Mix - Approx 45 Individually Wrapped Chocolates By Sweetish
- Price
- £7.43
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 4mo ago

Swizzels Sweet Shop Favourites Classic Sweet Mix 650g Tub of Assorted Retro Sweets
- Price
- £3.80
- Rating
- 4.7/5
- Reviews
- 596
- Age
- 4y ago
Newest
by launch date
2 x Chocolate Tubs ASSORTED PACK 1 EACH Of Celebrations and Quality street Sharing Tub Perfect For any occasion
- Price
- £19.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Cadbury Heroes Tub Assorted Mini Chocolate Favourites Sharing Selection 500 g (Pack of 1)
- Price
- £11.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Toblerone Extra Large Tub Assorted Milk White & Dark Chocolate 904 g
- Price
- £13.66
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 4mo ago

Cadburys Chocolates 500g - Contains Up To 9 Types - Chocolate Pick & Mix - Approx 45 Individually Wrapped Chocolates By Sweetish
- Price
- £7.43
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 4mo ago

Celebrations Milk Chocolate & Biscuit Bars Sharing Tub 500g Pack of 10
- Price
- £58.25
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
89
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
16%
- Celebrations62%
- Cadbury5%
- Swizzels5%
- Quality Street5%
- Oscanoltd4%
- Sweetish3%
- Open — no brand owns it (12 brands, 16%)
Demand
Tin of Chocolates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 12.9× · 8 of 12 months tracked
Search terms
Top Tin of Chocolates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- celebrations chocolates tub29K/yr
- chocolate tubs75K/yr
- tubs of chocolates67K/yr
- tins of chocolates51K/yr
- chocolate tub27K/yr
- tub of chocolates18K/yr
- heroes chocolates tub6K/yr
- celebrations tub18K/yr
- tin of chocolates16K/yr
- cadburys heroes tub10K/yr
Reviews and returns
What reviews say buyers love and hate about Tin of Chocolates
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive
Waste of money
Expensive
was disappointed with the size
Bigger than I thought
small
Misleading
Description is a bit misleading
Misleading pictures
but I just needed a small item to quality for free shipping
quality street aren't the same as I remember them,they're made cheaply now and taste waxy and different
Goof overall varieties
not lots of chocolate in there
Not many sweets
Hardly any sweets in the tub
Love
they taste like what they are
Good taste
Great chocolate,
Good value
Excellent value for money
Excellent value
Party sweets
Lovely sweets
Love this selection of sweets
Great little gift box
Perfect christmas present
Good gift
Brilliant quality
Incredible Variety: There is a fantastic mix of textures and flavours inside, meaning there is something in there for everyone to enjoy
Good variety
Return
0.1% Return rate 100% Fixable by listing
was disappointed with the size
Bigger than I thought
small
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tin of Chocolates questions
Answered from the same tracked data.









