Tim Tams
FailThe top 5 brands take 100% of clicks, so Tim Tams is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £109K/yr92K searches / yr
- 90-day growth
- -8.7%search demand this quarter
- Competition
- 86%top-5 click share · 2 brands · 23 sellers
Flapen Score
Tim Tams against its category
The dotted line is the Grocery average. Past it, Tim Tams is stronger. Inside it, weaker.
Market
The Tim Tams market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tim Tams 92K times last year and spent an estimated £109K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 16.2% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -8.7%
- Conversion, latest week
- 16.2%
- Market size, estimated
- £109Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- tim tams35K searches a year
02 · Price
A sale here is worth £7.34.
Listings sell for £7.34 on average, from £1.62 to £23.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £7.34 that is £6K to £7K a year per listing.
- Average price
- £7.34under the $15 to $100 sweet spot
- Price range
- £1.62–£23.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #93 within Bakery. It carries 126 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 12.2%
- Average rank
- #93in Bakery
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 126per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Tim Tams products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Original 163g
- Price
- £1.83
- Rating
- 4.7/5
- Reviews
- 151
- Age
- 2y ago

Arnotts Tim Tam Extra Chocolatey Milk Chocolate Flavour Biscuits 9 Bars Single Pack 200g
- Price
- £1.62
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago

Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Chewy Caramel 175g
- Price
- £1.90
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 2y ago

Arnotts Tim Tam Biscuits Bars with Dark Chocolate Flavour Coating 163g
- Price
- £1.79
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 2y ago

Arnotts Tim Tam Chocolate Biscuits 6-Pack Assortment: 2 Original 1 Dark 1 Double Coat 1 Chewy Caramel 1 White Made in Australia
- Price
- £22.02
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3y ago
Trending
estimated 90-day click momentum
Arnotts Tim Tam Sweet & Salty Chocolate Flavour Biscuits 165g 9 Pack Chocolate Coated Sandwich Cookies - Single Pack
- Price
- £2.04
- Rating
- 4.9/5
- Reviews
- 7
- Age
- 11mo ago

Arnotts Tim Tam Extra Chocolatey Milk Chocolate Flavour Biscuits 9 Bars Single Pack 200g
- Price
- £1.62
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago

Arnotts Tim Tam Chocolate Biscuits 6-Pack Assortment: 2 Original 1 Dark 1 Double Coat 1 Chewy Caramel 1 White Made in Australia
- Price
- £22.02
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3y ago

Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Original 163g
- Price
- £1.83
- Rating
- 4.7/5
- Reviews
- 151
- Age
- 2y ago

Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Chewy Caramel 175g
- Price
- £1.90
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 2y ago
Newest
by launch date
Arnotts Tim Tam Sweet & Salty Chocolate Flavour Biscuits 165g 9 Pack Chocolate Coated Sandwich Cookies - Single Pack
- Price
- £2.04
- Rating
- 4.9/5
- Reviews
- 7
- Age
- 11mo ago

Tim Tam Original Chocolate Biscuits Twin Pack 36g Individually Wrapped Snack Size Cookies Ideal for Lunchboxes & Sharing - Bulk Pack 30 x 36g
- Price
- £23.41
- Rating
- 3.6/5
- Reviews
- 3
- Age
- 11mo ago

Arnotts Tim Tam Extra Chocolatey Milk Chocolate Flavour Biscuits 9 Bars Single Pack 200g
- Price
- £1.62
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago

Tim Tam Gluten Free Original 150g
- Price
- £2.65
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 1y ago

Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Original 163g
- Price
- £1.83
- Rating
- 4.7/5
- Reviews
- 151
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
23
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- Tim Tam96%
- Good Aussie4%
Demand
Tim Tams search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Tim Tams search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tim tams35K/yr
- tim tams biscuits22K/yr
- tim tam11K/yr
- timtams biscuits10K/yr
- timtam5K/yr
- arnotts4K/yr
- timtams5K/yr
Reviews and returns
What reviews say buyers love and hate about Tim Tams
We read the reviews and the return reasons for every product selling here.
“BUT both packs arrived melted completely”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tim Tams questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









