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Tin of Chocolates

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -21.2% this quarter, so Tin of Chocolates is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£128K/yr390K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
49%top-5 click share · 18 brands · 89 sellers

Flapen Score

Tin of Chocolates against its category

The dotted line is the Grocery average. Past it, Tin of Chocolates is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tin of Chocolates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tin of Chocolates 390K times last year and spent an estimated £128K. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
390K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
2.2%
Market size, estimated
£128Ka year
Top search term
celebrations chocolates tub29K searches a year

02 · Price

A sale here is worth £14.90.

Listings sell for £14.90 on average, from £1.63 to £58.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.90 that is £4K to £7K a year per listing.

Average price
£14.90under the $15 to $100 sweet spot
Price range
£1.63–£58.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 44.0% of listings are out of stock. The average listing ranks #824 within Chocolate Candy. It carries 522 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
24%
Out of stock, average day
44.0%
Average rank
#824in Chocolate Candy
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
522per listing
Listings tracked
34

04 · Newcomers

Amazon counts 4 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Tin of Chocolates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

18 falling

Sellers

89

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

16%

  • Celebrations62%
  • Cadbury5%
  • Swizzels5%
  • Quality Street5%
  • Oscanoltd4%
  • Sweetish3%
  • Open — no brand owns it (12 brands, 16%)

Demand

Tin of Chocolates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 12.9× · 8 of 12 months tracked

Search terms

Top Tin of Chocolates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • celebrations chocolates tub29K/yr
  • chocolate tubs75K/yr
  • tubs of chocolates67K/yr
  • tins of chocolates51K/yr
  • chocolate tub27K/yr
  • tub of chocolates18K/yr
  • heroes chocolates tub6K/yr
  • celebrations tub18K/yr
  • tin of chocolates16K/yr
  • cadburys heroes tub10K/yr

Reviews and returns

What reviews say buyers love and hate about Tin of Chocolates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.10

Too expensive

Waste of money

Expensive

Size-Overall28%−0.21

was disappointed with the size

Bigger than I thought

small

Advertised Vs Actual Product8%−0.10

Misleading

Description is a bit misleading

Misleading pictures

Quality-Overall5%+0.27

but I just needed a small item to quality for free shipping

quality street aren't the same as I remember them,they're made cheaply now and taste waxy and different

Goof overall varieties

Sweetness5%+1.48

not lots of chocolate in there

Not many sweets

Hardly any sweets in the tub

Love

Taste-Overall24%+0.49

they taste like what they are

Good taste

Great chocolate,

Value For Money20%−0.10

Good value

Excellent value for money

Excellent value

Sweetness17%+1.48

Party sweets

Lovely sweets

Love this selection of sweets

Gifting Purpose12%+1.79

Great little gift box

Perfect christmas present

Good gift

Quality-Overall9%+0.27

Brilliant quality

Incredible Variety: There is a fantastic mix of textures and flavours inside, meaning there is something in there for everyone to enjoy

Good variety

Return

0.1% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁█▁

was disappointed with the size

Bigger than I thought

small

FAQ

Common Tin of Chocolates questions

Answered from the same tracked data.