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Tim Tams

Fail

The top 5 brands take 100% of clicks, so Tim Tams is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£109K/yr92K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
86%top-5 click share · 2 brands · 23 sellers

Flapen Score

Tim Tams against its category

The dotted line is the Grocery average. Past it, Tim Tams is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tim Tams market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tim Tams 92K times last year and spent an estimated £109K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

16.2% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
16.2%
Market size, estimated
£109Ka year
Peak month
December1.8× the quietest month
Top search term
tim tams35K searches a year

02 · Price

A sale here is worth £7.34.

Listings sell for £7.34 on average, from £1.62 to £23.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £7.34 that is £6K to £7K a year per listing.

Average price
£7.34under the $15 to $100 sweet spot
Price range
£1.62–£23.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #93 within Bakery. It carries 126 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
12.2%
Average rank
#93in Bakery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
126per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Tim Tams products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£16K£33K£49K£66K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Tim Tam96%
  • Good Aussie4%

Demand

Tim Tams search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Tim Tams search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tim tams35K/yr
  • tim tams biscuits22K/yr
  • tim tam11K/yr
  • timtams biscuits10K/yr
  • timtam5K/yr
  • arnotts4K/yr
  • timtams5K/yr

Reviews and returns

What reviews say buyers love and hate about Tim Tams

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Storage Temperature18%−0.05

BUT both packs arrived melted completely

The remaining 4 packs had melted & reset

they did get a bit melted tho

Taste-Overall18%+1.05

tasted like it had gluten in it made me worried

not proper chocolate

Unfortunately, the taste didnt live up to expectations

Value For Money18%−0.01

expensive for what they are

Gluten Free products are a bit more expensive

Pricey for what they are

Sweetness10%+0.83

More chocolatey than a chocolate thing

Nutritional Content10%−0.21

Unfortunately, its not gluten-free and contains gluten, which Im allergic to

Love

Taste-Overall43%+1.05

Yummy biscuits

Great taste

Lovely chocolate

Baking14%+1.73

Awesome biscuits

Yummy biscuits

Favourite biscuit

Value For Money12%−0.01

good value for money

worth trying for the low price

Good value

Nutritional Content9%−0.21

Gluten free penguin

Nicest gluten free biscuits on the market

very good enjoyed by friends who can eat gluten as well

Sweetness5%+0.83

sweet

Thou very sweet as the first ingredient is sugar

Very morish

FAQ

Common Tim Tams questions

Answered from the same tracked data.