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Tim Tams

Fail

The top 5 brands take 100% of clicks, so Tim Tams is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£109K/yr92K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
86%top-5 click share · 2 brands · 23 sellers

Flapen Score

Tim Tams against its category

The dotted line is the Grocery average. Past it, Tim Tams is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tim Tams market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tim Tams 92K times last year and spent an estimated £109K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
16.2%
Market size, estimated
£109Ka year
Peak month
December1.8× the quietest month
Top search term
tim tams35K searches a year

02 · Price

A sale here is worth £7.34.

Listings sell for £7.34 on average, from £1.62 to £23.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £7.34 that is £6K to £7K a year per listing.

Average price
£7.34under the $15 to $100 sweet spot
Price range
£1.62–£23.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #93 within Bakery. It carries 126 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
12.2%
Average rank
#93in Bakery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
126per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Tim Tams products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£16K£33K£49K£66K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

23

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • Tim Tam96%
  • Good Aussie4%

Demand

Tim Tams search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Tim Tams search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tim tams35K/yr
  • tim tams biscuits22K/yr
  • tim tam11K/yr
  • timtams biscuits10K/yr
  • timtam5K/yr
  • arnotts4K/yr
  • timtams5K/yr

Reviews and returns

What reviews say buyers love and hate about Tim Tams

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Storage Temperature”
<0.1%of orders come back, a rate Amazon rounds to zero
“BUT both packs arrived melted completely”
A buyer, on “Storage Temperature”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Tim Tams questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data