Tim Tams
FailThe top 5 brands take 100% of clicks, so Tim Tams is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £109K/yr92K searches / yr
- 90-day growth
- -8.7%search demand this quarter
- Competition
- 86%top-5 click share · 2 brands · 23 sellers
Flapen Score
Tim Tams against its category
The dotted line is the Grocery average. Past it, Tim Tams is stronger. Inside it, weaker.
Market
The Tim Tams market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tim Tams 92K times last year and spent an estimated £109K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
16.2% of searches ended in a purchase last week.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -8.7%
- Conversion, latest week
- 16.2%
- Market size, estimated
- £109Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- tim tams35K searches a year
02 · Price
A sale here is worth £7.34.
Listings sell for £7.34 on average, from £1.62 to £23.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £7.34 that is £6K to £7K a year per listing.
- Average price
- £7.34under the $15 to $100 sweet spot
- Price range
- £1.62–£23.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #93 within Bakery. It carries 126 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 12.2%
- Average rank
- #93in Bakery
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 126per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Tim Tams products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Original 163g
- Price
- £1.83
- Rating
- 4.7/5
- Reviews
- 151
- Age
- 2y ago

Arnotts Tim Tam Extra Chocolatey Milk Chocolate Flavour Biscuits 9 Bars Single Pack 200g
- Price
- £1.62
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago

Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Chewy Caramel 175g
- Price
- £1.90
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 2y ago

Arnotts Tim Tam Biscuits Bars with Dark Chocolate Flavour Coating 163g
- Price
- £1.79
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 2y ago

Arnotts Tim Tam Chocolate Biscuits 6-Pack Assortment: 2 Original 1 Dark 1 Double Coat 1 Chewy Caramel 1 White Made in Australia
- Price
- £22.02
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3y ago
Trending
90-day click momentum
Arnotts Tim Tam Sweet & Salty Chocolate Flavour Biscuits 165g 9 Pack Chocolate Coated Sandwich Cookies - Single Pack
- Price
- £2.04
- Rating
- 4.9/5
- Reviews
- 7
- Age
- 11mo ago

Arnotts Tim Tam Extra Chocolatey Milk Chocolate Flavour Biscuits 9 Bars Single Pack 200g
- Price
- £1.62
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago

Arnotts Tim Tam Chocolate Biscuits 6-Pack Assortment: 2 Original 1 Dark 1 Double Coat 1 Chewy Caramel 1 White Made in Australia
- Price
- £22.02
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3y ago

Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Original 163g
- Price
- £1.83
- Rating
- 4.7/5
- Reviews
- 151
- Age
- 2y ago

Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Chewy Caramel 175g
- Price
- £1.90
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 2y ago
Newest
by launch date
Arnotts Tim Tam Sweet & Salty Chocolate Flavour Biscuits 165g 9 Pack Chocolate Coated Sandwich Cookies - Single Pack
- Price
- £2.04
- Rating
- 4.9/5
- Reviews
- 7
- Age
- 11mo ago

Tim Tam Original Chocolate Biscuits Twin Pack 36g Individually Wrapped Snack Size Cookies Ideal for Lunchboxes & Sharing - Bulk Pack 30 x 36g
- Price
- £23.41
- Rating
- 3.6/5
- Reviews
- 3
- Age
- 11mo ago

Arnotts Tim Tam Extra Chocolatey Milk Chocolate Flavour Biscuits 9 Bars Single Pack 200g
- Price
- £1.62
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago

Tim Tam Gluten Free Original 150g
- Price
- £2.65
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 1y ago

Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Original 163g
- Price
- £1.83
- Rating
- 4.7/5
- Reviews
- 151
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Tim Tam96%
- Good Aussie4%
Demand
Tim Tams search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Tim Tams search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tim tams35K/yr
- tim tams biscuits22K/yr
- tim tam11K/yr
- timtams biscuits10K/yr
- timtam5K/yr
- arnotts4K/yr
- timtams5K/yr
Reviews and returns
What reviews say buyers love and hate about Tim Tams
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
BUT both packs arrived melted completely
The remaining 4 packs had melted & reset
they did get a bit melted tho
tasted like it had gluten in it made me worried
not proper chocolate
Unfortunately, the taste didnt live up to expectations
expensive for what they are
Gluten Free products are a bit more expensive
Pricey for what they are
More chocolatey than a chocolate thing
Unfortunately, its not gluten-free and contains gluten, which Im allergic to
Love
Yummy biscuits
Great taste
Lovely chocolate
Awesome biscuits
Yummy biscuits
Favourite biscuit
good value for money
worth trying for the low price
Good value
Gluten free penguin
Nicest gluten free biscuits on the market
very good enjoyed by friends who can eat gluten as well
sweet
Thou very sweet as the first ingredient is sugar
Very morish
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tim Tams questions
Answered from the same tracked data.









