tim tams
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Review moat
Great126avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.62–£23.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£109K£109K/yr · 92K searches
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Avg price
Bad£7.34avg listing price — sweet spot $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tim tams is a £109K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
tim tams market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £73K–£92K
- units × avg price
- Conversion rate
- 16.2%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 12.2%
- Avg brand age
- 53 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Tim Tam96%
- Good Aussie4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top tim tams search terms
- tim tams35K/yr
- tim tams biscuits22K/yr
- tim tam11K/yr
- timtams biscuits10K/yr
- timtam5K/yr
- arnotts4K/yr
- timtams5K/yr
Top tim tams products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Original 163g
Tim Tam£1.834.7★151 rev
Arnotts Tim Tam Extra Chocolatey Milk Chocolate Flavour Biscuits 9 Bars Single Pack 200g
Tim Tam£1.624.6★33 rev
Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Chewy Caramel 175g
Tim Tam£1.904.6★71 rev
Arnotts Tim Tam Biscuits Bars with Dark Chocolate Flavour Coating 163g
Tim Tam£1.794.5★72 rev
Arnotts Tim Tam Chocolate Biscuits 6-Pack Assortment: 2 Original 1 Dark 1 Double Coat 1 Chewy Caramel 1 White Made in Australia
Good Aussie£22.024.6★3 rev
Newest
by launch date
Arnotts Tim Tam Sweet & Salty Chocolate Flavour Biscuits 165g 9 Pack Chocolate Coated Sandwich Cookies - Single Pack
Tim Tam£2.047 rev
Tim Tam Original Chocolate Biscuits Twin Pack 36g Individually Wrapped Snack Size Cookies Ideal for Lunchboxes & Sharing - Bulk Pack 30 x 36g
Tim Tam£23.413 rev
Arnotts Tim Tam Extra Chocolatey Milk Chocolate Flavour Biscuits 9 Bars Single Pack 200g
Tim Tam£1.6233 rev
Tim Tam Gluten Free Original 150g
Tim Tam£2.65141 rev
Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Original 163g
Tim Tam£1.83151 rev
Trending
90-day click momentumArnotts Tim Tam Sweet & Salty Chocolate Flavour Biscuits 165g 9 Pack Chocolate Coated Sandwich Cookies - Single Pack
Tim Tam£2.044.9★
Arnotts Tim Tam Extra Chocolatey Milk Chocolate Flavour Biscuits 9 Bars Single Pack 200g
Tim Tam£1.624.6★
Arnotts Tim Tam Chocolate Biscuits 6-Pack Assortment: 2 Original 1 Dark 1 Double Coat 1 Chewy Caramel 1 White Made in Australia
Good Aussie£22.024.6★
Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Original 163g
Tim Tam£1.834.7★
Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Chewy Caramel 175g
Tim Tam£1.904.6★
What buyers say about tim tams
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy biscuits”
“Awesome biscuits”
“good value for money”
“Gluten free penguin”
“sweet”
“Scrumptious”
“Did exactly what it said on the adverts”
“Gluten free greatness”
“He realised that he could engineer a far superior product with just a couple of tweaks”
“They're moist, sweet, indulgent, have a completely normal texture and all the flavour”
What buyers complain about
“BUT both packs arrived melted completely”
“tasted like it had gluten in it made me worried”
“expensive for what they are”
“More chocolatey than a chocolate thing”
“Unfortunately, its not gluten-free and contains gluten, which Im allergic to”
Common questions
- Is tim tams profitable to sell on Amazon United Kingdom?
- The niche generates £109K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the tim tams niche?
- 2 brands and 23 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tim tams?
- Top complaints mined from reviews: Storage Temperature, Taste-Overall, Value For Money. The return rate is 0.0%.
- When does demand for tim tams peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the tim tams niche?
- Listings span £1.62–£23.41; the average listing price is £7.34 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.